Most lists of "top paid ads influencers on LinkedIn" sort people by follower count. The biggest account in this ranking, Chase Dimond, holds 489k followers and finishes sixth. So we ranked Paid Ads by a working measure instead.
At MagicPost we took the 134 active creators in our dataset who post about Paid Ads consistently (at least 10 Paid Ads posts in the last 12 months, 5,000 followers minimum) and sorted them on median likes on their Paid Ads posts alone.
Only creators with at least one post in the last 60 days are ranked.
Our dataset holds 6,487 Paid Ads posts from the last 12 months, and the typical one earns 18 likes. Number twenty here earns nearly three times that. Andrew Tindall, at number one, earns 11 times that.
These are small numbers, and we did not round them up. Of the 38 themes we rank, Paid Ads has the lowest typical post and the lowest number one, at 206 median likes.
Half of the 134 creators have a Paid Ads median of 21 likes or fewer, and only five pass 100.
So read the gaps at this scale: 34 likes separate #10 from #20, and a post with 300 likes counts as a big one here. For comparison, the typical post in our marketing ranking earns 41 likes.
The posts below are specialist work: ad consoles, CPMs, attribution, budgets. Most are written for people who run ad accounts, a narrower audience than marketing at large.
Two figures in each entry belong to theme rankings. The share of feed says whether Paid Ads is a creator's whole identity or a sideline. The vs overall median says whether their Paid Ads posts beat their own usual median.
In this top 20, nine creators earn more on Paid Ads than their own overall median, nine earn less and two break even. The number one is among those who earn less. The largest premium goes to Francesco Agostinis, 22%, on a theme that fills 4% of his feed.
Each entry carries a data card, a note on what stands out and the creator's most liked Paid Ads post of the last 12 months. For a steady supply of posts like these, see MagicPost's post inspiration library.
The full board first, then the countdown:
#20 · Nick Shackelford, 51 median likes per Paid Ads post
Followers | Median likes (Paid Ads posts) | Paid Ads posts analyzed | Share of feed | vs overall median | Engagement rate |
41k | 51 | 15 | 11% | +0% | 0.12% |
Nick Shackelford owns, operates and builds consumer packaged goods brands. Paid Ads takes 11% of his feed, and those posts earn exactly his overall median: the theme neither lifts nor drags him.
He ties AJ Wilcox (#19) on 51 median likes, and his best post is the only one on this page under 100 likes.
"Just got off a call with a founder ripping his hair out over his numbers." His most liked Paid Ads post of the year opens on a single call with one founder, not on a method: 96 likes and 48 comments. Read it
#19 · AJ Wilcox, 51 median likes per Paid Ads post
Followers | Median likes (Paid Ads posts) | Paid Ads posts analyzed | Share of feed | vs overall median | Engagement rate |
54k | 51 | 35 | 54% | +0% | 0.09% |
AJ Wilcox runs the agency B2Linked and hosts The LinkedIn Ads Show. Paid Ads fills 54% of his feed, one of three creators in this top 20 who give the theme more than half.
His Paid Ads posts land on his overall median to the like. His 35 Paid Ads posts are the fourth-most in this top 20.
"Big News! B2Linked is now a LinkedIn Ads Certified Agency." His most liked Paid Ads post of the year is company news: 268 likes and 63 comments, more than five times his median. Read it
#18 · Destaney Wishon, 56 median likes per Paid Ads post
Followers | Median likes (Paid Ads posts) | Paid Ads posts analyzed | Share of feed | vs overall median | Engagement rate |
51k | 56 | 12 | 21% | +6% | 0.11% |
Destaney Wishon is chief executive of btr media and works on Amazon advertising and retail media. She posted 56 times in 12 months, the fewest in this top 20, and 12 of them are on Paid Ads.
Her best post covers the same announcement as Jonny Golding's at #15.
"'Amazon Ads has announced a partnership with OpenAI to support advertising in ChatGPT.'" Her most liked Paid Ads post of the year leads with the announcement's own wording, quoted: 200 likes and 30 comments. Read it
#17 · Cutler Castillow, 57 median likes per Paid Ads post
Followers | Median likes (Paid Ads posts) | Paid Ads posts analyzed | Share of feed | vs overall median | Engagement rate |
7k | 57 | 15 | 25% | -3% | 0.82% |
Cutler Castillow founded STĒLO and writes about the pitfalls of building a business. With 6.9k followers he is the smallest account in this top 20.
