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What Is the Average Engagement Rate on LinkedIn in 2026? (We Measured 1.1M Posts)

What Is the Average Engagement Rate on LinkedIn in 2026? (We Measured 1.1M Posts)

What Is the Average Engagement Rate on LinkedIn in 2026? (We Measured 1.1M Posts)

LinkedIn Analytics

Naïlé Titah

Naïlé Titah

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Ask ten marketing blogs for the average LinkedIn engagement rate and you will get ten recycled answers, most of them quoting each other, none of them saying what they divided by. So we measured it ourselves: 1,141,932 posts from the last 12 months, every one computed individually, then summarized with medians so no viral outlier can bend the result.

The honest answer comes in two numbers, because "engagement rate" hides two different metrics. Measured against followers, the median LinkedIn post earns a 0.39% engagement rate (likes plus comments, divided by the author's follower count). Measured against impressions, the median post converts 2.63% of the people who actually saw it (501,301 posts with synced analytics). Both are real. Neither means anything until you know your size, because the first one moves by a factor of ten depending on how many followers you have.

Median engagement rate per post by follower count: 1.39% under 1k followers down to 0.13% at 100k+

TL;DR: The median LinkedIn post earns a 0.39% engagement rate vs followers (2.63% vs impressions, measured on 1.1M posts). It varies tenfold with size: 1.39% under 1k followers, 0.13% above 100k. Compare within your band, never against the internet's 2%.

The two definitions, and why they disagree

Before any table: engagement rate = (likes + comments) on a post, divided by something. The industry never agrees on the denominator, so we publish both and never mix them.

  • Versus followers: the number people quote, because follower counts are public. It punishes growth: every new follower who scrolls past you silently dilutes it.

  • Versus impressions: the number that describes your content, because it only counts people who actually saw the post. It requires analytics access, which is why public studies rarely have it.

The gap between the two is the whole story of LinkedIn reach: your posts are typically shown to a fraction of your followers plus a slice of strangers, and how big that fraction is depends on the post, the format and the algorithm's mood.

Alles wat je nodig hebt om te groeien op LinkedIn.

Met MagicPost schrijf je in je eigen stem, plan je vooruit, volg je wat werkt en houd je je netwerk warm.

Probeer MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn heeft zijn algoritme opnieuw gewijzigd. En deze keer is dat merkbaar.


Ik ben in een goede positie om dat te weten:

Alles wat je nodig hebt om te groeien op LinkedIn.

Met MagicPost schrijf je in je eigen stem, plan je vooruit, volg je wat werkt en houd je je netwerk warm.

Probeer MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn heeft zijn algoritme opnieuw gewijzigd. En deze keer is dat merkbaar.


Ik ben in een goede positie om dat te weten:

Maak je eerste LinkedIn post in minder dan 5 minuten

Met MagicPost bespaar je tot 4 uur per week, al vanaf je allereerste post. Besteed minder tijd aan schrijven en meer tijd aan het laten groeien van je bedrijf.

Probeer MagicPost

Geen creditcard. Geen verplichtingen. Alleen echte tijdbesparing.

100% gratis proefperiode.

The ladder: engagement rate vs followers, by account size

This is the table the "2% is a good engagement rate" advice never shows you. Find your row; ignore everyone else's.

Followers

Quiet (p25)

Typical (median)

Good (p75)

Great (p90)

Posts measured

Under 1k

0.46%

1.39%

3.43%

7.25%

81,060

1k-5k

0.28%

0.74%

1.72%

3.51%

337,945

5k-10k

0.17%

0.44%

0.99%

2.01%

182,219

10k-50k

0.10%

0.27%

0.66%

1.39%

329,126

50k-100k

0.09%

0.21%

0.51%

1.03%

75,353

100k+

0.05%

0.13%

0.32%

0.67%

136,244

Read it as a ladder, not a leaderboard. A creator with 800 followers posting at 1.39% and a creator with 200,000 followers posting at 0.13% are both exactly typical. The same 2% engagement rate would be an ordinary day for the first and a career-best post for the second. There is no universal "average" to chase: there is typical, good and great for your size, and that is the comparison that tells you something. (Likes and comments have their own ladders: how many likes is good, how many comments is good.)

Why your engagement rate falls as you grow

Nothing is broken. Three mechanical reasons:

  1. Your audience cools as it widens. Your first thousand followers chose you deliberately; your fifty-thousandth followed from one viral post and may never see you again.

