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The 100 best LinkedIn hooks, and who wrote them

Real opening lines from real posts, ranked by the reactions they earned and sorted by the mechanic behind them.

  • 100 hooks, each with its author and a link to the source post
  • Grouped by the 8 mechanics our classifier recognises
  • Median reactions per mechanic, measured on 1,602 classified openers

Get the 100 hooks

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10 of the 100

No email needed for these. The download holds the other 90, grouped by mechanic.

  1. 1

    She said yes 💍🥹

  2. 2

    9 Major Neuromarketing Concepts You MUST Know 👇

  3. 3

    80% of your revenue will come from 20% of your efforts.

  4. 4

    Saying it louder for those at the back …

  5. 5

    I saw this pic that went viral.

  6. 6

    Most people wait for the perfect moment to start their business.

  7. 7

    Founder: "We need leads NOW!"

  8. 8

    I just canceled my ChatGPT & Perplexity subscriptions.

  9. 9

    All my awards can't compare to this.

  10. 10

    I just read about a study I can’t stop thinking about…

and 90 more in the download

How the list was built

The corpus holds 1,602 classified openers in this language, from 30 creators. This list keeps the 100 most-reacted, at most 8 per creator, which leaves 15 creators represented. Reaction counts are the ones recorded when the post was collected, and the corpus over-represents the B2B and creator ecosystem.

Questions

Are these hooks written by AI?
No. Every hook in this document was published on LinkedIn by the person named next to it, and links back to the original post.
Can I reuse a hook word for word?
The structure, yes. The sentence, no: copied verbatim it will read as borrowed, because your audience has often already seen it. Take the mechanic and write your own line.
Which hook mechanic earns the most reactions?
In this corpus, Announcement earns the highest median (1,511 reactions) and Number the lowest (862), measured on 1,602 classified openers. The gap between the two is wider than what you usually read about hooks, and it moves from one language to another.

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