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How Many Likes Is Good on LinkedIn? The Median Is 28

LinkedIn Analytics

Naïlé Titah

Ultimo aggiornamento: 5 giu 2026

Open LinkedIn and the feed looks like everyone is clearing hundreds of likes. So when your post lands 30, it feels like a flop. It is not. We measured 1,141,948 LinkedIn posts from the last 12 months, and the median one earns 28 likes. Half the platform sits below that. The 500-like posts you scroll past are not the norm, they are the tail, and the feed is built to show you the tail.

The short answer: a "good" number of likes depends entirely on how big the account is. But before you even get there, the platform-wide reality is far gentler than the feed makes it look.

Median likes per post by follower band: from 6 likes under 1k followers up to 246 above 100k

TL;DR: The median LinkedIn post earns 28 likes; half of all posts land between 10 and 85. Good is your band's p75: 15 likes under 1k followers, 96 at 10k-50k, 695 at 100k+. The feed you scroll shows the p90 tail, not the norm.

The whole platform, in one distribution

Across all 1,141,948 posts, here is where the likes actually fall:

	Likes per post
Quiet day (p25)	10
Typical (median)	28
Good (p75)	85
Great (p90)	267
Viral (p99)	2,251

Read the middle two rows together: half of all LinkedIn posts land between 10 and 85 likes. That is the real heart of the platform. A quarter never clear 10. Only one post in ten breaks 267, and it takes the top 1% to reach the 2,251 that look so routine in your feed.

This is survivorship bias in its purest form. The posts you see are filtered for engagement before they ever reach you, so your sample is permanently skewed toward p90 and above.

The posts people actually publish look like the table above. When you compare your 30-like post to the feed, you are comparing your typical day to everyone else's best week.

The likes distribution: a quarter of posts under 10, the median at 28, only the top 1% near 2,251

Tutto ciò che ti serve per crescere su LinkedIn.

Scrivi con la tua voce, trova idee, pianifica, analizza, coinvolgi…
MagicPost è realizzato esclusivamente per LinkedIn.

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Naïlé Titah

CEO @ MagicPost

LinkedIn ha nuovamente cambiato il suo algoritmo. E questa volta, è evidente.

Sono in una buona posizione per saperlo:

Tutto ciò che ti serve per crescere su LinkedIn.

Scrivi con la tua voce, trova idee, pianifica, analizza, coinvolgi…
MagicPost è realizzato esclusivamente per LinkedIn.

Prova MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn ha nuovamente cambiato il suo algoritmo. E questa volta, è evidente.

Sono in una buona posizione per saperlo:

Crea il tuo primo post su LinkedIn in meno di 5 minuti

Con MagicPost, risparmi fino a 4 ore a settimana, a partire dal tuo primo post. Dedica meno tempo alla scrittura e più tempo a far crescere la tua attività.

Prova MagicPost

Nessuna carta di credito. Nessun impegno. Solo risparmi in tempo reale.

Prova gratuita al 100%.

"Good" depends on your size, so find your row

A single median for the whole platform is accurate but blunt, because a 6-like post from a 500-follower account and a 246-like post from a 200k account are the same achievement: both are exactly typical for their size. Here is the full ladder, percentile by percentile, by follower count.

Followers	Quiet (p25)	Typical (median)	Good (p75)	Great (p90)	Posts measured
Under 1k	2	6	15	31	81,060
1k-5k	6	14	32	64	337,945
5k-10k	10	23	50	99	182,220
10k-50k	16	40	96	212	329,126
50k-100k	46	109	261	551	75,353
100k+	92	246	695	1,726	136,244

Find your follower band and ignore every other row. "Good" is your band's p75 column: the score you hit on a genuinely strong day, not a once-a-year tail event. If you have 3,000 followers, a good post is around 32 likes. If you have 30,000, it is around 96. The "great" column (p90) is real but rare by definition: one post in ten, the kind you cannot manufacture on demand.

Notice how the same raw number means opposite things at different sizes. Fifteen likes is a good day under 1k followers (p75) but a quiet one in the 5k-10k band (p25 is 10, median 23). There is no universal "good likes" number to chase. There is only good-for-your-size, which is the only comparison that tells you anything.

So is your post actually doing badly? Probably not

Two reassurances straight from the table:

A 30-like post beats the typical post on the entire platform. The all-posts median is 28. If you cleared 30, you are already on the better side of more than half of LinkedIn, regardless of your size.
A 100-like post is top-quartile even for mid-size accounts. In the 10k-50k band, the p75 (the "good" threshold) is 96 likes. Break 100 with that audience and you are in the top quarter of your own band, never mind the smaller accounts where 100 likes is firmly in great territory.

The number that feels like failure is usually a perfectly ordinary, even strong, result once you stop measuring it against a feed engineered to show you outliers.

Was that a quiet day or a good one? MagicPost's LinkedIn analytics set every post you publish against your own history and your follower band, so 30 likes reads as quiet or strong for you, not for the feed. And if keeping these reference numbers current sounds like a chore, a MagicPost Benchmark subscription recomputes them on fresh data and mails you the update monthly.

Why likes are the cheapest signal you track

Likes are the easiest thing a reader can give you: one tap, no thought, no exposure. That makes them plentiful and worth watching, but it also makes them the weakest currency on the platform. A like costs nothing, so it tells you little about whether your post actually moved anyone.

