Most lists of "top content marketing influencers on LinkedIn" sort people by follower count. Followers tell you who subscribed once, not who still gets read.
This time the two measures agree at the very top: Steven Bartlett, the biggest account in this ranking with 3.2 million followers, is also number one.
So we ranked content marketing by a working measure. At MagicPost we took the 1,060 active creators in our dataset who post about content marketing consistently (at least 10 content marketing posts in the last 12 months, 5,000 followers minimum).
We sorted them on median likes on their content marketing posts alone.
Only creators with at least one post in the last 60 days are ranked, a rule new in this edition.
Our dataset holds 57,249 content marketing posts from the last 12 months, and the typical one earns 63 likes. Number twenty here earns more than 11 times that. Steven Bartlett, founder of Steven.com, at number one, earns nearly 80 times that.
Two figures in each entry belong to theme rankings. The share of feed says whether content marketing is their whole identity or a sideline. The vs overall median says whether their content marketing posts beat their own usual median.
Nobody in this top 20 gives content marketing half their feed. The two creators at the top give it 4% and 3%.
Each entry carries a data card, a note on what stands out and the creator's most liked content marketing post of the last 12 months. For a steady supply of posts like these, see MagicPost's post inspiration library.
The full board first, then the countdown:
What changed in the top 20 LinkedIn content marketing creators since our last ranking
The pool is smaller this time: 1,060 active content marketing creators, against 1,727 in our previous edition.
Seven names are new in this top 20. Steven Bartlett enters at #1 and Alex Hormozi at #4; the five others sit between #9 and #19.
Sibel Terhaar, our previous #1, is now #2. Ruben Hassid makes the biggest climb, from #19 to #10, and Lara Acosta moves up from #8 to #5. Colby Kultgen goes the other way, from #5 to #14.
Seven creators from our previous top 20 are no longer in it.
#20 · Samridhi Bhardwaj, 727 median likes per content marketing post
Followers | Median likes (content marketing posts) | Content marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
116k | 727 | 23 | 33% | -7% | 0.63% |
Samridhi Bhardwaj co-founded Uniquirk, which helps B2B founders turn LinkedIn into a revenue channel. Content marketing fills a third of her feed, the third-highest share in the top 20.
Her content marketing median went from 979 in 2025 to 628 so far in 2026, and she is down from #16 in our previous edition. Her median of 372 comments ties with Charlie Hills.
"If you understood these #5 psychological reasons, your content would go viral on command." Her most liked content marketing post of the year, a hook set partly in bold Unicode letters in the original: 1,449 likes and 478 comments. Read it
#19 · Charlie Hills, 736 median likes per content marketing post
Followers | Median likes (content marketing posts) | Content marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
261k | 736 | 84 | 22% | +1% | 0.28% |
Charlie Hills writes about putting AI to work and is new in this edition. He published 84 content marketing posts in 12 months, second only to Chris Donnelly, and ranks seventh on total likes below.
His content marketing median has risen each year: 359 in 2024, 694 in 2025 and 798 so far in 2026. We profiled him in his data biography.
"My entire Claude skills library is now free. 17 skills you can clone in 60 seconds:" His most liked content marketing post of the year: 2,330 likes. A number opens 43% of his hooks. Read it
#18 · Abirah Nabi, 761 median likes per content marketing post
Followers | Median likes (content marketing posts) | Content marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
51k | 761 | 11 | 28% | +21% | 1.50% |
Abirah Nabi's headline says she writes, runs social media accounts and occasionally overshares. She posts rarely, 39 times in 12 months, and on 51k followers her 1.50% engagement rate puts her fifth in the efficiency table below.
She is down from #13 in our previous edition, yet on content marketing she still earns 21% more than her overall median.
"This post might be my biggest flop." Her most liked content marketing post of the year: 1,514 likes, twice her median, from a post she says broke her usual writing routine. Read it
#17 · Hannah del Herrera, 773 median likes per content marketing post
Followers | Median likes (content marketing posts) | Content marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
65k | 773 | 23 | 18% | +22% | 1.19% |
Hannah del Herrera is the founder and creative director of ALSK, which makes design for the creator industry, and runs Rebel Design Club. She is new in this edition.
