Posting Best Practices
Yasmina Akni Ebourki
Last updated: Nov 4, 2024
Have you noticed that everyone on LinkedIn is using some kind of AI to spice up their posts and profiles and create content faster? AI can be a real asset on LinkedIn, but only if you use it the right way.
Let me share some tips on how to maximize your LinkedIn presence and use it to your advantage to streamline the entire process.
TL;DR: Enhance your LinkedIn presence by using AI tools like MagicPost to create engaging content quickly. It emphasizes the importance of providing valuable insights, maintaining a consistent posting schedule, and understanding your audience. Key strategies include crafting attention-grabbing hooks and clear calls to action (CTAs) to boost engagement.
Maximize the impact of your LinkedIn presence
The goal on LinkedIn isn’t just to post when you change jobs or achieve something new.
It’s also about providing valuable content that enriches your audience and positions you as an expert in your industry.
To do this, you need to be an active participant on LinkedIn not just an observer.
Share your voice through posts, videos, articles, and more.
Regularly publishing and improving your content will not only make you visible for professional opportunities but will also help you build a LinkedIn presence that acts like a digital portfolio, ready to showcase your skills and experiences for various opportunities.
As you post, you’ll gradually demonstrate your expertise.
If you’re just starting out, take a look at what top creators in your niche have done, review their journeys, and gradually establish a strong presence on LinkedIn.
There’s no secret to success here; it’s all about developing a strategy and understanding which posts resonate with your audience.
Consistent posting is key.
Another important tip is to consider who you’re targeting with your content, specifically, who you’re writing for.
Think about who would be interested in your post? and tailor your message to resonate with them.
Always strike a balance between professionalism and personal branding.
Avoid overly technical or standardized content, like what you might write in college.
Instead, focus on sharing engaging material that sparks interest while maintaining professionalism.
LinkedIn is increasingly becoming a social network like others, but it still retains its educational and professional essence. All you really need to do is start posting content!
Why Consistency matters for your LinkedIn profile
Your content needs to be valuable and meaningful for your niche, but it’s equally important to have a polished, professional profile while publishing content regularly.
You can start by sharing your own insights and using storytelling to create a personal brand.
This approach allows you to step away from purely educational content and focus on who you are and your experiences, which helps people connect with you on a more personal level.
However, to see results, you must also align your posts with valuable content that resonates with them and positions you as an expert in your field.
This means that your posts and comments should reflect the way you want to engage with LinkedIn.
Now, this doesn’t mean you have to publish five or seven times a week right off the bat. That pace may be unsustainable at first.
Instead, aim to post once or three times a week to start, and do so consistently over a long period. This will allow you to see meaningful changes.
Being consistent helps you achieve results and enhances your LinkedIn profile, improving its visibility.
Plus, with this approach, you'll gradually start to spot trends, adapt your profile accordingly, and discover what works best.
Over time, you can fine-tune your strategy to maximize your impact.
How LinkedIn’s algorithm rewards engaging, relevant content
You don’t have to base all your content around the algorithm.
Believe me, many people think that only certain posts work on LinkedIn because the algorithm favors specific types of content. The truth is, that’s simply not the case.
The LinkedIn algorithm actually prioritizes valuable content. If your posts provide value, they’ll reach more people regardless of the algorithm because more individuals will engage with them.
Thus, your main focus shouldn't be solely on what the LinkedIn algorithm does or how it works; instead, concentrate on creating engaging and relevant posts for your niche and industry.
If you want the algorithm to favor your posts, there are some techniques you can use, such as commenting before publishing your post, responding to all comments, and sending messages.
However, this highlights the fact that LinkedIn is a social network, and you can’t just publish and disappear; you need to keep your profile active and engaging.
Craft high-engagement content
So, how do you achieve all this? By creating content that drives engagement.
Your content should not only be enticing enough to read—that’s the first step—but also inspire readers to share it with a coworker, leave a comment, or save it for later.
You want your posts to be so captivating that people feel compelled to return to them or think, "I need to read this later."
In other words, your posts should grab people's attention, make them want to dive deeper, and spark genuine interest.
To do this effectively, you need to truly understand your audience; their needs, challenges, and how your content addresses them.
One technique is to find a content creator on LinkedIn whose style you admire and who is in your industry.
Analyze what works for them—how they write, how they engage with comments, etc.
This will give you a sense of what it takes and the techniques you can implement to generate more engagement.
There are also specific strategies and details you can adapt once you have a clear idea of what you want to discuss and how to present it.
Techniques for writing hooks and CTA that capture attention
Once you clearly understand the type of content you want to create and how to position your strategy on LinkedIn, there are effective techniques to help you write posts that truly grab people's attention.
This involves crafting engaging hooks and concluding with a compelling call to action (CTA).
What does this mean? Every time you start your post, lead with a sentence that captures attention—think of the shocking headlines you see in newspapers that make you want to read more.
It’s all about using impactful, surprising elements to make the reader think, “Okay, what’s going on here? I want to know more!”
The same principle applies at the end of your post.
To encourage engagement, directly tell your readers what action you want them to take.
That’s where the call to action comes in: clearly state what you want them to do after finishing your post, whether it’s liking, sharing, or commenting.
By doing this, your message will reach a broader audience and generate interest beyond just reading.
Make sure to apply these two rules to the structure of all your posts. Gradually write and organize them in a content calendar, ensuring they adhere to this structure.
Boost your efficiency with AI-powered content
The biggest challenge people face on LinkedIn to reach a wider audience is creating consistent content.
This is where many get stuck and give up because writing high-quality posts takes a lot of time.
Plus, you need to have a bit of a flair for writing and really show your personality through your posts.
One of the solutions that’s super relevant in 2024 is that artificial intelligence is everywhere, and it allows you to generate high-quality content in no time at all.
How AI can streamline content creation by analyzing audience
This doesn’t just mean using ChatGPT, which we all know is the go-to AI for just about everything.
Writing for LinkedIn is an art form in itself, and there are specialized tools designed specifically to create impactful LinkedIn content that drives engagement and boosts visibility and impressions.
One of these tools is MagicPost, which I use. It allows you to analyze all your LinkedIn content and your profile to understand exactly what topics you’re discussing.
This helps clarify the niche you’re targeting and tailors your messaging accordingly, shaping your text and generating content based on that.
You can input an idea, and it will write and develop it for you.
Or, if you’re out of ideas, it even has an idea generator built into the platform.
Just enter your topic or industry, and it’ll come up with up to six post ideas that you can tweak and modify as needed.
Now, I don’t mean to suggest that AI will generate 100% of your content—that’s where you might lose your unique touch.
But it’s a valuable tool that can handle up to 60% of the work, leaving you with just the details to adjust, schedule, and, of course, analyze performance metrics.
Using AI for consistent audience engagement
Thanks to this, it ensures that all your posts maintain a consistent tone of voice. Your message will be aligned with what you're sharing.
Constantly switching niches can hinder your growth on LinkedIn.
The platform thrives on helping you establish yourself in a specific sector and promotes your posts to people within that niche.
Above all, being consistent is key. This is where AI really shines—it allows you to publish your content much more quickly without spending hours on it.