His 0.82% engagement rate is the second-highest in it, behind Roman Tariq's, and would place in the efficiency table below if he passed its 20k floor.
"In the last 15 days we’ve gone from $130k to $600k a month all because of this one thing." His most liked Paid Ads post of the year gives the revenue jump in the first line and holds back the cause: 164 likes and 86 comments. Read it
#16 · Lewis Kemp, 57 median likes per Paid Ads post
Followers | Median likes (Paid Ads posts) | Paid Ads posts analyzed | Share of feed | vs overall median | Engagement rate |
54k | 57 | 19 | 24% | -51% | 0.11% |
Lewis Kemp is chief executive of Lightbulb Media, which scales brands with paid ads, copywriting and content. Paid Ads takes 24% of his feed.
Those posts earn 51% less than his overall median, the steepest discount in this top 20. His best post still reached 323 likes, nearly six times his median.
"I think we need to have an honest conversation about Meta." His most liked Paid Ads post of the year is a numbered complaint about running ads on Meta today: 323 likes and 152 comments. Read it
#15 · Jonny Golding, 64 median likes per Paid Ads post
Followers | Median likes (Paid Ads posts) | Paid Ads posts analyzed | Share of feed | vs overall median | Engagement rate |
25k | 64 | 25 | 25% | +5% | 0.26% |
Jonny Golding builds ecommerce growth systems for brands that want to run them without an agency. A quarter of his feed is Paid Ads.
His audience writes more than it likes: 75 median comments against 64 median likes. Only one other creator in this top 20, Ivan Falco (#13), gets more median comments than median likes.
"Amazon Ads just landed inside ChatGPT-4." His most liked Paid Ads post of the year walks through the Amazon and OpenAI announcement point by point: 178 likes and 75 comments. Read it
#14 · Arifah Dona, 66 median likes per Paid Ads post
Followers | Median likes (Paid Ads posts) | Paid Ads posts analyzed | Share of feed | vs overall median | Engagement rate |
11k | 66 | 14 | 6% | -4% | 0.60% |
Arifah Dona is a digital marketing strategist based in Indonesia, the only creator from there in this top 20. Paid Ads is 6% of her feed, 14 posts out of 243.
Her best post, 697 likes, is the biggest single post on this page and more than ten times her median, the widest gap in the top 20. Her audience barely comments: 2 median comments, the lowest here.
"Banyak orang buka Meta Ads Manager tiap hari… lihat angka naik turun, panik, terus ujungnya..." Her most liked Paid Ads post of the year, in Indonesian, is about misreading the numbers in Meta Ads Manager: 697 likes and 15 comments. Read it
#13 · Ivan Falco, 78 median likes per Paid Ads post
Followers | Median likes (Paid Ads posts) | Paid Ads posts analyzed | Share of feed | vs overall median | Engagement rate |
24k | 78 | 11 | 17% | -4% | 0.32% |
Ivan Falco runs account-based and paid media campaigns for B2B companies on LinkedIn, Google and Meta. He makes the list on 11 Paid Ads posts, one above our floor.
His audience comments more than any other in this top 20: 120 median comments on 78 median likes. His best post drew 2,118 comments, the most on this page.
"After managing over $2M on ad spend through Claude Code." His most liked Paid Ads post of the year: 622 likes and 2,118 comments, more than three comments per like. Read it
#12 · Ben Heath, 78 median likes per Paid Ads post
Followers | Median likes (Paid Ads posts) | Paid Ads posts analyzed | Share of feed | vs overall median | Engagement rate |
57k | 78 | 55 | 70% | +5% | 0.14% |
Ben Heath manages Meta ad spend and runs a Meta Ads course and community. Paid Ads fills 70% of his feed, the highest share in this top 20: 55 of his 79 posts.
That volume puts him sixth on total Paid Ads likes, and those posts earn 5% more than his overall median.
