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How to Post on LinkedIn (Desktop and Mobile): the Complete 2026 Walkthrough

Noções Básicas do LinkedIn

Naïlé Titah

Última atualização: 5 de jun. de 2026

Posting on LinkedIn takes about thirty seconds once you know where the buttons are: open the composer, type, attach, publish. The hard part was never the clicking. It is knowing which format to pick, what to write, and what happens after you hit "Post." This walkthrough covers all of it, on desktop and on mobile, so you can publish your first post today and your next hundred with intent.

TL;DR: Click Start a post (or the + button on mobile), write, attach media if you have it, set visibility and publish. The full walkthrough covers every composer option, tagging, and what to do in the first hour after publishing.

The quick answer

If you just want the steps, here they are:

Click Start a post at the top of your LinkedIn home feed (desktop) or tap the + Post button (mobile).
Write your text in the composer that opens.
Add anything extra: a photo, a document, a poll, a video.
Choose who can see it, then click Post.

That is the whole flow. Everything below is the detail that makes each step better.

Tudo o que você precisa para crescer no LinkedIn.

Escreva com a sua voz, programe com antecedência, acompanhe o que funciona e mantenha sua rede aquecida.

Experimente o MagicPost

Naïlé Titah

CEO @ MagicPost

O LinkedIn mudou seu algoritmo novamente. E desta vez, é notável.

Estou em uma boa posição para saber:

Tudo o que você precisa para crescer no LinkedIn.

Escreva com a sua voz, programe com antecedência, acompanhe o que funciona e mantenha sua rede aquecida.

Experimente o MagicPost

Naïlé Titah

CEO @ MagicPost

O LinkedIn mudou seu algoritmo novamente. E desta vez, é notável.

Estou em uma boa posição para saber:

Crie sua primeira postagem no LinkedIn em menos de 5 minutos

Com o MagicPost, você economiza até 4 horas por semana, começando com sua primeira postagem. Passe menos tempo escrevendo e mais tempo expandindo seu negócio.

Experimente o MagicPost

Sem cartão de crédito. Sem compromisso. Apenas economias em tempo real.

Teste gratuito de 100%.

How to post on LinkedIn from desktop

The desktop composer is the most complete version, so it is the best place to learn the full set of options.

Go to your home feed. Logged in, LinkedIn drops you here by default. At the top, under your name, sits a box that says Start a post.
Click "Start a post." A composer window opens in the middle of your screen. This is where everything happens.
Write. Type straight into the box. The first line or two is your hook, the part people see before they click "see more," so put your best line first. For help shaping it, see what to post on LinkedIn and how long a LinkedIn post should be.
Add media if you want it. The row of icons along the bottom lets you attach a photo, a video, a document, a poll and more. We tour each one below.
Set your visibility. Near the top, a dropdown (usually "Anyone" by default) controls who can see the post. Click it to change the audience.
Publish. Click Post in the bottom-right corner. The window closes and your post appears in the feed.

Not ready to publish? Most of the time you can close the composer and LinkedIn will offer to save your text as a draft, so you do not lose it. We cover that properly in our guide to LinkedIn post drafts.

How to post on LinkedIn from mobile

The phone app keeps the same logic with a slightly different layout.

Open the LinkedIn app and make sure you are on the Home tab (the house icon, usually bottom-left).
Tap the + Post button. On most versions it sits at the bottom as a labelled Post button, or a pencil/plus icon. Tapping it opens the mobile composer.
Write your text. Same hook rule: lead with the line that earns the tap on "see more."
Attach from the toolbar. Below the text, quick buttons cover Photo, Video, Document, and a + or "..." for the rest (poll, celebrate, and so on). Your phone asks for camera or photo-library permission the first time.
Choose your audience with the visibility control near the top, the same "Anyone vs Connections" choice as on desktop.
Tap "Post" in the top-right corner to publish.

One thing worth knowing: posts look the same to your audience whether you wrote them on a laptop or a phone. The device is your convenience, not a ranking factor.

