Why analyze your LinkedIn metrics?

Most LinkedIn creators never look at their numbers, and that's a huge missed opportunity. Reviewing your performance is how you find what actually works for your audience and double down on it. If you've never done it before, you're not alone: we used to skip it too. That's why we built a metrics dashboard in MagicPost that's simple, visual, and quick to read every day.

The metrics dashboard is available starting with the Analytics plan.

Overview of the metrics dashboard

The metrics section is organized into four tabs, with a period selector at the top so you can analyze the timeframe that matters to you: the last 30 days, 90 days, 12 months, or a custom date range.

• Reporting: the main dashboard. See how your impressions, likes, comments, and followers gained evolve over time, along with your top posts, the formats you use most, the themes you cover, and a heatmap of your posting times.

• Publications: a complete list of your recent posts with format, impressions, likes, comments, and publication date. Sort by any column and switch between table, cards, or timeline view to quickly spot what worked.

• Audience: a focused view on follower growth and audience composition.

• Benchmarks: context for your performance. Reach benchmarks, your best-performing day, impressions vs. the previous period, post length vs. reach, and format comparison.

Personalization

You can change the dashboard color to match your brand. Click the color picker icon in the Reporting tab header to pick any color, including transparency. Your choice is saved for next time.

Where to find the most valuable insights

The Reporting tab surfaces a summary of what's working: which posts performed best in your selected period, which themes get the most engagement, and which time slots your audience responds to. The Benchmarks tab tells you which day of the week, which format, and which post length give you the strongest reach.

For example, you might learn that your shorter posts on a specific theme tend to land best on Tuesday afternoons. That kind of pattern is exactly what the dashboard is built to surface.

Analyze other creators

You're not limited to your own profile. Use the "Other profile" button in the header to search for any creator indexed by MagicPost: a colleague, a competitor, or a well-known voice in your niche like Justin Welsh. The dashboard switches to their public metrics, and the color updates automatically to match the selected profile. Use this to study what's working for others and get inspired before writing your next post.

This feature is available on the Creator plan and above. On the Analytics plan, the "Other profile" button is visible but locked.

What data is available

MagicPost can show your impressions and follower count once your LinkedIn account is connected with the right access. If your impressions aren't showing yet, you'll see a prompt to reconnect your LinkedIn so the dashboard can fill in.

A few private metrics are not exposed by LinkedIn to outside tools, including profile views, post clicks, and saves. For those, you'll need to check directly on LinkedIn.