WriteSonic Features

Now let’s explore the key features WriteSonic offers and how they cater to different user profiles.

While primarily a writing tool, WriteSonic includes a variety of additional functionalities suitable for diverse needs.

For instance, whether you’re a blog writer or a business aiming to enhance website content and boost SEO rankings, WriteSonic has something to offer.

Below, we’ll break down the main features and identify who can benefit the most from each.

1. Generate content with AI

The core of WriteSonic is that its AI does most of the writing work for you in minutes.

It generates content for various purposes, including advertisements, social media posts, blog articles, email copy, video scripts, and e-commerce content.

Essentially, it can assist with any type of written content you may need.

The content generation feature is incredibly versatile, catering to multiple platforms and content types, from LinkedIn posts to blog articles and YouTube video scripts.

The first feature I tried, which I found particularly interesting, was article writing.

When writing an article, WriteSonic first asks you what type of article you want—whether it’s a quick piece or something more detailed, like a 10-step guide (500 to 5000 words).

Once you start creating content, the AI follows a structured process to ensure the output is comprehensive.

You can also specify how much information you want to include and provide details on your target keywords, both primary and secondary.

One of the most impressive aspects is the in-depth research WriteSonic conducts before generating content.

It analyzes your competition, searches for relevant keywords, and ensures your article is optimized for search engines.

After gathering all the necessary information, it drafts a structured outline with H1, H2, and H3 headings, helping you visualize the content’s structure before the writing begins.

Once everything is set, you click "Generate," and it starts writing the article.

In my case, it took just 5 minutes to generate a 3000-word article—something that would normally take me hours.

While this content generation tool is incredibly powerful, it's important to note that most of these features, particularly for blog articles, are locked behind the paid plans.

The second feature I wanted to try was the LinkedIn post generator.

Unfortunately, this feature is not available in the free plan and requires an upgrade.

In conclusion, WriteSonic offers a wide range of tools for creating content across various platforms, from social media to blogs.

Its AI-powered assistance is a valuable resource, especially for those who may not excel at writing or need help speeding up the content creation process.

For beginner writers who need help translating a blog, generating a structure, or creating a brief, WriteSonic can be extremely useful.

However, it’s important to note that the tool lacks a significant level of human touch, even though they claim to have included it.

Nonetheless, it can be a great help for those just starting out.

That said, some of the most useful features are only available through paid plans.

2. Optimize SEO content

The second feature that intrigued me and I wanted to test was its SEO capabilities.

Unlike basic writing tools, WriteSonic integrates SEO functions to help refine your content for better search engine performance.

When generating content, WriteSonic provides a keyword research tool that shows search volume and potential traffic for different keywords.

It’s an all-in-one SEO toolkit that not only helps you write content but ensures it's optimized for ranking.

Here are some of the key SEO-focused features WriteSonic offers:

• Keyword Research Tool: Helps you check the search volume and potential traffic for keywords, guiding you in selecting terms that will improve your content’s ranking.
  
  

• SEO Checker: After writing, you can analyze your content using WriteSonic’s SEO checker. It provides suggestions for keyword optimization, readability improvements, and structural changes to enhance search engine friendliness.
  
  

• Topic Clusters: Helps you create topic clusters around your main keyword, which is great for building a comprehensive content strategy. This improves your SEO by increasing internal linking and content depth.
  
  

• Content Gap Analysis: Scans the competitive landscape to identify gaps in your content. It helps you find areas where competitors have more coverage, so you can address these gaps and stay competitive.

  
  

• Google Search Console Integration: For advanced users, WriteSonic integrates with Google Search Console to review your site’s SEO performance and adjust your content strategy accordingly. This feature is only available with a paid plan.

The integration of SEO tools within WriteSonic makes it a more powerful platform because it goes beyond just content creation.

In addition to the keyword research tool, WriteSonic also offers Google Search Console integration, but this is only available with a paid subscription.

These are valuable features, but it’s important to note that they don’t replace tools like Ahrefs or SEMrush, which take SEO to the next level.

If you're just starting out and don’t have much SEO knowledge, WriteSonic’s SEO features are an excellent starting point.

They can save you time and effort while ensuring your content is optimized for search engines.

However, for users on the free plan, many of these tools are locked behind a paywall, so keep that in mind when considering WriteSonic for your SEO strategy.

3. Chatsonic AI Chat Assistant

Another standout feature of WriteSonic is ChatSonic, an AI-powered chat assistant that provides valuable tools for market research, competitor analysis, content idea generation, and even detailed reports about websites.

ChatSonic is designed to help you dig deeper into various aspects of your content strategy and marketing efforts.

It’s basically an AI assistant where you can simultaneously ask questions and make requests.

Whether you're looking to generate content ideas or conduct a market study, ChatSonic offers a comprehensive solution.

One of its most impressive features is its ability to refine your content in real-time.

When generating content ideas or analyzing websites, ChatSonic can suggest ways to improve the messaging, tone, and overall effectiveness of your text.

