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Naïlé Titah
Customer service is one of the quietest topics on LinkedIn. We count 10,878 customer service posts in the last 12 months in our dataset, and most of them barely register. The typical customer service post earns 20 likes, among the lowest of any theme we track.
So who actually moves the needle when they write about CX, support and customer success? At MagicPost, we took the 76 creators in our dataset who post about customer service consistently (at least 10 customer service posts in the last 12 months, minimum 5,000 followers) and ranked them by median likes on their customer service posts alone. Not their overall fame: what happens, today, when they hit publish on this specific topic. Number twenty earns 3.5 times the typical customer service post. Number one earns 177 times it.
This is also a small pool: only 76 creators clear the bar, so the field below is closer to the whole population of CX voices on LinkedIn than to a shortlist. Two numbers you will not find anywhere else sit in each profile: the share of feed (is customer service their life or a guest appearance?) and the vs-overall figure: whether their customer service posts earn more or less than their own usual median.
The full board first, then the countdown:
TL;DR: We ranked the top 20 LinkedIn creators on Customer Service by one number nobody else publishes: median likes on their customer service posts alone, over 12 months and 76 creators. Sibel Terhaar leads with 3,540 median likes per customer service post, 177x what the typical customer service post earns (20 likes).
#20 · Noah Little, 70 median likes per customer service post
Followers | Median likes (customer service posts) | Customer service posts (12 mo) | Share of feed | vs overall median | Engagement rate |
30k | 70 | 17 | 10% | +63% | 0.24% |
Noah Little coaches customer success managers on pay and career progression out of Canada. Customer service is only 10% of his feed, but those posts earn 63% more than his overall median, one of the cleaner tourist premiums of the list.
"Your CSM team got laid off yesterday (your company is dead by tomorrow)" His most liked customer service post of the year: 364 likes. Read it
#19 · Jason M. Lemkin, 72 median likes per customer service post
Followers | Median likes (customer service posts) | Customer service posts (12 mo) | Share of feed | vs overall median | Engagement rate |
308k | 72 | 13 | 2% | +4% | 0.02% |
Jason M. Lemkin, the SaaStr founder, has the largest audience of anyone outside the top three here, but customer service is just 2% of his feed and the posts land close to his own median. On 308k followers, that gives him the lowest engagement rate of the top 20.
"So earlier this year we churned off a SaaS vendor we've been using for 7+ years. We've paid every month, and even upgraded over time. And we've never had a single real issue." His most liked customer service post of the year: 192 likes. Read it
#18 · Jimmy Lai, 75 median likes per customer service post
Followers | Median likes (customer service posts) | Customer service posts (12 mo) | Share of feed | vs overall median | Engagement rate |
39k | 75 | 13 | 1% | -9% | 0.19% |
Jimmy Lai is a US immigration lawyer who posts at high volume across 1,091 pieces in the period. Customer service is 1% of that, the lowest share of feed in the top 20, and his client-relationship posts run 9% under his own median.
"Client: \"Why is my bill so high?\" Lawyer: \"You called me 47 times to ask if I got your email.\"" His most liked customer service post of the year: 480 likes. Read it
#17 · Sacheen Sierro, 83 median likes per customer service post
Followers | Median likes (customer service posts) | Customer service posts (12 mo) | Share of feed | vs overall median | Engagement rate |
18k | 83 | 10 | 2% | +15% | 0.47% |
Sacheen Sierro is a Swiss marketing consultant with 25 years of experience. Her customer service posts are a small 2% of her feed yet earn a 15% premium, and her yearly card shows the median climbing from 54 to 83 over the period.
"Mes enfants ont 17 et 19 ans. Et ça fait précisément 17 et 19 ans que je culpabilise." Her most liked customer service post of the year: 167 likes. Read it
#16 · Kristi Faltorusso, 86 median likes per customer service post
Followers | Median likes (customer service posts) | Customer service posts (12 mo) | Share of feed | vs overall median | Engagement rate |
60k | 86 | 33 | 18% | -9% | 0.14% |
Kristi Faltorusso is a customer success advisor and former chief customer officer, and one of the genuine specialists of this ranking: customer service is 18% of her feed, on a healthy 33 posts. Those posts run 9% below her overall median.
