Posting Best Practices
Yasmina Akni Ebourki
Last updated: Sep 25, 2024
Starting to write on LinkedIn has its challenges. It’s not just about crafting a well-structured post that grabs attention, adds value, and addresses a real client problem.
Now, you also need to focus on adding value to your post with documents, images, or other attachments to give it that extra punch.
Let me walk you through how to start adding attachments to your LinkedIn posts, step by step.
TL;DR: How to Add Attachments to LinkedIn Posts
Go to the Home Page and click on “Share a post".
Click the plus sign next to “Add media” and select the document icon.
Choose a PDF file to upload.
Enter a title for your document and click “Done.”
Preview your post with the attachment, then either publish it or schedule.
How to Add Attachments in a LinkedIn Post
The steps you need to follow are very simple, and I will walk you through them step by step.
Step 1: Start a post in the sharebox
First, go to the Home Page and click on the share box where it says “Share a post” to start writing the post you want to share.
Step 2: Click on Add a document icon.
Once your post is ready, look to the lower left corner. You'll see different icons for adding content.
Click on the plus sign right next to “Add media” to see more options like creating an event, announcing that you're hiring, or generating a poll.
The second-to-last icon is for adding a document.
Click on it, and it will open your files window, allowing you to select the document from your computer.
Step 3: Choose the file that you want to upload
Now, simply select the document you want to upload.
Ideally, it should be in PDF format for easier downloading.
And once selected, a preview of your document will appear right below your post, showing how it will look on LinkedIn.
Step 4: Add a title to your document and click Done.
Before LinkedIn allows you to carry on with your post, you need to add a title to your document.
This title is necessary because it will make your document easily recognizable.
It doesn’t have to match the file name you saved it under; instead, it should refer to the actual title of the document itself.
Next, once you’ve added the title, click “Done” to complete the upload.
Step 5: Publish or schedule your post with the attachment
And you are almost there.
Now that you can see how your post will look with the attached document, you have two options.
From here, you can either publish it at once by clicking the “Post” button at the bottom right, or you can schedule it for later by clicking the clock icon on the left.
This allows you to schedule your posts in advance, so you are always consistent with your content.
Can I add multiple documents on LinkedIn?
A related question is whether you can add multiple documents to the same LinkedIn post.
Unfortunately, the answer is no, you can only attach one document per post.
But think of it this way: this limitation makes sense.
If your post requires extensive content, consider compressing everything into a single PDF and sharing that one.
However, if your documents cover different topics, avoid overwhelming your target audience with too much information and instead focus on one post with one idea, attaching a single document to support that idea.
Add multiple images to a LinkedIn post though a carousel
On the other hand, if you haven't considered it, another option is to think beyond traditional text documents and get creative by using carousels.
Carousels on LinkedIn are essentially PDFs presented as a series of images, similar to what you might have seen on Instagram.
These carousels break down information into different slides, and just like regular documents, they can be downloaded by the viewer.
One of the key advantages of LinkedIn carousels is that they are more visually engaging and easy to read.
This often leads to higher impressions and engagement on your posts, as people find it easier to swipe through quick, visual content rather than downloading and reading a more traditional document.
You don’t have to give up your original document, but you might consider breaking it down into pieces and turning it into an eye-catching carousel.
Many content creators are already doing this, transforming traditional posts or documents into dynamic, shorter carousels that tell a story in a more visually appealing way, driving even more interaction.
Use Carousels to Tell a Visual Story
And the best thing is that carousels are perfect for storytelling, whether you're sharing informative content or breaking down complex ideas.
Stories tend to work better with the public, making your message more memorable and engaging.
One of the best ways to work with carousels is to guide your audience through a process or explain a concept step-by-step.
For example, if you're showcasing how to use your product to solve a specific problem, you can create a carousel that visually illustrates each step of the process.
On the other hand, think of using carousels to share case studies, product demonstrations, or tutorials.
By presenting these elements in a visual format, you enhance comprehension and retention.
Each slide can focus on a different aspect of the story, allowing you to build a narrative that becomes clear as users swipe through.
As you can see, this approach is particularly effective for educational content, as it allows you to simplify complex ideas and provide clear, actionable insights.
Top content creators on LinkedIn are known to make use of carousels to great effect.
For instance, Matt Barker excels at using carousels to share valuable tips on writing better and faster posts.
His carousels break down the writing process into simple steps, offering practical advice in a format that's easy to follow.
By integrating storytelling with visual elements, you are inviting users to interact with your content in a more meaningful way, increasing both engagement and impressions.
In the end, carousels transform traditional posts into compelling stories, making your content stand out and resonate with your audience.
So, whether you're sharing industry insights, tips, or product information, consider using carousels to build up your storytelling and captivate your LinkedIn followers.
How Documents and Carousels Boost Your LinkedIn Engagement
To wrap things up, you now have a solid understanding of how to elevate your LinkedIn posts with visual elements, from images and documents to dynamic carousels.
Each type of visual content has its unique benefits: documents provide depth, carousels offer interactive storytelling, and images grab attention quickly.
However, don’t overlook the power of well-crafted text posts.
While visuals enhance engagement, a well-written post still plays a crucial role in communicating your message and driving interactions.
Balancing both text and visual content can create a more balanced and effective content strategy.
In addition, if you’re looking to streamline the process of creating eye-catching LinkedIn posts, consider using external tools like MagicPost.
These tools are specifically designed to help you generate engaging content tailored for LinkedIn.
They can assist in crafting text, optimizing visuals, and scheduling posts, making it easier to maintain a consistent and high-quality presence on the platform.
Experiment with different content types to see what resonates best with your audience.
Use the data you gain from engagement metrics to refine your approach, ensuring that you always provide valuable and relevant content.
With the right mix of text, visuals, and strategic tools, you’re ready to transform your LinkedIn content strategy and make a long-term impact.
