
Naïlé Titah
There are millions of people posting on LinkedIn. The typical creator in our dataset earns 40 median likes per post. That is the bar almost everyone lives below.
So who actually moves the needle, anywhere in the world? At MagicPost we took the 6,294 creators we analyze with at least 30 posts and 5,000 followers, every country, every topic, and ranked them by one number that fame cannot fake: median likes per post over the last 12 months. Not followers, not a single viral hit, the typical post. Number twenty earns 76 times the typical creator. Number one earns 20,883 median likes, roughly 520 times the typical creator and half again as much as the runner-up.
This is the global cut, so there are no theme columns here: just followers, the median that ranks them, comments, volume, where they post from, and engagement rate. The top 10 alone collides three worlds: the man who tops our AI ranking, the cross-topic name who tops leadership, and the founder who tops entrepreneurship, with the neuroscientist who tops wellness close behind at #12, all in one list.
The full board first, then the countdown:

TL;DR: We ranked the top 50 LinkedIn creators in the world by median likes per post over the last 12 months, across 6,294 creators, no follower-count vanity. Sundar Pichai leads with 20,883 median likes per post; Bill Gates and his 40M followers land 13th.
#20 · Bill Gates, 3,047 median likes per post

Followers | Median likes | Median comments | Posts (12 mo) | Country | Engagement rate |
40.3M | 3,047 | 423 | 189 | United States | 0.01% |
Bill Gates, chair of the Gates Foundation, holds the biggest audience on this entire ranking: just over 40 million followers. His feed is mostly healthcare and energy, and the scale of his audience explains the lowest engagement rate of the top 20: 3,047 median likes against 40 million followers rounds to 0.01%. His most liked post of the year is a personal year in review.
"This was a big year for me, and not just because I turned 70 or released my first memoir." His most liked post of the year: 30,239 likes. Read it
#19 · Reese Witherspoon, 3,198 median likes per post

Followers | Median likes | Median comments | Posts (12 mo) | Country | Engagement rate |
99k | 3,198 | 171 | 39 | United States | 3.23% |
Reese Witherspoon, founder and producer, posts to the smallest audience of this top 20 (under 100k followers) and converts it harder than anyone else here: a 3.23% engagement rate, by far the highest of the twenty. Her best post of the year is a milestone birthday note.
"I turn 50 on Sunday, and I can't help but reflect on the years that shaped me into who I am today. Feeling grateful." 13,187 likes. Read it
#18 · Nikhil Kamath, 3,214 median likes per post

Followers | Median likes | Median comments | Posts (12 mo) | Country | Engagement rate |
1.5M | 3,214 | 146 | 40 | India | 0.21% |
Nikhil Kamath, investor and entrepreneur, is one of eight creators from India in this top 50 (the country ranking is here). He posts sparingly, 40 posts in 12 months, and his most liked post of the year is a single line.
"Here's to delaying gratification. The future belongs to the patient." 28,282 likes. Read it
#17 · Raj Shamani, 3,228 median likes per post

Followers | Median likes | Median comments | Posts (12 mo) | Country | Engagement rate |
1.2M | 3,228 | 143 | 81 | India | 0.28% |
Raj Shamani, founder and host of the Figuring Out podcast, posts the most of the three Indian creators in this top 20 (81 posts) and shows the steadiest recovery: a 2,086 median in 2025, then 3,189 in 2026. His best post of the year had no caption text we can quote, but it earned 13,900 likes. Read it
#16 · Ghazal Alagh, 3,238 median likes per post

Followers | Median likes | Median comments | Posts (12 mo) | Country | Engagement rate |
663k | 3,238 | 340 | 51 | India | 0.49% |
Ghazal Alagh, co-founder of Mamaearth, writes mostly entrepreneurship and leadership, and converts her audience at nearly half a percent, strong for a follower count this size. Her best post of the year is a career-advice list.
"Want to grow faster in your career? Then you need to stop doing these 5 things." 11,058 likes. Read it
#15 · Dr. Elizabeth Lindsey, 3,257 median likes per post

