Tool Reviews
Yasmina Akni Ebourki
Last updated: Jan 8, 2024
If you're active on LinkedIn or follow the latest trends in AI, you've likely seen a post by Ruben Hassid, a well-known content creator and the mind behind an AI tool specifically built for generating LinkedIn posts, EasyGen.
Today, we decided to put this tool to the test, exploring all its features and sharing all of our results with you.
Is it the must-have tool for creating LinkedIn content? Let’s find out.
TL;DR: EasyGen is a Chrome extension that quickly generates professional LinkedIn posts in various tones. However, it has limitations, including a limited free trial (3 posts), high pricing ($59.99/month), no post scheduling or analytics, and limited customization options that require users to fill out forms for each post.
What is EasyGen?
EasyGen is a Chrome extension designed to make creating LinkedIn posts quicker, easier, and more effective.
Its primary goal is to help creators craft professional, high-performing posts without the hassle of manual drafting.
Using EasyGen is simple: input your topic, and the AI does the rest.
It generates LinkedIn-optimized content with the ideal tone, structure, and formatting for maximum engagement.
From polished sentences to compelling bullet points, the tool ensures your posts are tailored to stand out and connect with your audience
Easygen pros and cons
Before diving into the features and results we've experienced, here's a quick summary of the key pros and cons we found with EasyGen:
Pros:
Here are the key advantages EasyGen offers:
Post generator: EasyGen generates structured, LinkedIn-optimized posts in seconds, making it incredibly fast and efficient.
Wide range of tones: With a variety of tones to choose from, it allows you to match the style of your posts to your personal brand, whether you're aiming for formal, casual, or inspirational.
Time-saving: It streamlines the post creation process, saving you time and effort while still delivering high-quality content.
Cons:
However, here are some drawbacks we've noticed:
High price plans: At $59.99 per month, the subscription is relatively expensive, given the features offered.
Limited free trial (3 posts): The free trial only allows for generating 3 posts, which doesn’t provide enough time to fully evaluate the tool’s capabilities.
No post scheduling or analytics: EasyGen doesn't offer post scheduling or analytics, limiting its usefulness for content strategy and performance tracking.
Limited text customization options: There's a lack of customization features, such as bold or italic text, which could help make posts more personalized and impactful.
Easygen Features
Let’s dive into the key features of EasyGen so you can better understand what it offers.
While the platform provides various tools, its functionality can be summed up in three main pillars, each designed to enhance your LinkedIn content creation.
The first, and most important, feature is content generation, which is at the core of EasyGen’s mission.
Here’s a closer look at how it excels in this area and others.
LinkedIn Post Generator
At the heart of EasyGen is its LinkedIn Post Generator, a tool that creates professional, well-structured LinkedIn posts from a simple topic.
Whether you provide your own idea or select from suggested topics, EasyGen aims to deliver content formatted specifically for LinkedIn’s style—complete with structure, tone, and even a call to action.
After subscribing, EasyGen walks you through an initial setup process, asking you a series of questions to personalize the posts to your preferences.
These include:
Topics of Interest: What subject you want to write about.
LinkedIn Identity: Key information that defines your LinkedIn presence.
Call-to-Action (CTA): Whether or not to include one, and what it should say.
Tone of Voice: Options such as formal, casual, or inspirational.
While these questions help generate highly tailored posts, there’s a downside: this setup needs to be repeated for each new post.
Despite the tool’s speed in creating content, filling out the same detailed information can feel repetitive.
For beginners or users lacking a clear topic or extra details, this step might become a bottleneck.
The entire process occurs through EasyGen’s Chrome extension, which integrates directly into your LinkedIn page.
This seamless integration allows you to generate posts without leaving the platform.
However, despite its intuitive design, the repeated input requirement may slow down the process for those looking for quick results.
I tested the generator twice: once using a suggested topic and another with my own custom input.
The output was polished and well-structured, though it tended to be somewhat generic.
The generated posts felt professional but lacked the personal touch that sets apart high-impact LinkedIn content.
