The 10 best employee advocacy examples

At a glance, the ten and what stands out about each:

Measured on 1.2M posts

1. ColdIQ, the agency that made "every employee famous" ColdIQ turned employee advocacy into an explicit growth strategy: co-founder Michel Lieben has said he wants every employee to be famous.

In our data, five ColdIQ people published 427 posts and 88,417 likes in a year, at a median of 176 likes per post, higher than companies thousands of times their size. It is still founder-heavy (63% from the top voice), but the second tier is real.

The full breakdown is in our ColdIQ employee advocacy deep-dive.

2. Clay, the most distributed team we measured Clay is everywhere on LinkedIn because its reach is genuinely spread out: across growth, marketing, support, brand and studio, with the Head of Growth out-posting the co-founder.

Its top voice accounts for just 65% of reach, low for a specialist, and the people post their own expertise (career advice, GTM essays, memes), not product content. See the Clay employee advocacy deep-dive.

3. lemlist, a founder brand amplified by the team lemlist's reach starts with founder Guillaume Moubeche's "0 to $150m" brand, but the team carries it, generating roughly 90,000 likes a year. The standout is that a cold-calling sales rep out-engages the CEO, proof that a founder brand should be a flywheel, not a ceiling.

See the lemlist employee advocacy deep-dive.

4. Gong, where a salesperson out-reaches the CEO Gong has the highest reach-per-person we measured, and its single biggest voice is not the founder, it is an Account Executive (Brian LaManna) who generated ~61,000 likes in a year, more than ten times the CEO.

The lesson: your biggest LinkedIn asset may be a frontline employee you have not activated. See the Gong employee advocacy deep-dive.

5. HubSpot, distribution at enterprise scale HubSpot runs the most distributed program we measured: ~631,000 likes a year spread across the founder, two CMOs, a customer-success director, sales and international voices, with no one above ~32%.

The honest asterisk is that two of its biggest voices were acquired (Mindstream), but the internal spread is still the widest in our data. See the HubSpot employee advocacy deep-dive.

6. Microsoft, breadth at massive scale Microsoft brings the most breadth we measured: 56 employees cleared our posting bar in a year, generating over 1.1M likes, the living version of its long-running "Microsoft Life" employer-brand program.

Engagement per post is modest (a median of 86 likes), the trade-off of scale, but the sheer number of participating employees is the example here: advocacy as a genuinely company-wide habit rather than a marketing campaign.

7. Salesforce, the most distributed enterprise Salesforce has the most evenly spread advocacy of any enterprise in our data: across 18 measured advocates, its single biggest voice accounts for just 29% of reach (versus 75% to 95% almost everywhere else).

It runs a structured program where employees personalize centrally-created content, but the result is genuine breadth rather than one amplified executive, which is exactly what makes it durable.

8. L'Oréal, the French enterprise icon L'Oréal is the rare global French company with a visible LinkedIn program: in our data, seven advocates including CEO Nicolas Hieronimus, several brand presidents and the employer-branding team generated roughly 140,000 likes a year.

It is leadership-led (about 76% of reach comes from the CEO, a reminder that even icons can over-rely on the top), but the employer-branding angle, people showcasing the brand, its houses and its culture, is a strong model for large consumer companies.

Documented from the public record

9. Adobe combines advocacy with employer branding: employees share projects, creative work and culture (the long-running "Adobe Life" theme), making the brand more human and attractive to talent. The lesson is to highlight people, not just products, and to encourage visual content.

10. Shopify encourages employees to share insights on entrepreneurship, product building and remote work, aligned with the brand's founder-and-operator audience. It works because employees speak to the same people the company sells to, with personal, mission-aligned content.

Want to see what these posts actually look like before you copy them? You can search 2M+ real LinkedIn posts on MagicPost and pull up the exact posts from teams like these, by company, by person or by format.