LinkedIn studies
Original MagicPost research on real LinkedIn posts. Each study measures one change, shows how we measured it and tells you what to do next.
- 01Each creator's baselineEach post is compared with its author's average post, so audience size drops out.
- 02Cross-checkedChecked on the same creators over time, and by follower range, publishing channel and language.
- 03Limits statedSample sizes and what the data can't show, written into every study.
From the blog
More MagicPost data
Benchmarks and single-question analyses from MagicPost's LinkedIn data.
- 414 vs 795 median impressions Do External Links Kill Your LinkedIn Reach? The Data
- 287,000 posts measured Does AI Writing Hurt Your LinkedIn Reach? (2026 Data)
- 7 to 9am local time Best Time to Post on LinkedIn in 2026 (2.7M Posts)
- 0.39% vs followers Average Engagement Rate on LinkedIn: 0.39% (2026 Data)
- 788 median impressions How Many Impressions Does a LinkedIn Post Get? 788
- 34 median likes, images The Best LinkedIn Post Format in 2026 (1.2M Posts)
- 1.16% Pakistan, #1 of 21 LinkedIn Engagement Rate by Country: 21 Ranked (2026)
- 11,123 polls measured Do LinkedIn Polls Work? 11,000 Polls Have an Answer
Measure your own posts the same way with MagicPost's LinkedIn analytics →