Top 20 LinkedIn Creators in Spain (2026)

What changed in Spain's top 20 LinkedIn creators since our last ranking

The pool is larger this time: 114 active creators in Spain, against 99 in our previous edition.

Four names are new in this top 20: Dr. Neetu Johnson enters at #2, Christina Graf at #4, Eduardo Ordax at #6 and Dar B. at #15.

Rafael Juan holds #1. Jordi Alemany moves up from #4 to #3, Laura Pérez Izquierdo climbs from #19 to #12, the biggest rise, and Carolina Sojoguti, our previous #2, is now #5.

Four creators from our previous top 20 are no longer in it.

#20 · Martin Arosa, 145 median likes

Martin Arosa, CEO of ZipGenial, teaches professionals and companies to sell on LinkedIn. He is down from #13 in our previous edition, yet his feed is the most conversational in our Spain pool (more on that below). His AI posts earn a 319 median, more than twice his overall figure.

"Singapur fue expulsada de Malasia en 1965. Sin ejército. Sin recursos. Sin agua potable." ("Singapore was expelled from Malaysia in 1965. No army. No resources. No drinking water.") Three short fragments set the stakes before the story starts. His most liked post of the year: 4,288 likes and 472 comments, almost 30 times his median. Read it

#19 · Beatriz Gómez Marín, 158 median likes

Beatriz Gómez Marín is a recruiter at CoolJobs InfoJobs who teaches job hunting in her ETM Club. She has the lowest median comment count in this top 20, and Career Development is her lead theme (145 median likes). Our yearly data on her covers 2026 only.

"Tengo vacantes senior abiertas desde hace más de 6 meses y el problema no es la falta de talento." ("I have had senior roles open for more than 6 months, and the problem is not a lack of talent.") Coming from a recruiter, the hook sides with candidates against employers. Her most liked post of the year: 785 likes, 5 times her median. Read it

#18 · Richard van der Blom, 170 median likes

Richard van der Blom is a LinkedIn sales strategist whose headline cites research on the platform's algorithm. The second-biggest account in this top 20, he has the lowest engagement rate here (0.06%). His yearly median has fallen each year, from 452 in 2023 to 161 so far in 2026.

"Sad day for LinkedIn humanity. This is what my first 10 posts looked like this morning." Its 496 comments are the most of any best post on this page, for a post about the feed itself. His most liked post of the year: 1,688 likes, about 10 times his median. Read it

#17 · Dimas Gimeno Álvarez, 174 median likes

Dimas Gimeno Álvarez is the founding partner and executive chairman of WOW Concept, and was president and CEO of El Corte Inglés from 2014 to 2018. Retail is his most frequent theme (129 median likes), though his Leadership posts do better (183).

His yearly median went from 292 in 2024 to 179 in 2025 and 174 so far in 2026.

"Bad Bunny hizo historia ayer en la Super Bowl. Y no solo por la música." ("Bad Bunny made history yesterday at the Super Bowl. And not only for the music.") The retail angle comes a few lines later: the singer wore Zara. His most liked post of the year: 2,307 likes, 13 times his median. Read it

#16 · Jorge Branger, 181 median likes

Jorge Branger is the co-founder of roompass and a Forbes 30 Under 30 Europe honoree, down from #12 in our previous edition. He writes the shortest posts and the shortest hooks we measured in the top 20. His yearly median has slid from 374 in 2023 to 160 so far in 2026.

"Mi trabajo soñado hace 10 años: Banco Santander. Mi trabajo soñado hace 2 años: Factorial. Mi trabajo soñado ahora: Una finca en Asturias con 20 vacas y cero reuniones por Zoom. 😂" ("My dream job 10 years ago: Banco Santander. My dream job 2 years ago: Factorial. My dream job now: a farm in Asturias with 20 cows and zero Zoom meetings.") Two lines set a pattern and the third breaks it. His most liked post of the year: 8,283 likes, 46 times his median, the widest gap in the top 20. Read it

#15 · Dar B., 187 median likes

Dar B. writes about motherhood, work and ambition, and is new in this edition. Hers is one of only two yearly medians in this top 20 that rose in 2026: 124 in 2025, 212 so far this year. Entrepreneurship is her strongest theme (245), ahead of Diversity & Inclusion (186).

