Oktopost sells three jobs in one contract: publishing for B2B company pages, an employee advocacy program, and attribution that ties social activity to leads, opportunities and deals in your CRM.
A team that uses one or two of those jobs still pays for the bundle, from $499/mo. on an annual quote.
This comparison scores seven alternatives on each job, so you replace what you use and stop paying for the rest.
Oktopost alternatives at a glance
Tool | Best for | Price/mo. | B2B page publishing | Employee advocacy | Attribution | Start |
MagicPost | LinkedIn-first teams where each employee writes | $129 (Team, 2 seats) | LinkedIn company page on its own seat | Each member writes in their own voice | Engagers scored, pushed to HubSpot or Pipedrive | Free trial, no card |
Sprout Social | Replacing the whole suite | $249 per seat (Standard) | Multi-network | Add-on, price on demand | ROI and earned media value | 30-day trial, no card |
Vista Social | Suite plus advocacy at a public price | $99 + $199 advocacy add-on | Multi-network | Add-on, free up to 3 advocates | Not documented | 14-day trial, no card |
Hootsuite | Teams already on Hootsuite | $99 per user (billed annually) | Multi-network | Parliament, sold separately | Not documented | 14-day trial, no card |
Vulse | A small LinkedIn advocacy team | £22 per user (GBP) | Not documented | Tone-of-voice matching, leaderboards | Profile analytics only | Demo or self-serve |
Haiilo | Advocacy across 100+ employees | From $15 per seat, 100-seat minimum | Not documented | Core product, with intranet | UTM attribution (Scaling) | Demo |
Agorapulse | Page publishing with ROI reports | $99 per user (Standard) | Multi-network | Not in its features | ROI analysis with Google Analytics | 30-day trial, no card |
Prices are monthly billing unless the row says otherwise: Hootsuite publishes annual-billing prices only, Haiilo does not state its billing period, and Vulse bills in pounds.
What Oktopost does, and which of its three jobs you need to replace
Oktopost is a B2B social media management suite recognized in the 2026 Gartner Magic Quadrant for Social Media Management and Listening. Publishing, listening, analytics and advocacy run in one platform, with unlimited social profiles and no per-profile fees.
Its advocacy module puts pre-approved company content on a board that employees share to their own profiles. Admins run separate boards for different brands, teams or languages, ban specific words in advocates' posts, and run leaderboards. Employees share from Slack, Microsoft Teams, Yammer or a mobile app.
The attribution layer is what sets Oktopost apart. Its advocacy platform connects advocacy activity to CRM data, so you see how employee-shared content influences leads, accounts, opportunities and closed deals. Salesforce, Microsoft Dynamics 365, HubSpot, Marketo, Eloqua and Pardot are among its named integrations.
Oktopost pricing has two plans, both on a quote:
Plan | Price/mo. | Includes |
Professional | From $499, billed annually | Final price set by team size and add-ons |
Advanced | From $799, billed annually | Final price set by team size and add-ons |
Source: Oktopost pricing. The employee advocacy software pricing guide sets those figures against the rest of the category.
Before you compare, write down which of the three jobs your team uses every week:
B2B page publishing: scheduling for company pages across networks.
Employee advocacy: getting employees to post on LinkedIn.
CRM attribution: proving which social activity created pipeline.
Why teams look for Oktopost alternatives
Three facts from Oktopost's own pages matter to a team weighing an alternative.
No price before a sales call. Both plans are quoted, from $499/mo. and $799/mo. billed annually. Oktopost publishes no monthly-billing price, offers a 40-minute demo instead of a trial, and has no $0 tier.
A bundle sized for marketing operations. Unlimited social profiles, listening, BI dashboards and a long list of CRM and marketing-automation integrations pay off when a team runs all three jobs. A team that runs one pays for the other two.
Advocacy built on resharing. Employees share pre-approved content from a board. A team that wants employees to write their own LinkedIn posts needs a different model.
Want employees writing their own posts, at a price on the page? MagicPost Team costs $129/mo. for 2 seats on monthly billing, with AI trained on each member's voice. See how MagicPost runs employee advocacy.
1. MagicPost: Best for LinkedIn-first teams where every employee writes their own posts
MagicPost is the Oktopost alternative for B2B teams whose social program lives on LinkedIn: each employee writes their own posts with AI trained on their voice, the company page gets its own seat, and the people who engage become scored leads in your CRM.