"To win at advertising you have to be willing to lose money." His most liked Paid Ads post of the year, from the creator in this top 20 most devoted to the theme: 222 likes and 46 comments. Read it
#11 · Ouriel Rybski, 83 median likes per Paid Ads post
Followers | Median likes (Paid Ads posts) | Paid Ads posts analyzed | Share of feed | vs overall median | Engagement rate |
15k | 83 | 14 | 22% | +8% | 0.56% |
Ouriel Rybski co-founded GNO Partners, an Amazon agency, and posts from Israel. He is one of four Amazon advertising specialists in this top 20.
Paid Ads fills 22% of a feed of 63 posts, and those posts earn 8% more than his overall median.
"This is one of the only tactics on Amazon that raises organic ranking without raising your ad spend." His most liked Paid Ads post of the year, one tactic from his agency's own playbook, drew more comments than likes: 256 against 173. Read it
#10 · Luis Camacho, 85 median likes per Paid Ads post
Followers | Median likes (Paid Ads posts) | Paid Ads posts analyzed | Share of feed | vs overall median | Engagement rate |
17k | 85 | 29 | 13% | -11% | 0.49% |
Luis Camacho builds performance creative systems that help paid acquisition teams produce and test ads. He is #15 on demand generation, with 92 median likes there.
His best post, 111 likes, is only 1.3 times his median, the smallest gap in the top 20: his rank rests on an even run of posts. He gets nearly one comment per like.
"Your A/B test is lying to you." His most liked Paid Ads post of the year, on ad variations too alike to teach the algorithm anything: 111 likes and 114 comments. Read it
#9 · Adam Holmgren, 89 median likes per Paid Ads post
Followers | Median likes (Paid Ads posts) | Paid Ads posts analyzed | Share of feed | vs overall median | Engagement rate |
37k | 89 | 17 | 10% | -16% | 0.24% |
Adam Holmgren is co-founder and chief executive of Fibbler, a paid ads attribution tool, and posts from Sweden. He is also #13 on demand generation.
On 10% of his feed, Paid Ads posts earn 16% less than his overall median.
"You can see every LinkedIn Ads number you have. You still have no idea if any of them are good compared to companies like yours." His most liked Paid Ads post of the year, from an attribution vendor naming the gap his market lives on: 247 likes and 66 comments. Read it
#8 · Roman Tariq, 90 median likes per Paid Ads post
Followers | Median likes (Paid Ads posts) | Paid Ads posts analyzed | Share of feed | vs overall median | Engagement rate |
7k | 90 | 42 | 53% | +5% | 1.21% |
Roman Tariq is a Meta Ads strategist for fashion and skincare brands that sell direct to consumers. With 7.4k followers, he posts the highest engagement rate in this top 20, 1.21%, too small an account for the 20k floor of the efficiency table.
More than half his feed, 53%, is Paid Ads.
"Hire me before your competitor does." His most liked Paid Ads post of the year is an open pitch for his own service, set in bold type: 183 likes and 117 comments. Read it
#7 · Isaac Gross, 90 median likes per Paid Ads post
Followers | Median likes (Paid Ads posts) | Paid Ads posts analyzed | Share of feed | vs overall median | Engagement rate |
35k | 90 | 28 | 45% | +8% | 0.26% |
Isaac Gross founded IG PPC, which runs Amazon advertising for brands. Paid Ads fills 45% of his feed, 28 of his 62 posts.
His best post earned six times his median, the third-widest gap in this top 20, and he is seventh on total Paid Ads likes.
"Amazon just made a small change to the Ad Console." His most liked Paid Ads post of the year is console news, like Mansour Norouzi's at #3: 542 likes and 107 comments. Read it
#6 · Chase Dimond, 95 median likes per Paid Ads post
Followers | Median likes (Paid Ads posts) | Paid Ads posts analyzed | Share of feed | vs overall median | Engagement rate |
489k | 95 | 30 | 3% | -41% | 0.02% |
Chase Dimond is an ecommerce email marketer. With 489k followers he is the biggest account in this ranking, nearly four times the next one.
He published 925 posts in 12 months, the most in this top 20, and only 3% of them are on Paid Ads. Those posts earn 41% less than his overall median, and his engagement rate is 0.02%.
He is #2 on demand generation, with 396 median likes there.