Followers | Median likes | Median comments | Posts (12 mo) | Country | Engagement rate |
234k | 3,257 | 557 | 266 | United States | 1.39% |
Dr. Elizabeth Lindsey, National Geographic Explorer, pairs a high posting volume (266 posts) with a 1.39% engagement rate, one of the best in this top 20, and a rising yearly median (2,672 in 2025, 3,691 in 2026). Her best post of the year is a quiet meditation on character.
"Character isn't built in big moments. It's built in small ones. When no one's watching." 10,262 likes. Read it
#14 · Justin Wright, 3,416 median likes per post

Followers | Median likes | Median comments | Posts (12 mo) | Country | Engagement rate |
706k | 3,416 | 588 | 258 | United States | 0.48% |
Justin Wright, founder of KnownLeaders, runs a high-volume leadership feed (258 posts) and one of the busiest comment sections of the top 20: 588 median comments. His best post of the year is the workhorse format of leadership LinkedIn, the numbered list.
"Great teams don't happen by accident. The best I've seen share 5 powerful traits:" 12,326 likes. Read it
#13 · Carsten Maschmeyer, 3,557 median likes per post

Followers | Median likes | Median comments | Posts (12 mo) | Country | Engagement rate |
505k | 3,557 | 332 | 131 | Germany | 0.70% |
Carsten Maschmeyer, entrepreneur and investor, is one of two creators from Germany in this top 20 (the German ranking is here) and the only top-20 member who writes mainly in German. His best post of the year, on business travel and free time, drew a heated comment thread.
"Dienstreisen ≠ Freizeit!" 20,836 likes. Read it
#12 · Andrew Huberman, 3,785 median likes per post

Followers | Median likes | Median comments | Posts (12 mo) | Country | Engagement rate |
1.9M | 3,785 | 176 | 50 | United States | 0.19% |
Andrew Huberman, Stanford neuroscientist and host of Huberman Lab, is the wellness voice of this top 20 (he leads our wellness ranking). His yearly median has climbed every year on record. His best post of the year is a self-aware joke about being the protocol guy.
"Me getting into an Uber: 'How's it going?'" 20,969 likes. Read it
#11 · Andrew Ng, 4,060 median likes per post

Followers | Median likes | Median comments | Posts (12 mo) | Country | Engagement rate |
2.5M | 4,060 | 233 | 93 | United States | 0.16% |
Andrew Ng, founder of DeepLearning.AI, is one of three AI researchers who carry over from our AI ranking into this global top 20. His best post of the year is pure AI-community: breakfast with another name on that AI list.
"Fun breakfast with Yann LeCun. We chatted about open science and open source" 21,891 likes. Read it
#10 · Lex Fridman, 4,160 median likes per post

Followers | Median likes | Median comments | Posts (12 mo) | Country | Engagement rate |
1.8M | 4,160 | 176 | 61 | United States | 0.24% |
Lex Fridman, podcaster and AI researcher, opens the top 10. Each of his posts tends to be an event tied to a long-form interview. His best of the year features the chip industry's most in-demand guest.
"I got to spend all day today with Jensen in Taiwan: talking with thousands of engineers and eating street food at a night market." 29,327 likes. Read it
#9 · Simon Sinek, 4,343 median likes per post

Followers | Median likes | Median comments | Posts (12 mo) | Country | Engagement rate |
8.9M | 4,343 | 319 | 221 | United States | 0.05% |
Simon Sinek, author of "Start with Why" and a leadership mainstay, has the second-largest audience of this top 20 at 8.9 million followers. He posts a lot (221 posts) and his rising yearly median (3,696 in 2025, 4,936 in 2026) shows the volume still working. His single biggest post of the year, with no caption text to quote, drew 118,711 likes. Read it
#8 · Anupam Mittal, 4,423 median likes per post

Followers | Median likes | Median comments | Posts (12 mo) | Country | Engagement rate |
1.4M | 4,423 | 314 | 47 | India | 0.31% |
Anupam Mittal, founder of People Group and a Shark Tank India judge, is the highest-ranked creator from India on this global list. He writes entrepreneurship and leadership, and his most liked post of the year is a cultural essay.
"We Indians are perhaps the only people who worship money" 34,994 likes. Read it
#7 · Brené Brown, 4,838 median likes per post