While the tool can certainly save time, significant manual editing might still be required to make your posts stand out and reflect your unique voice.
Overall, EasyGen’s post generator delivers professional results, but users seeking a truly personalized and engaging LinkedIn presence may need to invest additional effort to refine the output.
LinkedIn Profile Generator
The second major feature EasyGen offers is the LinkedIn Profile Generator.
This tool helps users create a well-optimized LinkedIn profile to boost visibility and attract the right audience.
Similar to the post generator, this feature starts by asking a series of detailed questions to personalize your profile. These include:
Target Audience: The audience you want to engage with.
Your Niche: The industry or focus area.
Audience Pain Points: The challenges your audience faces, so the profile can highlight solutions.
While these prompts tailor the profile to your goals, the downside is the large number of mandatory questions.
For beginners, this can be overwhelming, especially if they’re unclear about their niche or how to position themselves.
A limitation of this feature is that it doesn’t allow users to start with an existing profile.
Instead of creating a profile from scratch, EasyGen could benefit from a feature that refines an existing profile.
This would save time and make the process less intimidating for newcomers to LinkedIn optimization.
Once you complete the questionnaire, EasyGen generates a polished “About Me” section for your profile. The result is comprehensive and structured, featuring:
A clear problem statement tailored to your audience's challenges.
Specific results your audience seeks.
Your unique value proposition and how you deliver it differently.
The generated content includes engaging headlines and actionable language, offering a strong foundation for a standout profile.
While this tool delivers excellent results, its success depends on how well users answer the initial questions.
Beginners or those unclear about their positioning might need extra guidance to make the most of this feature.
For users with clear goals, the LinkedIn Profile Generator is a valuable asset for creating a professional LinkedIn presence.
LinkedIn Instant Top Voice
The third feature EasyGen offers is the LinkedIn Instant Top Voice tool.
This tool helps users position themselves as thought leaders on LinkedIn by creating content that boosts engagement and credibility.
On LinkedIn, the “Top Voice” badge is awarded to users who consistently contribute valuable insights, foster discussions, and generate significant engagement with their posts or comments.
EasyGen’s feature is designed to simplify this process by generating thoughtful LinkedIn articles and responses aligned with trending topics or relevant industry questions.
To use this feature, you select a category or area of expertise, and EasyGen provides a suggested question or topic to address.
Once you select the prompt, the AI generates a well-structured response or article designed to resonate with LinkedIn’s audience.
One limitation is the lack of flexibility in choosing your own prompts.
The tool offers pre-selected questions, which may not always align perfectly with your expertise or interests.
There’s no option to input a custom query or topic to further tailor the output.
While the content is strong, earning the coveted Top Voice badge still requires active participation on LinkedIn—replying to comments, engaging in discussions, and maintaining consistent quality over time.
The Verdict
After thoroughly testing EasyGen, here’s the final takeaway: while the platform does a decent job of generating professional LinkedIn posts, it lacks the depth of personalization needed to make them truly stand out.
The posts EasyGen generates are accurate and aligned with LinkedIn’s professional standards.
However, they fall short on customization, making it necessary for users to manually tweak the output to match their unique voice and style.
Other tools, like MagicPost, offer similar services at a much lower cost while providing additional features.
For example, MagicPost can analyze your existing LinkedIn profile and create posts that reflect your established tone and style.
This eliminates the need to repeatedly fill out forms, as is required with EasyGen.
Additionally, while EasyGen can save time, its extension-based setup feels somewhat restrictive. It would benefit from added features like:
The ability to format text with bold or italics.
Direct post editing in the tool.
Post scheduling and integration with LinkedIn’s calendar.
These enhancements, available in competing tools like MagicPost, would make EasyGen more robust.
Moreover, MagicPost also offers advanced analytics and metrics that provide deeper insights into post performance—all for a lower price.
Ultimately, the best choice depends on your needs and style.
If you’re looking for something quick and straightforward, EasyGen could work.
However, for a more personalized and comprehensive approach, tools like MagicPost might be a better fit.