Write Call-to-Actions (CTAs) that engage and convert
Diane explains to us in this video the crucial importance of the Call to Action (CTA) to boost engagement and conversions.
In detail:
Strategic placement of the CTA according to the context.
Subtlety vs Directiveness: Adapt the style to your audience.
Ingredients of a good CTA: Clarity, persuasion, and simplicity.
Types of CTA: engagement, conversion, and conversational.
A good CTA transforms an ordinary post into a lead generator.
Errors to avoid: Vague, too insistent, too many CTAs, or absence of a CTA.
The 4 pillars of the algorithm
The life cycle of a post
The rhythm and the publication schedules
What content should be prioritized for the algorithm and what mistakes should be avoided?
Find unlimited great ideas
Make the most of the best formats and types of posts
The Carousel format
The Video format
The Text format
The Image format
The role of engagement in virality
4 Proven structures to write your posts
The secret to being viral often
The 3 mistakes to absolutely avoid if you want to go viral
The art of storytelling to captivate your audience AND convert them into customers
4 hacks to write the perfect headline
Write Call-to-Actions (CTAs) that engage and convert