"Everyone says 'do whatever it takes to keep the customer.' I say: not at the expense of your team's dignity." Her most liked customer service post of the year: 329 likes. Read it
#15 · Matt Green, 90 median likes per customer service post
Followers | Median likes (customer service posts) | Customer service posts (12 mo) | Share of feed | vs overall median | Engagement rate |
62k | 90 | 30 | 7% | +1% | 0.14% |
Matt Green co-founded Sales Assembly and writes about B2B revenue and post-sales. His customer service posts sit almost exactly on his own median, and his card shows the yearly figure rising from 76 to 90.
"Heard a gangster idea from a RevOps leader this week who built something simple that's saving their CS team from getting blindsided by churn risk:" His most liked customer service post of the year: 1,298 likes. Read it
#14 · Steven Van Belleghem, 90 median likes per customer service post
Followers | Median likes (customer service posts) | Customer service posts (12 mo) | Share of feed | vs overall median | Engagement rate |
64k | 90 | 23 | 26% | +100% | 0.14% |
Steven Van Belleghem is a Belgian customer experience author and keynote speaker, and his data shows the largest premium of the top 20: his customer service posts earn 100% more than his overall median, exactly double. With 26% of his feed on the topic, he is the closest thing here to a full-time CX voice with a real audience edge.
"My good friend Peter Hinssen told me I have to share customer experience frustrations now and then. So here we go" His most liked customer service post of the year: 336 likes. Read it
#13 · Ehmad Zubair, 96 median likes per customer service post
Followers | Median likes (customer service posts) | Customer service posts (12 mo) | Share of feed | vs overall median | Engagement rate |
27k | 96 | 16 | 55% | -16% | 0.35% |
Ehmad Zubair builds custom AI agents for companies out of Pakistan, and he is the purest specialist of this top 20: 55% of his feed is customer service, the highest share on the list. On a 29-post year, that focus comes at a 16% discount to his own median.
"1762 days of showing up... That's what it takes to build something meaningful." His most liked customer service post of the year: 522 likes. Read it
#12 · Claire Jenvrin, 109 median likes per customer service post
Followers | Median likes (customer service posts) | Customer service posts (12 mo) | Share of feed | vs overall median | Engagement rate |
35k | 109 | 12 | 20% | +15% | 0.32% |
Claire Jenvrin co-founded a French startup using AI to track cleaning quality in short-term rentals, and also coaches founders on LinkedIn. A fifth of her feed is customer service, earning a 15% premium over her usual posts.
"J'ai loué un appart en Bretagne pour un week-end. Trois jours plus tard 360 € ont été prélevés sur ma caution. Motif ? Un plan de travail cassé… que je n'ai même pas utilisé." Her most liked customer service post of the year: 413 likes. Read it
#11 · Marty Kausas, 117 median likes per customer service post
Followers | Median likes (customer service posts) | Customer service posts (12 mo) | Share of feed | vs overall median | Engagement rate |
36k | 117 | 31 | 37% | -15% | 0.33% |
Marty Kausas is co-founder of Pylon, a B2B support platform, so customer service is the business: 37% of his feed, the second-highest focus of the top 20, on 31 posts. The category runs 15% below his overall median, and his card shows a dip from 126 to 104 across the two years.
"We made it on Forbes 30 Under 30" His most liked customer service post of the year: 832 likes. Read it
#10 · Soren Iverson, 131 median likes per customer service post
Followers | Median likes (customer service posts) | Customer service posts (12 mo) | Share of feed | vs overall median | Engagement rate |
41k | 131 | 22 | 14% | -15% | 0.32% |
Soren Iverson runs a design consultancy and is known for satirical product mockups. His customer service posts, 14% of his feed, are 15% under his median but produced his standout of the year, a take on the universal experience of being on hold.