A number opens 63% of her hooks, the highest rate among the top-20 creators we hold writing data for; in our study of LinkedIn hooks, hooks with a number earn more likes than hooks without. Her 1.19% engagement rate is the fourth-best here.
"I’ve spent 300+ hrs studying top creators across Linkedin, Instagram, TikTok & Youtube" Her most liked content marketing post of the year: 1,115 likes, under 1.5 times her median, the second-smallest gap in the top 20. Her rank rests on consistency, not on one hit. Read it
#16 · Michael Aguilar, 775 median likes per content marketing post
Followers | Median likes (content marketing posts) | Content marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
425k | 775 | 17 | 3% | +10% | 0.18% |
Michael Aguilar is an international speaker on sales and motivation, the author of 12 best-sellers and the head of Vendeurs d'Élite. He published 520 posts in 12 months, so his 17 content marketing posts are 3% of his feed.
He is down from #7 in our previous edition, with a content marketing median of 677 so far in 2026.
"Le dimanche, on débranche." His most liked post tagged content marketing by our classifier, a video a friend sent him and whose author he says he does not know: 4,484 likes, almost 6 times his median. Read it
#15 · Todd Kaplan, 806 median likes per content marketing post
Followers | Median likes (content marketing posts) | Content marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
110k | 806 | 15 | 42% | -8% | 0.73% |
Todd Kaplan is chief marketing officer for North America at the Kraft Heinz Company, and new in this edition. Content marketing takes 42% of his feed, the highest share in the top 20, on just 36 posts in 12 months.
From 1,246 in 2025, his content marketing median fell to 806 so far in 2026.
"After 150 years, it's time to make the relationship official..." His most liked content marketing post of the year, a co-branding launch for the company he markets: 5,335 likes, more than 6 times his median. Read it
#14 · Colby Kultgen, 830 median likes per content marketing post
Followers | Median likes (content marketing posts) | Content marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
521k | 830 | 19 | 7% | -60% | 0.16% |
Colby Kultgen, a former accountant, founded 1% Better and posts self-development content. He is down from #5 in our previous edition.
His content marketing posts earn 60% less than his overall median of 2,068, the steepest discount in the top 20.
"The only way to become the kind of person who can do the thing…is to start doing the thing before you feel like that kind of person." His most liked post tagged content marketing by our classifier, a self-development line: 5,810 likes, 7 times his median. Read it
#13 · Felix Haas, 843 median likes per content marketing post
Followers | Median likes (content marketing posts) | Content marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
105k | 843 | 11 | 14% | +41% | 0.80% |
Felix Haas works on design at Lovable and is a Sequoia scout and angel investor. New in this edition, he is the only creator in the top 20 based in Sweden.
On content marketing he earns 41% more than his overall median, the fourth-largest premium in the top 20.
"Our team can now search, request, or even generate brand assets directly through an AI agent." His most liked content marketing post of the year, an internal tool shown from inside the company: 2,545 likes, 3 times his median. Read it
#12 · Chris Donnelly, 843 median likes per content marketing post
Followers | Median likes (content marketing posts) | Content marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
1.3M | 843 | 90 | 20% | +20% | 0.07% |
Chris Donnelly, co-founder of Searchable.com, published 90 content marketing posts in 12 months, the most in the top 20, and ranks third on total content marketing likes below. He is up from #14 in our previous edition.
On 1.3 million followers, his 0.07% engagement rate is the lowest here. His content marketing median peaked at 1,066 in 2025 and stands at 831 so far in 2026. More in his data biography.
