Most lists of "top lead generation influencers on LinkedIn" sort people by follower count. Here the biggest account does finish first: Chris Donnelly, with 1.3 million followers. After him, the follower logic stops working.
The second-biggest account in this top 20, Josh S., sits eighth. Richard van der Blom, with 276k followers, more than anyone on the list except the number one, misses the cut at #25. So we ranked Lead Generation by a working measure.
At MagicPost we took the 235 active creators in our dataset who post about Lead Generation consistently (at least 10 Lead Generation posts in the last 12 months, 5,000 followers minimum) and sorted them on median likes on their Lead Generation posts alone.
Only creators with at least one post in the last 60 days are ranked.
Our dataset holds 8,809 Lead Generation posts from the last 12 months, and the typical one earns 32 likes. Number twenty here earns more than four times that. Chris Donnelly, at number one, earns 23 times that.
Two figures in each entry belong to theme rankings. The share of feed says whether Lead Generation is a creator's whole identity or a sideline. The vs overall median says whether their Lead Generation posts beat their own usual median.
In this top 20, eight creators earn more on Lead Generation than their own overall median, the number one among them. The largest premium by far goes to Amber Cheema, whose Lead Generation posts earn 162% more than her overall median.
Each entry carries a data card, a note on what stands out and the creator's most liked Lead Generation post of the last 12 months. For a steady supply of posts like these, see MagicPost's post inspiration library.
The full board first, then the countdown:

#20 · Noam Nisand, 136 median likes per Lead Generation post

Followers | Median likes (Lead Generation posts) | Lead Generation posts analyzed | Share of feed | vs overall median | Engagement rate |
98k | 136 | 16 | 7% | -19% | 0.14% |
Noam Nisand sums up the profile in five words: content is the new sales. Lead Generation takes 7% of the feed, and those posts earn 19% less than the account's overall median.
Noam Nisand also ranks #9 on sales enablement. The best post below takes on the same subject as Yurii Veremchuk's at #13: the first direct message.
"Your first DM shouldn't be the first time they hear from you." The most liked Lead Generation post of the year: 519 likes and 188 comments. Read it
#19 · Michael Lovegrove, 141 median likes per Lead Generation post

Followers | Median likes (Lead Generation posts) | Lead Generation posts analyzed | Share of feed | vs overall median | Engagement rate |
46k | 141 | 14 | 3% | -3% | 0.31% |
Michael Lovegrove founded Sollo and helps solopreneurs find clients and sell. He posted 404 times in 12 months, so his 14 Lead Generation posts are 3% of his feed, the smallest share in this top 20.
He is #3 on sales enablement and #15 in our Netherlands ranking. His best post brings in another creator on this list: it promotes a free masterclass he runs with Josh S. (#8).
"You can get 100,000 impressions on LinkedIn. And generate ZERO customers." His most liked Lead Generation post of the year: 462 likes and 182 comments. Read it
#18 · Fivos Aresti, 144 median likes per Lead Generation post

Followers | Median likes (Lead Generation posts) | Lead Generation posts analyzed | Share of feed | vs overall median | Engagement rate |
31k | 144 | 13 | 8% | -1% | 0.46% |
Fivos Aresti co-founded Workflows.io and writes growth playbooks built on AI. The firm also gives our demand generation ranking its #7, Dan Rosenthal.
Counting his 2026 posts alone, his Lead Generation median is 122 likes, under his 12-month figure.
"In the past 4 months, we booked 373 meetings. Here’s exactly how we did it:" His most liked Lead Generation post of the year, a step-by-step account of his own firm's results: 237 likes. Read it
#17 · Victoria Michaels, 145 median likes per Lead Generation post

Followers | Median likes (Lead Generation posts) | Lead Generation posts analyzed | Share of feed | vs overall median | Engagement rate |
26k | 145 | 16 | 10% | -29% | 0.56% |
Victoria Michaels is a ghostwriter who also runs done-for-you lead generation. Her Lead Generation posts earn 29% less than her overall median, the steepest discount in the top 20.
She is second among US ghostwriters in our ghostwriter ranking, which ranks ghostwriters on the engagement of their own profiles.
"I got her 9 sales calls in 7 days. All I did? Responded to her DMs." Her most liked Lead Generation post of the year, the result first and the method after: 287 likes and 90 comments. Read it
#16 · Alex Vacca, 147 median likes per Lead Generation post

