How to add a poll to a LinkedIn post

In MagicPost, you add a poll to a LinkedIn post with the Poll button of the editor toolbar, then schedule or publish the post like any other. A poll has one question, two to four options and a duration. Polls are part of the MagicPost editor, included in the Growth, Creator, Agency, and Team plans and in the free trial. On Agency, a member on an Engagement seat has no access to the MagicPost editor.

A MagicPost post carries a poll or a media, never both. A poll cannot be added to a repost, and it cannot be changed once the post is published.

Create the poll

  1. Write your post in the MagicPost editor. The post must exist before it can carry a poll: until MagicPost saves the draft, Poll is greyed out with the tooltip "You must write some text first."

    MagicPost Editor page on desktop: the sidebar on the left, a draft LinkedIn post in the editor card, and the toolbar under the text with the Poll and Add media buttons next to Schedule
    The MagicPost Editor page on a computer: the post sits in the editor card, and the toolbar under the text holds the Poll button.
  2. Click Poll, the bar chart icon in the toolbar under the post text. MagicPost opens the Create a poll window.

    MagicPost editor toolbar under the post text, with the Poll button highlighted between the preview button and the Add media button
    In MagicPost, Poll is the bar chart icon in the toolbar under the post text.
  3. Fill in Question, then Option 1 and Option 2. These three fields are required.

    MagicPost Create a poll window: Question field with a 0/140 counter, Option 1 and Option 2 with 0/30 counters, Add an option, Poll duration set to 1 week, LinkedIn's reminder on sensitive data, and the Cancel and Save buttons
    The MagicPost Create a poll window asks for a question and at least two options. Save stays disabled until they are filled in.
  4. Click Add an option to add a third and a fourth option. A poll holds four options at most.

  5. Choose the Poll duration: 1 day, 3 days, 1 week or 2 weeks. MagicPost selects 1 week by default.

    MagicPost Create a poll window with the Poll duration list open on 1 day, 3 days, 1 week and 2 weeks, 1 week selected
    A MagicPost poll runs for 1 day, 3 days, 1 week or 2 weeks. 1 week is selected by default.
  6. Click Save.

MagicPost then shows a preview of the poll under the text of your post. Schedule or publish the post as usual: see how to schedule a LinkedIn post.

MagicPost post editor showing a LinkedIn poll with four options under the post text, with the pencil and cross buttons at its top right
After Save, MagicPost shows the poll under the post text. The pencil edits the poll and the cross deletes it.

Limits of a poll

MagicPost applies the limits LinkedIn sets on polls:

  • The question holds up to 140 characters. The MagicPost form shows a counter under the field.

  • Each option holds up to 30 characters, with its own counter.

  • A poll has between two and four options, and two options cannot have the same text. MagicPost keeps Save disabled until the question and the first two options are filled in, and as long as two options are identical.

The MagicPost poll form also carries a reminder from LinkedIn: "LinkedIn doesn't allow requests for political opinions, medical information or other sensitive data."

Edit or delete the poll before publishing

On a draft or a scheduled post, the MagicPost editor shows two buttons at the top right of the poll. The pencil runs Edit the poll and reopens the form. The cross runs Delete the poll, after a confirmation.

MagicPost confirmation window: Are you sure? You're about to delete the poll from this post, with the Cancel and Yes, delete buttons
Deleting a poll in MagicPost asks for a confirmation first: Yes, delete removes the poll from the post.

When you duplicate a MagicPost post that has a poll with Duplicate as draft, MagicPost copies the poll into the new draft.

A poll or a media, never both

A MagicPost post carries a poll or a media, never both. As soon as a post has a poll, the Add media button of the editor is disabled. As soon as a post has an image, a video or a PDF, the Poll button is disabled.

MagicPost post editor with a poll under the text and the Add media button greyed out in the toolbar
In MagicPost, a post with a poll cannot take a media: the Add media button stays greyed out until the poll is deleted.

To switch, remove what the post carries first. Delete the poll to add a media, or delete the media to add a poll. See adding media to a post.

After publication

MagicPost cannot change a poll that is live on LinkedIn. The Poll button is disabled on a published post, and editing a published post from MagicPost changes its text only. Reread the question, the options and the duration before you publish.

MagicPost does not show who voted. To see the voters, open the post on LinkedIn.

For how scheduling works in MagicPost, see the LinkedIn post scheduler.

FAQ

Can I schedule a post with a poll?

Yes. A MagicPost post with a poll is scheduled and published like any other post. The poll starts on LinkedIn when the post is published, for the duration you chose.

Why is the Poll button greyed out?

The MagicPost Poll button is disabled in three cases: the post already has a media, the post is a repost, or the post is already published. The Poll button is also inactive while an AI edit is running on the post. Before the post exists, the button is greyed out with the tooltip "You must write some text first."

Can I add an image to a post that has a poll?

No. A MagicPost post carries a poll or a media, never both. The Add media button stays disabled as long as the post has a poll. Delete the poll first if the image matters more.

Can I change the options once the poll is live?

No. MagicPost cannot change the question, the options or the duration of a published poll. If an option is wrong, the only fix is to delete the post and publish a new one.

Can the AI write the poll for me?

No. The MagicPost poll form has no AI assistance: you type the question and the options yourself. The AI tools of MagicPost work on the text of the post.

Why can't I save my poll?

A required field is empty, or two options are identical. MagicPost needs a question and at least two different options. With two identical options, Save stays disabled in the MagicPost poll form. MagicPost shows no message: change one of the options.

Need help?

Reach out via the in-app chat, or book a 30-minute onboarding call: https://cal.com/magicpost/book-a-call

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