In Oktopost, employees reshare content the company approved. In MagicPost, every member of a Team organization writes from a personal workspace with its own AI settings, post history and calendar, and the AI drafts in that member's voice.
Admins run the program from one place, and can write, schedule or engage on behalf of any member.
The company page is one more seat: MagicPost publishes and schedules on a LinkedIn company page connected to that seat, with mentions, polls and scheduled comments.
For attribution, the Leads module scores the people who like or comment on each member's posts against your ICP, and admins see every member's leads on a team Leads page.
Key features
Activity dashboard: who posts, who stopped.
Team metrics per member and across the team.
Leads pushed to HubSpot, Pipedrive, Lemlist or ReachBoost.
Webhook for Zapier, Make and n8n.
Community Management API connection: nobody shares a password.
MagicPost API and MCP access on Team.
Pros | Cons |
✅ Employees publish original posts in their own voice, not reshares | ❌ LinkedIn only: no Facebook, X or Instagram publishing |
✅ People who engage with each employee's posts are scored against your ICP | ❌ No social listening |
✅ Admins cost nothing: packs count publishing seats only | ❌ Leads reports fits and contacts, not opportunity or revenue influence |
Plan | Price/mo. | Includes |
Team, 2 seats | $129 | Workspace, AI voice and Leads quota per member, team calendar and metrics |
Team, 5 seats | $299 | Same, 5 LinkedIn identities |
Team, 10 seats | $569 | Same, 10 LinkedIn identities |
Team, 20 seats | $989 | Same, 20 LinkedIn identities; custom pricing beyond 20 |
Growth (one person) | $49 | Scheduling, analytics, engagement, Leads with 100 leads/mo. |
A seat is one LinkedIn identity, a personal profile or a company page, and admins take no seat. The Team plan is sold in packs: one flat price, whether or not every seat is used.
2. Sprout Social: Best for replacing Oktopost's whole suite with one vendor
Sprout Social is the closest like-for-like Oktopost alternative: multi-network publishing, a Smart Inbox, listening and reporting in the base product, with employee advocacy as an add-on on the Standard plan and up.
Sprout connects LinkedIn through LinkedIn's own authorization, for personal profiles and Company Pages. Company Pages need a Super Admin, and LinkedIn's API makes every connected profile reauthorize once a year.
The advocacy add-on gives employees a library of pre-approved links, videos and images, with draft messages they can edit. Admins reach them through Slack or Microsoft Teams, and employees share from desktop or mobile.
Sprout's advocacy reporting measures ROI and Earned Media Value; its pages document no CRM connection for advocacy data.
Key features
Multi-network publishing and calendar.
Smart Inbox for comments and messages.
Listening and review management.
Trellis AI agent.
Advocacy library with Slack and Teams distribution.
Gamification for advocates.
ROI and Earned Media Value reporting.
Pros | Cons |
✅ Publishing, inbox, listening and advocacy from one vendor | ❌ Advocacy add-on has no public price |
✅ Advocacy content reaches employees in Slack and Microsoft Teams | ❌ Advocacy needs Standard or higher, $249 per seat/mo. |
✅ Earned Media Value reporting on advocacy | ❌ Per-seat pricing grows with every social team member |
Plan | Price/mo. | Includes |
Essentials | $99 per seat | Publishing-focused, up to 5 social profiles |
Standard | $249 per seat | 5 social profiles; advocacy add-on available |
Professional | $399 per seat | Unlimited social profiles |
Advanced | $499 per seat | Sprout API, helpdesk integrations, sentiment |
Employee Advocacy add-on | On demand | Standard plan and up, demo required |
Source: Sprout Social pricing. Annual billing lowers the seat price to $79, $199, $299 and $399. Sprout has no free plan.
3. Vista Social: Best for a publishing suite with advocacy at a published price
Vista Social is the cheapest way to keep Oktopost's first two jobs in one tool: a multi-network publishing suite with an Employee Advocacy add-on that publishes its price.
On the publishing job, Vista Social plans and publishes across networks, with an engagement inbox, reports, listening, review management and DM automations. Ask Vista, its AI assistant, and an MCP server come with it.
