Top 20 LinkedIn Creators on Storytelling (2026)

#20 · Daniel Pink, 240 median likes per storytelling post

Daniel Pink is a number one New York Times bestselling author of seven books. His storytelling posts earn 34% less than his overall median of 362 likes, the steepest discount in this top 20.

He is also #9 on education.

"Three books you probably haven’t read but should:" His most liked storytelling post of the year, a three-book reading list, is the smallest best post on this page: 839 likes and 37 comments. Read it

#19 · Lea Turner, 243 median likes per storytelling post

Lea Turner founded The HoLT Community for solopreneurs and small business owners. Her readers reply more than anyone's in this top 20 relative to likes: 83 median comments, about one for every three likes.

Her posts run 234 words on average, and counting her 2026 posts alone her storytelling median is 215 likes. She is also #18 on mental health.

"Every year, me and my son go to the big Christmas panto in Manchester, starring Jason Manford." Her most liked storytelling post of the year starts from a yearly family outing: 1,208 likes and 84 comments, 5 times her median. Read it

#18 · Ryan Holiday, 257 median likes per storytelling post

Ryan Holiday is the author of Discipline Is Destiny, The Obstacle Is the Way and Ego Is the Enemy. Storytelling takes 14% of his feed, the highest share in this top 20, and his 159 posts in 12 months are the fewest here.

Numbers open 40% of his hooks, the highest share among the top-20 creators we hold writing data for. He is also #20 on thought leadership.

"The Odyssey isn’t about Odysseus. It’s about you." His most liked storytelling post of the year hands an old epic back to the reader in two short sentences: 876 likes and 77 comments. Read it

#17 · Simon Squibb, 285 median likes per storytelling post

Simon Squibb campaigns to help 10 million people start a business for free and to fix the education system. His storytelling posts earn the same as his overall median: 285 likes against 284.

His audience replies, one comment for every five or six likes, the third-best ratio in this top 20. On education he ranks #16.

"100 million people changed a stranger's life… and it left me sick to my stomach." His most liked storytelling post of the year sets a viral moment against his own unease with it; we leave out the name of the woman at its center: 1,734 likes and 112 comments, about 6 times his median. Read it

#16 · Youssef Koutari, 299 median likes per storytelling post

Youssef Koutari is based in France and lists himself simply as a CEO. His 38 storytelling posts are the most in this top 20, and they earn 95% more than his overall median of 153 likes.

He published 840 posts in 12 months, second only to Roberta Storey here. His audience rarely replies: 11 median comments, the fewest in the top 20. He ranks #13 on education too.

His most liked post tagged storytelling by our classifier carries a single heart emoji as its caption: 4,525 likes and 91 comments, about 15 times his median, the widest gap on this page. Read it

#15 · Jesse Itzler, 317 median likes per storytelling post

Jesse Itzler is a serial entrepreneur, author, keynote speaker and endurance athlete. Storytelling takes 9% of his feed, the second-highest share in this top 20, and those posts earn 14% less than his overall median of 368 likes.

"At 22, I sold a song to the New York Knicks for $4,000. It cost me $4,800 to make." His most liked storytelling post of the year puts the loss in two numbers before any lesson: 3,012 likes and 112 comments, about 9 times his median. Read it

#14 · Vinh Giang, 366 median likes per storytelling post

Vinh Giang, a former magician, coaches Fortune 500 leaders on voice and communication from Australia. His storytelling posts earn 32% less than his overall median of 540 likes, the second-steepest discount in this top 20.

He is #6 in our Australia ranking and #4 on coaching. Counting his 2026 posts alone, his storytelling median is 357 likes.

"Oh the difference more melody brings to your voice!" His most liked storytelling post of the year is a voice lesson, the subject of his coaching: 2,970 likes and 79 comments, about 8 times his median. Read it

#13 · Roberta Storey, 414 median likes per storytelling post

Roberta Storey has written resumes for 25 years through Storeyline Resumes. With 1.1 million followers she is the fourth-biggest account in this ranking, and her 857 posts in 12 months are the most in the top 20.

Her posts are the longest among the top-20 creators we hold writing data for, 272 words on average, and her readers reply: one comment for every five likes. She is also #8 on recruiting and #11 on HR.