"'LinkedIn is dead now.' Heard this a million times. No, it isn't, you just need the right approach:" His most liked content marketing post of the year: 3,044 likes, 3.6 times his median. Read it
#11 · Haoma Worgwu, 863 median likes per content marketing post
Followers | Median likes (content marketing posts) | Content marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
146k | 863 | 12 | 26% | +68% | 0.59% |
Haoma Worgwu teaches LinkedIn growth to entrepreneurs and executives, and is the only creator in the top 20 based in Nigeria. He holds #11, the same rank as in our previous edition.
His content marketing posts earn 68% more than his overall median, the third-largest premium here. His posts are also the longest, 419 words on average, among the top-20 creators we hold writing data for.
"The AI Tools That Will Blow Up Your Visibility in 2026 (Many people on LinkedIn still don’t know them yet.)" His most liked content marketing post of the year: 2,351 likes and 496 comments, three times his median comment count. Read it
#10 · Ruben Hassid, 865 median likes per content marketing post
Followers | Median likes (content marketing posts) | Content marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
896k | 865 | 49 | 9% | +14% | 0.10% |
Ruben Hassid writes about AI under the line 'Master AI before it masters you'. He makes the biggest climb in this top 20, up from #19 in our previous edition.
His 49 content marketing posts are only 9% of his feed. His content marketing median went from 638 in 2024 to 842 in 2025 and 745 so far in 2026. More in his data biography.
"Prompting is dead." His most liked content marketing post of the year: 2,524 likes, almost 3 times his median. Read it
#9 · Jalonni Weaver, 973 median likes per content marketing post
Followers | Median likes (content marketing posts) | Content marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
431k | 973 | 13 | 3% | -42% | 0.23% |
Jalonni Weaver is a LinkedIn personal brand educator and talent consultant, new in this edition. Content marketing is 3% of her 515 posts, and those posts earn 42% less than her overall median.
Her audience likes far more than it replies: a median of 61 comments, the lowest in the top 20.
"I JUST SIGNED ANOTHER 3 MONTH BRAND DEAL!!!" Her most liked post tagged content marketing by our classifier, a brand-deal celebration: 8,608 likes, almost 9 times her median, the widest gap in the top 20. Read it
#8 · Jennifer Orji, 1,099 median likes per content marketing post
Followers | Median likes (content marketing posts) | Content marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
85k | 1,099 | 14 | 16% | +118% | 1.29% |
Jennifer Orji is an educator who helps professionals grow their LinkedIn presence. She moves up from #12 in our previous edition.
Content marketing pays her 118% more than her overall median, the second-largest premium in the top 20, and her posts on it draw a median of 547 comments, the fourth-highest here.
"Here are 5 ways to never run out of content ideas in 2026." Her most liked content marketing post of the year: 2,598 likes and 699 comments. Read it
#7 · Andrew Bolis, 1,138 median likes per content marketing post
Followers | Median likes (content marketing posts) | Content marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
232k | 1,138 | 22 | 10% | +25% | 0.49% |
Andrew Bolis is an AI and marketing consultant and a former CMO whose headline counts more than 700 brand collaborations. He is up from #10 in our previous edition.
His content marketing median dipped from 672 in 2023 to 606 in 2024, then rose to 852 in 2025 and 1,167 so far in 2026.
"Stop blaming ChatGPT for low-quality responses. Bad output results from poorly written prompts." His most liked content marketing post of the year, a list of prompt frameworks that asks to be saved: 2,202 likes, under twice his median. Read it
#6 · Anoushka Jena, 1,175 median likes per content marketing post
Followers | Median likes (content marketing posts) | Content marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
42k | 1,175 | 10 | 14% | +30% | 2.79% |
Anoushka Jena calls herself the marketing friend who tells great stories. She is up from #9 in our previous edition.
With 42k followers she is the smallest account in the top 20, and her 2.79% engagement rate is the highest here, behind only Sanvi Khandelwal across the whole pool. Her 10 content marketing posts are the minimum this ranking accepts.
