What content should be prioritized for the algorithm and what mistakes should be avoided?
Diane explains to us in this video how to optimize your content strategy on LinkedIn.
Here are the key points discussed by Diane:
Effective content formats: Vary between static images and articles to maintain interest.
Importance of hooks: Short and impactful, they should be tailored to the audience.
Community analysis: Understanding your audience and that of competitors is essential.
Usage of analysis tools: MagicPost allows you to examine the performance of posts from other profiles.
Management of external links: Avoid them in posts to not reduce reach, use tools like Taap[.]it to create deep links.
Errors to avoid: Do not limit yourself to a single type of content, avoid excessive emojis and hashtags, and prioritize authenticity in hooks.
The 4 pillars of the algorithm
The life cycle of a post
The rhythm and the publication schedules
What content should be prioritized for the algorithm and what mistakes should be avoided?
Find unlimited great ideas
Make the most of the best formats and types of posts
The Carousel format
The Video format
The Text format
The Image format
The role of engagement in virality
4 Proven structures to write your posts
The secret to being viral often
The 3 mistakes to absolutely avoid if you want to go viral
The art of storytelling to captivate your audience AND convert them into customers
4 hacks to write the perfect headline
Write Call-to-Actions (CTAs) that engage and convert
