Posting Best Practices
Yasmina Akni Ebourki
Last updated: Aug 9, 2024
We all have that friend who, when asked how they manage to stay on top of everything, stay so connected, or handle so much prospecting in a single day, simply says they’re well-organized.
Well, while organization is definitely key to getting everything done, the real secret lies in using automation tools that save a ton of time.
Today, I'm going to show you the top 10 tools most commonly used on LinkedIn to automate processes and streamline your workflow.
TL;DR: In 2024, automation tools will be crucial to optimizing marketing and sales strategies on LinkedIn. This article explores the top 10 automations that will allow you to improve your efficiency and maximize your efforts on the platform.
The Rise of LinkedIn Automation
More and more, we’re on the hunt for apps, tools, or AI to save time and speed up our daily tasks. And naturally, LinkedIn isn’t left behind.
Here are some tools that plug into your browser to help you make the most of LinkedIn.
Top 10 LinkedIn Automation Tools for 2024
1. Lempod
The first one is Lempod. This is overly used on LinkedIn because it allows you to enhance your LinkedIn profile by joining a pod that will boost your LinkedIn engagement.
Its primary function is to amplify the reach of your posts, allowing you to connect with a much larger audience.
Lempod serves several purposes:
Increase the reach of your personal brand on LinkedIn.
Boosts the visibility of your company or attract qualified candidates.
Drive traffic to your blog or website to generate inbound leads.
And these days, Lempod is still the biggest marketplace for LinkedIn engagement pods.
Within these pods, LinkedIn content creators boost each other through mutual engagement.
But keep in mind that joining these pods means your audience won’t necessarily be your niche or high-quality, as these pods are designed to game LinkedIn’s algorithm.
And of course, this service comes at a cost, with subscriptions starting at $9.99 per month.
2. Dripify
The second one is Dripify. A designed tool for sales teams looking to boost or streamline their prospecting efforts and close more deals—all on complete autopilot.
Dripify generates leads through a range of automated features, such as:
Developing and managing sales funnels with automated sequences of actions in campaigns.
Handle all conversations and interactions with leads from within a single platform.
Coordinate and oversee team activities within the platform.
Access detailed analytics to measure campaign performance and optimize strategies.
Basically, in the prospecting process, it automates campaigns and allows you to manage everything on the same platform.
Since it’s a comprehensive tool, its price is higher, with the basic plan starting at $39, which may require a dedicated budget allocation.
3. Octopus CRM
The third one is Octopus.
It’s branded as "the all-in-one LinkedIn automation tool" and has received positive feedback, boasting over 100 reviews on Trustpilot with an average rating of 4.7.
But what does Octopus actually offer? It allows you to:
Send automated, personalized requests.
Message hundreds of 1st-level connections in bulk.
Automatically endorse up to 7 skills on your LinkedIn contacts' profiles.
Visit hundreds of profiles automatically.
Conduct social listening and view LinkedIn statistics.
In general, with all these features, you can easily create a funnel of sales on LinkedIn.
The only drawback is that the tool isn't very intuitive, and like any extension, it may have its glitches.
4. We-Connect
Returning to prospecting, We-Connect also offers a similar service.
It's a software designed to help you grow your network and streamline your sales outreach on LinkedIn.
Like the previous tools, it’s especially valuable for sales and marketing teams looking to automate their outreach workflows.
What sets it apart is that your messages are customizable, allowing you to effectively engage with potential buyers.
Best of all, you can try it for free for 14 days without needing a credit card.
5. Podawaa
Like Lempod, Podawaa is designed to use pods to increase likes, comments, and engagement, helping you reach more profiles.
It functions as a Google Chrome extension and connects directly to your LinkedIn account.
You can either create your own pod with your colleagues or join an existing one.
This allows you to boost your LinkedIn engagement through comments, posts, and views, all managed within pods.
One advantage of Podawaa is its freemium plan, which provides you with 100 credits per month.
6. PhantomBuster
PhantomBuster is a handy tool for gathering lead data from platforms like Instagram and LinkedIn, to grow and search for potential clients.
On LinkedIn, it lets you scrape profiles and even grab emails, making lead generation easier.
It also helps you set up automated workflows, like sending messages and comments, to turn leads into clients.
Salespeople and recruiters can really benefit from PhantomBuster's features, such as:
Pulling data from LinkedIn and other social media.
Automating actions to engage with prospects.
