Why analyze your LinkedIn metrics?

Did you know that at least 90% of people posting on LinkedIn never analyze their statistics? That’s a missed opportunity, as tracking your performance can help you improve over time. If you’re new to analytics, don’t worry—you’re not alone! Many creators, including our team, used to overlook this step. That’s why we developed a metrics analysis feature in MagicPost that’s simple, visual, and easy to use every day.

Overview of the metrics dashboard

The metrics section in MagicPost is divided into three main tabs, plus a period selector so you can analyze any timeframe you want. For example, you can review your performance over the last six months.

• Post summary: See a table of your recent posts. Filter by period, sort by best or worst performance, number of comments, or date. You can also open posts directly on LinkedIn for a closer look.

• Infographics tab: Visualize your progress over time. Track the number of posts published, your average likes, and your weekly posting rhythm. Analyze the formats you use (e.g., static images, carousels), the main topics you cover, your usual posting times, and the types of content (educational, promotional, inspirational, introspective).

• Personalization: For comfort and branding, you can change the dashboard color to match your brand identity.

Deep dive: the analysis tab

This is where you’ll find the most valuable insights:

• Best hooks: Discover which post openings performed best during your selected period. Reuse or analyze these structures to see what resonates with your audience.

• Top post characteristics: See a summary of your best-performing posts, including the best day, time, and topic. For example, you might find that Tuesday at 1pm with a “social media” theme works best for you.

• Optimal posting times: Identify the days and hours when your posts perform best. For some, it might be Tuesday and Thursday at 2pm (French time), but this can vary based on your audience.

• Content type vs. performance: Compare the volume of each post type (e.g., instructive, promotional, inspirational) with their performance. You might notice that even if you post few inspirational posts, they perform very well—suggesting you should try more of them.

• Average likes by topic: See which themes get the most engagement. For many, “social media” or “LinkedIn” topics are top performers.

Compare with other creators

MagicPost lets you analyze the metrics of other content creators, not just your own. Simply search for any profile—yours, a colleague’s, or even top creators like Justin Welsh. This feature helps you get inspired by the best hooks and strategies from others in your field. The dashboard color will update automatically to match the selected profile.

Limitations: what data is available?

Currently, MagicPost cannot access private LinkedIn data such as your follower count or profile views. LinkedIn does not make this information available to third-party tools. To track these metrics, you’ll need to check directly on LinkedIn.