Top 20 LinkedIn Creators on Demand Generation (2026)

#20 · Jitendra Kumar, 77 median likes per Demand Generation post

Jitendra Kumar is a website designer who helps coaches turn their sites into client-generation systems, with UX, conversion and SEO work. He is the smallest account in this top 20, and his 0.62% engagement rate is the highest in it.

He also gives Demand Generation the largest share of his feed on the list, with 74 posts, more than anyone else here. And his audience writes more than it likes: 120 median comments against 77 median likes.

"Your website may be getting visitors every day. But are those visitors taking action?" His most liked Demand Generation post of the year: 99 likes and 167 comments, again more comments than likes. Read it

#19 · Jess Cook, 79 median likes per Demand Generation post

Jess Cook is VP of marketing at Vector. Her audience replies little: a median of 17 comments, the second-lowest in the top 20 after Madhav Mistry's.

Her best post names the creator one place above her, Dave Gerhardt, and the community he runs.

"Last week, Dave Gerhardt kicked me off stage of an Exit Five event. True story." Her most liked Demand Generation post of the year, a story from a live B2B marketing session: 191 likes. Read it

#18 · Dave Gerhardt, 79 median likes per Demand Generation post

Dave Gerhardt is building Exit Five after a career as a CMO, and wrote the book Founder Brand. His Demand Generation posts earn 39% less than his overall median, the second-steepest discount here after Gary Vaynerchuk's.

His best post is the outlier of the page: 21 times his median, the widest gap in the top 20, and the most commented best post of all.

"I dont think people realize how big of a shift is happening in marketing because of AI." His most liked Demand Generation post of the year: 1,667 likes and 369 comments. Read it

#17 · Amanda Natividad, 82 median likes per Demand Generation post

Amanda Natividad founded Zero Click Marketing and is VP of marketing at SparkToro. Her Demand Generation posts earn 21% less than her overall median.

Her best post is a launch, and it drew more than six times her usual comment count.

"I’m finally launching the show I should’ve launched years ago: the Zero Click Marketing podcast." Her most liked post tagged Demand Generation by our classifier: 762 likes and 200 comments. Read it

#16 · Maciej Lewiński, 84 median likes per Demand Generation post

Maciej Lewiński writes in Polish about proving what marketing earns, with a goal of teaching 50,000 marketers to do it by 2027. He is the only creator in this top 20 based in Poland, and the one who posts least: 85 posts in 12 months.

His best post takes on attribution, the subject Adam Holmgren (#13) also opens with, through a comparison with the finance department.

"Nikt nie każe księgowości udowadniać, że każda wydana złotówka wygenerowała przychód. Marketing bardzo często musi." His most liked Demand Generation post of the year: 893 likes, almost 11 times his median. Read it

#15 · Luis Camacho, 92 median likes per Demand Generation post

Luis Camacho builds performance creative infrastructure for paid acquisition teams. On 17k followers his engagement rate matches Osama Arshad's for second-best in the top 20, but he misses the efficiency table below, which starts at 20k followers.

He is also #10 on paid ads, one of three creators in this top 20 who rank there too.

"If you work with one creative partner, you are not simplifying. You are centralizing risk." His most liked Demand Generation post of the year: 130 likes and 134 comments, a thread busier than the post's like count. Read it

#14 · Jacob Pegs, 93 median likes per Demand Generation post

Jacob Pegs helps business owners win clients with content and builds Modern Maker and Swipefast. Demand Generation is 2% of his feed, and those posts earn 27% less than his overall median.

His best post earned under twice his median: his rank rests on consistency. For the rest of his numbers, see his data biography.

"I make $100-200-ish/day from micro offers by writing posts directly from my offer." His most liked Demand Generation post of the year: 145 likes and 84 comments. Read it

#13 · Adam Holmgren, 96 median likes per Demand Generation post

Adam Holmgren is co-founder and chief executive of Fibbler, which builds paid ads attribution for smaller companies. He ranks fifth in the efficiency table below and #9 on paid ads.

His best post starts by agreeing with the critics of his own product category, and it earned 10 times his median.

"Attribution is stupid. In some ways I agree." His most liked Demand Generation post of the year: 976 likes. Read it

#12 · Gary Vaynerchuk, 102 median likes per Demand Generation post

Gary Vaynerchuk, chairman of VaynerX and chief executive of VaynerMedia, has the biggest audience in the ranking, 6.1 million followers, and sits twelfth. He posted 1,850 times in 12 months, about five posts a day, so his 12 Demand Generation posts are 1% of his feed, the smallest share here.

Those posts earn 70% less than his overall median, the steepest discount in the top 20, and his engagement rate rounds to zero. For the rest of his numbers, see his data biography.

"Social media is dead. Interest media is here." His most liked Demand Generation post of the year: 633 likes, six times his median. Read it

#11 · Maja Voje, 110 median likes per Demand Generation post

Maja Voje is a bestselling author and go-to-market consultant who teaches her own GTM method. She is second in the comments cut below, with about three comments for every four likes.

"52 GTM Signals: Signal-based outreach is the only type of outreach you should be doing in 2026." Her most liked Demand Generation post of the year, a list format with the count in the first two words: 480 likes and 143 comments. Read it

#10 · Osama Arshad, 114 median likes per Demand Generation post

Osama Arshad is a full stack developer and designer who presents himself as a digital growth strategist. He leads two cuts on this page: the efficiency table and the comments record, with more median comments than median likes.