A tour of the composer options

Those little icons at the bottom of the composer are where a plain status update becomes a real post. Here is what each one does and when to reach for it.

Photo / image. Attach one or several images. Visual posts tend to stop the scroll better than plain text. If you are deciding between formats, our data-backed guide to the best LinkedIn post format ranks them all.
Video. Upload a clip directly. Native video (uploaded to LinkedIn, not linked from elsewhere) plays inline in the feed, which keeps people on your post instead of sending them off-platform.
Document / carousel. Upload a PDF, slide deck or doc, and LinkedIn turns it into a swipeable carousel. This is one of the most engaging formats on the platform, and it has its own full guide: how to post a PDF on LinkedIn.
Poll. Ask a question with up to four answer options and a set duration. Polls are great for genuine audience research and weaker as everyday content, so use them when the vote itself is the point.
Event. Create a LinkedIn event (a webinar, a live session, a meetup) and post about it in one move.
Celebrate. Templated posts for milestones: a new job, a work anniversary, a project launch, a kudos to a teammate.

Tudo o que você precisa para crescer no LinkedIn.

Escreva com a sua voz, programe com antecedência, acompanhe o que funciona e mantenha sua rede aquecida.

Experimente o MagicPost

Naïlé Titah

CEO @ MagicPost

O LinkedIn mudou seu algoritmo novamente. E desta vez, é notável.

Estou em uma boa posição para saber:

Tudo o que você precisa para crescer no LinkedIn.

Escreva com a sua voz, programe com antecedência, acompanhe o que funciona e mantenha sua rede aquecida.

Experimente o MagicPost

Naïlé Titah

CEO @ MagicPost

O LinkedIn mudou seu algoritmo novamente. E desta vez, é notável.

Estou em uma boa posição para saber:

Crie sua primeira postagem no LinkedIn em menos de 5 minutos

Com o MagicPost, você economiza até 4 horas por semana, começando com sua primeira postagem. Passe menos tempo escrevendo e mais tempo expandindo seu negócio.

Experimente o MagicPost

Sem cartão de crédito. Sem compromisso. Apenas economias em tempo real.

Teste gratuito de 100%.

Visibility: anyone vs connections

The audience dropdown at the top of the composer decides who LinkedIn shows your post to:

Anyone means the post is public. It can appear in the feed of people who do not follow you, show up in search, and be reshared widely. This is the right choice for almost everything you post to grow.
Connections only limits the post to people already connected to you. Useful for something personal or internal you do not want broadcast, but it caps your reach by design.

There are usually a couple more options (such as restricting comments, or targeting a specific group), but "Anyone vs Connections" is the choice that matters most. If your goal is reach, pick Anyone.

Tagging people and companies

To mention someone, type the @ symbol followed by their name, then pick them from the list that pops up. The same works for companies: @ then the company page name. A tag turns into a clickable link and notifies the person or page, which can pull them (and sometimes their network) into your post.

A word of restraint: tag people who are genuinely relevant to the post. Mass-tagging people who have nothing to do with your content reads as spam and tends to get ignored, or reported.

Staring at a blank composer? The buttons are easy; the words are the part that stalls people. MagicPost's AI LinkedIn post generator turns a rough idea, a link or a few bullet points into a finished, on-brand post you can drop straight into the composer, so your first post writes itself and your next one takes a minute, not an afternoon.

What happens after you publish

Hitting "Post" is the start, not the end.

The first hour matters. LinkedIn shows your post to a slice of your audience first and watches how they react. Early comments and reactions signal that the post is worth showing to more people, which is why replying quickly to those first comments helps. We unpack how this works in how the LinkedIn algorithm works in 2026. The practical takeaway: be around for the first hour, and answer the people who show up.

You can edit after publishing. Typo, or a link to fix? Click the three dots in the top-right corner of your post and choose Edit post. The text updates without losing your reactions or comments. The full method, and the one limit worth knowing (you generally cannot swap out the attached media), is in how to edit a LinkedIn post.

