How to Write Like Steven Bartlett

How to Write Like Steven Bartlett

How to Write Like Steven Bartlett

Posting Best Practices

Yasmina Akni Ebourki

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Last updated: Nov 13, 2024

Writing on LinkedIn is truly an art, and each person must discover the technique and style that best suits them to give their content a unique twist.

Today, I want to spotlight someone who has successfully broken away from the typical LinkedIn approach.

With over 2.5 million followers, he’s established himself as a leading figure in entrepreneurship, marketing, and social media.

TL;DR: Steven Bartlett creates impactful LinkedIn posts, blending storytelling and concise messaging. With 2.6M+ followers and up to 24 posts a week, his content is 37% promotional, 34% actionable, 19% personal branding, and 10% aspirational—receiving the most likes. His use of podcast snippets and motivational images has made him a leader in entrepreneurship and marketing.

What Makes Steven Bartlett’s LinkedIn Writing Style Stand Out?

Steven Bartlett is highly active on LinkedIn, often publishing up to 24 posts a week, with an impressive average engagement of 5,144 likes per post.

This consistent posting frequency keeps his audience engaged and connected with his content.

One of the key factors that sets Steven Bartlett’s LinkedIn writing style apart is his ability to create a unique voice and approach that resonates with his audience.

Over time, Steven has refined his content style, making it both instantly recognizable and highly effective for building his personal brand.

A format Steven frequently uses is sharing podcast excerpts and video clips on LinkedIn.

These posts offer his followers valuable insights from his podcast, “The Diary of a CEO,” and provide a behind-the-scenes look at his thoughts and experiences.

This type of content adds variety and depth to his feed, giving his audience a more dynamic experience.

Another notable aspect of Steven’s style is his focus on motivation, self-growth, and continuous learning.

He often discusses the importance of personal development, the power of resilience, and how self-reflection and analysis are crucial for growth.

His posts encourage his audience to challenge themselves and embrace a mindset of continuous improvement.

In addition to longer posts, Steven also excels at creating short, impactful posts with inspirational images and quotes.

If we analyze his recent posts, or those centered around an impactful image, they are often under 100 characters and accompanied by striking visuals and impactful phrases that immediately capture attention.

These concise posts work particularly well for spreading motivational messages and reaching a wider audience quickly.

Steven also uses strong statements and bold phrases in his posts, often pulling quotes from books or influential figures.

These statements are designed to provoke thought and spark conversation, leaving a lasting impression on his followers.

In summary, Steven Bartlett’s LinkedIn style stands out because of his strategic use of varied formats, his focus on self-growth and motivation, and his ability to deliver impactful, thought-provoking statements.

His posts, whether long or short, leave a strong impression and continue to inspire and engage his audience.

Key Elements of Steven Bartlett’s LinkedIn Style

Steven Bartlett has gradually developed a distinctive approach to his LinkedIn content, which has helped him establish a strong personal brand.

His posts include a mix of visuals, with images making up 71% of his content and videos comprising 28%.

This balanced use of formats maximizes his reach and aligns with LinkedIn's engagement trends.

His writing style reflects his personality, making it relatable and impactful.

Several key elements consistently appear in his posts, contributing to his success on the platform.

First and foremost, Steven’s posts are concise yet deeply impactful. His messages are often brief, but they strike an emotional chord with his audience.

For example, one of his popular titles reads: "Successful entrepreneurs aren’t the smartest; they’re the ones who don’t give up."

This kind of message is thought-provoking and resonates with his target audience, encouraging reflection and connection.

It’s a technique that generates high engagement by prompting his followers to pause and reflect.

Another hallmark of Steven's style is his use of storytelling.

He frequently incorporates personal narratives in his posts, sharing his own successes and failures.

This not only humanizes his image but also makes his content more relatable.

By exposing challenges, mistakes, and the lessons learned from them, he builds a deeper connection with his audience.

This approach fosters trust and authenticity, which are key to sustaining engagement.

Additionally, Steven’s posts often include open-ended questions or dilemmas that encourage his audience to comment and engage.

For example, he might ask, “What would you do if you weren’t afraid of failure?”

This strategy not only sparks conversation but also increases the post’s visibility on LinkedIn, thanks to the platform’s algorithm favoring content with high interaction.

Finally, Steven’s tone is informal and conversational. He writes as though he’s speaking directly to a friend, using language that is far from corporate or formal.

This approachable style makes his content feel more personal and accessible, further enhancing the connection he has with his audience.

In summary, Steven Bartlett’s LinkedIn posts are a powerful blend of emotional resonance, personal storytelling, audience engagement, and an approachable tone—all of which contribute to his success in building a thriving online presence.

Top 10 Hooks from Steven Bartlett

Steven Bartlett’s posts are carefully crafted with hooks that immediately draw readers in.

He follows a consistent tone and format, ensuring that each post provides a cohesive, compelling message from start to finish.

His hooks don’t just entice readers to engage—they often encapsulate the essence of the entire post and evoke strong emotions in a single line

Here are some of the most effective hooks Steven uses:

"We should all be adapting this way of thinking."

  • "The sooner you realize this, the better."

  • "Every successful individual I know does this 👇"

  • "Office versus remote, where do you stand?"

  • "Today we’re doing something we’ve never done before on The Diary of a CEO."

  • "Why the ‘Let Them Theory’ is important 👇."

  • "Employee happiness is more than just about pay 👇."

  • "Looking to get your savings up? Then this video is for you 👇."

  • "Consistency unlocks everything—let me explain 👇."

  • "One of the BEST pieces of advice that I can give entrepreneurs is this..."

These hooks are direct, thought-provoking, and often challenge conventional thinking.

By posing questions, making bold statements, or offering valuable insights, Steven captures the attention of his audience and keeps them engaged throughout the post.