On the advocacy job, the add-on costs $199/mo. for 25 employees and stays free with 3 advocates. It only runs on a paid plan, so the cheapest 25-employee setup is the $99 Professional plan plus the add-on: $298/mo.
The third job, CRM attribution of advocacy activity, is not described on its pricing page.
Key features
Multi-network planning and publishing.
Engagement inbox and DM automations.
Listening and review management.
Ask Vista AI and MCP.
Advocacy add-on, free up to 3 advocates.
Pros | Cons |
✅ Advocacy price published: $199/mo. for 25 employees | ❌ The add-on needs a paid plan on top |
✅ Try advocacy free with 3 advocates | ❌ No documented CRM attribution |
✅ 15 social profiles on the entry plan | ❌ Only 2 users on Professional |
Plan | Price/mo. | Includes |
Professional | $99 | 15 profiles, 2 users |
Advanced | $199 | 30 profiles, 3 users |
Scale | $449 | 70 profiles, 4 users |
Enterprise | Custom | On quote |
Employee Advocacy add-on | $199 for 25 employees | Free with 3 advocates |
Source: Vista Social pricing. The 14-day trial needs no credit card. Yearly billing saves 20%.
4. Hootsuite: Best for teams that already run publishing in Hootsuite
Hootsuite fits an Oktopost buyer who already publishes from Hootsuite: its plans cover multi-network scheduling and the inbox, and its advocacy product, Parliament (formerly Hootsuite Amplify), is sold separately through a demo.
A drag-and-drop calendar publishes to LinkedIn profiles and pages, Best Time to Publish suggests slots, and a unified inbox collects comments from LinkedIn Pages and Showcase Pages. OwlyWriter AI drafts and repurposes captions; Advanced adds approval workflows.
Parliament serves pre-approved content for employees to share, with Teams, Slack, UpContent and TINT integrations, AI captions, leaderboards and a reach calculator. Hootsuite lists employee advocacy and Talkwalker listening on Enterprise.
Hootsuite holds 1.3/5 on Trustpilot over 556 reviews, with customer service, cancellation and payment as the top themes.
Key features
Drag-and-drop calendar for profiles and pages.
OwlyWriter AI captions.
Unified inbox for Pages and Showcase Pages.
Approval workflows on Advanced.
Parliament advocacy with leaderboards.
Talkwalker listening on Enterprise.
Pros | Cons |
✅ Mature LinkedIn Page publishing and inbox | ❌ Parliament has no public price and needs a demo |
✅ Parliament integrates with Slack and Teams | ❌ No documented CRM attribution of advocacy |
✅ OwlyWriter AI drafts and repurposes captions | ❌ Trustpilot 1.3/5, billing complaints |
✅ Best Time to Publish suggests slots | ❌ Prices published for annual billing only |
Plan | Price/mo. | Includes |
Standard | $99 per user | Up to 10 social accounts |
Professional | $199 per user | Unlimited social accounts |
Advanced | $399 per user | Approvals and team routing |
Enterprise | Custom | Advocacy and advanced listening |
Parliament | On demand | Demo required |
Source: Hootsuite plans. Hootsuite publishes these prices for annual billing only; its monthly-billing prices are not public. Full verdict in our Hootsuite review.
5. Vulse: Best for a small LinkedIn advocacy team priced per seat
Vulse is the Oktopost alternative for a small team that only needs the advocacy job on LinkedIn: per-seat pricing with no minimum, tone-of-voice matching, scheduling with approvals and team leaderboards.
Vulse is LinkedIn-only. From one account, a manager runs several profiles with drafts matched to each profile's voice; posts pass an approval step before scheduling, and a leaderboard ranks the team. Vulse states that it runs entirely on LinkedIn's official API.
You can buy a single seat, with no platform fee on top, and the per-seat rate drops at 11, 50 and 100 users. Onboarding and training are included.
Vulse does not cover the other two Oktopost jobs: no multi-network publishing, and its analytics stop at the profile.
Key features
Several profiles from one account.
Drafts in each profile's tone of voice.
Approval step before scheduling.
Leaderboard across the team.
Analytics at profile level.
ISO 27001 and GDPR.
