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Who Is Nicolas Cole? The Ghostwriter Who Turned Comments Into Clients (2026)

Content Creation

Naïlé Titah

Last updated: Jul 22, 2026

Most LinkedIn creators chase likes. Nicolas Cole chases comments, on purpose, and the data shows it working at a scale almost nobody else hits. At MagicPost, we analyzed 659 of his recent LinkedIn posts: what he writes, when, for whom, what it earns him, and what makes his style worth studying. The single number that defines him is hiding in plain sight: his median post pulls 187 likes but 86 comments, and his biggest posts of 2026 pull hundreds of likes against two thousand comments each. That is not an audience reacting. That is an audience typing a keyword to get something in their DMs.

This is who Nicolas Cole is, according to the best possible source: his own posts, measured.

Nicolas Cole: identity card with key LinkedIn numbers

His story, in his own posts

Cole retells his own origin constantly, and the data shows which chapters he treats as load-bearing.

The college warning. The line he keeps returning to: he was told, "Nobody makes a living as a writer!", and then spent a decade proving it wrong. In another telling: "My first job out of college, I worked as an entry-level copywriter. I was terrified. I thought 'copywriting' was a legal term."

The viral accident. The pivot moment he recycles most is a 2014 Quora post. "In 2014, my Quora post went viral with 1.2M views," he writes, the story of going "from a skinny teenager undiagnosed with Celiac Disease to putting on 70 lbs of muscle." He turned it into an eBook, "Skinny to Shredded," and made "about $5,000." The lesson he draws every time: "For the first time, I saw writing from the READER'S perspective."

The leap, and the regret. "When I was 26, I quit my 9 to 5 to go all in on freelance writing. Big mistake," with "less than 60 days of cash runway." Then the term that changed his life arrived in an email: "That email was the first time I'd ever heard the term 'ghostwriting,'" and "within the next 18 months, I scaled my ghostwriting agency to $180k/month."

The empire. Today he frames it as a portfolio: "I recently crossed a meaningful milestone: $10,000,000 in digital products sold," across Ship 30 for 30, Premium Ghostwriting Academy, Write With AI, and the Typeshare SaaS. He also keeps the human counterweight in frame: "I am not a naturally talented writer," he wrote. "It's not about talent. It's about persistence."

One pattern our data surfaces that a normal bio would miss: his "little business" revenue total keeps climbing across his own posts. A near-identical "$8,215/month tech stack" post ran with "my little business has made $15,000,000" in May 2025 and "over $20,000,000" by December 2025, same seven tools, same $8,215 punchline. The Quora "Skinny to Shredded" origin story appears at least four separate times in our sample. For Cole, a story that converts is not used once. It is a template he reruns with the numbers updated.

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Naïlé Titah

CEO @ MagicPost

LinkedIn has changed its algorithm again. And this time, it's noticeable.

I'm in a good position to know:

Everything you need to grow on LinkedIn. In one place.

Write in your voice, find ideas, schedule, analyze, engage…
MagicPost is built exclusively for LinkedIn.

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Naïlé Titah

CEO @ MagicPost

LinkedIn has changed its algorithm again. And this time, it's noticeable.

I'm in a good position to know:

Create your first LinkedIn post in less than 5 minutes

With MagicPost, you save up to 4 hours per week, starting with your very first post. Spend less time writing and more time growing your business.

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What he actually talks about

What Nicolas Cole talks about on LinkedIn, measured by topic

Content marketing is his home base (about 266 of the posts we analyzed), with entrepreneurship, coaching, education and writing filling the rest. Two details matter more than the ranking:

Entrepreneurship and coaching out-perform his core topic. His content-marketing posts run about 147 median likes, but when he shifts to entrepreneurship (about 230) or coaching (about 240), engagement climbs by half. The "how I built the business" story beats the "how to write" tip.
Sorted by register rather than topic, the picture is stark: by far his largest group of posts is selling through value, and the next two groups are lead magnets delivered by comment and sign-ups. Almost everything he publishes has a door at the bottom of it.

Who he writes for

His reader is named in his own headline: people who want to "land high-paying writing clients." He writes to the broke-freelancer version of himself. "Most people who want to start ghostwriting get stuck in the same 5 places," he writes, then lists them: niche, outreach, sales calls, content, client voice. His stated mission is explicit: "I want to help 1 million people make a living writing on the internet." The offers match the reader exactly: a free 5-day course, ghostwriting templates, AI writing systems.

