How can I analyze my LinkedIn metrics?

Most creators never look at their numbers, and it is the cheapest improvement available to them. The metrics dashboard is built to be read in two minutes a week, not studied.

Available from the Analytics plan. Your LinkedIn account must be connected. Everything comes from LinkedIn's official API: no extension, nothing reading your session.

This article is the overview. Each part of the dashboard has its own detailed guide, linked as you go.

The four tabs

A period selector sits at the top: 30 days, 90 days (the default), 12 months, or a custom range.

Reporting: the dashboard. Your key figures first: number of posts, median impressions, median likes, median comments, posts per week. Then a progression chart you can switch between impressions, new followers, engagement, likes, comments, shares or post count, displayed as a total, a median or a cumulative curve, and comparable to the previous period. Below: your best posts, your formats, your themes, and a heatmap of when you post.

Posts: every post in the period, as a table, as cards or on a timeline. Search it, filter it, sort by any column, or use the quick filters to isolate your bangers and your flops. Every metric MagicPost tracks lives here as a column, advanced ones included: which LinkedIn metrics does MagicPost track?

Audience: who actually follows you. Countries, cities, job families, company sizes, industries.

Benchmarks: context. Your numbers against other creators in your follower bracket. This is the tab that answers "is 2,000 impressions good?", a question your own numbers alone cannot answer.

Audience and Benchmarks work on your own profile only, and have their own guide: how to use the Audience and Benchmarks tabs.

Medians, not averages

The dashboard leads with medians, and that is deliberate. One viral post drags an average so far up that it stops describing anything. The median tells you what a typical post of yours actually does.

The performance markers (🔥, the coloured cells) compare each post to your last 20 posts, not to your whole history, and not to other people. They answer one question: is this post doing better or worse than what you normally do right now.

For the wider question of what to make of a post's numbers, see how to read a LinkedIn post's analytics and which LinkedIn metrics matter.

Go deeper

• Which LinkedIn metrics does MagicPost track? Every metric, including the advanced ones, and when a cell stays empty.

• Why do my numbers differ from LinkedIn's? How the sync works, how to refresh, and the three structural differences.

• How to use the Audience and Benchmarks tabs. Who follows you, and whether your numbers are good for your size.

• How to analyze another LinkedIn creator. Point the dashboard at anyone indexed by MagicPost.

• How to export my LinkedIn metrics. CSV for spreadsheets, PDF for humans.

FAQ

My impressions are empty.

Your LinkedIn connection is missing the right permission. MagicPost will prompt you to reconnect, and that fills them in.

Why is a post missing?

Reshares and group posts are not tracked. Otherwise, refresh your posts: an external post can take up to an hour to appear.

Does it work on a company page?

Yes, with fewer metrics: LinkedIn exposes less about pages than about people. The details are in which LinkedIn metrics does MagicPost track?

Is there an AI report on my metrics?

No. The dashboard shows you the data and the benchmarks; the reading is yours.

Is this the same thing as the LinkedIn Wrapped?

No. The LinkedIn Wrapped ("Rétrospective" in French) is a single shareable image summarising your calendar year, free on any plan, and mostly relevant in December and January. The metrics dashboard is the interactive tool you come back to every week: selectable periods, four tabs, benchmarks, exports. Same data source, two different tools.

Which plan do I need?

Analytics covers the whole dashboard, including analysing other creators. Customising the chart colours needs Creator. See what is in each MagicPost plan.

Need help?

Reach out via the in-app chat, or book a 30-minute onboarding call: https://cal.com/magicpost-team/contact-sales-team