What should you charge for a LinkedIn post?

A sponsored post is priced on the people it reaches. We measure the reach for accounts your size, you set the CPM.

$90

for one sponsored post, typical delivery

$35Weak post

$90Typical

$275Strong

$800Top 10%

That is what 947 impressions are worth at a $100 CPM.

Your follower count

Your CPM

USD

per 1,000 impressions, a starting point you set

Amounts follow the currency of your CPM. Nothing is converted.

Measure my rate with MagicPost

370p25

947p50

2,687p75

8,011p90

Impressions per post for 10,000 followers, July 2026 data. This is the half we measure.

Live data: July 2026 edition, 24,420 posts analyzed. Updated monthly.

The data

LinkedIn rate card, by follower count

The reach we measured for every follower bracket this month, turned into a rate at your CPM.

In July 2026, the median LinkedIn post reached 561 impressions across 24,928 posts analyzed by MagicPost. A sponsored post is priced on that reach, not on follower count.

Your bracket

Impressions per post, July 2026 edition, priced at a $100 CPM. Change the CPM above and this table follows.
Followers	Typical reach	Weak post	Typical post	Strong post
0-1K	192	$10	$20	$45
1K-5K	395	$15	$40	$100
5K-10K	742	$30	$70	$200
10K-25K	1,306	$50	$130	$400
25K-50K	3,196	$130	$325	$900
50K-100K	5,446	$225	$550	$1,600
100K+	12,181	$475	$1,200	$3,450

A brand will ask for numbers. Show the impressions your posts actually got, post by post.

Measure my reach with MagicPost

Methodology

What we measure, and what we refuse to invent

The reach is measured
MagicPost aggregates the impressions of LinkedIn posts published by creators who track their stats with us, and summarizes each follower bracket with percentiles so one viral post cannot skew your number.
The CPM is yours
We do not publish a market CPM. LinkedIn never discloses what its auctions clear at, and creator deals are private. Any tool that hands you one number made it up. Yours is a field you control.
No niche or format multipliers
A finance carousel does not deserve a bonus on top of its reach: if the format worked, the impressions already show it. Multiplying reach by a niche coefficient counts the same signal twice.

Track your own impressions with MagicPost's LinkedIn analytics

Your next step

An estimate does not close a deal, your numbers do

This page prices the reach of accounts your size. A brand will want yours. Connect your profile and MagicPost shows the impressions of every post you publish, pulled through LinkedIn's official APIs.

Real impressions, per post. The exact number a brand asks for, collected automatically with nothing to install.
Your median, not a bracket. Price on what your own posts deliver instead of the range for accounts your size.
A track record you can send. Your best posts and their reach, ready to paste into a media kit or a proposal.

See my numbers in MagicPost Explore LinkedIn analytics in MagicPost

FAQ

About LinkedIn post pricing

Useful links

How much should I charge for a sponsored LinkedIn post?

There is no single market price, and anyone quoting one is guessing. What a post is worth is the audience it reaches multiplied by what the buyer pays per thousand people. This calculator measures the first half from posts published this month and lets you set the second. LinkedIn Reach Calculator

Why does the calculator ask for a CPM instead of giving one?

Because we do not measure CPMs. LinkedIn does not publish what its ad auctions clear at, and sponsorship deals between brands and creators are private. Publishing a number we cannot back would make the whole page fragile, so the CPM stays a field you own.

Should a video or a finance post cost more?

Only if it reaches more people, and if it does, the impressions already say so. Multiplying reach by a niche or format bonus counts the same effect twice and inflates the price for no reason. Our monthly report shows how much each format really moves reach. See the full monthly impressions report

How do I prove my reach to a brand?

Screenshots of a single good post prove nothing: reach swings widely from one post to the next. What convinces a buyer is a median across dozens of posts, which is exactly what MagicPost analytics keeps for your account. Track your own impressions with MagicPost's LinkedIn analytics

Keep going with MagicPost

The tool does one step. MagicPost does the week.

Writing, formatting, the queue and the numbers in one place, so publishing stops depending on the day you feel like it.

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Sell your reach with the numbers to back it

MagicPost tracks the impressions of every post you publish, so your rate rests on your own data instead of a bracket average.