His best posts of 2026

His biggest posts of 2026 so far, reproduced from our data (click through to the originals):

Nicolas Cole's top 2026 post: 102 content templates packaged as Claude Skills

520 likes, and 2,522 comments. He packaged "102 of my best content templates into 5 Claude Skills," then asked one thing: "Comment 'social.'" The comment count is five times the like count, because the comment IS the transaction.

Nicolas Cole on a free LinkedIn writing coach plugin

435 likes, and 1,967 comments. A free "PGA LinkedIn Writing Coach" plugin, given away "for the next 48 hours." Same machine: a useful free tool, a deadline, a single keyword to comment.

Nicolas Cole giving away two best-selling books

418 likes, and 1,960 comments. Two books given free for 48 hours, wrapped in his "$1,000,000 across" revenue receipts. The pattern never varies: value, scarcity, "comment 'books.'"

Everything you need to grow on LinkedIn. In one place.

Write in your voice, find ideas, schedule, analyze, engage…
MagicPost is built exclusively for LinkedIn.

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Naïlé Titah

CEO @ MagicPost

LinkedIn has changed its algorithm again. And this time, it's noticeable.

I'm in a good position to know:

Everything you need to grow on LinkedIn. In one place.

Write in your voice, find ideas, schedule, analyze, engage…
MagicPost is built exclusively for LinkedIn.

Try MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn has changed its algorithm again. And this time, it's noticeable.

I'm in a good position to know:

Create your first LinkedIn post in less than 5 minutes

With MagicPost, you save up to 4 hours per week, starting with your very first post. Spend less time writing and more time growing your business.

Try MagicPost

No credit card. No commitment. Just real time savings.

100% free trial.

Is he still growing?

Nicolas Cole's median likes per post, year by year

Here the honesty note matters more than usual. On likes, his median is falling: about 246 in 2024, 197 in 2025, 88 so far in 2026. But likes are the wrong scoreboard for Cole. His posts increasingly trade reactions for comments, and a "comment 'social'" lead magnet by design pulls thousands of comments and far fewer likes. A like trend that drops while comment volume explodes is not a creator fading; it is a creator who retooled his whole feed into a conversion funnel. One caveat we always flag: we measure engagement, not follower count over time, so this is the shape of how his posts land, not of his audience size.

Where do these charts come from? Everything on this page runs on MagicPost's LinkedIn analytics, and it works on your profile too: your best posts, your audience, your benchmark, even a side-by-side with creators like Nicolas Cole.

How he writes

Here is Cole measured against the average creator, and the headline is not "short":

How Nicolas Cole writes versus the average creator, measured

Metric (per post)	Nicolas Cole	Average creator*
Words	~170	185
Words in the hook	11	11
Words per paragraph	10	13
Words per sentence	10	10
Emojis	1	2
Exclamation marks	0	1
Hashtags	0	0
Hooks built on numbers	72%	22%

*Median across the 3,344 creators we analyzed with 20+ posts each.

The one number that leaps off the table: 72% of his hooks are built on a number, against a 22% average. That is more than three times the norm, and it is the engine of his whole style. "$10,000,000 in digital products sold." "I can write a 60,000-word book in 30 days." "In 5 years, my little business has made $15,000,000." His paragraphs run slightly tighter than average (10 words against 13), he keeps it to one emoji, zero exclamation marks, zero hashtags. But the signature is not white space, it is the receipt: a specific dollar figure or day count in line one, every time. When our system describes his style in one word, it says: punchy.

The "AI tells" in his style (read this the right way)

Run Cole's writing through the patterns people now call "AI tells," and there is an irony worth savoring: he literally sells AI writing tools, and yet his own fingerprint is more disciplined than the machines built to write like him.

The AI-pattern fingerprint of Nicolas Cole's style

Two in five of his posts use a generic advice frame, a third open with "Here's how", and a third lean on the "It's not X, it's Y" contrast formula ("most people think copywriting is about being 'sales-y.' It's not."). These are the single most flagged "AI" moves on LinkedIn.

Do not read it backwards. Cole does not write like an AI; AI writes like Cole. These patterns read robotic today because the models trained on the best creators of this platform, then stacked all their moves at once in every post. Cole uses one move per post, where it lands. And the other half of his fingerprint is exactly what AI cannot resist adding and he refuses: he never hedges ("it's worth noting that..."), and never opens a line with a throat-clearing transition like "Moreover." A man who teaches "Write With AI" still writes with the restraint AI lacks. (Full story: how to spot AI writing on LinkedIn.)