  2. Reach does not scale with followers. A 100k account does not get 100 times the impressions of a 1k account on a typical post; the reach ladder rises far slower than follower counts do.

  3. The denominator never forgets. Every dormant follower you accumulated in 2023 still counts against every post you publish in 2026.

The proof that your content is not the problem sits in the second definition.

Median engagement rate vs impressions by follower count: nearly flat from 2.98% to 1.94%

Measured against views, everyone converts alike

Recompute the same metric against impressions, on the 501,303 posts with synced analytics, and the ten-fold spread collapses to less than two-fold:

Followers

Typical (median)

Good (p75)

Posts measured

Under 1k

2.98%

4.99%

43,593

1k-5k

2.87%

4.85%

200,939

5k-10k

2.70%

4.75%

98,139

10k-50k

2.23%

4.05%

135,295

50k-100k

1.96%

4.09%

13,541

100k+

1.94%

3.64%

9,796

Roughly 2 to 3 people out of every 100 who see a LinkedIn post engage with it, whatever the author's size. (How many people see a post in the first place is its own question: the median post gets 788 impressions.) This is the closest thing LinkedIn has to a universal constant, and it is the fair way to judge content: if your posts convert viewers at your band's typical rate, your writing is fine and your growth question is a reach question, not a quality question.

Where do you stand on these ladders? MagicPost's LinkedIn analytics compute your engagement rate per post, both ways, against your own history. And if you want these reference numbers refreshed without redoing the math, the MagicPost Benchmark delivers them to your inbox every month, recomputed on fresh data.

Alles wat je nodig hebt om te groeien op LinkedIn.

Met MagicPost schrijf je in je eigen stem, plan je vooruit, volg je wat werkt en houd je je netwerk warm.

Probeer MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn heeft zijn algoritme opnieuw gewijzigd. En deze keer is dat merkbaar.


Ik ben in een goede positie om dat te weten:

Alles wat je nodig hebt om te groeien op LinkedIn.

Met MagicPost schrijf je in je eigen stem, plan je vooruit, volg je wat werkt en houd je je netwerk warm.

Probeer MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn heeft zijn algoritme opnieuw gewijzigd. En deze keer is dat merkbaar.


Ik ben in een goede positie om dat te weten:

Maak je eerste LinkedIn post in minder dan 5 minuten

Met MagicPost bespaar je tot 4 uur per week, al vanaf je allereerste post. Besteed minder tijd aan schrijven en meer tijd aan het laten groeien van je bedrijf.

Probeer MagicPost

Geen creditcard. Geen verplichtingen. Alleen echte tijdbesparing.

100% gratis proefperiode.

Is engagement on LinkedIn declining?

Yes and no, and the nuance is the finding. The raw trend looks like steady decline, but most of that is the corpus changing shape over the years. Split by account size, on 2.5M posts since 2022, the truth separates cleanly:

Median engagement rate by year and account size: under-5k accounts are stable, 50k+ accounts fell from 0.37% to 0.12%

  • Under 5k followers: stable. 0.74% in 2022, 0.76% in 2026 to date. For small accounts, the "LinkedIn is dead" complaint does not show up in the data.

  • 5k-50k: a mild recent dip. 0.41% at the 2024 peak, 0.27% in 2026.

  • 50k+: a collapse. 0.37% in 2023 down to 0.12% in 2026, roughly two thirds gone in three years. More creators competing for the same attention, audiences spread thinner, and ever-larger follower counts in the denominator.

Read directionally: the mix of accounts we observe also evolves within each band (the 50k+ band counts 2,633 posts in 2022 and 109,451 in 2026). But the divergence between small and large accounts is consistent year after year, and it matches what the global top-creator data shows from the other end.

The same number, cut four ways

Engagement rate is not only a size story. Four cuts, each with its own deep dive:

One honest warning applies to all four: account size hides inside every cut (American accounts are bigger on average, AI is written about by bigger accounts, and so on), which is why each table in the deep dives carries the median likes and the sample size next to the rate.

What to do with your number

  1. Compute it both ways. Versus followers to track your trajectory, versus impressions to judge your content.

  2. Compare against your band only. The ladder, not the internet's recycled "2%".

  3. Aim for p75, not p90. "Good for your size" is a repeatable target; "great" is a tail event by definition.

  4. If versus-impressions is healthy but versus-followers sinks, work on reach: posting time, frequency and format, not rewriting.

