His story, in his own posts

Agostinis does not publish a polished founder myth. He tells the messy version, in pieces.

The bad years. "12 anni fa ero in un momento abbastanza brutto della mia vita. Avevo perso motivazione" ("12 years ago I was in a pretty bad moment in my life. I had lost motivation"), he writes. No job, university dragging on, a car accident, not yet married. The turning point is a sentence from his grandmother Caterina: "Bisogna ver fiducia" ("You have to have faith in the future"), a mantra he says "mi hanno cambiato letteralmente la vita" ("literally changed my life").

The Milan bet. He left his hometown on purpose. "Ho scelto la velocità dell'ecosistema, nonostante i costi" ("I chose the speed of the ecosystem, despite the costs"), he explains, against the Italian instinct to stay where rent is cheap and family is close. His framing: "Il problema non è mai quanto costa una cosa, ma quale valore ha per te" ("The problem is never how much something costs, but what value it has for you").

The agency. He runs LOOP, a marketing operation he describes as one that knows when to say no. In a post he reuses as a parable, a famous e-commerce brand asks to start immediately; he runs a paid assessment first and talks the client out of it. His near-slogan: "Le agenzie non fanno miracoli e io non sono David Copperfield" ("Agencies don't perform miracles, and I'm not David Copperfield").

The book. In May 2025 he shipped a 470-page technical book on e-commerce, self-published on purpose: "Ho scelto di non farmi sottopagare da una casa editrice ma di fare più fatica. Non ho usato AI" ("I chose not to be underpaid by a publisher but to work harder. I did not use AI"), he wrote, reporting it hit number one in its category on Amazon Italy within a day.

One pattern our data surfaces that a normal bio would miss: his most provocative post is one he reposted almost word for word. His "2025: se non sei ben vestito, non venire ai colloqui..." satire of hiring discrimination ("2025: if you aren't well dressed, don't come to interviews...") earned 1,932 likes in March 2025, then a near-identical edit earned another 1,700 likes in August. When a take lands, he runs it again.