"We've all been on hold before. Rescheduling a dinner reservation, updating a flight, requesting early check in at a hotel." His most liked customer service post of the year: 1,985 likes. Read it
#9 · Elodie Delmas, 147 median likes per customer service post
Followers | Median likes (customer service posts) | Customer service posts (12 mo) | Share of feed | vs overall median | Engagement rate |
6k | 147 | 10 | 4% | +12% | 2.37% |
Elodie Delmas is a French branding and UX designer with the smallest audience of the entire top 20, just 6,200 followers, which gives her by far the highest engagement rate of the list at 2.37%. Customer service is 4% of her feed and earns a 12% premium.
"LA SNCF NOUS A ENTENDU ! Vous en pensez quoi ?" Her most liked customer service post of the year: 410 likes. Read it
#8 · Asma Matoussi, 147 median likes per customer service post
Followers | Median likes (customer service posts) | Customer service posts (12 mo) | Share of feed | vs overall median | Engagement rate |
52k | 147 | 60 | 18% | +40% | 0.28% |
Asma Matoussi is a Tunisian insurance agent and content creator who posts more about customer service than anyone in this top 20: 60 posts in 12 months. Even at that volume she holds a 40% premium over her overall median, and her yearly card climbed from 105 to 147.
"خلي عندك يقين انو كل خطوة تعملها وكل مجهود تبذلو باش تقضي حاجة لعبد ربي سبحانو بلطفو وكرمو يسخرلك الدنيا الكل" Her most liked customer service post of the year: 1,549 likes. Read it
#7 · Caroline Mignaux, 148 median likes per customer service post
Followers | Median likes (customer service posts) | Customer service posts (12 mo) | Share of feed | vs overall median | Engagement rate |
174k | 148 | 10 | 3% | -32% | 0.08% |
Caroline Mignaux is a French personal-branding author and podcast host (we profiled her in her data biography). Customer service is only 3% of her feed and the rare posts earn 32% less than her usual median, but her comment sections more than make up for it: she is the conversation champion of this whole ranking, more on that below.
"J'arrive tou-jours 3h avant mon vol. Mais pas pour stresser :" Her most liked customer service post of the year: 403 likes. Read it
#6 · Kevin Apolinario, 149 median likes per customer service post
Followers | Median likes (customer service posts) | Customer service posts (12 mo) | Share of feed | vs overall median | Engagement rate |
107k | 149 | 24 | 6% | +14% | 0.14% |
Kevin Apolinario is a US cybersecurity trainer who teaches IT support and help desk skills on YouTube. Customer service is 6% of his feed with a 14% premium, and his 2026 median sits at 168, above his cross-year figure.
"Applying for jobs be like this lol" His most liked customer service post of the year: 565 likes. Read it
#5 · Léo Kaufmann, 174 median likes per customer service post
Followers | Median likes (customer service posts) | Customer service posts (12 mo) | Share of feed | vs overall median | Engagement rate |
198k | 174 | 21 | 2% | +35% | 0.09% |
Léo Kaufmann writes about the corporate world in a not-so-corporate way and is one of Brazil's most followed voices (we profiled him in his data biography). Customer service is just 2% of his feed, but those posts earn a 35% premium over his overall median.
"E por aqui, será que sobrava gente?" His most liked customer service post of the year: 4,990 likes. Read it
#4 · Daphne Lopes, 203 median likes per customer service post
Followers | Median likes (customer service posts) | Customer service posts (12 mo) | Share of feed | vs overall median | Engagement rate |
52k | 203 | 51 | 36% | +39% | 0.39% |
Daphne Lopes is HubSpot's global director of customer success and a podcast host, based in Ireland. She is the standout specialist of the top 5: 36% of her feed is customer service, on a heavy 51 posts, and the topic still earns her a 39% premium over her overall median.
"In 10+ years leading CS teams, I've never missed an annual target. Is that because I'm special? Not at all." Her most liked customer service post of the year: 717 likes. Read it
#3 · Breno Augusto, 279 median likes per customer service post
Followers | Median likes (customer service posts) | Customer service posts (12 mo) | Share of feed | vs overall median | Engagement rate |
109k | 279 | 12 | 2% | -55% | 0.26% |
Breno Augusto is a Brazilian wealth-management banker at Santander and a LinkedIn Top Creator. Customer service is only 2% of his feed and runs 55% below his overall median, the steepest theme discount of the podium, yet a single post on genuine interest in clients drew over ten thousand likes.
