What Makes Matt Barker’s LinkedIn Writing Style Stand Out?

Several factors make Matt Barker’s LinkedIn profile stand out, not only attracting followers but also turning those posts into tangible business results.

What truly sets Matt apart is his distinctive writing style, which effectively captures attention and drives real results on LinkedIn, all by focusing on the power of his words.

Like other successful creators such as Steve Bartlett and Lara Acosta, Matt Barker has developed a unique approach, a strong visual identity, and much more that makes his content truly resonate with his audience.

Key Elements of Matt Barker’s LinkedIn Style

As previously mentioned, Matt Barker is an experienced copywriter who has honed a distinctive writing style that makes his content stand out from the crowd.

With over 154,000 followers, Matt has transformed his content into a successful business, building a strong personal brand and delivering tangible results through his posts.

One of the most recognizable features of his style is his visual identity.

For example, when you come across a carousel with beige and black tones, large fonts, and a clean, organized structure, it’s instantly recognizable as Matt’s work.

His carousels stand out due to their consistent format—well-designed with clear and digestible information.

He doesn’t limit himself to just 8 slides; some of his carousels extend up to 24 slides, offering more in-depth explanations.

The use of dark, almost cartoon-like backgrounds enhances his visual branding, making his content memorable and instantly identifiable.

However, the key takeaway here is not to replicate his branding, but to understand how a simple and consistent approach has helped Matt stand out in a crowded space. This strategy permeates all of his content.

Matt’s focus is primarily on copywriting coaching, content marketing, and LinkedIn strategies.

Occasionally, he shares insights on entrepreneurship and personal experiences, adding a more human element to his posts.

He maintains a powerful publishing rhythm, posting up to 12 times a week—sometimes even twice a day.

His writing is direct, concise, and structured to drive engagement.

Most of his posts are around 131 words, though some extend to 400 characters.

This means his posts aren’t long and drawn out like those of some other creators, such as Jasmin Alic, for example.

Instead, they are organized with clear paragraph structures, bullet points, and a strong, compelling message from start to finish.

Essentially, his art lies in keeping posts simple, short, and direct. While not every post ends with a call to action, they always leave readers with something to reflect on, often sparking comments or reposts.