Steven Bartlett’s Most Used Format

Steven Bartlett primarily uses two key formats in his LinkedIn content, both of which contribute to his high engagement and strong audience connection.

His content distribution typically breaks down into 37% promotional posts, 34% actionable insights, 19% introspective messages for personal branding, and 10% aspirational posts.

This balance allows him to provide variety while maintaining a strong focus on brand-building.

Video Posts

The first format he frequently employs is video posts, typically extracts from his podcast, The Diary of a CEO.

These videos are shared as LinkedIn Reels, with a title that provides context about the topic being discussed. Subtitles are used throughout the video, making the content accessible and easy to follow.

The videos are typically short but offer valuable insights, with a direct connection to the podcast episode from which they’re derived.

This format helps expand his podcast’s reach and draw in more viewers through LinkedIn.

Inspirational Image Posts

The second format that works exceptionally well for Steven is inspirational image posts.

These posts are usually quite simple, with minimal text—often just a few words.

However, the accompanying image is striking, and the message is always powerful, emotional, or motivational.

The text is short yet impactful, often delivering a strong call to action or a thought-provoking idea.

These posts cover a wide range of topics, including entrepreneurship, leadership, and mental health.

Steven is also expanding his content to include professionals from various fields, such as health, further broadening his network and message while staying true to his core themes.

Overall, Steven’s formats are effective because they deliver concise, relatable, and highly engaging content, tailored to the needs of his audience while reflecting his evolving personal brand.

Write a LinkedIn Post Like Steven Bartlett

What we can learn from Steven Bartlett’s success on LinkedIn is that you don’t need to be a master writer or have a way with words to stand out.

What truly matters is your ability to connect with your niche on an emotional level and in an authentic way.

This is what sets Steven apart from other entrepreneurs and makes his posts resonate deeply with his audience.

It’s also important to vary your formats.

For example, one of Steven’s posts, which received 14,204 likes and over 800 comments, follows this simple yet powerful structure:

  • A bold statement or question that grabs attention immediately

  • A relatable or emotional message that resonates with his audience

  • A call to action or a question that encourages people to share their thoughts

You can apply this same approach by adapting it to your own voice and style.

Experiment with different formats, keep your message genuine, and aim to create a connection with your audience.

See if this approach works for you, and use it to enhance your LinkedIn presence.

Write a LinkedIn Post Like Steven Bartlett

What we can learn from Steven Bartlett’s success on LinkedIn is that you don’t need to be a master writer or have a way with words to stand out.

What truly matters is your ability to connect with your niche on an emotional level and in an authentic way.

This is what sets Steven apart from other entrepreneurs and makes his posts resonate deeply with his audience.

It’s also important to vary your formats.

For example, one of Steven’s posts, which received 14,204 likes and over 800 comments, follows this simple yet powerful structure:

  • A bold statement or question that grabs attention immediately

  • A relatable or emotional message that resonates with his audience

  • A call to action or a question that encourages people to share their thoughts

You can apply this same approach by adapting it to your own voice and style.

Experiment with different formats, keep your message genuine, and aim to create a connection with your audience.

See if this approach works for you, and use it to enhance your LinkedIn presence.

Write a LinkedIn Post Like Steven Bartlett

What we can learn from Steven Bartlett’s success on LinkedIn is that you don’t need to be a master writer or have a way with words to stand out.

What truly matters is your ability to connect with your niche on an emotional level and in an authentic way.

This is what sets Steven apart from other entrepreneurs and makes his posts resonate deeply with his audience.

It’s also important to vary your formats.

For example, one of Steven’s posts, which received 14,204 likes and over 800 comments, follows this simple yet powerful structure:

  • A bold statement or question that grabs attention immediately

  • A relatable or emotional message that resonates with his audience

  • A call to action or a question that encourages people to share their thoughts

You can apply this same approach by adapting it to your own voice and style.

Experiment with different formats, keep your message genuine, and aim to create a connection with your audience.

See if this approach works for you, and use it to enhance your LinkedIn presence.

Write a LinkedIn Post Like Steven Bartlett

What we can learn from Steven Bartlett’s success on LinkedIn is that you don’t need to be a master writer or have a way with words to stand out.

What truly matters is your ability to connect with your niche on an emotional level and in an authentic way.

This is what sets Steven apart from other entrepreneurs and makes his posts resonate deeply with his audience.

It’s also important to vary your formats.

For example, one of Steven’s posts, which received 14,204 likes and over 800 comments, follows this simple yet powerful structure:

  • A bold statement or question that grabs attention immediately

  • A relatable or emotional message that resonates with his audience

  • A call to action or a question that encourages people to share their thoughts

You can apply this same approach by adapting it to your own voice and style.

Experiment with different formats, keep your message genuine, and aim to create a connection with your audience.

See if this approach works for you, and use it to enhance your LinkedIn presence.

Write a LinkedIn Post Like Steven Bartlett

What we can learn from Steven Bartlett’s success on LinkedIn is that you don’t need to be a master writer or have a way with words to stand out.

What truly matters is your ability to connect with your niche on an emotional level and in an authentic way.

This is what sets Steven apart from other entrepreneurs and makes his posts resonate deeply with his audience.

It’s also important to vary your formats.

For example, one of Steven’s posts, which received 14,204 likes and over 800 comments, follows this simple yet powerful structure:

  • A bold statement or question that grabs attention immediately

  • A relatable or emotional message that resonates with his audience

  • A call to action or a question that encourages people to share their thoughts

You can apply this same approach by adapting it to your own voice and style.

Experiment with different formats, keep your message genuine, and aim to create a connection with your audience.

See if this approach works for you, and use it to enhance your LinkedIn presence.

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