Keeping your CRM updated
Setting up advanced filters and workflows without needing to code.
Overall, PhantomBuster is a great tool for boosting lead generation and converting potential clients. However, like any other tool, its cost can become quite high if you use it daily.
7. Crystal
Another automation tool worth trying is Crystal, which offers a different approach compared to the others.
Crystal is an AI that helps you understand and refine your communication style, especially during meetings with potential clients.
It ensures you don’t miss any important points by predicting and improving your interactions with leads or connections.
By analyzing LinkedIn profiles, Crystal provides tips on how to start conversations, helping you make a strong first impression and build solid professional relationships.
Here’s an image showing how Crystal provides real-time tips and notes during a meeting or presentation to assist you.
8. LinkedIn Sales Navigator
The eighth one comes directly from LinkedIn itself.
LinkedIn Sales Navigator is a premium offering designed to enhance your prospecting and networking efforts.
So, what does it do?
As part of LinkedIn's premium plan, Sales Navigator allows you to perform advanced searches for potential leads using detailed filters.
You can search profiles by job titles, industries, locations, and more.
It also offers personalized prospect suggestions based on your saved filters and lets you add notes to profiles to keep track of important details.
The primary goal is to help you focus on the most relevant profiles and avoid wasting time on those that aren't a good fit.
Additionally, Sales Navigator assists in creating targeted strategies by highlighting which companies are most connected to you and your network.
LinkedIn Sales Navigator is available through LinkedIn's premium plan, and you can start with a 30-day free trial.
9. Waalaxy
Returning to prospecting, Waalaxy is another tool designed to generate leads on LinkedIn and later create email campaigns with those leads.
Here’s what Waalaxy offers:
Automates up to 700 invitations and allows you to follow up with prospects.
Upload or download CRM files to verify email addresses.
Automates sending cold emails to generate new leads.
Since it integrates with Google, you can track results and adjust your strategy as needed.
Its pricing is quite affordable, with the initial subscription starting at €12.50 for 300 weekly invitations.
10. Salestools.io
To wrap things up, Salestools offers a solution for prospecting with AI assistance for various business needs.
Its AI analyzes and classifies prospects, and includes multichannel email automation to maximize outreach.
Main features:
LinkedIn Export: Extract leads and contact them directly.
Visitor Tracking: Identify who visits your website.
Email Verification: Ensure the quality and security of email addresses.
Overall, Salestools automates the process of connecting with LinkedIn profiles and tracking these interactions. However, its pricing can be steep, and additional features may require extra payment.
Balancing Automation with Authentic Content
As you have seen, there are numerous apps available for automating LinkedIn processes, and it's crucial to experiment with various tools to find the one that best fits your needs.
According to eMarketers, 3 out of 4 marketers today use artificial intelligence to automate content creation.
While automation can greatly enhance efficiency, it also comes with the risk of losing the personal touch that is essential for genuine engagement.
Prospects can often detect when interactions feel impersonal, which can undermine your connection with them.
To strike the right balance between automation and authenticity, it's important to combine automated tools with human oversight.
Automation can handle repetitive tasks and streamline processes, but incorporating a human review can refine and enhance AI-generated content.
This approach allows you to infuse personal touches, such as humor and unique insights, into your posts, making them more engaging and aligned with your brand’s voice.
Additionally, maintaining transparency about your use of artificial intelligence is crucial. Being honest about how you use AI to streamline certain processes not only builds trust with your audience but also reflects ethical practices within your organization.
By blending automation with a human touch, you can leverage the benefits of AI while preserving the authentic connections that are vital for building strong relationships with your audience.
Creating Content with MagicPost
MagicPost is one of the most adaptable AI tools designed to assist, rather than replace, the human touch in content creation.
Its goal is to complement your efforts by streamlining the process.
MagicPost is an AI specifically tailored for LinkedIn content creation, offering a range of features to enhance your posts:
Varied formats and styles: Create content in different formats and styles to keep your posts engaging and diverse.
Customizable templates: Utilize and design personalized templates to fit your unique branding and messaging.
Time efficiency: Save up to 4 hours a week on content creation, allowing you to focus on other important tasks.
It includes features including:
Template creation: Design and customize your own post templates to have your own style each time.
Idea generation: Get inspiration for future posts, ensuring you never run out of content ideas.
MagicPost is ideal for both emerging content creators and established influencers, providing valuable assistance in maintaining a consistent and professional LinkedIn presence.