Pros | Cons |
✅ No seat minimum and no platform fee | ❌ LinkedIn only: no multi-network publishing, no CRM attribution |
✅ Seat price falls as the team grows, leaderboards built in | ❌ Prices shown in GBP by default |
Seats | Price per user/mo. |
1 to 10 | £22 |
11 to 49 | £16 |
50 to 99 | £11 |
100+ | £7 |
Source: Vulse pricing. Annual billing lowers the four bands to £16, £12, £8 and £5. In US dollars, Vulse shows $18 per user per month on annual billing for 1 to 10 seats; its dollar prices for monthly billing are not on the page.
6. Haiilo: Best for an advocacy program of 100 employees or more
Haiilo is the alternative for companies that use Oktopost mainly for advocacy at scale and want it next to an intranet: its Employee Advocacy product (formerly Smarp) starts at 100 seats.
The Starter tier gives employees a web and mobile sharing app, personal and admin analytics, an email digest and unlimited content channels. Scaling adds Smart Share timing, LinkedIn impressions analytics, content import from RSS, LinkedIn and SharePoint, and UTM attribution, the closest match to Oktopost's attribution in this list.
Enterprise adds AI tone of voice, sharing from Slack, Teams and Zapier, white label, SSO, perks and rewards, and posting on behalf of executives. Haiilo also sells an AI intranet and employee app, internal comms and an analytics module, each on a quote.
Key features
Web and mobile sharing app.
Smart Share timing (Scaling).
UTM attribution (Scaling).
LinkedIn impressions analytics.
Content import from RSS, LinkedIn, SharePoint.
Executive post on behalf (Enterprise).
Pros | Cons |
✅ UTM attribution built into the advocacy tiers | ❌ 100-seat minimum: about $1,500/mo. at Starter |
✅ Advocacy and intranet from one vendor | ❌ Scaling and Enterprise priced on quote only |
✅ Executive ghostwriting on Enterprise | ❌ No multi-network page publishing documented |
Plan | Price/mo. | Includes |
Starter | From $15 per seat, minimum 100 seats | Sharing app, analytics, email digest |
Scaling | Custom | Smart Share, UTM attribution, impressions analytics |
Enterprise | Custom | AI tone of voice, SSO, white label, post on behalf |
Haiilo does not say whether the $15 is billed monthly or on an annual contract, and mentions no free plan or trial.
7. Agorapulse: Best for company-page publishing with ROI reporting, without advocacy
Agorapulse is the Oktopost alternative for teams that keep the publishing and reporting jobs and drop advocacy: a multi-network suite with ROI analysis through Google Analytics, at a published price.
Every paid tier includes 10 social profiles, unlimited scheduling, a unified inbox, social listening and team assignments. Reporting covers ROI analysis with the Google Analytics integration, and Advanced adds competitor benchmarking and automated moderation.
Employee advocacy is not part of its feature set. LinkedIn mentions have limits too: Agorapulse's help center states that personal profiles cannot mention another personal profile.
Key features
Unlimited scheduling across 10 profiles.
Unified inbox.
Social listening.
ROI analysis with Google Analytics.
Competitor benchmarking (Advanced).
Ad comment monitoring (Professional and up).
Pros | Cons |
✅ ROI reports tied to Google Analytics traffic | ❌ No employee advocacy |
✅ A free plan stays open after the trial | ❌ Personal profiles cannot mention personal profiles |
✅ Trustpilot 4.0/5 on 57 reviews, best among the suites here | ❌ No CRM attribution beyond Google Analytics |
Plan | Price/mo. | Includes |
Standard | $99 per user | 10 social profiles |
Professional | $149 per user | Ad comment monitoring |
Advanced | $199 per user | Competitor benchmarking, automated moderation |
Custom | On quote | Unlimited profiles |
Source: Agorapulse pricing. Extra profiles cost $15/mo. each on monthly billing. After the trial, Agorapulse keeps a free plan whose limits its pricing page does not detail.
How to choose the best Oktopost alternative for your team
Start from the job you use most, then check the other two.
Publishing and advocacy from one suite vendor. Sprout Social plus its advocacy add-on, per seat and on quote, with no documented CRM link.
Publishing and advocacy at a known price. Vista Social: $99/mo. plus $199/mo. for 25 advocates.