"At 23: Got pregnant. People told me my life was over. At 24: Gave birth. People told me to focus on being a mother." Each age gets one line, then a verdict from other people. Her most liked post of the year: 1,468 likes and 212 comments, almost 8 times her median. Read it

#14 · Nick Broekema, 187 median likes

Nick Broekema helps experts package what they know into coaching, consulting and group programs (we profiled his approach in his data biography). He is down from #10 in our previous edition, and one of five creators here with 100+ median comments.

His yearly median peaked at 438 in 2024, then 382 in 2025 and 174 so far in 2026.

"I didn’t want kids." Four words carry the whole hook; his hooks average nine. His most liked post of the year: 1,460 likes, almost 8 times his median. Read it

#13 · Amy Watts, 192 median likes

Amy Watts is a B2B social strategist and content creator, down from #9 in our previous edition. Content Marketing is her one recurring theme. Her yearly median went from 270 in 2025 to 183 so far in 2026.

"Please LinkedIn, could we have the old carousel layout back? 🙏 I’ve tried my best to accept the new format." A request addressed to the platform itself, from a creator whose trade is formats. Her most liked post of the year: 4,858 likes and 317 comments, 25 times her median. Read it

#12 · Laura Pérez Izquierdo, 197 median likes

Laura Pérez Izquierdo, founder of Glow Brand, helps brands grow on LinkedIn. She climbs from #19, the biggest rise in this edition. Her Personal Branding posts earn a 264 median, ahead of Content Marketing (196) and LinkedIn (142).

For more names in that field, see our ranking of the top LinkedIn personal branding creators.

"La gente dice que quiere crecer en LinkedIn. Y en realidad lo que quiere es crecer sin incomodar a nadie." ("People say they want to grow on LinkedIn. What they really want is to grow without making anyone uncomfortable.") Its 136 comments are more than twice her median comment count. Her most liked post of the year: 812 likes. Read it

#11 · Miriam Collado, 198 median likes

Miriam Collado founded a LinkedIn personal branding program and works across marketing, psychology and brand strategy. She is up from #15 in our previous edition and writes the longest hooks we measured in this top 20.

Her yearly median went from 205 in 2024 to 264 in 2025, then 198 so far in 2026.

"[TOP 7 CURSOS DE MARKETING GRATIS]" ("Top 7 free marketing courses.") A bracketed, all-caps label tells the reader it is a list before a single course appears. Her most liked post of the year: 988 likes, 5 times her median. Read it

#10 · Michel Lieben, 222 median likes

Michel Lieben (see the data biography) is the CEO of ColdIQ, down from #8 in our previous edition. He writes the longest posts we measured in the top 20, and a number shows up in 89% of his hooks, the top rate we measured here. His median comment count is the second-highest on the list.

"We’re hiring an Account Executive to free me from this hell" A job ad written as a plea, and one of his few hooks without a number. His most liked post of the year: 2,764 likes and 308 comments, 12 times his median. Read it

#9 · Pilar Jericó, 225 median likes

Pilar Jericó is president of beUp and a guest lecturer at Georgetown, up from #11 in our previous edition. Her Mental Health posts earn a 317 median and her Psychology posts 266, against 120 on Leadership. Our yearly data on her covers 2026 only.

"Me ha gustado esta imagen 😊" ("I liked this image.") Her most liked post of the year, that line plus an image: 2,270 likes, 10 times her median. See it

#8 · Beltrán Simó, 233 median likes

Beltrán Simó is a senior advisor, independent board member and former McKinsey partner, down from #5 in our previous edition. The smallest account in the top 20, he posts a 1.72% engagement rate, second only to Rafael Juan, and writes the second-longest posts we measured on the list.

"The most important lesson consulting taught me: No one cares about your effort. And the most important lesson life taught me: Effort is the only thing that matters." Two lessons that cancel each other out, built in parallel so the contradiction lands in the second sentence. His most liked post of the year: 1,125 likes, almost 5 times his median. Read it

#7 · Tiago Henriques, 237 median likes

Tiago Henriques, who signs his work Tira do papel, runs creativity workshops and talks for teams. He holds #7, the same rank as in our previous edition, and his headline and best post are in Portuguese.

His yearly median went from 378 in 2024 to 288 in 2025 and 237 so far in 2026.

"você tem delegado justamente o que diferencia? 👀" ("Are you delegating exactly the part that sets you apart?") A lowercase question, in a post about what to keep away from AI in creative work. His most liked post of the year: 1,163 likes, almost 5 times his median. Read it

#6 · Eduardo Ordax, 258 median likes

Eduardo Ordax is AI go-to-market lead at AWS, a startup advisor and an author, new in this edition. His Software Development posts earn a 405 median, well above his more frequent AI posts (156).

