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Who Is Nick Broekema? The Content Designer Who Posts Less On Purpose (2026)

Inhaltserstellung

Naïlé Titah

Zuletzt aktualisiert: 15.07.2026

Most LinkedIn creators chase reach. Nick Broekema, a Dutch content designer who moved his family to the Spanish coast, openly tells his ~89,000 followers that he does the opposite, and the data backs him up. At MagicPost we analyzed 402 of his LinkedIn posts: his median post earns 386 likes and 186 comments, a comment-to-like ratio close to one in two, far above almost anyone we track. People do not just tap his posts, they argue with them. And the second thing the numbers show is the part he is most honest about: his engagement has been sliding since 2024 even as his follower count climbs, and he says so himself.

This is who Nick Broekema is, according to the best source: his own posts, measured.

Nick Broekema: identity card with key LinkedIn numbers

His story, in his own posts

You do not need a biographer for Broekema. He retells his own arc constantly, and the data shows which chapters he treats as essential.

The agency that nearly killed him. "13 years ago, I started a design agency and invisibility nearly killed us," he wrote. He started "at 23, still in college," signed a single huge client, then: "90% of our revenue came from 1 client. Then we got fired." The agency survived "6 stressful years," and he sold it.

The restart on LinkedIn. The turning point is a date he repeats like an anchor: July 2022. "This is the best business decision I've ever made: Creating and sharing content on LinkedIn," he wrote. He started at "age 34" with "only 900 followers." It did not go to plan: "My content generated $0 in the first 4 months," with "Kid on the way. No prospects. No income." The honesty about the slow start is the spine of his whole brand.

The move to Spain. In 2025 he packed up his life. "For the first time in my life, I don't have a home," he wrote from the road, "We sold our place in Amsterdam... No rental. No property. Just an SUV," driving toward "a new home somewhere in the Jávea region." His explanation is pure Broekema: "Some people thrive on consistency. I thrive on consistent change."

The contrarian creator. He keeps score against the LinkedIn playbook and refuses most of it. "According to 90% of LinkedIn's standards, I'm failing," he wrote, then listed it: "I don't do video. I don't do cohorts... I don't post content every day... But I like my life simple. I like my content simple. And according to MY standards, I'm winning there."

One pattern our data surfaces that a normal bio never would: his recurring "every 3 months" theory is a signature insight he re-runs across years. "Every 3 months, I get tired of my own shit," starts one post. "Every 3 months, I 'unlock' new milestones," starts another at 75k followers. The same quarterly-cycle idea recurs post after post. Very Broekema: a story that explains your own grind is worth telling more than once.

Alles, was du brauchst, um auf LinkedIn zu wachsen.

Mit MagicPost schreibst du in deiner eigenen Stimme, planst im Voraus, verfolgst was funktioniert und pflegst dein Netzwerk.

Probiere MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn hat seinen Algorithmus erneut geändert. Und dieses Mal ist es spürbar.

Ich bin in einer guten Position, um das zu wissen:

Alles, was du brauchst, um auf LinkedIn zu wachsen.

Mit MagicPost schreibst du in deiner eigenen Stimme, planst im Voraus, verfolgst was funktioniert und pflegst dein Netzwerk.

Probiere MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn hat seinen Algorithmus erneut geändert. Und dieses Mal ist es spürbar.

Ich bin in einer guten Position, um das zu wissen:

Erstelle deinen ersten LinkedIn-Beitrag in weniger als 5 Minuten

Mit MagicPost sparen Sie bis zu 4 Stunden pro Woche, beginnend mit Ihrem allerersten Beitrag. Verbringen Sie weniger Zeit mit Schreiben und mehr Zeit mit dem Wachstum Ihres Unternehmens.

Probiere MagicPost

Keine Kreditkarte. Keine Verpflichtung. Nur echte Zeitersparnis.

100% kostenlose Testversion.