Followers | Median likes | Median comments | Posts (12 mo) | Country | Engagement rate |
4.7M | 4,838 | 240 | 39 | United States | 0.10% |
Brené Brown, researcher and bestselling author, posts the least of anyone in the top 10 (39 posts) yet earns nearly 5,000 median likes on each. Her best post of the year, a personal milestone, is also the most liked post in this entire top 20 outside the podium.
"Yesterday marked my 30-year sobriety birthday, and I wanted to celebrate by sharing one gratitude for each decade." 63,138 likes. Read it
#6 · Satya Nadella, 5,064 median likes per post

Followers | Median likes | Median comments | Posts (12 mo) | Country | Engagement rate |
12M | 5,064 | 250 | 87 | United States | 0.04% |
Satya Nadella, CEO of Microsoft, owns the second-largest audience of the whole top 50 after Gates: 12 million followers. His feed is AI-heavy, and his most liked post of the year is the same India announcement that tops his AI profile.
"Thank you, PM Narendra Modi ji for an inspiring conversation on India's AI opportunity." 27,564 likes. Read it
#5 · Mike Leber, 5,437 median likes per post

Followers | Median likes | Median comments | Posts (12 mo) | Country | Engagement rate |
255k | 5,437 | 532 | 246 | Austria | 2.13% |
Mike Leber, leadership coach and founder of Agile Experts, is the breakout name of this top 5: on 255k followers he earns a 5,437 median, a 2.13% engagement rate, the second-highest of the whole top 20, while posting at high volume (246 posts). His median nearly doubled year over year (3,239 in 2025, 5,953 in 2026). He also appears in our leadership ranking. His best post of the year is about a bad boss.
"The worst boss you ever had might have been your greatest teacher. Pain educates fast." 13,372 likes. Read it
#4 · Sara Blakely, 5,832 median likes per post

Followers | Median likes | Median comments | Posts (12 mo) | Country | Engagement rate |
2.3M | 5,832 | 409 | 51 | United States | 0.25% |
Sara Blakely, founder of Spanx, tops our entrepreneurship ranking and sits fourth in the world. Her engagement was even higher in past years (a 29,647 median back in 2022), and her best post of the year is a short Monday note.
"Monday inspiration. If you keep thinking about something… it's probably thinking about you too." 20,511 likes. Read it
#3 · Dr. Brigette Hyacinth, 6,837 median likes per post

Followers | Median likes | Median comments | Posts (12 mo) | Country | Engagement rate |
4.2M | 6,837 | 254 | 51 | Trinidad and Tobago | 0.16% |
Dr. Brigette Hyacinth, founder of Leadership EQ, is the only podium creator based outside the United States, and she also features in our leadership ranking. On a 4.2 million audience she holds a 6,837 median, the highest outside the top two. Her best post of the year is a clean statement about toxic workplaces.
"Most people don't leave when it gets hard; they leave when it gets toxic. Challenge stretches you but disrespect diminishes you." 16,046 likes. Read it
#2 · Adam Grant, 13,943 median likes per post

Followers | Median likes | Median comments | Posts (12 mo) | Country | Engagement rate |
5.6M | 13,943 | 474 | 101 | United States | 0.25% |
Adam Grant, organizational psychologist at Wharton, is the runner-up worldwide and the most decorated cross-topic creator on this list: he tops leadership, marketing and psychology all at once. A 13,943 median on 101 posts is the highest sustained output at this engagement level anywhere below #1. His biggest post of the year had no caption text we can quote, but it earned 30,374 likes. Read it
#1 · Sundar Pichai, 20,883 median likes per post