"Someone recently asked me if my daughter and I look alike." Her most liked storytelling post of the year is a family joke set up in its first line: 2,949 likes and 257 comments, about 7 times her median. Read it

#12 · Jefferson Fisher, 463 median likes per storytelling post

Jefferson Fisher is a board-certified trial attorney who teaches people to argue less and talk more. He makes the list on 10 storytelling posts, exactly our floor, 3% of his feed.

Those posts earn 25% less than his overall median of 617 likes. None of his hooks opens with a number, the only zero among the top-20 creators we hold writing data for.

"This is why saying less increases your authority." His most liked storytelling post of the year leads with its conclusion: 2,101 likes and 38 comments, about 4.5 times his median. Read it

#11 · David Abiker, 485 median likes per storytelling post

David Abiker is a journalist at Radio Classique and a columnist for the weekend edition of Le Parisien. His storytelling posts earn 179% more than his overall median of 174 likes, the second-largest premium in this top 20.

His hooks run 52 words on average, the longest among the top-20 creators we hold writing data for.

"Étonnant Louis Garrel qui explique la différence entre le métier d’acteur (de théâtre) et le hobby qu’est le cinéma." His most liked storytelling post of the year earned only twice his median, the smallest gap on this page: 995 likes and 35 comments. His rank rests on an even run of posts. Read it

#10 · Kelly Mizell, 553 median likes per storytelling post

Kelly Mizell is a group manager and San Antonio market leader at JLL (Jones Lang LaSalle). She posted 769 times in 12 months, and her 22 storytelling posts earn 78% more than her overall median of 311 likes.

Counting her 2026 posts alone, her storytelling median is 544 likes. She is also #13 on thought leadership.

"'Creativity is our most powerful tool to shape the world we want to live in.'" Her most liked storytelling post of the year opens on a line from the activist Isra Hirsi before her own commentary: 2,602 likes and 183 comments, about 5 times her median. Read it

#9 · Jay Shetty, 555 median likes per storytelling post

Jay Shetty, a podcaster and former monk, is Chief Purpose Officer at Calm, and the one creator in this top 20 whose headline opens with 'Storyteller'. His storytelling posts earn about what his others do, 2% under his overall median.

With 622k followers he is the fifth-biggest account here. He ranks #7 on social media.

"When you gives someone sunflowers, you’re offering them more than just something beautiful." His most liked storytelling post of the year explains the meaning behind one flower, with credited visuals: 3,255 likes and 102 comments, about 6 times his median. Read it

#8 · Jamie Laing, 589 median likes per storytelling post

Jamie Laing founded Candy Kittens, Jampot and Tuckshop and hosts on BBC Radio 1. He posted 164 times in 12 months, and his 11 storytelling posts earn 8% more than his overall median.

His 21,439 total storytelling likes rank seventh in the volume table below, a third of them from one post.

"In 2022, he started weekly acting classes in Manchester as a hobby. He was 12." His most liked storytelling post of the year follows a young actor's rise through dates and ages, the details that carry it; we leave the actor's name out: 7,423 likes and 67 comments, about 13 times his median. Read it

#7 · Victor Wendt, 628 median likes per storytelling post

Victor Wendt, based in Brazil, offers to design your creative signature. With 137k followers he is the smallest account in this top 20, and his 0.46% engagement rate is the best in it, fourth in our storytelling pool among accounts of 20k followers and more.

His readers rarely reply: 12 median comments, about one for every 52 likes. He is #5 in our Brazil ranking, #12 on personal branding and #3 on personal development.

"Explore." His most liked post tagged storytelling by our classifier runs on a one-word caption: 2,418 likes and 15 comments. Read it

#6 · Michael Aguilar, 677 median likes per storytelling post

Michael Aguilar is a French keynote speaker and the author of 12 bestselling books on sales and motivation. Storytelling takes 3% of his feed, and those posts earn 4% less than his overall median.

He is #19 in our France ranking, #3 on social media and #5 on sales.

"J’ai bien ri !" His most liked post tagged storytelling by our classifier carries a three-word caption: 9,820 likes and 258 comments, about 14 times his median, the third-biggest single post on this page. Read it

#5 · Natalie (Corporate Natalie), 724 median likes per storytelling post

Natalie (Corporate Natalie), known on LinkedIn as Corporate Natalie, writes work-from-home jokes and was a LinkedIn Top Voice in 2023. Her posts run 13 words on average, the second-shortest among the top-20 creators we hold writing data for.

Her storytelling posts earn 14% less than her overall median of 837 likes.