He is the second-most prolific account in the top 20. Our data holds 73 of his posts in 2025 and 332 so far in 2026, while his yearly median fell from 573 to 258.

"I’m sick of all the AI made ads!!!!" An AI lead joking about AI ads. Its 429 comments run at 14 times his median comment count, the widest such gap on this page. His most liked post of the year: 8,732 likes, 34 times his median. Read it

#5 · Carolina Sojoguti, 283 median likes

Carolina Sojoguti is a brand consultant who studies why customers fall for a brand and why they leave, down from #2 in our previous edition. Her 1.51% engagement rate is the third-highest in the top 20, and her Content Marketing posts earn a 348 median, ahead of Brand Management (288).

Her yearly median went from 452 in 2025 to 269 so far in 2026.

"PAINFULLY boring. Scrolling-through-20-newsletters-while-my-eyes-glaze-over boring." The post is about email marketing; its hook repeats 'boring' and stretches the second one into a hyphenated chain. Her most liked post of the year: 9,018 likes, 32 times her median and the second-biggest post on this page. Read it

#4 · Christina Graf, 315 median likes

Christina Graf helps HR and global mobility teams with international travel compliance and work from anywhere. She is new in this edition, and Remote Work is her one recurring theme (359 median likes). Our yearly data on her covers 2026 only.

Her 1.09% engagement rate is the second-highest in the pool among accounts over 20k followers.

"Eine spanische Tarifvertragsvereinbarung erlaubt vielen Mitarbeitern im Sommer um 15 Uhr Feierabend zu machen." ("A Spanish collective agreement lets many employees finish work at 3 PM in summer.") A Spanish work rule, explained in German. Her most liked post of the year: 699 likes and 206 comments, barely twice her median, the smallest gap in the top 20. Read it

#3 · Jordi Alemany, 317 median likes

Jordi Alemany describes himself as a business humanizer: a keynote speaker and the author of three books, among them Liderazgo Imperfecto. Up from #4 in our previous edition, he has the biggest audience in the top 20. His HR posts earn a 551 median, against 323 on Leadership.

He is also its most prolific account by far. His yearly median went from 1,035 in 2024 to 872 in 2025, then 315 so far in 2026.

"Uno de los errores más habituales de una empresa con su gente es repartir el reconocimiento según..." ("One of the most common mistakes a company makes with its people is handing out recognition based on...") Four blank lines follow before the sentence ends ('quién se deja ver más en las reuniones', who is most visible in meetings), so the payoff sits below the 'see more' cut. His most liked post of the year: 6,564 likes, 21 times his median. Read it

#2 · Dr. Neetu Johnson, 420 median likes

Dr. Neetu Johnson is a consultant psychiatrist, chief medical officer and venture-backed tech founder, and the highest new entry of this edition. She holds the top median comment count in the top 20, and a number shows up in 88% of her hooks, a rate we measured higher only for Michel Lieben.

Her 2026 posts earn a 2,177 median, against 412 in 2025, though she posts far less often now. Psychology (420) and Leadership (413) are her two recurring themes.

"Don't let being a beginner stop you. Every expert started somewhere." Her hooks usually carry a number; this one does not. Her most liked post of the year: 4,752 likes and 325 comments, 11 times her median. Read it

#1 · Rafael Juan, 3,044 median likes

Rafael Juan, CEO of Vicky Foods, tops Spain with 3,044 median likes per post, 58 times the pool median, the same #1 as in our previous edition. His median is more than 7 times that of number two, and his 2.14% engagement rate is the highest in the top 20.

Leadership is his main theme (2,930 median likes), and his Organizational Development posts do better still (3,288). His yearly median barely moves: 3,298 in 2025, 3,044 so far in 2026. For more names in that field, see our ranking of the top LinkedIn leadership creators.

His audience likes far more than it replies: about one comment for every 28 likes, the lowest ratio in the top 20.

"Hay una pregunta que separa a los líderes que construyen grandes empresas de los que terminan limitándolas: ¿te atreverías a contratar a alguien mejor que tú?" ("There is one question that separates leaders who build great companies from those who end up holding them back: would you dare to hire someone better than you?") The question goes straight to the reader. His most liked post of the year: 19,364 likes, 6 times his median and the biggest post on this page. Read it

Where do these cards come from? We computed every figure on this page from public posts with MagicPost's LinkedIn analytics: median engagement, engagement rates, themes, trajectories and favorite slots, across 114 creators in Spain. It works on your profile too, including a side-by-side with anyone on this list.