Followers | Median likes (Lead Generation posts) | Lead Generation posts analyzed | Share of feed | vs overall median | Engagement rate |
72k | 147 | 29 | 12% | -13% | 0.20% |
Alex Vacca is founder and chief executive of Frontal, after ColdIQ, and one of four Clay Elite Studio Partners. His 29 Lead Generation posts tie Arushi Malviya's for the most in this top 20.
He ranks higher on demand generation, #5 with 202 median likes, than on this list.
"lemlist hit $37M ARR." His most liked Lead Generation post of the year takes apart another company's outbound engine rather than his own: 378 likes and 143 comments. Read it
#15 · Rachel Caborn, 150 median likes per Lead Generation post

Followers | Median likes (Lead Generation posts) | Lead Generation posts analyzed | Share of feed | vs overall median | Engagement rate |
13k | 150 | 15 | 21% | -2% | 1.19% |
Rachel Caborn is an email marketing and launch strategist for coaches and founders. With 13k followers she is the smallest account in this top 20, and her 1.19% engagement rate is the third-highest in it.
She is also the only creator in this top 20 whose headline names email marketing as the trade.
"My client asked why no one was booking calls from her emails." Her most liked Lead Generation post of the year, a client's numbers before the method: 284 likes and 40 comments. Read it
#14 · Arushi Malviya, 151 median likes per Lead Generation post

Followers | Median likes (Lead Generation posts) | Lead Generation posts analyzed | Share of feed | vs overall median | Engagement rate |
59k | 151 | 29 | 22% | +30% | 0.26% |
Arushi Malviya founded Inizio Media Ventures, which runs executive branding for AI and tech companies. Her Lead Generation posts earn 30% more than her overall median, the third-largest premium in the top 20.
Counting her 2026 posts alone, her median rises to 208 likes. Her audience replies little: 23 median comments.
"Hiring someone in-house to run your LinkedIn is going to cost you 6 months of salary before you see any results from it." Her most liked Lead Generation post of the year prices the alternative to her own service: 746 likes and only 28 comments. Read it
#13 · Yurii Veremchuk, 158 median likes per Lead Generation post

Followers | Median likes (Lead Generation posts) | Lead Generation posts analyzed | Share of feed | vs overall median | Engagement rate |
97k | 158 | 15 | 12% | -8% | 0.16% |
Yurii Veremchuk turns direct messages and emails into pipeline. He is #10 in our Poland ranking and #20 on sales.
His best post earned almost 16 times his median, the widest gap in the top 20. Counting his 2026 posts alone, his Lead Generation median falls to 94 likes.
"Don't start your DM with: 'Hope this message finds you well'. It has never found anyone well." His most liked Lead Generation post of the year, a rewrite of the opening line nearly everyone uses: 2,460 likes, the second-biggest post on this page. Read it
#12 · Rozana Petrovska, 179 median likes per Lead Generation post

Followers | Median likes (Lead Generation posts) | Lead Generation posts analyzed | Share of feed | vs overall median | Engagement rate |
22k | 179 | 22 | 31% | +11% | 0.81% |
Rozana Petrovska co-founded GrowthSet, which runs multi-channel outbound for B2B companies. Lead Generation fills 31% of her feed, the highest share in this top 20.
She is one of two creators here based in North Macedonia, with Marina Panova (#3), and ranks fifth in the efficiency table below.
"Sending cold emails daily won’t get you clients. I used to do this. It didn’t work." Her most liked Lead Generation post of the year, from an outbound specialist arguing against one channel on its own: 331 likes and 106 comments. Read it
#11 · Michel Lieben, 189 median likes per Lead Generation post

Followers | Median likes (Lead Generation posts) | Lead Generation posts analyzed | Share of feed | vs overall median | Engagement rate |
82k | 189 | 25 | 13% | -15% | 0.23% |
Michel Lieben (see the data biography) is chief executive of ColdIQ, a GTM agency. Among the top-20 creators we hold writing data for, he puts a number in the most hooks, 89%.
He is #10 in our Spain ranking and #6 on demand generation, with the same median there.
"We drove 329,000+ unique visits to ColdIQ’s website this year." His most liked Lead Generation post of the year, his own company's funnel broken down stage by stage: 573 likes and 186 comments. Read it
#10 · Ewan Mcallister, 227 median likes per Lead Generation post