What he actually talks about

What Nick Broekema talks about on LinkedIn, measured by topic

No surprise at the top: Content Marketing dominates his feed (about 218 posts), with entrepreneurship, social media and sales filling the rest. Two details beat the ranking:

His topics perform within a tight band. Social media is his quiet over-performer (around 399 median likes versus his content-marketing core at 378), while marketing-as-a-topic under-performs (around 261). No runaway theme, just a consistent core that holds a steady level.
By register, his biggest bucket is punchy standalone advice (about 72 posts), then how-tos and selling through value (around 49 posts). But a remarkable amount of his corpus is personal: status check-ins, challenges, reflections. The man who coaches content design spends a lot of his feed narrating his own life.

That last point produces the strangest fact in his data: his single biggest post of all time is not about content at all. It is a post about "daddy duty," "Every Tuesday, Charlie and I go on an adventure," which earned 8,748 likes, more than double his next best. His stated expertise is content design; his audience's favorite Broekema is the dad.

Who he writes for

His target reader is explicit in his own words: the creator, founder or consultant who is posting but not selling yet. "I help clients attract more business on LinkedIn," he wrote, "They are typically creators, founders, and consultants in the 5k-30k follower range... They already create content but it doesn't sell (yet)." His positioning line, repeated across posts, is "Content Design to get you leads," and he is clear about whose attention he wants: "the millennials and boomers in B2B... around 70% of the B2B space."

His best posts of 2026

His three biggest posts of 2026 so far (click through to the originals):

Nick Broekema's top 2026 post: turning 38 and feeling late

686 likes. A birthday post ("I'm turning 38 today") that lists everything social media says he should have achieved, then flips it into a timeline of real wins. The mechanic is the contrast between internet pressure and a life "quietly getting better."

Nick Broekema's post asking if Facebook users say 'this isn't LinkedIn'

640 likes. A four-line joke: "Do people on Facebook also say 'This isn't LinkedIn' when posts are too professional?" Pure pattern interruption, and it pulled 344 comments: proof his audience shows up to talk, not just to like.

Nick Broekema's post reacting to Alex Hormozi on work-life balance

491 likes. He takes an Alex Hormozi quote about work-life balance, questions himself ("am I that mediocre?"), then reframes: "Winning in life depends on how you define winning." His most reliable move: borrow a hot take, then humanize it.

Alles, was du brauchst, um auf LinkedIn zu wachsen.

Mit MagicPost schreibst du in deiner eigenen Stimme, planst im Voraus, verfolgst was funktioniert und pflegst dein Netzwerk.

Probiere MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn hat seinen Algorithmus erneut geändert. Und dieses Mal ist es spürbar.

Ich bin in einer guten Position, um das zu wissen:

Alles, was du brauchst, um auf LinkedIn zu wachsen.

Mit MagicPost schreibst du in deiner eigenen Stimme, planst im Voraus, verfolgst was funktioniert und pflegst dein Netzwerk.

Probiere MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn hat seinen Algorithmus erneut geändert. Und dieses Mal ist es spürbar.

Ich bin in einer guten Position, um das zu wissen:

Erstelle deinen ersten LinkedIn-Beitrag in weniger als 5 Minuten

Mit MagicPost sparen Sie bis zu 4 Stunden pro Woche, beginnend mit Ihrem allerersten Beitrag. Verbringen Sie weniger Zeit mit Schreiben und mehr Zeit mit dem Wachstum Ihres Unternehmens.

Probiere MagicPost

Keine Kreditkarte. Keine Verpflichtung. Nur echte Zeitersparnis.

100% kostenlose Testversion.

Is he still growing?

Nick Broekema's median likes per post, year by year

Here is where Broekema is more honest than most. His median post climbed from 279 likes in 2023 to 438 in 2024, his peak, then slipped to 382 in 2025 and down to about 197 so far in 2026. That is a real decline in engagement per post, and he does not hide from it: "Reach has been declining for a year, and sure, that does something," he wrote at 75k followers, still concluding "But I'm still here." One note that cuts both ways: we measure engagement, not followers over time, and his followers have kept rising (he posted hitting 75k and then 80k) even as per-post likes cooled. The audience is still growing; the platform is just giving each post a smaller slice.