Who are the most-followed LinkedIn creators in Spain?

Followers are what most lists rank by, so here they are: the ten biggest active accounts in our Spain dataset (10+ posts in the last 12 months, one in the last 60 days). This is the top of our data, not a census of every Spanish profile.

Accounts with fewer than 10 posts in 12 months, or none in the last 60 days, are left out by design, so public lists of the most-followed profiles can differ.

Seven of the ten also make our top 20. The largest account, Marc Vidal, a digital transformation speaker and economic analyst, sits at #25 with 113 median likes, and our number one, Rafael Juan, is only ninth by followers.

Two more big accounts rank outside the top 20: Marta Palomo Pedrola, CEO of Palomo Consultors, at #21 with 144 median likes, and Luis Prado, a headhunter and executive coach, at #89 with 24.

Which LinkedIn creators in Spain have the highest engagement rate?

Raw like counts reward whoever has the biggest crowd. Engagement rate corrects for that: median likes per post divided by followers (20k followers and over). In Spain, the same name comes out on top:

Rafael Juan wins this cut too: he leads both the raw and the per-follower table. All five also sit in our top 20.

Below the 20k line, four more top-20 creators post rates of 1% or more: Beltrán Simó (1.72%), Carolina Sojoguti (1.51%), Dar B. (1.07%) and Amy Watts (1.00%).

The top 20 itself runs from 2.14% (Rafael Juan) down to 0.06% (Richard van der Blom), roughly a 36-fold spread. For how Spain compares with other markets, see LinkedIn engagement rates by country.

Which LinkedIn creator in Spain gets the most comments per post?

One last angle that rarely shows up in these lists: comments relative to likes. The record in our Spain pool is held by Martin Arosa, #20 in our ranking, at 114 median comments against 145 median likes, about 0.8 comments for every like.

Rob Llewellyn, CEO of CXO Transform, and Raquel Alonso, a positioning and branding specialist, come next (counting accounts with 100+ median likes). The typical top-20 creator gets one comment per 5 likes.

Where are Spain's LinkedIn-native creators?

Notice who holds the top of this ranking: a food-company CEO, a psychiatrist, a leadership author, a mobility consultant, a brand consultant and an AWS AI lead, people whose business is bigger than the platform.

Spain's LinkedIn-native creators (the people who teach personal branding, content and selling on the platform itself) sit lower:

• Miriam Collado, #11

• Laura Pérez Izquierdo, #12

• Richard van der Blom, #18

• Martin Arosa, #20

The pool is also multilingual. Of the twenty best posts on this page, nine are in Spanish, nine in English, one in German and one in Portuguese. To see how these names compare abroad, open our worldwide ranking of the top LinkedIn creators.

We studied creators like these one data biography at a time, in our guide to the top LinkedIn creators to study, including Nick Broekema.

One timing note. Nine of these twenty post most often on a Monday, and only six in the weekday 7 AM to 9 AM window that works for ordinary accounts. Four post most often at 5 PM or later, our #1 among them.

And if showing up in these creators' comment sections is part of your plan, an engagement feed keeps it to a five-minute daily habit.

How we ranked Spain's top LinkedIn creators

All of this is MagicPost's own research. We went through the last 12 months of posts from 114 creators in Spain and ranked them by median likes per post. Each creator is placed by the country on their LinkedIn profile.

Only creators with at least one post in the last 60 days are ranked, a rule new in this edition. This is a small pool: 114 active Spanish creators pass our floors, so a few posts can move the lower ranks. The method:

• Floors: at least 5,000 followers and 30 posts in the window; deleted posts excluded.

• Median rather than average: no single viral post can buy a place.

• Posts analyzed: the posts our dataset holds per creator, sometimes fewer than they published.

• Per creator: themes, yearly trajectories, writing fingerprints, engagement rates and conversation ratios.

Rankings refresh as the data does. No placement here was sponsored; every rank comes straight from the median.

Study them, then study yourself. With MagicPost you can analyze any creator in Spain the way we just did (median engagement, engagement rate, themes, trajectory, slots) and benchmark your own profile against the country. The data on this page is the product.