"I heard Apple and Ajio leaders talking." Her most liked content marketing post of the year: 1,529 likes, only 1.3 times her median, the smallest gap in the top 20. Read it
#5 · Lara Acosta, 1,245 median likes per content marketing post
Followers | Median likes (content marketing posts) | Content marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
373k | 1,245 | 81 | 34% | -20% | 0.33% |
Lara Acosta builds businesses online and teaches personal branding; her headline cites a Forbes 30 Under 30 place. She moves up from #8 in our previous edition.
She gets the most comments per like in the top 20: 694 median comments, about one for every two likes. Her content marketing median climbed from 170 in 2022 to 1,574 in 2024 and stands at 1,328 so far in 2026.
Her 81 posts put her second on total likes below, though they earn 20% less than her overall median. More in her data biography.
For what our own data measures on the LinkedIn algorithm, see how the LinkedIn algorithm works in 2026.
"I (finally) landed a 1:1 meeting with the LinkedIn team. Here's everything I learnt (Including algo updates):" Her most liked content marketing post of the year: 3,227 likes and 1,041 comments, 1.5 times her median comment count. Read it
#4 · Alex Hormozi, 1,863 median likes per content marketing post
Followers | Median likes (content marketing posts) | Content marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
1.1M | 1,863 | 14 | 2% | -21% | 0.17% |
Alex Hormozi founded Acquisition.com and co-founded Skool, and is new in this edition. Content marketing is 2% of his 619 posts, the smallest share in the top 20.
Those posts earn 21% less than his overall median of 2,360. More in his data biography.
His most liked content marketing post of the year carries no text caption in our dataset: 7,430 likes, 4 times his median. See it
#3 · Justin Welsh, 2,976 median likes per content marketing post
Followers | Median likes (content marketing posts) | Content marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
891k | 2,976 | 29 | 6% | -7% | 0.33% |
Justin Welsh writes The Saturday Essay for more than 200,000 readers and moves from #2 in our previous edition to #3. He draws the highest median comment count in the top 20: 1,033.
His content marketing median keeps rising: 1,280 in 2024, 2,360 in 2025 and 2,938 so far in 2026. He ranks fourth on total content marketing likes on just 29 posts. More in his data biography.
"Your brain is sick and tired of content. It wants you to be creative." His most liked content marketing post of the year: 6,853 likes and 1,412 comments. The hook argues against content in a post about content, then backs it with his own posting counts, platform by platform. Read it
#2 · Sibel Terhaar, 4,864 median likes per content marketing post
Followers | Median likes (content marketing posts) | Content marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
618k | 4,864 | 19 | 3% | +194% | 0.79% |
Sibel Terhaar, our previous #1, is an author and the founder and chief executive of Minnesota Kind Magazine, LeadershipUp Magazine and Chasing Kindness. She published 736 posts in 12 months, the most in the top 20, and her posts average 4 words.
Her 19 content marketing posts earn 194% more than her overall median, the largest premium in this ranking. Her content marketing median so far in 2026 is 5,656.
"Wow this is so so good!" Her most liked post tagged content marketing by our classifier, a six-word caption: 8,930 likes, under twice her median. Read it
#1 · Steven Bartlett, 5,018 median likes per content marketing post
Followers | Median likes (content marketing posts) | Content marketing posts analyzed | Share of feed | vs overall median | Engagement rate |
3.2M | 5,018 | 11 | 4% | +27% | 0.15% |
Steven Bartlett (see the data biography), founder of Steven.com, a creator economy company that is home to FlightStory and FlightCast, tops this ranking with 5,018 median likes per content marketing post, nearly 80 times the typical content marketing post we measured. He is new in this edition.
He is also the biggest account in the ranking, with 3.2 million followers, and one of its lightest contributors: 11 content marketing posts, 4% of his feed. Those few earn 27% more than his overall median.
Eleven posts is one above our floor, so his median rests on a small sample.