Followers | Median likes (Lead Generation posts) | Lead Generation posts analyzed | Share of feed | vs overall median | Engagement rate |
21k | 227 | 11 | 27% | +96% | 1.06% |
Ewan Mcallister builds LinkedIn sales systems for B2B founders. He posted only 41 times in 12 months, the fewest in this top 20, and more than a quarter of them are on Lead Generation.
Those posts earn 96% more than his overall median, the second-largest premium here. He also has the highest ratio of comments to likes on this page, as he does in our worldwide ranking.
"I built a complete Claude Revenue System. And I'm giving the entire resource away for free." His most liked Lead Generation post of the year: 1,002 likes and 3,581 comments, more than three comments per like. Read it
#9 · Amber Cheema, 228 median likes per Lead Generation post

Followers | Median likes (Lead Generation posts) | Lead Generation posts analyzed | Share of feed | vs overall median | Engagement rate |
61k | 228 | 12 | 9% | +162% | 0.38% |
Amber Cheema is an AI and B2B tech creator who makes content for brands. Her Lead Generation posts earn 162% more than her overall median, by far the largest premium in the top 20.
Her best post earned only 1.1 times her median, the smallest gap on the page: her rank rests on an even run of posts.
"I just found a much cheaper way to build a 10,000-contact GTM database." Her most liked Lead Generation post of the year, a cost test she ran across data providers: 250 likes and 132 comments. Read it
#8 · Josh S., 245 median likes per Lead Generation post

Followers | Median likes (Lead Generation posts) | Lead Generation posts analyzed | Share of feed | vs overall median | Engagement rate |
189k | 245 | 27 | 9% | -18% | 0.13% |
Josh S. co-founded The Creator Accelerator and writes about founders and the creator economy. With 189k followers he is the second-biggest account in this top 20.
His Lead Generation posts earn 18% less than his overall median, and his hooks are the shortest among the top-20 creators we hold writing data for, five words on average.
"I've worked with 750+ founders. And I still see the same mistakes every week." His most liked Lead Generation post of the year: 640 likes and 175 comments. Read it
#7 · Jyoti Motwani, 276 median likes per Lead Generation post

Followers | Median likes (Lead Generation posts) | Lead Generation posts analyzed | Share of feed | vs overall median | Engagement rate |
27k | 276 | 14 | 9% | -4% | 1.02% |
Jyoti Motwani builds personal brands for enterprise founders and chief executives, from Dubai. The 1.02% engagement rate ranks fourth in the efficiency table below.
Jyoti Motwani is also #16 in our UAE ranking and #19 on thought leadership.
"Where 400 outreaches get you 2 yeses ONLY." The most liked Lead Generation post of the year sets cold outreach against a personal brand in yes counts: 528 likes and 58 comments. Read it
#6 · Tiffany Spahl-Nally, 302 median likes per Lead Generation post

Followers | Median likes (Lead Generation posts) | Lead Generation posts analyzed | Share of feed | vs overall median | Engagement rate |
22k | 302 | 27 | 13% | +14% | 1.35% |
Tiffany Spahl-Nally builds content and warm outreach for LinkedIn pipeline. Her engagement rate, 1.35%, is second in the efficiency table below, and she ranks fourth on total likes.
Her Lead Generation median rose from 236 likes in 2025 to 303 in 2026. She is also #16 on sales.
"The worst thing that can happen to your LinkedIn strategy is going viral..." Her most liked Lead Generation post of the year argues against the goal most creators chase: 410 likes and 116 comments. Read it
#5 · Joyeeta Sinha, 319 median likes per Lead Generation post

