What moves the number besides your size

Follower count sets the baseline; the post itself shifts you up or down the ladder. Two factors move impressions most, and both have their own deep dives so we link rather than re-quote the figures here. The first is format: short-form video, images and carousels reach further than plain text or articles, which is why the engagement-rate-by-impressions picture differs sharply by format. The second is outbound links: posts that send people off LinkedIn are throttled hard, and the size of that penalty is measured in how external links cut your reach. Posting time, frequency and the first-hour engagement that triggers wider distribution matter too, but format and links are the two levers most people pull without realizing the cost.

The reach you get is then converted into engagement at a roughly constant rate, whatever your size: about two to three of every hundred people who see a post engage with it. That conversion is the content question; impressions are the distribution question. Keeping them separate is the whole point, and the engagement-rate pillar handles the conversion side.

One place for writing, scheduling and reach. MagicPost rolls the three together, so all that's left on you is the post worth putting in front of people.