
LinkedIn Basics

Yasmina Akni Ebourki
A text post on LinkedIn stands alone. An attachment, be it a document, a carousel, a well-chosen image, or a short video, gives people a reason to stop, interact, and come back.
Each swipe through a carousel and each click on a document count as an engagement signal, which is part of why attachment-based posts consistently outperform plain text in search.
LinkedIn supports three types of attachments: documents, images, and video. Each has its own flow, file requirements, and strategic use case. Here’s exactly how to add attachments in a LinkedIn post.
LinkedIn Attachment Types at a Glance
Before the step-by-step, here’s a quick reference for file formats and limits across all attachment types:
Type | Desktop Formats | +iOS Formats | +Android Formats | Size Limit | Max Length |
|---|---|---|---|---|---|
Document / Carousel | PDF, DOC, DOCX, PPT, PPTX, PPSX | — | — | 100 MB | 300 pages |
Image | GIF, JPEG, PNG | HEIF/HEIC | WEBP | 8 MB | 20 images |
Video | MP4, MOV, AVI, WEBM, MKV, WMV, VC1, MPEG, MPEG2, MPEG1VIDEO, DVVIDEO, QTRLE, TSCC2 | — | — | 5 GB | 10 minutes |
⚠️ Note: LinkedIn’s help center states that ODT and ODS are supported document/carousel types. However, our testing found that these files are, in fact, not supported. Note that the same may apply to video files; LinkedIn may stop supporting less-used formats at any time without notice.
How to Add a Document to a LinkedIn Post
Documents are LinkedIn’s highest-performing attachment type. A PDF uploaded as a document renders as a carousel, a swipeable, slide-by-side LinkedIn post format that keeps readers on your post longer than almost any other content type.

Here’s how to attach one:
Go to your LinkedIn homepage and click the share box where it says “Start a post.”
Click the plus icon next to "Celebrate an occasion" at the bottom of the post composer to expand the attachment options.
Click the document icon (second to last in the expanded menu). Your file browser will open.
Select your file. A preview of the document will appear below your post text, showing how it’ll render in the feed.
Add a document title. This is required before LinkedIn will let you proceed. It doesn’t need to match the file name; use the actual title of the document as readers will see it.
Click Done, then either publish immediately or use the clock icon to schedule the post.
💡 Pro Tip: Use PDF format for documents. LinkedIn renders PDFs most reliably as swipeable carousels. Word documents and PowerPoint files are accepted but may not render as cleanly across all devices.
❌ Can I attach multiple documents to one post? No. LinkedIn only allows one document per post. If your content spans multiple files, combine them into a single PDF before uploading. If the topics are genuinely separate, split them into separate posts. One focused post with one strong attachment almost always outperforms an overloaded one.
How to Add an Image to a LinkedIn Post?
Images are the most straightforward attachment type. LinkedIn supports GIF, JPEG, and PNG (plus HEIF/HEIC on iOS and WebP on Android) files up to 8 MB each. You can attach up to 20 images in a single post as a multi-image gallery.

Here’s how:
Click the share box to open the post composer.
Click the photo icon in the attachment row at the bottom of the composer (it looks like a small landscape image).
Select one or more images from your file browser. Selected images appear as thumbnails below your post text.
Optionally, click the edit (pencil) icon on each image to add alt text. It’s useful for accessibility and for helping LinkedIn’s algorithm understand the image content.
Click Done, then publish or schedule.
💡 Pro Tip: For the best feed display, use a 1:1 square ratio (1080 x 1080 px) or a 1**.91:1 landscape ratio** (1200 x 627 px). Portrait images (1080 x 1350 px) take up more vertical space in the feed and tend to perform well on mobile. Always check how your image renders before publishing using a post previewer.
How to Add a Video to a LinkedIn Post
Native video, uploaded directly to LinkedIn rather than linked from YouTube or Vimeo, gets significantly better reach. LinkedIn’s algorithm favors content that keeps users on the platform, and a native video does that better than an external link.
Click the video icon in the attachment row (it looks like a play button) underneath the “Start a post” box.
Select your video file. Supported formats include MP4, MOV, AVI, MKV, and others. The maximum file size is 5 GB, whereas the maximum length is 10 minutes.
While the video uploads, add your post text. LinkedIn will show a progress indicator.
Once uploaded, you can add a title and description to the video. This helps with discoverability in search.
Click Done, then publish or schedule.
⚠️ Important: Never link to an external video (YouTube, Vimeo, etc.) if you want reach. External links are penalized by LinkedIn's algorithm because they send users off the platform. Upload the video file directly every time.
💡 Pro Tip: Add captions to your video. LinkedIn videos autoplay without sound in most feeds, and videos with captions get 29% higher engagement and 32% longer viewer retention than those without. LinkedIn has a built-in captioning tool; use it before publishing.
What Is the Difference Between Documents and Carousels in LinkedIn?
On LinkedIn, documents and carousels are the same thing. When you upload a PDF using the document attachment flow, LinkedIn renders it as a carousel (a swipeable series of slides). There's no separate "carousel" upload option. The distinction is really about how you design your PDF.
→ A document designed for downloading (a report, a whitepaper, or a checklist) works fine as a standard PDF upload. A document designed for swiping (with one idea per slide, bold visuals, and a clear narrative arc) is a carousel.