"I woke up to a text from my brother telling me Spotify had announced that my podcast is the 2nd biggest show globally behind Joe Rogan" His most liked post tagged content marketing by our classifier, personal news about his podcast: 14,352 likes and 1,339 comments, the single biggest post on this page. Read it
Where do these cards come from? We computed every figure on this page from public posts with MagicPost's LinkedIn analytics: median engagement per theme, share of feed, theme premiums and trajectories, across 1,060 creators and 57,249 content marketing posts. It works on your profile too, including a side-by-side with anyone on this list.
Which content marketing creators just missed the top 20?
Five names sit right behind the cut, all within 49 likes of number twenty:
Rank | Creator | Median likes (content marketing) | Followers | Share of feed |
#21 | 720 | 175k | 20% | |
#22 | 710 | 137k | 11% | |
#23 | 700 | 190k | 23% | |
#24 | 696 | 277k | 9% | |
#25 | 678 | 22k | 30% |
Natalie (Corporate Natalie), at #24, has the largest following of the five (277k) and the smallest share of feed: her 21 content marketing posts are 9% of 240. Katie A., at #22, draws the most comments of the five, a median of 225.
Sanvi Khandelwal, at #25, is the smallest account of the five with 22k followers, and she leads the whole pool on engagement rate below.
Which LinkedIn content marketing creators have the highest engagement rate?
Raw likes flatter the largest followings, so divide by reach: engagement rate on content marketing posts, median likes divided by followers (20k followers and over). The order changes almost completely:
Creator | Followers | Engagement rate | Median likes (content marketing) |
22k | 3.01% | 678 | |
42k | 2.79% | 1,175 | |
21k | 1.93% | 398 | |
35k | 1.88% | 668 | |
51k | 1.50% | 761 |
Only two of the five make the top 20: Anoushka Jena (#6) and Abirah Nabi (#18). Four are based in India and one in the United Arab Emirates, and none has more than 51k followers.
Inside the top 20, engagement rate runs from 2.79% (Anoushka Jena) down to 0.07% (Chris Donnelly), about a 40-fold spread. For how content marketing compares with other subjects, see our study of LinkedIn engagement rate by topic.
Which content marketing creators get the most total likes on LinkedIn?
One more cut counts the total likes on content marketing posts over 12 months, where frequent posters gain ground:
Creator | Total likes on content marketing (12 mo) | Content marketing posts |
136,832 | 297 | |
110,066 | 81 | |
95,666 | 90 | |
83,174 | 29 | |
76,424 | 87 | |
75,189 | 19 | |
68,415 | 84 | |
66,015 | 11 |
Chase Dimond leads with 297 content marketing posts, more than three times anyone else in this table. Lara Acosta needs 81 for second, while Steven Bartlett reaches eighth on 11.
Two names come from outside the top 20: Chase Dimond and Jason Feifer (87 posts).
Which LinkedIn content marketing creator gets the most comments per post?
This cut divides comments by likes. The record in our content marketing pool belongs to Eric Djavid, a SaaS and app builder based in France: 528 median comments against 221 median likes, about 2.4 comments for every like.
The typical top-20 creator gets one comment for every 5 likes. Vikash Kumar and Eugenio Zabell, at about 2.2 comments per like each, complete the podium (counting creators with 100+ median likes).
Are the top LinkedIn content marketing creators full-time content marketing voices?
No. Of the 1,060 creators who post content marketing consistently, only 25 give it at least half their feed, and none of them reaches this top 20. The highest share here is Todd Kaplan's 42%, ahead of Lara Acosta (34%) and Samridhi Bhardwaj (33%).
At the other end, five creators give it 4% or less: Steven Bartlett, Sibel Terhaar, Alex Hormozi, Jalonni Weaver and Michael Aguilar. The top two of the ranking are among them.
A small share does not guarantee a premium, though. The eight creators under 10% of feed split both ways, from Sibel Terhaar's +194% to Colby Kultgen's -60%, with a median premium under 2%.
Of the twelve who give the topic 10% or more, nine earn more on it than on their other posts.
