Who Is Jesse Chan? The Chief LinkedIn Officer (2026)

Jesse Chan's story, in her own posts

Chan's story fits in a handful of chapters, and she returns to one of them far more than the rest.

The grad who wanted more. Her age-by-age post runs from school results to a career pivot: "At 21 ↳ rejected from 20+ grad schemes, then joined Amazon." Then: "At 22 ↳ wanted more, so founded Your Corporate Friends."

The exit. She called leaving Amazon her best decision of 2024, then named the real cost: "Deciding to leave Amazon was easy... The hard part was truly believing I could make it work."

By her own account the months after were rough, short on direction and confidence: "My first 4 months? Total DISASTER."

The 100-day bet. "I was so this 🤏🏻 close to looking for another 9-5," she recalls, so she set one rule: "Post on LinkedIn everyday for 100 days and see where it goes."

Even that start came late: "It took 9 months to build the courage to hit 'post'." She later turned the delay into a number hook: "141,000 Followers on LinkedIn. That’s my cost of inaction."

The business. At 10,000 followers she had already "Signed two clients (ghostwriting their LI content)." By December: "I signed 7 clients in my first 2 months of business," adding "(with 0 outreach)."

The pause. In late 2025 she reported that "I stopped posting on LinkedIn for 2 months" to rebuild her systems, then logged her best month: "Over 35% revenue increase." The capitals are hers: "All with ZERO LinkedIn posts."

She keeps it light, too. Her 25th birthday post opens "I'm not afraid to admit I’m living a Hannah Montana life." And at 50,000 followers she told her parents, who answered: "So, what do you actually do on LinkedIn?"

The Amazon exit is her franchise. It appears in 11 of the 35 posts we hold, from August 2024 to her fourth-biggest post of 2026.

Her "Deciding to leave Amazon was easy" line runs twice, two months apart, the second time as "the easy part." And "Last year, I left Amazon to start my own business." opens two separate posts, which earned 1,709 and 1,531 likes.

What does Jesse Chan post about?

Social media and coaching split the top of her feed (80 and 79 posts), with entrepreneurship, content marketing and personal branding behind. The medians separate them:

• Social media and entrepreneurship lead: 903 and 872 median likes, against 840 overall.

• Coaching trails: 583 median likes, on 79 posts, almost as many as her top topic.

By register, the biggest bucket is punchy standalone advice (152 posts), then 106 posts that sell through value, a lesson with an offer behind it. Webinar pushes and launches are rare.

She has published her own recipe twice, and it moved: "40% awareness, 40% educational, 20% conversion content" in December 2024, then "10% Conversion" six weeks later.

Who Jesse Chan writes for

Her client is named in her headline and in her introduction: "I build personal brands on LinkedIn for founders."

Her reader is wider: the person still afraid to start, with the fear she once had herself, "Old colleagues and classmates would judge me." Her content promise covers both, ending on "A sprinkle of motivation."

In 2026, the sprinkle took over the feed's top spots.

Jesse Chan's best posts of 2026

Her three biggest posts of 2026 so far, reproduced from our data (click through to the originals, or browse 2M+ posts like these in MagicPost):

2,525 likes. Her biggest post in our data, three times her median. No story, no number, no LinkedIn advice: second person throughout, built from stacks of short fragments.

2,320 likes. A Sunday post of about 75 words, closed on "Happy Sunday :)". Its 180 reposts top every post in this sample.

1,365 likes. Three numbered ideas, each with a "↳" line under it: her LinkedIn-tips format, applied to happiness.

All three close on the same request to share and a follow call. Her 2025 career posts drew comments (413 and 513 on her two biggest); her 2026 posts draw reposts, 163 and 180 on the top two against 16 and 26.

Is Jesse Chan still growing on LinkedIn?

Her median post rose from 514 likes in 2024 to 924 in 2025, an 80% jump in the year she posted most (198 posts). In 2026 it settled at 341, on 47 posts.