"Your entire paid strategy lives on Meta." His most liked Paid Ads post of the year, from an email marketer arguing against one ad platform carrying a brand: 523 likes and 62 comments. Read it
#5 · Francesco Agostinis, 106 median likes per Paid Ads post
Followers | Median likes (Paid Ads posts) | Paid Ads posts analyzed | Share of feed | vs overall median | Engagement rate |
51k | 106 | 16 | 4% | +22% | 0.21% |
Francesco Agostinis is managing partner of LOOP, a startup investment firm in Italy, and works on Meta ads for ecommerce. Paid Ads is 4% of his feed, 16 posts out of 425.
Those posts earn 22% more than his overall median, the largest premium in this top 20. For the rest of his numbers, see his data biography.
"Non bastano 20 euro al giorno. Non bastano 50 euro al giorno. Non bastano 100 euro al giorno." His most liked Paid Ads post of the year, in Italian, climbs a budget ladder in three lines before it names a single metric: 625 likes and 73 comments. Read it
#4 · Salman Munir, 115 median likes per Paid Ads post
Followers | Median likes (Paid Ads posts) | Paid Ads posts analyzed | Share of feed | vs overall median | Engagement rate |
24k | 115 | 57 | 44% | +13% | 0.48% |
Salman Munir is a media buyer and creative strategist who scales Meta ads, from Pakistan. His 57 Paid Ads posts are the most in this top 20, 44% of his feed.
That volume puts him fourth on total Paid Ads likes, and his audience talks back: he tops the comments cut below, which counts creators with 100+ median likes.
"Not going to pretend it doesn't feel good. It does." His most liked Paid Ads post of the year is a personal milestone post about a ranking he topped: 271 likes and 199 comments. Read it
#3 · Mansour Norouzi, 117 median likes per Paid Ads post
Followers | Median likes (Paid Ads posts) | Paid Ads posts analyzed | Share of feed | vs overall median | Engagement rate |
22k | 117 | 22 | 27% | +18% | 0.52% |
Mansour Norouzi is partner and director of advertising at Incrementum Digital, works on Amazon advertising and sells on Amazon himself. His 0.52% engagement rate leads our Paid Ads pool among accounts of 20k followers and more.
His Paid Ads posts earn 18% more than his overall median, the second-largest premium here.
"Amazon is about to change how we run ads." His most liked Paid Ads post of the year starts from one checkbox in a new console beta and reads a platform shift into it: 382 likes and 53 comments. Read it
#2 · Jérémy Lacoste, 123 median likes per Paid Ads post
Followers | Median likes (Paid Ads posts) | Paid Ads posts analyzed | Share of feed | vs overall median | Engagement rate |
25k | 123 | 16 | 8% | -20% | 0.50% |
Jérémy Lacoste is managing director of Eskimoz France and writes about digital marketing. He is the only creator from France in this top 20, and #15 on SEO.
His engagement rate, 0.50%, is second in the efficiency table below. His audience reads more than it replies: 4 median comments against 123 median likes.
"On connaît enfin les CPM proposés par ChatGPT Ads. Et ils sont vertigineux" His most liked Paid Ads post of the year, in French, relays a news report on ChatGPT's first ad prices: 215 likes and 27 comments. Read it
#1 · Andrew Tindall, 206 median likes per Paid Ads post
Followers | Median likes (Paid Ads posts) | Paid Ads posts analyzed | Share of feed | vs overall median | Engagement rate |
128k | 206 | 14 | 10% | -13% | 0.16% |
Andrew Tindall, chief growth officer at System1, tops this ranking with 206 median likes per Paid Ads post, 11 times the typical Paid Ads post we measured and well ahead of Jérémy Lacoste's 123 at #2.
He tests ads and explains why the best ones work. Paid Ads is 10% of his feed, 14 posts out of 140, and those posts earn 13% less than his overall median of 236.
With 128k followers he is the second-biggest account in this top 20. He is not in any other top 20 of ours, theme or country.
"I've tested the Sydney Sweeney ad" His most liked Paid Ads post of the year scores a much-discussed ad by audience reaction, split by gender: 547 likes and 221 comments. Read it
Where do these cards come from? We computed every figure on this page from public posts with MagicPost's LinkedIn analytics: median engagement per theme, share of feed, premiums and engagement rates, across 134 Paid Ads creators and 6,487 of their posts. It works on your profile too, including a side-by-side with anyone on this list.