Carousels consistently outperform other formats on LinkedIn:
Each swipe counts as an engagement signal.
Users spend 15 to 20 seconds on carousels versus 8 to 10 seconds on images or text.
Carousels generate 2.5x more shares than standard documents.
If you’re regularly uploading documents, it’s worth designing them with the carousel format in mind.
✅ Carousel Best Practices: 5 to 10 slides is the sweet spot. Lead with a strong cover slide. Use a numbered list structure (e.g., “7 ways to…”). Bold text and white space make slides readable on mobile. End with a clear CTA, either a follow prompt or a link to your full resource.
How to Schedule Posts With Attachments on LinkedIn
LinkedIn’s native scheduler supports all attachment types. After attaching your document, image, or video, click the clock icon in the bottom left of the composer instead of “post.” Select your date and time, and LinkedIn will publish it automatically.

If you’re managing multiple posts across different days, MagicPost’s scheduler gives you a full content calendar view with draft management and post previewing built in so you can see exactly how your attached post will look before it goes live.
Write, Attach, Preview, and Schedule in One Place With MagicPost
Adding attachments is one part of a LinkedIn post workflow. The other parts, including writing the post copy, previewing how it renders on mobile and desktop, and scheduling it at the right time, all matter too.
MagicPost handles the full workflow in one place, including AI writing, a built-in post previewer, and a scheduling calendar. Try it for free today; no credit card is required.
FAQ
How do I add a document to a LinkedIn post?
Click the share box, then click the plus icon next to "Celebrate an occasion" to expand the attachment options. Select the document icon, choose your file, add a title, and click “done.” You can then publish immediately or schedule the post for later.
What file types can I attach to a LinkedIn post?
Documents must be PDF, DOC, DOCX, PPT, or PPTX format (up to 100 MB, 300 pages maximum).
Images can be JPG, PNG, GIF, WebP, HEIC, or HEIF (up to 8 MB each, up to 20 images per post). Videos can be MP4, MOV, AVI, MKV, and several other formats (up to 5 GB, 10 minutes maximum).
Can I add multiple attachments to a LinkedIn post?
It depends on the type. You can attach up to 20 images in a single post as a gallery. For documents, only one PDF per post is allowed. For video, only one file per post is allowed. You can’t mix attachment types (a post with a document can’t also have an image attached).
What is a LinkedIn carousel and how is it different from a document?
They’re the same thing on LinkedIn. When you upload a PDF using the document attachment flow, LinkedIn displays it as a swipeable carousel. The difference is in how you design the PDF; a carousel is built with one idea per slide, strong visuals, and a narrative flow designed for swiping rather than downloading.
Should I upload video directly or link to YouTube?
Always upload directly. LinkedIn's algorithm penalizes external links because they send users off the platform. Native video gets significantly more reach than a YouTube link, and LinkedIn's built-in player supports captions, which further improve engagement.
Can I schedule a LinkedIn post that has an attachment?
Yes. LinkedIn's native scheduler supports all attachment types. After adding your attachment, click the clock icon in the composer instead of “post,” and select your publish date and time.
Why can't I add an attachment to my LinkedIn post?
You’re probably trying to mix attachment types (documents and images can't be combined in the same post), you've already added one document and are trying to add another, or your file format isn't supported.
If the icon is greyed out, check whether another attachment type is already active in the composer.
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