Where are the "LinkedIn creators"?

Notice who dominates the upper half of this top 20: a food-company CEO, a brand strategist, a former McKinsey partner, a social entrepreneur, a data engineer. People whose subject, or whose audience, sits outside the platform itself. The Spanish LinkedIn-native creators (the people who teach content, copywriting and growth on the platform) cluster lower down: Nick Broekema at #10, Michel Lieben at #8, Martin Arosa at #13 and Laura Pérez Izquierdo at #19.

That is not a knock on the native creators; it makes them a separate study. They compete on consistency, conversation engineering and selling rather than raw reach. We profiled them one data biography at a time in our creators series, among them Nick Broekema, whose feed pulls 124 median comments per post.

A timing note before you go. Four of these twenty publish in the evening, the reverse of what works for most accounts, which is weekday mornings. An audience you already own lets the clock bend toward you; until then, post ahead of the crowd.

If part of your plan is showing up in these creators' comment sections, an engagement feed makes that a five-minute daily habit.

Study them, then study yourself. With MagicPost you can analyze any Spanish creator the way we just did (median engagement, engagement rate, themes, trajectory, slots) and benchmark your own profile against the country. The data on this page is the product.