Where do these charts come from? Everything on this page runs on MagicPost's LinkedIn analytics, and it works on your profile too: your best posts, your audience, your benchmark, even a side-by-side with creators like Nick Broekema.

How he writes

Here is Broekema measured against the average creator, and the headline is not "short":

How Nick Broekema writes versus the average creator, measured

Metric (per post)	Nick Broekema	Average creator*
Words	219	185
Words in the hook	9	11
Words per paragraph	8	13
Words per sentence	7	10
Emojis	0	2
Exclamation marks	0	1
Hashtags	0	0
Hooks built on numbers	51%	22%

*Median across the 3,344 creators we analyzed with 20+ posts each.

He does not write short. At 219 words he runs longer than the 185-word average. What he does is write wide: his typical sentence is seven words against the average ten, his typical paragraph eight words, so most paragraphs are a single short line with white space around them. That is the content-designer's eye: a long post that never feels long because nothing on screen is dense. The other standout is his hooks: 51% are built on a number ("13 years ago...", "90% of our revenue..."), more than double the 22% average. And like the cleanest creators, he runs four zeros: no emojis, no hashtags, no bold, no exclamation marks. In one word, our system calls his style punchy.

The "AI tells" in his style (read this the right way)

Run Broekema's writing through the patterns people now call "AI tells":

The AI-pattern fingerprint of Nick Broekema's style

About a fifth of his posts use the "It's not X, it's Y" contrast formula, the single most flagged "AI" pattern on LinkedIn, and roughly one in eight open with a "Here's how" frame or a generic advice setup.

Do not read it backwards. Broekema does not write like an AI; AI writes like Broekema. These moves read as robotic today because the models trained on the best creators of this platform, then deployed all of their devices at once, in every post. Broekema uses the contrast a fifth of the time, where it lands, and his contrasts come from his actual life. The other half of his fingerprint is what AI cannot help adding and he refuses: he never hedges with "it's worth noting that...", and never opens a line with an empty transition like "Moreover." The discipline is the signature. (Full story: how to spot AI writing on LinkedIn.)

When he posts

Broekema publishes about 4 times a week, favorite slot Thursday around 9 AM Spanish time, with 23% of posts in the morning and 17% on weekends. That is a deliberately moderate cadence for a creator at his level, fitting his stance ("Keep posting (just less)"), and it sits inside what our posting-frequency study found works. His mid-week morning instinct lines up with the broader timing data too. And given that his posts pull nearly as many comments as likes, showing up in his comment section is half the game: that is what an engagement feed is for, his posts every day without hunting the timeline.

What to steal from Nick Broekema

Lead with a number. Half his hooks open on a specific figure: "13 years ago," "90% of our revenue," "$0 in 4 months." A number is a promise the reader can measure.
Write long, but break it wide. 219 words that read fast because no paragraph is bigger than a line. Content design, not brevity.
Let the human posts run. His biggest post ever was about Tuesday adventures with his daughter, not marketing. The personal stuff is not off-brand; it is the brand.
One signature theory, re-run. His "every 3 months" cycle shows up across years. A framework that explains your own journey is worth repeating.
Post less, on purpose, and say so. Four posts a week with full attention beats seven phoned-in. He turned restraint into a position.

Study him, then study yourself. With MagicPost you can dig into Nick Broekema's numbers the way we just did, analyze your own profile with the same depth, and write in the spirit of his style, in your own voice and on your own stories. The data on this page is the product.

Where this data comes from

Everything here is MagicPost's own research: we analyzed 402 of Nick Broekema's LinkedIn posts, covering timing, engagement, topic mix, writing metrics, and the AI-pattern profile from a 30-post style sample. Every biographical claim is quoted from one of his own public posts and linked to it. Broekema is not affiliated with MagicPost; his style is one of those MagicPost tracks most closely.

Alles, was du brauchst, um auf LinkedIn zu wachsen.

Mit MagicPost schreibst du in deiner eigenen Stimme, planst im Voraus, verfolgst was funktioniert und pflegst dein Netzwerk.