When he posts

Cole publishes about 6 times a week, favorite slot Tuesday 9 AM US Eastern, with a remarkable 94% of his posts in the morning and 20% on weekends. That is one of the most morning-heavy schedules we measure, consistent with what our US timing data says about the early-morning window, and his volume sits near the top of what our posting-frequency study measured. And because his entire model lives in the comments, this is the clearest case in our whole catalog for why an engagement feed exists: if showing up in a creator's replies is part of your playbook, you want his posts in front of you every morning, not buried in the timeline.

What to steal from Nicolas Cole

Lead with a number, every time. 72% of his hooks carry a dollar figure or a day count. The receipt earns the click before the lesson does.
Engineer the comment, not the like. A "comment one word, I'll DM you" offer turns a post into a lead list. His top 2026 posts pull 2,000+ comments each for that reason.
Build signature stories and rerun them. The Quora "Skinny to Shredded" origin and the "$8,215/month tech stack" post reappear for years, numbers refreshed. A story that converts is an asset, not a one-off.
One AI move per post, never six. A single contrast or "Here's how" where it lands, never the full stack. That is the line between a signature and an AI tell.
Give value with a deadline. Free tool, 48 hours, one keyword. Scarcity plus generosity is his most repeatable format.

Study him, then study yourself. With MagicPost you can dig into Nicolas Cole's numbers the way we just did, analyze your own LinkedIn analytics with the same depth, and write in the spirit of his style (34 people already do). The data on this page is the product.

Where this data comes from

Everything in this article is MagicPost's own research. MagicPost analyzed 659 recent Nicolas Cole posts: timing, engagement, topics, writing metrics, and the AI-pattern profile from a 30-post style sample. Every biographical claim is quoted from one of his own public LinkedIn posts and linked to it. Cole is not affiliated with MagicPost; his style is one of those MagicPost tracks most closely.

Everything you need to grow on LinkedIn. In one place.

Write in your voice, find ideas, schedule, analyze, engage…
MagicPost is built exclusively for LinkedIn.

Try MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn has changed its algorithm again. And this time, it's noticeable.

I'm in a good position to know:

Everything you need to grow on LinkedIn. In one place.

Write in your voice, find ideas, schedule, analyze, engage…
MagicPost is built exclusively for LinkedIn.

Try MagicPost

Naïlé Titah

CEO @ MagicPost

LinkedIn has changed its algorithm again. And this time, it's noticeable.

I'm in a good position to know:

Create your first LinkedIn post in less than 5 minutes

With MagicPost, you save up to 4 hours per week, starting with your very first post. Spend less time writing and more time growing your business.

Try MagicPost

No credit card. No commitment. Just real time savings.

100% free trial.

FAQ

Who is Nicolas Cole?

A digital writer and ghostwriter based in Scottsdale, Arizona, co-founder of Ship 30 for 30, Typeshare, Write With AI and Premium Ghostwriting Academy, and the author of 10+ books, with about 124,600 LinkedIn followers. He writes about digital writing, ghostwriting and self-publishing.

How does Nicolas Cole make money?

By his own public account: a portfolio of writing-education businesses (he reports "$10,000,000 in digital products sold" across Ship 30, Premium Ghostwriting Academy and Write With AI), a paid newsletter he reports around $300k/year, a ghostwriting agency he says he scaled to $180k/month, plus self-published books and the Typeshare SaaS.

How often does Nicolas Cole post on LinkedIn?

About 6 posts a week in our data, most often at 9 AM US Eastern on Tuesdays, with 94% of his posts published in the morning.

Does Nicolas Cole write with AI?

He openly sells AI writing tools, yet his own style is more disciplined than the machines built to mimic it: one emoji, no exclamation marks, no hashtags, and none of the hedging or throat-clearing transitions AI adds. The twist is that AI tools learned from creators like him, which is why a third of his posts contain the "It's not X, it's Y" pattern people now mislabel as an AI tell.

Is Nicolas Cole still growing on LinkedIn?

His median likes per post have fallen (about 246 in 2024 to 88 in 2026), but that understates him: he reengineered his feed into comment-driven lead magnets, and his biggest 2026 posts pull 2,000+ comments each. Note we measure engagement, not follower count.

Can I write like Nicolas Cole?

You can learn the mechanics: MagicPost learns a creator's writing style (length, rhythm, hooks, signature moves) and helps you write in that spirit, in your own voice and on your own stories.