The residents and the tourists

Of the 571 creators who post entrepreneurship consistently, only 20 dedicate more than half their feed to it. This top 20 splits the same way: residents like Kelly Massol (57% of her feed) and Justin Welsh (51%), and tourists like Sahil Bloom (3%), Leila Hormozi (4%) and René van der Zel (6%) whose rare entrepreneurship posts massively out-earn their usual content.

The data behind that tourist premium is unusually clean here. René van der Zel earns a 107% premium on 6% of his feed; Leila Hormozi and Hala Taha both earn 65% on single-digit shares. Meanwhile the two purest residents, Justin Welsh and Kelly Massol, see their topic perform right around their own baseline. An audience that did not sign up for entrepreneurship still rewards a clear founder story, while full-time entrepreneurship feeds compete with themselves. If you write about building a business occasionally, you are playing the easier game.

Two related studies while you are here: who dominates LinkedIn country by country (United States, India, the full series), and the United Kingdom and France rankings where several of these names also place. And if your plan includes showing up in these creators' comments, an engagement feed makes that a daily five-minute habit.

Study them, then study yourself. With MagicPost you can analyze any entrepreneurship creator the way we just did (median engagement by theme, share of feed, premiums, trajectory) and benchmark your own profile. The data on this page is the product.