  5. Recheck quarterly. These are 12-month medians on a moving platform. (Every reference number we publish, in one page: LinkedIn statistics.)

Put your whole LinkedIn routine in one place. MagicPost handles the writing, the scheduling and the analytics, so the only thing left to produce is the experience worth posting about.

Where this data comes from

Everything on this page is MagicPost's own research. Core pool: 1,141,932 LinkedIn posts published over the last 12 months by individual creators (company and topic pages excluded, authors under 100 followers excluded), reshares and deleted posts filtered out. Engagement rate is computed per post as (likes + comments) divided by the author's follower count, or by the post's impressions where synced analytics exist (501,303 posts, aggregated and anonymized, n stated on every impressions claim). We report medians and percentiles, never averages, so a handful of viral posts cannot distort any row. The yearly trend covers 2022 to mid-2026 and is split by account size precisely because the unsplit version is dominated by changes in corpus composition; within-band composition still drifts, so read it directionally. Figures dated June 2026, refreshed with the data.

Veelgestelde vragen

What is the average engagement rate on LinkedIn?

Measured on 1,141,932 posts from the last 12 months: the median post earns a 0.39% engagement rate versus the author's followers, and converts 2.63% of the people who actually saw it (versus impressions, on 501,303 posts with synced analytics). The first number varies tenfold with account size (1.39% under 1k followers, 0.13% above 100k), so always compare within your own size band.

What is a good engagement rate on LinkedIn?

Roughly your size band's 75th percentile: 3.43% under 1k followers, 1.72% at 1k-5k, 0.99% at 5k-10k, 0.66% at 10k-50k, 0.51% at 50k-100k and 0.32% above 100k (versus followers). Against impressions, anything above 4% of viewers engaging is a good post at almost any size. Full breakdown in what is a good engagement rate on LinkedIn.

How do you calculate an engagement rate on LinkedIn?

Per post: add likes and comments, then divide either by your follower count (the public, comparable version) or by the post's impressions (the version that judges content quality). Multiply by 100 for a percentage. Decide which denominator you use and stay consistent: the two are not comparable.

Why is my LinkedIn engagement rate dropping as I grow?

Mostly mechanics, not quality. Your follower count (the denominator) grows faster than your typical reach, and a wider audience is a colder one. The data shows the same content converts viewers at 2-3% whatever your size; what falls with size is the share of your followers who see each post.

Is engagement on LinkedIn declining overall?

Only at the top. Accounts under 5k followers earn the same median engagement rate as in 2022 (about 0.75% versus followers). Accounts above 50k fell from 0.37% in 2023 to 0.12% in 2026, roughly two thirds. The averages you see quoted decline mostly because the population of accounts changes, not because every account's engagement sinks.

Alles wat je nodig hebt om te groeien op LinkedIn.

Met MagicPost schrijf je in je eigen stem, plan je vooruit, volg je wat werkt en houd je je netwerk warm.

Probeer MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn heeft zijn algoritme opnieuw gewijzigd. En deze keer is dat merkbaar.


Ik ben in een goede positie om dat te weten:

Alles wat je nodig hebt om te groeien op LinkedIn.

Met MagicPost schrijf je in je eigen stem, plan je vooruit, volg je wat werkt en houd je je netwerk warm.

Probeer MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn heeft zijn algoritme opnieuw gewijzigd. En deze keer is dat merkbaar.


Ik ben in een goede positie om dat te weten:

Maak je eerste LinkedIn post in minder dan 5 minuten

Met MagicPost bespaar je tot 4 uur per week, al vanaf je allereerste post. Besteed minder tijd aan schrijven en meer tijd aan het laten groeien van je bedrijf.

Probeer MagicPost

Geen creditcard. Geen verplichtingen. Alleen echte tijdbesparing.

100% gratis proefperiode.

●

The two definitions, and why they disagree

●

The ladder: engagement rate vs followers, by account size

●

Why your engagement rate falls as you grow

●

Measured against views, everyone converts alike

●

Is engagement on LinkedIn declining?

●

The same number, cut four ways

●

What to do with your number

●

Where this data comes from

●

Veelgestelde vragen

Alles wat je nodig hebt om te groeien op LinkedIn.

Probeer MagicPost

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