Posting Best Practices
Yasmina Akni Ebourki
Last updated: Nov 29, 2024
If your business relies heavily on LinkedIn as the primary way to find clients, you’ve probably wondered: What if I create another account?
The idea might sound appealing, but putting it into action is a completely different story.
Let me walk you through what you need to know about managing multiple LinkedIn accounts, LinkedIn’s policies, and how to navigate these rules effectively.
TL;DR; LinkedIn doesn’t allow multiple accounts under the same name, but you can manage several accounts with caution. Make sure each profile is fully optimized and active, and use tools like VPNs or social media managers for organization. Use a strategy that balances automation and genuine engagement to avoid being banned from LinkedIn.
Can You Manage Multiple LinkedIn Accounts?
A common question people ask is whether it’s possible to manage multiple LinkedIn accounts.
This is especially relevant for users who want to separate their personal and professional activities or expand their outreach without violating LinkedIn’s restrictions on prospecting.
The short answer is no, LinkedIn does not allow you to have more than one account under the same name.
Additionally, creating accounts under fake names or identities is prohibited. These policies are in place to maintain a professional and trustworthy environment for all users.
If you violate these rules, LinkedIn may temporarily restrict your account as a warning. Continued violations could result in a permanent ban, preventing you from creating a new account.
Before considering how to manage multiple LinkedIn accounts, it's important to understand the risks involved and make sure you're adhering to LinkedIn’s guidelines to avoid any issues with your account.
Risks and Limitations of Managing Multiple LinkedIn Accounts
In a business context, people often consider creating multiple LinkedIn accounts for various reasons. Some want to reach more clients, separate personal and professional profiles, or even have one account in a different language.
Since LinkedIn is primarily designed to connect individuals rather than just businesses, the platform prioritizes personal interactions.
LinkedIn is strict about the creation of multiple accounts because its goal is to maintain one account per person.
This ensures that each profile represents a real individual and fosters authentic networking.
Trying to bypass this policy by creating multiple profiles, whether to expand outreach or separate activities, can lead to significant risks, including account restrictions or permanent bans.
What are the Best Methods to Manage Multiple LinkedIn Accounts?
If you plan to create multiple LinkedIn accounts for prospecting or other reasons, it’s essential to have a clear strategy and fully understand LinkedIn’s policies to avoid any risk of account suspension or permanent bans.
If you decide to proceed despite the risks, there are important steps to ensure your accounts are effective and compliant.
First, any additional account you use must be fully optimized. This means completing the profile with a professional banner, name, and relevant details—just as you would with your primary account.
An incomplete or poorly presented profile not only appears less credible but is also more likely to be flagged as suspicious.
Second, the account should appear active and authentic. Simply using an account to send numerous messages or connection requests without any visible activity can raise red flags.
To address this, create and follow an editorial calendar for the additional account.
Additionally, if you plan to generate content consistently, I recommend using MagicPost to quickly write your LinkedIn posts.
Regularly publishing relevant content demonstrates genuine activity and engagement.
This not only helps you stay in compliance with LinkedIn’s guidelines but also increases your visibility and credibility among potential clients.
By carefully managing and maintaining each account, you can improve your outreach efforts while minimizing the risks associated with LinkedIn’s strict policies.
On the other side, if your goal is to create a LinkedIn profile in another language, there's no need to create a separate account.
LinkedIn allows you to add multiple language versions to your profile. This is a great way to expand your reach to different audiences while keeping your profile compliant with LinkedIn's guidelines.
To start, go to your LinkedIn profile and click on the “Add profile in another language” link. From there, you can select the language you want to add, such as Spanish, French, or German, among others.
Once you’ve selected the language, LinkedIn will create a blank profile in that language. You’ll need to fill out the sections like your headline, summary, and work experience, ensuring that the content is translated properly.
LinkedIn users will then see your profile in their preferred language, and you can easily switch between the different versions of your profile by clicking on the “Language” dropdown.
Tools and Software to Manage Multiple LinkedIn Accounts
Managing multiple LinkedIn accounts can become easier with the right tools and strategies, as doing everything manually would be time-consuming and inefficient.
One simple method is to use separate Google Chrome profiles for each LinkedIn account.
Each profile can be linked to a unique email, which helps you keep your accounts organized without the need to constantly sign in and out.
However, it’s important to note that LinkedIn tracks IP addresses. Therefore, to avoid detection when switching between accounts, using a VPN or purchasing proxies can be helpful.
Another option is to utilize third-party tools specifically designed for social media management.
These platforms allow you to manage multiple LinkedIn accounts from a single location, schedule posts, and monitor engagement.
For example, popular tools like Sprout Social, Buffer, and Hootsuite are excellent for content planning and scheduling.
If your goal is to automate outreach, tools like Evaboot can help streamline messaging and connection requests.
That said, always ensure that the tools you use comply with LinkedIn’s automation policies to prevent violating their terms of service.
Best Practices for Using Third-Party Tools
When using third-party tools to manage LinkedIn accounts, it’s important to prioritize security and authenticity.
Start by choosing a tool that complies with LinkedIn’s terms and offers essential features such as content scheduling, account monitoring, and analytics.
Avoid tools that rely heavily on automation for messaging or connection requests, as excessive or unnatural activity can lead to account restrictions.
It's also important to maintain a balance between manual and automated actions. Regular manual engagement demonstrates genuine activity, which helps prevent your account from being flagged.
Additionally, regularly monitor the performance of each account through your management tool. This will allow you to assess what's working and where improvements are needed.
By combining effective tools with thoughtful practices, you can maximize the benefits of managing multiple LinkedIn accounts while minimizing the risks of detection or suspension.
Conclusion: Effective Strategies for Managing Multiple LinkedIn Accounts
Before creating a new LinkedIn account, it’s important to consider several factors, including the time commitment, editorial calendar, engagement strategy, and the use of proxies or VPNs.
While LinkedIn has strict policies regarding the management of multiple accounts, it’s still possible to do so successfully with the right approach.
Many professionals and businesses effectively manage multiple LinkedIn accounts by using reliable tools and maintaining a clear strategy.
By ensuring each account is fully optimized with a complete profile, scheduling content strategically, and engaging consistently and authentically, you can grow your presence without risking account suspension.
Ultimately, it’s about finding the right balance between automation and manual interaction while staying in line with LinkedIn’s guidelines.
With the right tools, a well-structured content plan, and a thoughtful strategy, managing multiple LinkedIn accounts can be a highly effective way to expand your network and increase business opportunities.