"Pick a card, any card (preferably the ten of hearts)" Her most liked storytelling post of the year earned 2.7 times her median, the second-smallest gap in this top 20: 1,987 likes and 139 comments. Read it

#4 · Sibel Terhaar, 1,174 median likes per storytelling post

Sibel Terhaar is an author, the founder of Minnesota Kind Magazine and LeadershipUp Magazine, and a self-described kindness activist. She posted 736 times in 12 months, so her 17 storytelling posts are 2% of her feed, tied for the smallest share here.

Her captions are the shortest among the top-20 creators we hold writing data for, 4 words on average. Counting her 2026 posts alone, her storytelling median is 807 likes, under her 12-month figure.

She is #2 on customer service, content marketing and thought leadership, and #13 in our founders ranking.

"Wow this is so so good and true" Her most liked post tagged storytelling by our classifier rides on an eight-word reaction to what it shares: 13,733 likes and 434 comments, about 12 times her median and the second-biggest single post on this page. Read it

#3 · Tim Tebow, 1,451 median likes per storytelling post

Tim Tebow, a Heisman Trophy winner, ESPN analyst and seven-time New York Times bestselling author, founded and chairs the Tim Tebow Foundation. With 2.2 million followers he is the third-biggest account in this ranking.

His storytelling posts earn 16% less than his overall median of 1,726 likes. He is #19 in our United States ranking and #4 on mental health.

"God’s promises don’t fail." His most liked post tagged storytelling by our classifier is a statement of faith, the identity his headline opens with: 5,739 likes and 184 comments, about 4 times his median. Read it

#2 · Ricardo Amorim, 1,708 median likes per storytelling post

Ricardo Amorim is a Brazilian economist, entrepreneur and keynote speaker. He posted 447 times in 12 months and makes the list on 10 storytelling posts, exactly our floor, 2% of his feed.

Those 10 posts earn 291% more than his overall median of 437 likes, by far the largest premium in this top 20. His audience likes and moves on: 25 median comments, about one for every 68 likes, the lowest ratio here.

He is also #1 on education and #11 in the Brazil ranking.

"Para muita gente, pode até parecer mentira, mas houve um tempo em que as pessoas viviam o momento em vez de registrá-lo." His most liked storytelling post of the year is a video with that one line and five hashtags under it: 5,874 likes and 143 comments, more than 3 times his median. Read it

#1 · Richard Branson, 2,142 median likes per storytelling post

Richard Branson, founder of Virgin Group, tops this ranking with 2,142 median likes per storytelling post, almost 50 times the typical storytelling post we measured, ahead of Ricardo Amorim at 1,708. With 18.6 million followers he is also the biggest account in this ranking.

His rank rests on 10 storytelling posts, exactly our floor, and they earn 34% more than his overall median. In raw numbers his readers reply the most here: 217 median comments.

Reach works against him on efficiency: his 0.01% engagement rate is the lowest in the top 20. He is also #6 on leadership and #15 in the founders ranking.

"Losing to my granddaughter" His most liked storytelling post of the year is a family moment with a two-word moral after it: 19,357 likes and 953 comments, the biggest single post on this page. Read it

Where do these cards come from? We computed every figure on this page from public posts with MagicPost's LinkedIn analytics: median engagement per theme, share of feed, premiums and engagement rates, across 187 storytelling creators and 10,247 of their posts. It works on your profile too, including a side-by-side with anyone on this list.

Which storytelling creators just missed the top 20?

Five names sit right behind the cut, all within 23 likes of number twenty:

Phil Shorland (#25), a brand storyteller and copywriter in the UK, gives storytelling 15% of his feed, more than anyone in the top 20. He also leads our storytelling pool on engagement rate (20k followers and over) and draws 214 median comments, close to one per like.

Bill Yost (#24) earns 63% more on storytelling than his own overall median. Mando Sallavanti III (#23) is #3 on real estate, and Shelley Zalis (#21) and Joshua Brown (#22) both hold more than 340k followers.

Which LinkedIn storytelling creators have the highest engagement rate?

Raw likes flatter the largest followings, so divide by reach: engagement rate on storytelling posts, median likes divided by followers (20k followers and over).

At 1.06%, Phil Shorland leads, and Victor Wendt (#7) is the only top-20 creator among the five. Three of the five hold fewer than 25k followers.