Followers | Median likes (Lead Generation posts) | Lead Generation posts analyzed | Share of feed | vs overall median | Engagement rate |
21k | 319 | 11 | 9% | -7% | 1.54% |
Joyeeta Sinha founded Oh!SoBooked, which builds LinkedIn pipeline for B2B and AI founders. Her 1.54% engagement rate leads our Lead Generation pool among accounts of 20k followers and more.
She is #10 on sales and #12 in our fastest-rising creators ranking. Her best post earned 1.3 times her median, a sign of consistency.
"This is a pattern I've seen multiple times across founders I speak to." Her most liked Lead Generation post of the year: 430 likes and 90 comments. Read it
#4 · Mane Harutyunyan, 325 median likes per Lead Generation post

Followers | Median likes (Lead Generation posts) | Lead Generation posts analyzed | Share of feed | vs overall median | Engagement rate |
68k | 325 | 24 | 8% | +23% | 0.48% |
Mane Harutyunyan runs a personal branding service for views and leads, from Hong Kong. On this account, Lead Generation posts earn 23% more than the overall median, and the posts are the shortest among the top-20 creators we hold writing data for, 103 words on average.
The audience barely replies: 17 median comments, the lowest in the top 20.
"She was making £7,800/month at Accenture." The most liked Lead Generation post of the year, a client's income before and after, in the first two lines: 669 likes and 27 comments. Read it
#3 · Marina Panova, 354 median likes per Lead Generation post

Followers | Median likes (Lead Generation posts) | Lead Generation posts analyzed | Share of feed | vs overall median | Engagement rate |
84k | 354 | 10 | 4% | -17% | 0.42% |
Marina Panova positions B2B and SaaS founders on LinkedIn. She makes the list on 10 Lead Generation posts, exactly our floor, and those posts earn 17% less than her overall median.
For the rest of her numbers, see her data biography.
"My client hit 83,000 impressions in their first week." Her most liked Lead Generation post of the year, a client result followed by a numbered method: 568 likes and 340 comments. Read it
#2 · Tim Stoddart, 362 median likes per Lead Generation post

Followers | Median likes (Lead Generation posts) | Lead Generation posts analyzed | Share of feed | vs overall median | Engagement rate |
82k | 362 | 11 | 10% | +3% | 0.44% |
Tim Stoddart builds online businesses, mostly in healthcare, and writes a newsletter. He published 114 posts in 12 months, 11 of them on Lead Generation.
Those posts land 3% above his overall median, so the theme neither lifts nor drags him.
"How do you charge that much per month?" His most liked Lead Generation post of the year, a follow-up that answers readers' questions one by one: 1,259 likes and 167 comments. Read it
#1 · Chris Donnelly, 730 median likes per Lead Generation post

