Tool Reviews
Yasmina Akni Ebouki
Last updated: Jul 19, 2024
Now a days, AI can assist you with almost anything—from writing and providing recipes to even crafting a marketing strategy.
However, writing for a platform like LinkedIn has its nuances, requiring a personal touch that AI sometimes can't quite capture.
This is especially true for those who create LinkedIn content, striving to increase visibility and turn it into their professional space.
These content creators are always on the lookout for new ideas and checking metrics.
For some, it’s their daily grind, while others use it to build a professional portfolio.
But let's face it, writing every day can be exhausting. There are times when you simply don’t know what to say or how to say it and this is where artificial intelligence can be a game-changer.
Today, I want to review an app focused on AI-driven LinkedIn content generation called Supergrow.
I’ve tested it for a few days, and here’s what I think.
TL;DR: Supergrow is a LinkedIn content creation app that generates content using AI, allowing you to schedule, create carousels, and curate engagement feeds.
It offers three plan options from $19 to $99. The main drawback is that monthly pricing is based on the number of words generated rather than the number of posts.
What is Supergrow?
Supergrow is a website designed to help content creators write their posts, save drafts, develop carousels, and much more.
In this article, I'll put it to the test to see if it suits both experienced content creators and beginners, and whether it's worth the price they offer.
Supergrow Pros
7-day free trial
Integrated carousel generator
Ability to schedule and even automate your posts
Idea generator
Various post formats, including from a theme, video, or article
Supergrow Cons
Content generator can sometimes produce vague responses
Charges per word rather than per post, which can get expensive quickly
No access to post metrics
Supergrow Features
Linkedin Post Generator
The platform presents itself with a wide array of capabilities, aiming to cater every LinkedIn creator and company with an established presence on LinkedIn.
Its dashboard offers a diverse range of options to streamline the writing process and assist you along the way.
In the content generator, you can choose to start your post from scratch or base it on various sources such as a YouTube link, a LinkedIn article, or a specific book.
This can be incredibly handy when summarizing an article that would otherwise be time-consuming, as this tool generates the post directly.
However, it's essential to test the AI's reliability because, as we all know, the results can sometimes become repetitive.
It often starts with similar points, and the main issue I've encountered using AI is its tendency to generalize.
And sometimes, to add value, you need to provide specific details and infuse it with your personal touch.
In my case, I tested it with a post created from scratch, focused on the importance of copywriting for entrepreneurs, and here's the result I got:
They offer various templates for typical LinkedIn posts, such as insights, celebrations, tips, and myths, which are known to perform well and read smoothly on LinkedIn.
But you can also craft one yourseld.
I’ve decided to use a pre-designed template since it streamlines the process.
In the post editor, you have numerous parameters to enhance your content, from text formatting options like bold or italics to a button for improving the CTA.
However, I haven't seen any feature for generating hooks directly, although typically the generated post includes one.
Another useful feature is the post preview on the right-hand side, available for mobile, tablet, or desktop, which is great for checking where the "see more" appears.
However, there are other apps like MagicPost where you can regenerate the hook directly within the post.
Lastly, the parameter that stood out to me is the “Check Score”, which assigns a rating based on your post's clarity, coherence, readability, presence of a hook, and CTA effectiveness.
It gives you a score from 1 to 5 to indicate how complete your post is and also checks grammar, which is incredibly helpful.
Carousel Maker
Once you've written and refined your post, adding a visual element is always beneficial, whether it's an image or, as is now trending, a carousel to summarize your content.
You can also create carousels using design platforms like Canva or Photoshop for professionals, however, what sets this platform apart is its pre-designed templates directly available on the site for developing your posts.
With their carousel templates, you can replicate your post and it presents you with various carousel options.
Yet, creating your own design can be more compelling as it enables you to establish your visual identity, often necessitating the use of another application.
While convenient for quickly saving time in urgent situations, it's somewhat restricted for everyday content creation needs."
Post Ideas Generator
Supergrow features a handy tool for generating ideas, perfect for overcoming writer's block that many content creators face.
This tool becomes incredibly useful when you're consistently producing content and hit a creativity slump. At such times, apps like Supergrow can provide much-needed inspiration.
I tested it with the topic "apps or tools that every entrepreneur should know," and here are the results I obtained:
Additionally, it includes a button that gathers insights from the latest news related to the topic you've entered.
Linkedin Post Scheduling
One of the standout features of Supergrow is its content scheduling capability, offering both weekly and monthly calendar formats.
This setup makes it easy to visualize and plan all the content you intend to publish and develop your content calendar and strategy.
LinkedIn Engagements
I Initially thought this feature would be an engagement analyzer to track metrics and analytics, but I couldnt be more wrong.
Supergrow's LinkedIn Engagements feature is designed to curate your LinkedIn feed, allowing you to create a list of specific people whose content you want to engage with, saving you time from scrolling through your feed.
The first step involves adding contacts to your list and then engaging with their posts.
While it could be useful for content creators managing crowded feeds to keep track of inspiring creators, the manual process of adding contacts is quite laborious.
Although you can upload contacts via CSV, it may not be compelling for all content creators who prefer LinkedIn’s suggestions based on interests.
Overall, it’s a feature worth exploring, but it may not suit everyone's workflow.
Supergrow Final Thoughts
Ultimately, Supergrow has different versions to meet different needs.
Overall, it presents some compelling options and standout features such as the carousel tool, which streamlines content creation.
However, while it excels in certain areas, there are other features like creating your own engagements that may not appeal universally, as not every creator faces the same engagement challenges.
Additionally, manually adding favorite creators one by one can be time-consuming, especially considering you still need to interact on LinkedIn.
Whether you're a freelancer, individual user, or large enterprise, I encourage you to give Supergrow a try.
It's worth exploring, but keep an eye on alternatives like MagicPost, which may offer similarly compelling features with a more focused approach to content generation.
If you do try Supergrow, I'd love to hear your thoughts in the comments!
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