It’s not just about creating content; it’s about enhancing it to make sure it resonates with your target audience.

Here's a closer look at how it works:

• Market Research & Competitor Analysis:

  • Helps identify trends and competitors.

  • Requires precise queries for the most relevant results.

• Content Idea Generation:

  • Scans existing content to generate new ideas.

  • Provides a list of missed topics.

  • Refines ideas based on specific parameters.

• Detailed Reporting:

  • Analyzes websites.

  • Provides reports on structure, strengths, and areas for improvement.

  • Ideal for competitive research and site audits.

• Content Refinement:

  • Rephrases and humanizes content.

  • Adjusts tone (formal/informal) or matches brand voice.

  • Enhances overall content effectiveness.

• Versatility in Outputs:

  • Generates various content formats: text, summaries, video suggestions, etc.

  • Tailorable to specific content needs.

The beauty of ChatSonic lies in its ability to prioritize tasks and produce results efficiently.

It’s like having a highly responsive, intelligent assistant that helps with everything from content strategy to refinement, giving you more time to focus on what matters most—creating great content.

In our case, we tested it by asking for a study of the best LinkedIn AI tools. It generated a document with a benchmark and a ranking.

However, since it doesn’t specify its sources, it's always important to double-check and analyze the information before considering it validated.

Although it’s incredibly useful, it’s important to note that, like other features of WriteSonic, access to ChatSonic’s full capabilities is often gated behind paid plans.

4. Content Templates

In fourth place, we have the content templates.

These templates serve as quick-start tools to generate various types of content, ranging from blog posts and articles to social media posts and ads.

The key advantage of these templates is that they streamline the content creation process, saving you time while ensuring your content is well-structured and high-quality.

The templates come with predefined formats and suggestions, making it easy for users—especially those new to content creation—to produce well-structured and compelling content quickly.

Whether you're writing a product description for an e-commerce website, creating an email campaign, or drafting a blog post, WriteSonic's templates help you get started with a professional layout.

Here are some use cases where the templates shine:

• Marketing & Ad Copy: Templates for creating catchy, relevant ad copy and promotional messages.

• SEO-Optimized Blog Posts: Predefined formats that help optimize your blog content for SEO.

• Social Media Posts: Templates for creating social media content for platforms like LinkedIn, Twitter, and Instagram.

• Email Campaigns: Templates for newsletters, sales emails, and customer engagement emails.

• Scripts & Video Content: Templates for creating video scripts for YouTube, Instagram Reels, and more.

In terms of practicality, I personally tried the LinkedIn post generator template.

While it’s incredibly helpful, it’s important to note that some templates, like the one for LinkedIn posts, are locked behind the paid plan.

While the basic version of WriteSonic offers a wide range of free templates, unlocking the full functionality often requires a subscription.

The templates are well-designed to handle specific content creation needs, making them perfect for both individuals and businesses looking to improve their content output.

However, it's important to keep in mind that, while templates can be a huge time-saver, you still need to customize the generated content to fit your brand's tone and target audience.

5. WriteSonic's Chrome Extension

Lastly, the WriteSonic Chrome extension is one of the standout features you unlock after creating an account.

This tool allows you to draft text directly within platforms like email, LinkedIn, or Notion documents without switching tabs.

I tested the extension in two specific scenarios to evaluate its effectiveness and results:

Test 1: LinkedIn Posts

I first tried using the extension on LinkedIn, mainly because the style and tone required for LinkedIn posts are very particular.

After setting a directive, the tool gave me options to choose different tones of voice, ranging from formal and professional to casual, empathetic, or even playful.

I tested two tones and here’s what I noticed:

• The extension successfully created a draft post, but the content felt very generic, the content lacks a personal touch and feels obviously AI-generated.

• The text is short and formatted in long paragraphs, which isn’t ideal for LinkedIn, where clear, concise, and structured sentences perform better.

• Hashtags are automatically added, which might not always be suitable. Today’s LinkedIn posts tend to emphasize quality content over hashtag-heavy formats.

Test 2: Email Replies

I also tested the extension’s functionality for email responses, aiming to see if it could save time while maintaining quality.

When replying to an email, the WriteSonic extension activates automatically, allowing you to set a tone and generate a draft directly within the email interface.

In this case, you can select a tone of voice, and there are also features to tweak specific words or open the full WriteSonic editor.

Some key observations:

1. The tool does reply to the context of the email received.

2. However, the tone feels overly robotic, requiring almost as much time to edit the draft as it would take to write a response from scratch.

3. The generated reply includes your previous signature and incorporates the prompt you provided, which could feel redundant or generic.

4. There’s also an option to enhance specific words or open the WriteSonic editor for more detailed drafting.

To summarize, the WriteSonic Chrome extension is a great tool if you’re looking to save time on basic drafts or need a starting point for your writing.

That said, it struggles with adapting to more nuanced or personal tones.

If the tool could learn from your specific writing style and refine its tone accordingly, it would be much more effective.

Otherwise, the drafts can feel a bit too generic and lose that crucial human touch.