Which Paid Ads creators just missed the top 20?
Five names sit right behind the cut, all within 8 likes of number twenty:
Rank | Creator | Median likes (Paid Ads) | Followers | Share of feed |
#21 | 50 | 28k | 16% | |
#22 | 49 | 66k | 8% | |
#23 | 45 | 18k | 14% | |
#24 | 45 | 16k | 12% | |
#25 | 43 | 74k | 64% |
Tim Davidson, at #21, misses number twenty by a single like. Joanna Lambadjieva (#22), with 66k followers, gets more comments than likes: 85 median comments against 49.
Sarah Levinger (#24) carries the widest premium of the five: her Paid Ads posts earn 67% more than her overall median. Thomas Eccel (#25) gives the theme 64% of his feed and leads the total-likes table below.
Which LinkedIn Paid Ads creators have the highest engagement rate?
Raw likes flatter the largest followings, so divide by reach: engagement rate on Paid Ads posts, median likes divided by followers (20k followers and over).
Creator | Followers | Engagement rate | Median likes (Paid Ads) |
22k | 0.52% | 117 | |
25k | 0.50% | 123 | |
24k | 0.48% | 115 | |
24k | 0.32% | 78 | |
35k | 0.26% | 90 |
Mansour Norouzi (#3) leads, and all five sit in this top 20. Andrew Tindall, our number one, does not make the table: his 206 median likes on 128k followers come to 0.16%.
Two smaller accounts post higher rates but fall under the 20k floor: Roman Tariq (#8, 1.21%) and Cutler Castillow (#17, 0.82%). For how this theme compares with other subjects, see our study of LinkedIn engagement rate by topic.
Which Paid Ads creators get the most total likes on LinkedIn?
One more cut counts the total likes on Paid Ads posts over 12 months, where frequent posters gain ground:
Creator | Total likes on Paid Ads (12 mo) | Paid Ads posts |
13,386 | 166 | |
10,882 | 155 | |
8,105 | 535 | |
6,357 | 57 | |
5,743 | 77 | |
4,943 | 55 | |
3,595 | 28 | |
3,561 | 42 |
Thomas Eccel (#25) leads on 166 posts, and Curtis Howland comes second on 155 without making the top 25: both get here on volume. Adriaan Dekker's 535 Paid Ads posts, the most in this table, bring him third.
Four of the eight come from the top 20: Salman Munir, Ben Heath, Isaac Gross and Roman Tariq. Andrew Tindall, on 14 posts, is not among them.
Which LinkedIn Paid Ads creator gets the most comments per post?
This cut divides comments by likes. The record in our Paid Ads pool belongs to Salman Munir (#4): 89 median comments against 115 median likes, about three comments for every four likes.
Only five creators in this pool pass 100 median likes, the bar for this cut, so the podium is drawn from those five. Mansour Norouzi (#3) and Francesco Agostinis (#5) complete it, both at about one comment for every six likes.
The typical top-20 creator gets one comment for every three likes. Under the 100-like bar, Ivan Falco (#13) gets three for every two, and Jonny Golding (#15) more comments than likes.
Are the top LinkedIn Paid Ads creators full-time Paid Ads voices?
Some are, more than on most themes we rank. Of the 134 creators who post on Paid Ads consistently, 25 give it at least half their feed, and three of them make this top 20: Ben Heath (70%), AJ Wilcox (54%) and Roman Tariq (53%).
At the other end, Chase Dimond (3%), Francesco Agostinis (4%) and Arifah Dona (6%) touch the theme only now and then.
Focus does not predict the premium. Francesco Agostinis gives Paid Ads 4% of his feed and earns 22% more on it; Lewis Kemp gives it 24% and earns 51% less.
The list splits by ad platform:
Amazon advertising: Mansour Norouzi, Isaac Gross, Ouriel Rybski, Destaney Wishon
Mostly Meta: Salman Munir, Francesco Agostinis, Roman Tariq, Ben Heath
LinkedIn ads: AJ Wilcox, Adam Holmgren, Ivan Falco
Platform news is a format of its own here. Five of the twenty best posts on this page report a change: two Amazon ad console updates, two on Amazon Ads arriving inside ChatGPT and one on ChatGPT's first ad prices.
