Make the most of the best formats and types of posts
Diane explains to us in this video how to capture attention on LinkedIn and convert it through an effective content strategy.
Here are the key points addressed by Diane:
Analysis of the strengths and weaknesses of each format.
Importance of capturing attention to create credibility.
Important role of the format in the presentation of content.
Presentation of LinkedIn formats: articles, videos, carousels.
Development of a multi-format strategy to maximize impact.
Need to diversify the types of posts to boost credibility and visibility.
Risks of poorly presented content and limited impact of a good format poorly exploited.
The 4 pillars of the algorithm
The life cycle of a post
The rhythm and the publication schedules
What content should be prioritized for the algorithm and what mistakes should be avoided?
Find unlimited great ideas
Make the most of the best formats and types of posts
The Carousel format
The Video format
The Text format
The Image format
The role of engagement in virality
4 Proven structures to write your posts
The secret to being viral often
The 3 mistakes to absolutely avoid if you want to go viral
The art of storytelling to captivate your audience AND convert them into customers
4 hacks to write the perfect headline
Write Call-to-Actions (CTAs) that engage and convert