Timing is a lever too. A great post published when your audience is asleep underperforms a good one published when they are scrolling. To be deliberate about it, see the best time to post on LinkedIn, and to write now and publish later, how to schedule a post on LinkedIn walks through it.

Your first post: three prompts to start

If the mechanics are clear but the blank composer is intimidating, do not reach for something clever. Pick one of these and write three or four short paragraphs:

The lesson you learned the hard way. "I used to think X. Here is what changed my mind." Specific, honest, instantly relatable to anyone in your field.
The thing you wish someone had told you. Aim it at the version of you from two years ago. Advice written to a real person reads warmer than advice written to "everyone."
The behind-the-scenes detail. What you actually do in a normal week, a mistake you see constantly, a small win nobody talks about. People connect with the texture of real work, not the polish.

Keep the first line sharp, write the way you talk, and end with a question to invite replies. That is a complete LinkedIn post. For a deeper bank of angles, what to post on LinkedIn is the next read.

And once a post proves itself organically, you can go further: how to promote a LinkedIn post covers the paid option and the free levers to pull first.

Perguntas Frequentes

How do you post on LinkedIn?

Click Start a post at the top of your home feed on desktop, or tap the + Post button in the mobile app. Type your text in the composer, optionally attach a photo, video, document or poll from the toolbar, choose who can see it (Anyone or Connections), then click Post. The whole process takes well under a minute once your text is ready.

How do I post on LinkedIn from my phone?

Open the LinkedIn app, make sure you are on the Home tab, and tap the Post button at the bottom of the screen (it may show as a pencil or plus icon). Write your text, attach any media using the Photo, Video or Document buttons, set your audience, then tap Post in the top-right corner. The app may ask for camera or photo-library permission the first time you attach media.

Can I edit a LinkedIn post after publishing?

Yes. Click the three dots in the top-right corner of your published post and choose Edit post. You can fix the text and links without losing your reactions or comments. The one common limit is that you usually cannot replace the attached image, video or document after the post is live, so check your media before you publish. See how to edit a LinkedIn post for the full method.

What is the best format to post on LinkedIn?

It depends on your goal, but visual formats (images, documents/carousels and native video) generally stop the scroll better than plain text or external links. We ranked every format on real data in the best LinkedIn post format, and covered the carousel specifically in how to post a PDF on LinkedIn.

Should I post immediately or schedule it?

Either works, but publishing when your audience is actually online makes a real difference, because the first hour of engagement shapes how far the post travels. If your best window is inconvenient, write now and schedule it: see the best time to post on LinkedIn and how to schedule a post on LinkedIn.

> Ready to make posting a habit, not a chore? With MagicPost you can write, schedule and analyze all your LinkedIn content in one place, so the gap between "I should post" and "I posted" finally closes.

Tudo o que você precisa para crescer no LinkedIn.

Escreva com a sua voz, programe com antecedência, acompanhe o que funciona e mantenha sua rede aquecida.

Experimente o MagicPost

Naïlé Titah

CEO @ MagicPost

O LinkedIn mudou seu algoritmo novamente. E desta vez, é notável.

Estou em uma boa posição para saber:

Tudo o que você precisa para crescer no LinkedIn.

Escreva com a sua voz, programe com antecedência, acompanhe o que funciona e mantenha sua rede aquecida.

Experimente o MagicPost

Naïlé Titah

CEO @ MagicPost

O LinkedIn mudou seu algoritmo novamente. E desta vez, é notável.

Estou em uma boa posição para saber:

Crie sua primeira postagem no LinkedIn em menos de 5 minutos

Com o MagicPost, você economiza até 4 horas por semana, começando com sua primeira postagem. Passe menos tempo escrevendo e mais tempo expandindo seu negócio.

Experimente o MagicPost

Sem cartão de crédito. Sem compromisso. Apenas economias em tempo real.

Teste gratuito de 100%.

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The quick answer

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How to post on LinkedIn from desktop

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How to post on LinkedIn from mobile

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A tour of the composer options

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