Followers | Median likes (Lead Generation posts) | Lead Generation posts analyzed | Share of feed | vs overall median | Engagement rate |
1.3M | 730 | 18 | 4% | +4% | 0.06% |
Chris Donnelly, co-founder of Searchable.com, tops this ranking with 730 median likes per Lead Generation post, 23 times the typical Lead Generation post we measured and about twice Tim Stoddart at #2. He is also the biggest account in the ranking, 1.3 million followers.
Lead Generation is 4% of his feed, 18 posts out of 450, and those posts earn 4% more than his overall median. His audience writes more than it likes: 1,437 median comments, the highest count in the top 20.
He appears in seven other theme top 20s, #1 in our SEO ranking among them, and is #18 in our UK ranking. For the rest of his numbers, see his data biography.
"Claude has helped me earn millions through LinkedIn." His most liked Lead Generation post of the year, a free giveaway of his prompts: 3,302 likes and 6,115 comments, the single biggest post on this page. Read it
Where do these cards come from? We computed every figure on this page from public posts with MagicPost's LinkedIn analytics: median engagement per theme, share of feed, premiums and engagement rates, across 235 Lead Generation creators and 8,809 of their posts. It works on your profile too, including a side-by-side with anyone on this list.
Which Lead Generation creators just missed the top 20?
Five names sit right behind the cut, all within 9 likes of number twenty:
Rank | Creator | Median likes (Lead Generation) | Followers | Share of feed |
#21 | 133 | 9k | 14% | |
#22 | 131 | 81k | 19% | |
#23 | 130 | 61k | 6% | |
#24 | 128 | 198k | 20% | |
#25 | 127 | 276k | 5% |
Thomas Chen, at #21, misses number twenty by 3 likes with 9k followers, the smallest account of the five. He is #15 in our Singapore ranking and #11 on sales enablement.
Megha Sharma (#24) and Richard van der Blom (#25) hold bigger audiences than anyone in the top 20 except Chris Donnelly. Martin Arosa (#23) is second in the comments cut below, and Ayesha Ameer (#22) is sixth on total likes.
Which LinkedIn Lead Generation creators have the highest engagement rate?
Raw likes flatter the largest followings, so divide by reach: engagement rate on Lead Generation posts, median likes divided by followers (20k followers and over).
Creator | Followers | Engagement rate | Median likes (Lead Generation) |
21k | 1.54% | 319 | |
22k | 1.35% | 302 | |
21k | 1.06% | 227 | |
27k | 1.02% | 276 | |
22k | 0.81% | 179 |
Joyeeta Sinha (#5) leads, and all five sit in this top 20. None of the top four by median likes makes the table: Chris Donnelly's 730 median likes on 1.3 million followers come to 0.06%.
Two smaller accounts post rates that would place here but fall under the 20k floor: Rachel Caborn (#15, 1.19%) and Thomas Chen (#21, 1.46%). For how this theme compares with other subjects, see our study of LinkedIn engagement rate by topic.
Which Lead Generation creators get the most total likes on LinkedIn?
One more cut counts the total likes on Lead Generation posts over 12 months, where frequent posters gain ground:
Creator | Total likes on Lead Generation (12 mo) | Lead Generation posts |
16,240 | 18 | |
9,919 | 60 | |
8,759 | 24 | |
7,612 | 27 | |
7,430 | 27 | |
7,207 | 56 | |
7,131 | 74 | |
6,823 | 100 |
Chris Donnelly leads on 18 posts, more than 6,000 likes ahead of the runner-up. Matt Lakajev comes second on volume alone, 60 posts, without making the top 25. He is #17 in our Australia ranking, and his data biography has the rest.
Luke Shalom (74 posts) and Jessie van Breugel (100, the most in this table) are also outside the top 25. The other top-20 names here are Mane Harutyunyan, Tiffany Spahl-Nally and Josh S.: with Chris Donnelly, four of the eight.
Which LinkedIn Lead Generation creator gets the most comments per post?
This cut divides comments by likes. The record in our Lead Generation pool belongs to Ewan Mcallister (#10): 1,315 median comments against 227 median likes, nearly six comments for every like.
Martin Arosa (#23, about five comments for every two likes) and Chris Donnelly (#1, nearly two per like) complete the podium (counting creators with 100+ median likes). The typical top-20 creator gets about two comments for every five likes; Mane Harutyunyan (#4) gets one for every 19.
The two top-20 creators on that podium share a format. Their most liked posts both give away a free resource built on Claude, and both drew far more comments than likes: 6,115 against 3,302 for Chris Donnelly, 3,581 against 1,002 for Ewan Mcallister.
For how giveaway posts perform across our data, see our study of LinkedIn lead magnet posts.
Are the top LinkedIn Lead Generation creators full-time Lead Generation voices?
No. Of the 235 creators who post on Lead Generation consistently, only 5 give it at least half their feed, and none of them makes this top 20. The highest shares here are Rozana Petrovska's (31%) and Ewan Mcallister's (27%).
At the other end, Michael Lovegrove (3%), Chris Donnelly and Marina Panova (4% each) touch the theme only now and then.
Focus does not predict the premium. Amber Cheema gives Lead Generation 9% of her feed and earns 162% more on it; Victoria Michaels gives it 10% and earns 29% less. Twelve of the twenty earn less on the theme than their own overall median.