The scarcer signals are the ones that matter:

Comments are far rarer and far stronger. The median post earns 28 likes but only 6 comments, and a comment takes real effort to write. A post that punches above its weight on comments is doing something a pile of likes can't prove. We put comments through the exact same size ladder in how many comments is good on LinkedIn, the twin of this page.
Engagement rate normalizes likes by audience. Raw likes reward big accounts mechanically: of course 100k-follower posts clear more likes. Dividing engagement by your follower count strips that advantage out and tells you how hard your content is working for the audience you have. That is the real apples-to-apples metric, and it lives in what is a good engagement rate on LinkedIn and the average engagement rate pillar.

Use raw likes to sanity-check ("is this post landing at all?"), then use comments and engagement rate to judge whether it is landing well.

Tutto ciò che ti serve per crescere su LinkedIn.

Scrivi con la tua voce, trova idee, pianifica, analizza, coinvolgi…
MagicPost è realizzato esclusivamente per LinkedIn.

Prova MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn ha nuovamente cambiato il suo algoritmo. E questa volta, è evidente.

Sono in una buona posizione per saperlo:

Tutto ciò che ti serve per crescere su LinkedIn.

Scrivi con la tua voce, trova idee, pianifica, analizza, coinvolgi…
MagicPost è realizzato esclusivamente per LinkedIn.

Prova MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn ha nuovamente cambiato il suo algoritmo. E questa volta, è evidente.

Sono in una buona posizione per saperlo:

Crea il tuo primo post su LinkedIn in meno di 5 minuti

Con MagicPost, risparmi fino a 4 ore a settimana, a partire dal tuo primo post. Dedica meno tempo alla scrittura e più tempo a far crescere la tua attività.

Prova MagicPost

Nessuna carta di credito. Nessun impegno. Solo risparmi in tempo reale.

Prova gratuita al 100%.

What actually moves your like count

Once you know your band's typical number, the lever is format. The same idea written as an image post, a text post or a poll collects very different like counts, and the gap is large enough to matter more than most tweaks to your wording. Which format earns the most likes (and which quietly costs you them) is the whole subject of the best LinkedIn post format. Pick the format your audience rewards before you obsess over a handful of likes here or there.

Where this data comes from

The like counts here come from our own measurement, not a third-party estimate. The pool: 1,141,948 LinkedIn posts published over the last 12 months by individual creators (company and topic pages excluded, authors under 100 followers excluded), with reshares and deleted posts filtered out. We count likes per post, then summarize with medians and percentiles rather than averages, so the top 1% can't quietly inflate a typical figure. The follower-band ladder uses the same pool split into six size bands (n stated on every row, from 75,353 to 337,945 posts).

Domande Frequenti

How many likes is good on LinkedIn?

It depends on your follower count, but here is the platform-wide answer: across 1,141,948 posts from the last 12 months, the median post gets 28 likes, and half of all posts land between 10 and 85. A "good" post (the 75th percentile) clears 85 likes platform-wide. By size, "good" is your band's p75: about 15 likes under 1k followers, 32 at 1k-5k, 50 at 5k-10k, 96 at 10k-50k, 261 at 50k-100k and 695 above 100k.

What is the average number of likes on a LinkedIn post?

The typical post earns 28 likes (the median, measured on 1,141,948 posts). We report the median rather than the mean on purpose: a tiny number of viral posts (the top 1% reach 2,251 likes) would drag a simple average far above what a normal post actually gets, which is why most quoted "averages" feel impossibly high.

Is 30 likes good on LinkedIn?

Yes. The median post across the whole platform gets 28 likes, so a 30-like post is already above typical for all of LinkedIn. For a small or mid-size account it is a solid, normal result. The feed makes 30 feel small only because LinkedIn shows you other people's outliers, not their median posts.

Why does my feed show posts with way more likes than mine?

Survivorship bias. Your feed is ranked to surface high-engagement posts, so the sample you see is permanently skewed toward the top 10% (267+ likes) and the top 1% (2,251+). The posts people actually publish look like the distribution in this article: a quarter under 10 likes, a median of 28. You are comparing your typical post to everyone else's best one.

Are likes the best way to measure a LinkedIn post?

No. Likes are the cheapest signal a reader can give (one tap), so they are plentiful but weak. The median post gets 28 likes but only 6 comments, and a comment takes real effort, which makes it a stronger sign your content landed. To compare fairly across account sizes, divide engagement by your follower count: see what is a good engagement rate on LinkedIn.

> Writing, scheduling and analytics in a single tab. MagicPost takes care of all three, leaving you just the post worth liking to write.

Tutto ciò che ti serve per crescere su LinkedIn.

Scrivi con la tua voce, trova idee, pianifica, analizza, coinvolgi…
MagicPost è realizzato esclusivamente per LinkedIn.

Prova MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn ha nuovamente cambiato il suo algoritmo. E questa volta, è evidente.

Sono in una buona posizione per saperlo:

Tutto ciò che ti serve per crescere su LinkedIn.

Scrivi con la tua voce, trova idee, pianifica, analizza, coinvolgi…
MagicPost è realizzato esclusivamente per LinkedIn.

Prova MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn ha nuovamente cambiato il suo algoritmo. E questa volta, è evidente.

Sono in una buona posizione per saperlo:

Crea il tuo primo post su LinkedIn in meno di 5 minuti

Con MagicPost, risparmi fino a 4 ore a settimana, a partire dal tuo primo post. Dedica meno tempo alla scrittura e più tempo a far crescere la tua attività.

Prova MagicPost

Nessuna carta di credito. Nessun impegno. Solo risparmi in tempo reale.

Prova gratuita al 100%.

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The whole platform, in one distribution

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"Good" depends on your size, so find your row

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So is your post actually doing badly? Probably not

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Why likes are the cheapest signal you track

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