The top 20 itself runs from Victor Wendt's 0.46% down to 0.01% for Richard Branson, whose audience is the largest by far. For how this theme compares with other subjects, see our study of LinkedIn engagement rate by topic.

Which storytelling creators get the most total likes on LinkedIn?

One more cut counts the total likes on storytelling posts over 12 months, where frequent posters gain ground:

Richard Branson leads on 10 posts, 1,370 likes ahead of Sibel Terhaar on 17. Adriaan Dekker comes third on volume alone: 345 storytelling posts, more than nine times anyone else's count in this table, without making the top 25.

Youssef Koutari (38 posts) and Roberta Storey (35) hold the next-highest counts. Jamie Laing takes seventh on 11 posts, Michael Aguilar sixth on 17.

Which LinkedIn storytelling creator gets the most comments per post?

This cut divides comments by likes. The record in our storytelling pool belongs to Lindsay Rios, a fractional chief revenue officer in the United States: 113 median comments against 102 median likes, more comments than likes.

Phil Shorland (about one comment per like) and Anthony Degli Obizzi Jr. (nine for every ten likes, a financial planner for attorneys) complete the podium, counting creators with 100+ median likes.

Only Phil Shorland makes the top 25. The typical top-20 creator gets about one comment for every 14 likes; Ricardo Amorim (#2) gets one for every 68.

Are the top LinkedIn storytelling creators full-time storytellers?

No. Of the 187 creators who post storytelling consistently, only one gives it at least half their feed, and that creator is not in this top 20. The highest shares here are Ryan Holiday's (14%) and Jesse Itzler's (9%).

At the other end, Ricardo Amorim and Sibel Terhaar give storytelling 2% of their feed each.

Focus does not predict the premium. Ricardo Amorim gives the theme 2% of his feed and earns 291% more on it; Sibel Terhaar gives it the same 2% and earns 29% less. Of the twenty, nine earn more on storytelling, ten earn less and Simon Squibb breaks even.

By their own headlines, few of the twenty teach storytelling. The list holds founders (Richard Branson, Jamie Laing, Jesse Itzler), authors (Ryan Holiday, Daniel Pink), a Heisman Trophy winner, an economist, a journalist, a trial attorney, a resume writer and a former magician who now coaches voice.

Ten of the twenty are based in the United States, three in the United Kingdom, three in France, two in Brazil and one in Australia; our data holds no country for Richard Branson. Country by country rankings: the UK, the full series.

And if showing up in these creators' comment sections is part of your plan, an engagement feed keeps it to a five-minute daily habit.

How does storytelling compare with personal branding, content marketing and thought leadership on LinkedIn?

Each of our theme rankings counts only the posts tagged with its own theme, so the pools differ. Storytelling has the lowest typical post of the four:

Content marketing is the largest pool by far, with 1,060 creators, and thought leadership the only one smaller than storytelling, with 150. Personal branding has the best typical post of the four, 106 likes.

The overlap is small: three of this top 20 also rank in the thought leadership top 20 (Sibel Terhaar, Kelly Mizell, Ryan Holiday), two in content marketing and one in personal branding, Victor Wendt.

The theme moves the same creator a long way: Sibel Terhaar's median is 4,864 likes on content marketing posts against 1,174 on storytelling, and Victor Wendt's is 1,263 on personal branding against 628 here.

How we ranked the top LinkedIn storytelling creators

All of this is MagicPost's own research. We went through 10,247 storytelling posts from the last 12 months and ranked 187 creators by median likes on their storytelling posts.

Only creators with at least one post in the last 60 days are ranked. The method:

• Floors: at least 5,000 followers and 10 storytelling posts in the window; deleted posts excluded.

• Median rather than average: no single viral post can buy a place.

• Storytelling posts only: each post gets a theme from our own classification, and only those posts count.

• Storytelling posts analyzed: the posts our dataset holds per creator, sometimes fewer than they published.

• Per creator: share of feed, premium over their own median, engagement rate and comment ratio.

Fourteen of the top-20 medians rest on 20 storytelling posts or fewer, three of them on exactly 10, the top two among them. Rankings refresh as the data does. No placement here was sponsored; every rank comes straight from the median.

Study them, then study yourself. With MagicPost you can analyze any storytelling creator the way we just did (median engagement by theme, share of feed, premiums, engagement rate) and benchmark your own profile against the pool. The data on this page is the product.