The art of storytelling to captivate your audience AND convert them into customers
Diane explains to us in this video the importance of storytelling on LinkedIn and how to use it effectively.
Here are the key points discussed by Diane:
Consistency in quality: Publishing regularly is more important than aiming for perfection in every post.
Dominant emotions: Working on a dominant emotion is necessary to capture attention and create a connection with the reader.
Three-act structure: A captivating story consists of an exposition (20%), development (60%), and resolution (20%).
Effective story types: Personal transformation, client narrative, behind-the-scenes, and mentor stories are the formats that work best.
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The life cycle of a post
The rhythm and the publication schedules
What content should be prioritized for the algorithm and what mistakes should be avoided?
Find unlimited great ideas
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The art of storytelling to captivate your audience AND convert them into customers
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