Eight of the twenty are based in the United States and four in the United Kingdom, two in Pakistan, and one each in France, Canada, Italy, Sweden, Israel and Indonesia. Country by country rankings: the United States, Pakistan, the full series.
And if showing up in these creators' comment sections is part of your plan, an engagement feed keeps it to a five-minute daily habit.
How does Paid Ads compare with other marketing themes on LinkedIn?
Each of our theme rankings counts only the posts tagged with its own theme, so the pools differ. Paid Ads has the lowest typical post of its neighbours:
Theme | Active creators ranked | Posts (12 mo) | Typical post |
Paid Ads | 134 | 6,487 | 18 likes |
118 | 5,519 | 24 likes | |
235 | 8,809 | 32 likes | |
128 | 5,688 | 32 likes | |
Marketing | 1,031 | 43,704 | 41 likes |
Four creators make two of these top 20s. Chase Dimond, Adam Holmgren and Luis Camacho also rank on demand generation (#2, #13 and #15), and Jérémy Lacoste on SEO (#15). None of this top 20 makes the lead generation or marketing lists.
Chase Dimond's two lists show how far a theme can move one creator: 396 median likes on demand generation against 95 on Paid Ads.
How we ranked the top LinkedIn Paid Ads creators
All of this is MagicPost's own research. We went through 6,487 Paid Ads posts from the last 12 months and ranked 134 creators by median likes on their Paid Ads posts.
Only creators with at least one post in the last 60 days are ranked. The method:
Floors: at least 5,000 followers and 10 Paid Ads posts in the window; deleted posts excluded.
Median rather than average: no single viral post can buy a place.
Paid Ads posts only: each post gets a theme from our own classification, and only those posts count.
Paid Ads posts analyzed: the posts our dataset holds per creator, sometimes fewer than they published.
Per creator: share of feed, premium over their own median, engagement rate and comment ratio.
Eleven of the top-20 medians rest on 20 Paid Ads posts or fewer. Rankings refresh as the data does. No placement here was sponsored; every rank comes straight from the median.
Study them, then study yourself. With MagicPost you can analyze any Paid Ads creator the way we just did (median engagement by theme, share of feed, premiums, engagement rate) and benchmark your own profile against the pool. The data on this page is the product.
FAQ
Who is the top Paid Ads creator on LinkedIn in 2026?
Andrew Tindall, chief growth officer at System1, is #1 in MagicPost's 2026 ranking of 134 active Paid Ads creators, with 206 median likes per Paid Ads post over the last 12 months, 11 times the typical one. Jérémy Lacoste (123) and Mansour Norouzi (117) follow.
How is this ranking calculated?
MagicPost ranks creators by median likes per Paid Ads post over the last 12 months, among 134 creators with 5,000+ followers, 10+ Paid Ads posts and a post in the last 60 days. Median, not average, so one viral post cannot buy a spot.
Why do Paid Ads posts get so few likes on LinkedIn?
In our data, Paid Ads has the lowest typical post of the 38 themes we rank, 18 likes, and the number one's median is 206. Most of the best posts here are technical, written for people who run ad accounts, and a few hundred likes marks a big post.
Why isn't the most-followed Paid Ads creator number one?
Because followers measure accumulated audience, not current engagement. Chase Dimond has the largest audience in this ranking, with 489k followers, but ranks sixth: Paid Ads is 3% of his feed, and those posts earn 41% less than his overall median.
Does posting about Paid Ads boost engagement on LinkedIn?
For nine of these 20 creators, yes: their Paid Ads posts earn more than their own overall median, up to 22% more for Francesco Agostinis. Nine earn less on it, down to 51% less for Lewis Kemp, and two break even.
Who are the most efficient Paid Ads creators on LinkedIn?
Mansour Norouzi is the most efficient creator in our Paid Ads pool by engagement rate (median likes / followers, minimum 20k followers), at 0.52%, ahead of Jérémy Lacoste (0.50%), Salman Munir (0.48%), Ivan Falco (0.32%) and Isaac Gross (0.26%).
Which countries lead Paid Ads content on LinkedIn?
In this ranking, the United States: 8 of the top 20 Paid Ads creators are based there, ahead of the United Kingdom (4) and Pakistan (2), then France, Canada, Italy, Sweden, Israel and Indonesia (one each).