Followers | Median likes | Median comments | Posts (12 mo) | Country | Engagement rate |
4.4M | 20,883 | 700 | 31 | United States | 0.48% |
Sundar Pichai, CEO of Google, does not just top this ranking: he laps it. His 20,883 median likes per post is 1.5 times the #2 and more than 520 times the typical creator on LinkedIn, on just 31 posts in 12 months: the scarcest, heaviest publishing strategy of the list. He also tops our United States ranking and our AI ranking. His best post of the year is the biggest single post in this entire series.
"Returning to India for the India AI Impact Summit 2026 last week, I was struck by the incredible energy in New Delhi." His most liked post of the year, and the biggest in this whole series: 86,254 likes. Read it
Where do these cards come from? Every figure on this page runs on MagicPost's LinkedIn analytics: median engagement, comment volume, trajectories, engagement rates, across the 6,294 creators we analyze worldwide. It works on your profile too, including a side-by-side with anyone on this list.
The rest of the top 50 (#21 to #50)
The top 20 is the headline, but the list runs thirty deeper. Here are ranks 21 through 50, in order, by median likes per post:
# | Creator | Country | Followers | Median likes |
21 | United States | 853k | 3,033 | |
22 | India | 1.1M | 3,006 | |
23 | Spain | 142k | 2,918 | |
24 | Greece | 106k | 2,855 | |
25 | United Kingdom | 373k | 2,804 | |
26 | India | 1.6M | 2,568 | |
27 | United States | 949k | 2,559 | |
28 | France | 520k | 2,546 | |
29 | United States | 1.6M | 2,523 | |
30 | France | 225k | 2,483 | |
31 | India | 1.2M | 2,480 | |
32 | Denmark | 181k | 2,474 | |
33 | Bosnia and Herzegovina | 365k | 2,305 | |
34 | France | 205k | 2,273 | |
35 | United States | 410k | 2,084 | |
36 | Canada | 506k | 2,068 | |
37 | India | 138k | 2,066 | |
38 | France | 319k | 2,048 | |
39 | Canada | 458k | 2,046 | |
40 | United States | 585k | 2,040 | |
41 | Nigeria | 2.1M | 1,917 | |
42 | United States | 1.6M | 1,902 | |
43 | United Arab Emirates | 229k | 1,856 | |
44 | United Kingdom | 1.2M | 1,844 | |
45 | United States | 2.2M | 1,828 | |
46 | United States | 384k | 1,795 | |
47 | France | 209k | 1,771 | |
48 | United States | 24k | 1,705 | |
49 | Germany | 314k | 1,701 | |
50 | France | 284k | 1,682 |
The efficiency champions (pound for pound)
Raw likes favor big audiences, so here is the other cut: engagement rate, median likes divided by followers (minimum 20k followers). The list changes completely, and not one name from the global top 20 survives:
Creator | Followers | Engagement rate | Median likes |
24k | 7.23% | 1,705 | |
35k | 3.52% | 1,230 | |
99k | 3.23% | 3,198 | |
24k | 3.01% | 718 | |
20k | 2.95% | 602 |
The champion is Susan Chen, a former Wall Street executive turned high-performance coach: roughly one follower in 14 likes every post she writes, more than double the runner-up. Reese Witherspoon is the only creator who appears in both the global top 20 and this efficiency top 5, which tells you how rare it is to combine reach and rate.
The volume game (total engagement)
One more cut: not the typical post, but the total likes generated over 12 months. This is where consistency at scale shows:
Creator | Total likes (12 mo) | Posts |
2,029,903 | 617 | |
2,002,503 | 221 | |
1,634,002 | 550 | |
1,436,013 | 464 | |
1,384,405 | 101 | |
1,331,670 | 246 | |
1,188,810 | 1,062 | |
1,036,995 | 488 |
The closest race in this entire article: Justin Welsh and Simon Sinek are separated by 27,400 likes over a full year, two opposite strategies (the daily solopreneur essay vs the keynote aphorism) landing on the same total.
The conversation champion
The ratio of comments to likes is the cut nobody publishes. The worldwide record belongs to George Stock, founder of MakeUGC: 618 median comments against 202 median likes, more than three comments for every like, when the platform norm is closer to one comment per ten likes. His feed is not the most liked in our dataset, but it is the most talked-back-to.
Where the world's top creators come from