Advocacy on LinkedIn, with employees writing. MagicPost, from $129/mo. for 2 seats, with Leads feeding the CRM.
Advocacy on LinkedIn, smallest budget per head. Vulse, from £22 per user/mo. with no minimum.
Advocacy for 100+ employees with attribution. Haiilo Scaling, on a quote.
Publishing and ROI reporting only. Agorapulse, from $99 per user/mo.
Already on Hootsuite. Add Parliament through a demo.
The best employee advocacy software comparison goes deeper on the advocacy job alone, and the Hootsuite alternatives page covers publishing suites. For a small team priced by headcount, the DSMN8 alternatives guide shows what 5 to 50 people cost.
Should you stay on Oktopost?
Stay on Oktopost if your revenue team needs advocacy activity tied to CRM leads, accounts and opportunities. None of the seven alternatives documents that link: Sprout reports Earned Media Value, Haiilo adds UTM parameters, Agorapulse reads Google Analytics, and MagicPost sends scored leads into the CRM.
Stay as well if you need separate boards for several brands, teams and languages, Slack, Teams and Yammer sharing, and unlimited social profiles under one contract.
Leave if most of your reach comes from employees on LinkedIn, if your advocates reshare less every quarter, or if the annual quote buys modules nobody opens.
MagicPost: the Oktopost alternative for LinkedIn-first B2B teams
If your B2B social program lives on LinkedIn, MagicPost covers the jobs you use: each employee writes in their own voice, the company page publishes from its own seat, and post engagers become scored leads in HubSpot or Pipedrive.
Before you buy seats, the employee advocacy simulator estimates the reach your team would add.
Compare the Team packs, or start your free trial, no credit card required.
FAQ
What is the best Oktopost alternative?
MagicPost is the best Oktopost alternative for B2B teams whose social program runs on LinkedIn: each employee writes their own posts with AI trained on their voice, and post engagers become scored leads in the CRM, from $129/mo. for 2 seats.
For a multi-network suite with advocacy, Sprout Social is the closest match.
What platforms handle LinkedIn publishing, employee advocacy and CRM attribution together?
Oktopost is the platform in this comparison that documents all three, with advocacy activity connected to CRM data.
Among the alternatives, Sprout Social covers publishing and advocacy (add-on) and measures advocacy in ROI and Earned Media Value, with no documented CRM link.
MagicPost covers LinkedIn publishing for people and company pages, advocacy through employees' own posts, and scores the people who engage, sending fits to HubSpot, Pipedrive or a webhook. Haiilo adds UTM attribution to advocacy on its Scaling tier.
Which Oktopost alternatives connect employee advocacy data to Salesforce opportunities?
None of the seven alternatives here documents advocacy data on CRM opportunities. Haiilo tags shared links with UTM parameters, Sprout Social reports Earned Media Value, and MagicPost sends scored leads to HubSpot, Pipedrive or a webhook for Zapier, Make and n8n.
Oktopost does document that link: its advocacy page connects advocacy activity to leads, accounts, opportunities and closed deals, and Salesforce is among its named CRM integrations.
How much does Oktopost cost?
Oktopost costs from $499/mo. on the Professional plan and from $799/mo. on Advanced, both billed annually and confirmed on a quote. The final price depends on team size and add-ons. Oktopost publishes no monthly-billing price and offers a demo instead of a trial.
Is there a cheaper alternative to Oktopost?
Yes. MagicPost Team starts at $129/mo. for 2 seats, Vista Social at $99/mo. plus $199/mo. for 25 advocates, and Vulse at £22 per user/mo. with no seat minimum. Agorapulse starts at $99 per user/mo. for publishing and ROI reporting, without advocacy.
Is there a free alternative to Oktopost?
No alternative here runs a full advocacy program for free. Vista Social's advocacy add-on is free for up to 3 advocates on a paid plan, and Agorapulse keeps a free plan after its trial without advocacy. MagicPost, Sprout Social, Agorapulse, Vista Social and Hootsuite offer trials without a credit card.
Does Oktopost have employee advocacy?
Yes. Oktopost's advocacy module gives employees a board of pre-approved content to share to their own profiles, with leaderboards, sharing from Slack, Microsoft Teams, Yammer and a mobile app, and reporting that connects advocacy activity to leads, opportunities and closed deals in the CRM.