The list leans on people who sell pipeline for a living: outbound and LinkedIn agencies (ColdIQ, Frontal, GrowthSet, Workflows.io, Oh!SoBooked), personal branding studios, a ghostwriter and an email marketer. Among the exceptions is the number one, a co-founder who writes about business, marketing and AI.
Six of the twenty are based in the United States and five in the United Kingdom, two each in North Macedonia and India, and one each in Hong Kong, the United Arab Emirates, Spain, Poland and the Netherlands. Country by country rankings: the United States, the full series.
And if showing up in these creators' comment sections is part of your plan, an engagement feed keeps it to a five-minute daily habit.
How does Lead Generation compare with demand generation and sales on LinkedIn?
Each of our theme rankings counts only the posts tagged with its own theme, so the pools differ. Lead Generation sits between demand generation and sales, on pool size and on the typical post:
Theme | Active creators ranked | Posts (12 mo) | Typical post |
Lead Generation | 235 | 8,809 | 32 likes |
118 | 5,519 | 24 likes | |
350 | 22,456 | 49 likes | |
188 | 7,658 | 29 likes |
Seven creators make two of these top 20s:
Demand generation: Michel Lieben (#6) and Alex Vacca (#5)
Sales: Joyeeta Sinha (#10), Tiffany Spahl-Nally (#16), Yurii Veremchuk (#20)
Sales enablement: Michael Lovegrove (#3) and Noam Nisand (#9)
Michael Lovegrove's two lists show how far a theme can move one creator: 299 median likes on sales enablement against 141 on Lead Generation.
These rankings show who gets read on the subject. Getting leads from your own posts is a separate job: how to turn LinkedIn engagement into qualified leads covers capturing the people who like or comment, scoring them against your ICP and sending the best fits to your CRM.
How we ranked the top LinkedIn Lead Generation creators
All of this is MagicPost's own research. We went through 8,809 Lead Generation posts from the last 12 months and ranked 235 creators by median likes on their Lead Generation posts.
Only creators with at least one post in the last 60 days are ranked. The method:
Floors: at least 5,000 followers and 10 Lead Generation posts in the window; deleted posts excluded.
Median rather than average: no single viral post can buy a place.
Lead Generation posts only: each post gets a theme from our own classification, and only those posts count.
Lead Generation posts analyzed: the posts our dataset holds per creator, sometimes fewer than they published.
Per creator: share of feed, premium over their own median, engagement rate and comment ratio.
Thirteen of the top-20 medians rest on 20 Lead Generation posts or fewer. Rankings refresh as the data does. No placement here was sponsored; every rank comes straight from the median.
Study them, then study yourself. With MagicPost you can analyze any Lead Generation creator the way we just did (median engagement by theme, share of feed, premiums, engagement rate) and benchmark your own profile against the pool. The data on this page is the product.
FAQ
Who is the top Lead Generation creator on LinkedIn in 2026?
Chris Donnelly, co-founder of Searchable.com, is #1 in MagicPost's 2026 ranking of 235 active Lead Generation creators, with 730 median likes per Lead Generation post over the last 12 months, 23 times the typical one. Tim Stoddart (362) and Marina Panova (354) follow.
How is this ranking calculated?
MagicPost ranks creators by median likes per Lead Generation post over the last 12 months, among 235 creators with 5,000+ followers, 10+ Lead Generation posts and a post in the last 60 days. Median, not average, so one viral post cannot buy a spot.
Is the most-followed Lead Generation creator also number one?
In this ranking, yes. Chris Donnelly has the largest audience in this top 20, with 1.3 million followers, and ranks first. The follower order stops there: Josh S., the second-biggest account (189k), ranks eighth, and Richard van der Blom (276k) misses the top 20 at #25.
Does posting about Lead Generation boost engagement on LinkedIn?
For eight of these 20 creators, yes: their Lead Generation posts earn more than their own overall median, up to 162% more for Amber Cheema. The other twelve earn less on it, down to 29% less for Victoria Michaels.
Who are the most efficient Lead Generation creators on LinkedIn?
Joyeeta Sinha is the most efficient creator in our Lead Generation pool by engagement rate (median likes / followers, minimum 20k followers), at 1.54%, ahead of Tiffany Spahl-Nally (1.35%), Ewan Mcallister (1.06%), Jyoti Motwani (1.02%) and Rozana Petrovska (0.81%).
How is lead generation different from demand generation on LinkedIn?
In MagicPost's data, Lead Generation and demand generation are separate themes, ranked separately. Lead Generation is the larger: 235 active creators and a typical post at 32 likes, against 118 and 24. Michel Lieben and Alex Vacca make both top 20s.
Which countries lead Lead Generation content on LinkedIn?
In this ranking, the United States: 6 of the top 20 Lead Generation creators are based there, ahead of the United Kingdom (5), North Macedonia and India (2 each), then Hong Kong, the United Arab Emirates, Spain, Poland and the Netherlands (one each).