Counting all 50 names, the map is lopsided. 22 of the top 50 are based in the United States, nearly half the list. After that the field opens up: 8 from India (Anupam Mittal the highest at #8), 6 from France, then two each from Germany, the United Kingdom and Canada, and one each from Spain, Denmark, the United Arab Emirates and a handful of countries without a page yet, including Austria (Mike Leber, #5) and Trinidad and Tobago (Dr. Brigette Hyacinth, #3).
The other split is by topic. The top 20 pulls a #1 from four different rankings: Sundar Pichai from AI, Adam Grant from leadership, marketing and psychology at once, Sara Blakely from entrepreneurship, and Andrew Huberman from wellness. No single niche owns the global summit. If you want the country-by-country and topic-by-topic detail, it all branches off the creators pillar. And if your plan includes showing up in these creators' comments, an engagement feed makes that a daily five-minute habit.
Study them, then study yourself. With MagicPost you can analyze any creator on this page the way we just did (median engagement, comment volume, engagement rate, trajectory) and benchmark your own profile against them. The data on this page is the product.
Where this data comes from
Everything in this article is MagicPost's own research, not a copied list. MagicPost analyzed the LinkedIn posts of the creators in its dataset over the last 12 months, kept the 6,294 with at least 30 posts and 5,000 followers (deleted posts excluded, company pages excluded), and ranked them by median likes per post. We also computed each creator's comment volume, engagement rate, total engagement and yearly trajectory. Rankings refresh as the data does; figures dated June 2026. No one paid to be on this list, and no one can: it is arithmetic.
Frequently Asked Questions
Who is the top LinkedIn creator in the world in 2026?
By real impact (median likes per post over the last 12 months), Sundar Pichai, CEO of Google: 20,883 median likes per post, 1.5 times the runner-up Adam Grant and more than 520 times the typical creator on LinkedIn.
How is this ranking calculated?
Median likes per post over the last 12 months, among the 6,294 creators MagicPost analyzes with at least 30 posts and 5,000 followers. Median, not average, so a single viral post cannot buy a spot, and the floor of 30 posts keeps one-hit accounts out.
Why rank by median likes instead of followers?
Followers measure past fame; median likes measure present reach. Bill Gates has 40 million followers but a 3,047 median, while Reese Witherspoon has under 100k followers and a 3,198 median. The typical post is the honest number, and it is the one this list ranks on.
Who are the most efficient LinkedIn creators worldwide?
By engagement rate (median likes divided by followers, minimum 20k followers): Susan Chen (7.23%), well ahead of Liz Nova (3.52%), Reese Witherspoon (3.23%), Chad Janis (3.01%) and Deidra Cox (2.95%). Not one of them is in the global top 20, because raw reach and pound-for-pound efficiency are different games.
Which countries dominate LinkedIn's top creators?
Of this top 50, 22 are based in the United States, followed by 8 from India and 6 from France, then two each from Germany, the United Kingdom and Canada. Country-by-country rankings branch off our creators pillar.
Does a bigger audience mean more engagement?
Not on the typical post. The two largest audiences here, Bill Gates (40M) and Satya Nadella (12M), sit at the bottom of the top 20 by engagement rate (0.01% and 0.04%), while Reese Witherspoon converts under 100k followers at 3.23%. Reach and rate pull in opposite directions, which is exactly why this ranking uses both.
The Top LinkedIn Creators to Study in 2026 (By the Data)
The top LinkedIn creators to study in 2026, by the data: 62 creators, 6 languages, 27 countries, 32,000 posts analyzed by MagicPost. Grouped by lesson.
The Fastest-Rising LinkedIn Creators in 2026, by the Data
The fastest-rising LinkedIn creators of 2026, ranked by year-on-year growth in median likes. The typical creator declined; these grew up to 15x. MagicPost data.
The Best Small LinkedIn Accounts to Follow in 2026 (5k to 50k Followers)
The best small LinkedIn accounts (5k-50k followers) in 2026, ranked by engagement rate. Susan Chen converts 7.23% of her audience per post.