"E demonstre interesse genuíno" His most liked customer service post of the year: 10,229 likes. Read it
#2 · Jefferson Fisher, 482 median likes per customer service post
Followers | Median likes (customer service posts) | Customer service posts (12 mo) | Share of feed | vs overall median | Engagement rate |
258k | 482 | 10 | 4% | -59% | 0.19% |
Jefferson Fisher is a US trial attorney and communication author who teaches people to argue less and talk more. Customer service is 4% of his feed and earns 59% less than his overall median, the largest theme discount of the top 20, a reminder that his audience came for argument craft, not support. His best customer service post is a how-to on exiting a stuck conversation.
"Ever been stuck in a conversation at work that just won't end? You've got emails piling up, deadlines waiting...and you can't find the off-ramp." His most liked customer service post of the year: 3,207 likes. Read it
#1 · Sibel Terhaar, 3,540 median likes per customer service post
Followers | Median likes (customer service posts) | Customer service posts (12 mo) | Share of feed | vs overall median | Engagement rate |
585k | 3,540 | 65 | 12% | +74% | 0.60% |
Sibel Terhaar, author, magazine founder and kindness activist in Minnesota, does not just top this ranking: she laps it. Her median customer service post earns 3,540 likes, seven times the #2 (Jefferson Fisher, 482) and 177 times the typical customer service post on LinkedIn. That #1-to-#2 gap is the biggest of this entire series. Customer service is only 12% of her feed, yet it earns a 74% premium over her overall median, on a heavy 65 posts, and her yearly card rose from 3,196 to 4,569.
"Wow so so true!" Her most liked customer service post of the year: 11,356 likes. Read it
Where do these cards come from? Every figure on this page runs on MagicPost's LinkedIn analytics: median engagement per theme, share of feed, theme premiums, trajectories, across 76 customer service creators and 10,878 customer service posts. It works on your profile too, including a side-by-side with anyone on this list.
Just missed the cut
Five names land right behind, and they say a lot about how this ranking works. Dylan van t Westeinde (#21, 69 median likes per customer service post), Aditya Maheshwari (#22, 65) and Justin Clifford (#23, 64) miss by a handful of likes of median. Then comes Zeeshan Abbas (#24, 62), whose customer service median runs 40% under his overall figure. Marine Deck closes the list (#25, 61) and is the structural case: she published 112 customer service posts in 12 months, more than anyone in the top 20, on a feed that is 51% customer service. A median is merciless with volume, every additional post has to beat your typical one, so her dedication keeps her just outside. Publish less, hit harder, and any of the five enters the top 20 at the next quarterly refresh.
The efficiency champions (pound for pound)
Raw likes favor big audiences, so here is the other cut: engagement rate on customer service posts, median likes divided by followers (minimum 20k followers). The list shuffles:
Creator | Followers | Engagement rate | Median likes (customer service) |
585k | 0.60% | 3,540 | |
52k | 0.39% | 203 | |
27k | 0.35% | 96 | |
36k | 0.33% | 117 | |
41k | 0.32% | 131 |
Even on engagement rate, Sibel Terhaar stays on top: 0.60% on 585k followers is rare at that audience size, well ahead of Daphne Lopes at 0.39%. Three of the five (Lopes, Zubair, Kausas) are also among the highest-focus creators of the top 20, which fits: when customer service is your job, your audience self-selects for it.
The volume game (total customer service engagement)
One more cut: not the typical post, but the total likes generated on customer service posts over 12 months. This is where the steady, high-frequency voices get their due:
Creator | Total likes on customer service (12 mo) | Customer service posts |
275,352 | 65 | |
14,952 | 12 | |
12,429 | 10 | |
11,994 | 60 | |
11,402 | 51 | |
9,486 | 21 | |
8,950 | 112 | |
4,733 | 22 |
Sibel Terhaar dominates here too, generating 275,352 total likes, roughly eighteen times the second name. Below her the field is tight, and the contrast is stark: Marine Deck needed 112 posts to reach 8,950 total likes, while Léo Kaufmann passed her with 21. Volume builds a base; per-post impact builds the lead.
