The Video format
Diane explains to us in this video how the video format on LinkedIn is becoming essential.
Here are the points discussed:
The crucial importance of subtitles, as the majority of users watch without sound.
The importance of accompanying videos with descriptive text for better context and relevant keywords.
The impact of more personal videos, like those of Méline, which create a unique connection with the audience.
Effective video formats such as video podcasts, with examples from Caroline Minhoot and Nina Ramen, and solo podcasts to share advice.
The 4 pillars of the algorithm
The life cycle of a post
The rhythm and the publication schedules
What content should be prioritized for the algorithm and what mistakes should be avoided?
Find unlimited great ideas
Make the most of the best formats and types of posts
The Carousel format
The Video format
The Text format
The Image format
The role of engagement in virality
4 Proven structures to write your posts
The secret to being viral often
The 3 mistakes to absolutely avoid if you want to go viral
The art of storytelling to captivate your audience AND convert them into customers
4 hacks to write the perfect headline
Write Call-to-Actions (CTAs) that engage and convert