The peaks rose instead: her two biggest posts in our data are both from 2026. A lower typical post with higher peaks matches what we measure on many large accounts since 2024.

Our data measures engagement, not followers over time, and Chan fills that gap herself, milestone by milestone:

In our 2026 rankings she is #14 in the top LinkedIn consultants, a ranking built on median likes over the last 12 months.

Where do these charts come from? Everything on this page runs on MagicPost's LinkedIn analytics, and it works on your profile too: your best posts, your audience, your benchmark, even a side-by-side with creators like Jesse Chan.

How Jesse Chan writes

*Median across the 3,471 creators we analyzed with 20+ posts each.

Her posts run 15% shorter than average, but the units shrink far more. Six-word sentences in eight-word paragraphs means most paragraphs hold one sentence, about twenty lines per post.

The number hooks sit furthest from the norm: 46%, more than twice the norm. Her openers count followers ("I grew my LinkedIn to 26k in 5 months."), months, clients and a counterfactual ("141,000 Followers on LinkedIn.").

Then the zero: a motivational writer whose median post carries no exclamation mark, and her four biggest 2026 posts contain none. The energy comes from rhythm, stacked fragments of three. Our system's one-word label for her style: structured.

The "AI tells" in Jesse Chan's style (read this the right way)

Chan's posts trip four of the usual "AI tells":

Nearly half her posts (47%) use the contrast formula that sets up one idea to swap in another. Four in ten use a broad advice frame, and a third announce what follows or end on a closing question.

Chan had the move first. Her contrast is a staircase of short negations before the payoff, and generic models learned it from creators like her before spreading it everywhere.

The padding is missing: she never hedges and never opens a line on a stock transition word. (Full story: how to spot AI writing on LinkedIn.)

When does Jesse Chan post on LinkedIn?

Chan publishes about 3 times a week (2.9 in our data), favorite slot Tuesday 9 AM UK time. 36% of her posts go out in the morning, and 21% land on weekends. Her three biggest 2026 posts all went out on a Saturday or a Sunday.

Our UK timing study compares that slot with other British creators. Her pace has eased from the "5-7x per week" of her first six months, and our posting-frequency study shows what that trade means for reach.

Her median post draws 238 comments, close to three for every ten likes. An engagement feed brings her new posts to you each week, so you can join those threads without scrolling for them.

What to steal from Jesse Chan

1. Publish your growth log. 16 of her 30 personal posts carry a follower count.

2. Lead with a number. 46% of her hooks do, against 22% on average.

3. Re-run your exit story. Amazon appears in 11 of 35 posts, and one opening line cleared 1,500 likes twice.

4. Write for the repost. Her 2026 hits are second-person and short: up to 180 reposts each.

5. Let rhythm carry the energy. No exclamation marks, just stacked six-word lines.

Study her, then study yourself. With MagicPost you can dig into Jesse Chan's numbers the way we just did, analyze your own LinkedIn analytics with the same depth, and write in the spirit of her style, in your own voice. The data on this page is the product.

The posts behind this profile

Every quote above is from one of Jesse Chan's own public LinkedIn posts. The ones that carry the story:

• Her life age by age, Amazon at 21

• Leaving Amazon: easy to decide, hard to believe

• The same line, one year after leaving

• The first four months

• The 100-day bet, one year on

• The cost of inaction: 141,000 followers

• Seven clients, zero outreach

• Two months without posting, best month yet

• "Last year, I left Amazon": first run (1,709 likes)

• "Last year, I left Amazon": second run (1,531 likes)

• The Amazon exit in a 2026 post (1,289 likes)

Where this data comes from

Everything in this article is MagicPost's own research. MagicPost analyzed 287 Jesse Chan posts from the last two years (376 in total back to 2024): timing, engagement, topics, writing metrics, and the AI-pattern profile from a 30-post style sample.

Every biographical claim is quoted from one of her own public LinkedIn posts, listed in the sources above. Chan is not affiliated with MagicPost; her style is one of those we track most closely.