The conversation champion
The ratio of comments to likes, the cut nobody publishes. The customer service record belongs to Caroline Mignaux: 172 median comments against 148 median likes on her customer service posts, more than one comment per like when the platform norm is roughly one per ten. Her posts under-earn on likes, but no one on this list turns a customer service post into a discussion the way she does.
The residents and the tourists
Of the 76 creators who post customer service consistently, only 6 dedicate more than half their feed to it. This top 20 splits the same way: it is almost all tourists. The single resident is Ehmad Zubair (55% of his feed), with near-residents like Marty Kausas (37%) and Daphne Lopes (36%) close behind, while the rest treat customer service as an occasional stop. At the far end sit Jimmy Lai (1%), and Breno Augusto, Jason M. Lemkin and Léo Kaufmann (2% each).
The data behind the tourist premium is consistent here: Steven Van Belleghem (+100%), Sibel Terhaar (+74%) and Noah Little (+63%) all earn far more on customer service than on their usual content, while the deepest specialists trade a premium for their focus. An audience that did not sign up for support topics still rewards a clear, human take on them.
Two related studies while you are here: who dominates LinkedIn country by country (United States, France, the full series). And if your plan includes showing up in these creators' comments, an engagement feed makes that a daily five-minute habit.
Study them, then study yourself. With MagicPost you can analyze any customer service creator the way we just did (median engagement by theme, share of feed, premiums, trajectory) and benchmark your own profile. The data on this page is the product.
Where this data comes from
Everything in this article is MagicPost's own research, not a copied list. MagicPost analyzed 10,878 customer-service-themed LinkedIn posts from the last 12 months, kept the 76 creators with at least 10 customer service posts and 5,000 followers (deleted posts excluded, company pages excluded), and ranked them by median likes on their customer service posts. We also computed each creator's share of feed, their customer service premium versus their own overall median, engagement rates and conversation ratios. Rankings refresh as the data does; figures dated June 2026. No one paid to be on this list, and no one can: it is arithmetic.
FAQ
Who is the top customer service creator on LinkedIn in 2026?
By real impact (median likes on customer service posts over the last 12 months), Sibel Terhaar: 3,540 median likes per customer service post, seven times the number two (Jefferson Fisher) and 177 times the typical customer service post on LinkedIn.
How is this ranking calculated?
Median likes on each creator's customer-service-themed posts over the last 12 months, among the 76 creators MagicPost analyzes with at least 10 customer service posts and 5,000 followers. Median, not average, so one viral post cannot buy a spot, and only customer service posts count, so general fame cannot either.
Does posting about customer service boost engagement on LinkedIn?
It depends on who you are. Several creators here earn far more on customer service than their usual content (Steven Van Belleghem at +100%, Sibel Terhaar at +74%), while others earn much less (Jefferson Fisher at -59%). The effect is strongest for "tourists" whose feed is mostly about something else. But the typical customer service post still earns just 20 likes, among the lowest of any theme: the topic rewards clarity, not participation.
Who are the most efficient customer service creators?
By engagement rate on customer service posts (median likes / followers, minimum 20k followers): Sibel Terhaar (0.60%), ahead of Daphne Lopes (0.39%), Ehmad Zubair (0.35%), Marty Kausas (0.33%) and Soren Iverson (0.32%).
Are the top customer service voices full-time CX creators?
Mostly not. Only 6 of the 76 eligible creators dedicate more than half their feed to customer service, and the top 20 is dominated by tourists who write about it occasionally. The clearest specialists are Ehmad Zubair (55% of his feed), Marty Kausas (37%) and HubSpot's Daphne Lopes (36%).
Which countries dominate customer service content on LinkedIn?
The United States leads this top 20 with eight creators, followed by France (three) and Brazil (two), with Ireland, Belgium, Switzerland, Tunisia, Pakistan and Canada placing one each. Country-by-country rankings are in our country series.
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