Probiere MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn hat seinen Algorithmus erneut geändert. Und dieses Mal ist es spürbar.

Ich bin in einer guten Position, um das zu wissen:

Alles, was du brauchst, um auf LinkedIn zu wachsen.

Mit MagicPost schreibst du in deiner eigenen Stimme, planst im Voraus, verfolgst was funktioniert und pflegst dein Netzwerk.

Probiere MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn hat seinen Algorithmus erneut geändert. Und dieses Mal ist es spürbar.

Ich bin in einer guten Position, um das zu wissen:

Erstelle deinen ersten LinkedIn-Beitrag in weniger als 5 Minuten

Mit MagicPost sparen Sie bis zu 4 Stunden pro Woche, beginnend mit Ihrem allerersten Beitrag. Verbringen Sie weniger Zeit mit Schreiben und mehr Zeit mit dem Wachstum Ihres Unternehmens.

Probiere MagicPost

Keine Kreditkarte. Keine Verpflichtung. Nur echte Zeitersparnis.

100% kostenlose Testversion.

Häufige Fragen

Who is Nick Broekema?

A Dutch content designer who started a design agency at 23, sold it after six years, and reinvented himself as a LinkedIn creator in July 2022 at age 34. He now lives in Jávea, Spain, helps founders and consultants attract business through content, and has about 89,000 followers. His positioning: "Content Design to get you leads."

How does Nick Broekema make money?

By his own public account: coaching and content-design services for creators, founders and consultants in roughly the 5k-30k follower range, plus LinkedIn "Rebrand" engagements and a Content Design cohort. Content marketing on LinkedIn is his customer-acquisition channel.

How often does Nick Broekema post on LinkedIn?

About 4 posts a week in our data, most often on Thursday around 9 AM Spanish time, with 17% of posts on weekends. He posts deliberately less than the daily-grind crowd.

Does Nick Broekema write with AI?

His style is distinctly human: four hard zeros (no emojis, hashtags, bold or exclamation marks), number-led hooks from his real life, and none of the filler AI bolts on. The twist is that AI tools learned from creators like him, which is why about a fifth of his posts contain the "It's not X, it's Y" pattern people now mislabel as an AI tell.

Is Nick Broekema still growing on LinkedIn?

His follower count keeps rising (he posted passing 75k and then 80k), but his median engagement per post peaked in 2024 (438 likes) and has cooled since (around 197 in early 2026), a decline he is openly honest about while still posting.

Can I write like Nick Broekema?

You can learn the mechanics: MagicPost learns a creator's writing style (length, rhythm, number-led hooks, signature moves) and helps you write in that spirit, in your own voice.

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Alles, was du brauchst, um auf LinkedIn zu wachsen.

Mit MagicPost schreibst du in deiner eigenen Stimme, planst im Voraus, verfolgst was funktioniert und pflegst dein Netzwerk.

Probiere MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn hat seinen Algorithmus erneut geändert. Und dieses Mal ist es spürbar.

Ich bin in einer guten Position, um das zu wissen:

Alles, was du brauchst, um auf LinkedIn zu wachsen.

Mit MagicPost schreibst du in deiner eigenen Stimme, planst im Voraus, verfolgst was funktioniert und pflegst dein Netzwerk.

Probiere MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn hat seinen Algorithmus erneut geändert. Und dieses Mal ist es spürbar.

Ich bin in einer guten Position, um das zu wissen:

Erstelle deinen ersten LinkedIn-Beitrag in weniger als 5 Minuten

Mit MagicPost sparen Sie bis zu 4 Stunden pro Woche, beginnend mit Ihrem allerersten Beitrag. Verbringen Sie weniger Zeit mit Schreiben und mehr Zeit mit dem Wachstum Ihres Unternehmens.

Probiere MagicPost

Keine Kreditkarte. Keine Verpflichtung. Nur echte Zeitersparnis.

100% kostenlose Testversion.

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His story, in his own posts

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What he actually talks about

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Who he writes for

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His best posts of 2026

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