Content marketing is also the subject LinkedIn's own educators teach. Lara Acosta, Jennifer Orji, Jalonni Weaver, Haoma Worgwu and Samridhi Bhardwaj all name LinkedIn growth or personal branding in their headlines. Next to them sit founders whose headlines are about their companies rather than LinkedIn, like Steven Bartlett and Alex Hormozi.
The top 20 spreads across eight countries: 7 creators in the United States, 5 in the United Kingdom, 3 in India, and one each in Canada, France, Israel, Nigeria and Sweden. Country by country rankings: the United States, the UK, India, Canada, France, the full series.
For neighboring subjects, see our rankings of the top LinkedIn creators on personal branding and on marketing. And if showing up in these creators' comment sections is part of your plan, an engagement feed keeps it to a five-minute daily habit.
How we ranked the top LinkedIn content marketing creators
All of this is MagicPost's own research. We went through 57,249 content marketing posts from the last 12 months and ranked 1,060 creators by median likes on their content marketing posts.
Only creators with at least one post in the last 60 days are ranked, a rule new in this edition. The method:
Floors: at least 5,000 followers and 10 content marketing posts in the window; deleted posts excluded.
Median rather than average: no single viral post can buy a place.
Content marketing posts only: each post gets a theme from our own classification, and only those posts count.
Content marketing posts analyzed: the posts our dataset holds per creator, sometimes fewer than they published.
Per creator: share of feed, premium over their own median, content marketing median by year, engagement rate and comment ratio.
Nine of the top-20 medians rest on 15 content marketing posts or fewer, so a few posts can move the ranks. Rankings refresh as the data does. No placement here was sponsored; every rank comes straight from the median.
Study them, then study yourself. With MagicPost you can analyze any content marketing creator the way we just did (median engagement by theme, share of feed, premiums, trajectory) and benchmark your own profile against the pool. The data on this page is the product.
FAQ
Who is the top content marketing creator on LinkedIn in 2026?
Steven Bartlett, founder of Steven.com, is #1 in MagicPost's 2026 ranking of 1,060 active content marketing creators, with 5,018 median likes per content marketing post over the last 12 months, nearly 80 times the typical content marketing post we measured. Sibel Terhaar (4,864) and Justin Welsh (2,976) follow.
How is this ranking calculated?
MagicPost ranks creators by median likes per content marketing post over the last 12 months, among 1,060 creators with 5,000+ followers, 10+ content marketing posts and a post in the last 60 days. Median, not average, so one viral post cannot buy a spot.
Do you need a big audience to rank among the top content marketing creators on LinkedIn?
Only at the very top. Steven Bartlett is both the biggest account in the ranking (3.2M followers) and number one, but Chris Donnelly, with 1.3M, sits 12th. Anoushka Jena reaches 6th on 42k followers, with the highest engagement rate in the top 20 (2.79%).
Does posting about content marketing boost engagement on LinkedIn?
For 13 of this top 20, content marketing posts beat their overall median, by up to 194% (Sibel Terhaar). Premiums are more frequent among creators who give the topic 10% or more of their feed: 9 of 12, against 4 of the 8 under 10%. The typical content marketing post we measured earns 63 likes.
Who are the most efficient content marketing creators on LinkedIn?
Sanvi Khandelwal is the most efficient creator in our content marketing pool by engagement rate (median likes / followers, minimum 20k followers), at 3.01%, ahead of Anoushka Jena (2.79%), Joyeeta Sinha (1.93%), Lanzi Weideman (1.88%) and Abirah Nabi (1.50%).
Are the top content marketing voices full-time content marketing creators?
No. Only 25 of the 1,060 eligible creators give content marketing at least half their feed, and none of them is in the top 20. The highest share in the top 20 is Todd Kaplan's 42%, while the top two, Steven Bartlett and Sibel Terhaar, give it 4% and 3%.
Which countries lead content marketing on LinkedIn?
In this ranking, the United States: 7 of the top 20 content marketing creators are based there, ahead of the United Kingdom (5) and India (3), with one each in Canada, France, Israel, Nigeria and Sweden. Country rankings are in our country series.