The gap between his best post and his median is only 1.3 times, the second-smallest in the top 20, after Jitendra Kumar's.

"Marketing outcomes are often associated with direct response metrics." His most liked Demand Generation post of the year, set in bold Unicode letters in the original: 149 likes and 173 comments. Read it

#9 · Madhav Mistry, 116 median likes per Demand Generation post

Madhav Mistry calls himself a full stack marketer and runs the Building Social series. His Demand Generation posts earn 30% more than his overall median, the second-largest premium in the top 20, and he ranks fourth on total likes below.

His audience rarely replies: 15 median comments, the lowest here.

"CEO: 'We're doing more marketing in 2026, but we're not seeing growth.' Me: 'It could come from those 4 problems:'" His most liked Demand Generation post of the year: 1,470 likes, almost 13 times his median. Read it

#8 · Daniel Priestley, 125 median likes per Demand Generation post

Daniel Priestley founded Dent Global and ScoreApp and has written six business books. He makes the list on 10 Demand Generation posts, exactly our floor, out of 461 posts in 12 months.

His best post earned under twice his median, so his place rests on an even series of posts.

"Stop selling to the wrong people. 90% of people in your market have just 40% of the budget combined. This is the mass market." His most liked Demand Generation post of the year: 225 likes. Read it

#7 · Dan Rosenthal, 144 median likes per Demand Generation post

Dan Rosenthal co-founded Workflows.io, a GTM engineering firm, and writes growth playbooks built on AI. He ranks third in the efficiency table below.

His best post is a funnel blueprint numbered step by step, the same format as Michel Lieben's at #6. It earned only 1.5 times his median.

"Workflows.io is a 22-person GTM engineering org and this is the exact blueprint we use to map out funnels for our clients:" His most liked Demand Generation post of the year: 209 likes. Read it

#6 · Michel Lieben, 189 median likes per Demand Generation post

Michel Lieben (see the data biography) is chief executive of ColdIQ, a GTM agency. Among the top-20 creators we hold writing data for, he writes the longest posts, 381 words on average, and puts a number in the most hooks, 89%.

He is #10 in our Spain ranking, #11 on lead generation, and third in the comments cut below.

"The anatomy of a ~$7M ARR acquisition funnel:" His most liked Demand Generation post of the year, his own company's numbers broken down: 520 likes and 177 comments. Read it

#5 · Alex Vacca, 202 median likes per Demand Generation post

Alex Vacca is founder and chief executive of Frontal, after ColdIQ, and one of four Clay Elite Studio Partners. His Demand Generation posts earn 20% more than his overall median, and he ranks fourth in the efficiency table below.

He also sits #16 on lead generation, as does Michel Lieben (#11), who leads ColdIQ today.

"Outbound alone won't cut it in 2026. We used to run outbound, content, and ads as separate channels." His most liked Demand Generation post of the year: 701 likes and 336 comments, the second most commented best post on this page. Read it

#4 · Pierre Herubel, 266 median likes per Demand Generation post

Pierre Herubel helps B2B companies win clients with content. Demand Generation fills 32% of his feed, the second-highest share in the top 20, on 64 posts, and that volume puts him first on total likes below.

For the rest of his numbers, see his data biography.

"I've audited over 500 marketing strategies. My advice: ask yourself THIS question: 'Do we have a marketing system in place, or just a series of random acts of marketing?'" His most liked Demand Generation post of the year: 1,220 likes and 185 comments. Read it

#3 · Rohan Sheth, 279 median likes per Demand Generation post

Rohan Sheth is a business owner and networker who writes the Network To Net Worth newsletter. His Demand Generation posts land 5% under his overall median, close to his usual level.

He is #10 in our Canada ranking and #15 on sales.

"Basic marketing principles show you how to sell. The Ps tell you how to become someone worth buying from." His most liked Demand Generation post of the year, a list of the 7 Ps of marketing: 1,040 likes. Read it

#2 · Chase Dimond, 396 median likes per Demand Generation post

Chase Dimond is an ecommerce email marketer with 489k followers, the second-biggest account here. He posted 925 times in 12 months, so Demand Generation is 2% of his feed.

Those few posts earn 148% more than his overall median, by far the largest premium in the top 20. He is also #6 on paid ads, and his posts are the shortest among the top-20 creators we hold writing data for, 74 words on average.

"Marketing planning vs marketing reality. The plan: luxury. The budget: survival mode." His most liked Demand Generation post of the year: 5,286 likes, 13 times his median and the single biggest post on this page. Read it

#1 · Tom Pestridge, 510 median likes per Demand Generation post

Tom Pestridge, founder of Launchpad Creators and Goose Digital, tops this ranking with 510 median likes per Demand Generation post, 21 times the typical Demand Generation post we measured and about 1.3 times Chase Dimond at #2.

Demand Generation is 6% of his feed, and those posts earn 31% less than his overall median: his other posts do even better. He is #13 in our UK ranking and third on total Demand Generation likes below.

His best post opens on the same claim as Rohan Sheth's at #3: marketing is harder than people think.

"Most people think marketing is simple. It’s not." His most liked Demand Generation post of the year: 2,012 likes and 250 comments. Read it

Where do these cards come from? We computed every figure on this page from public posts with MagicPost's LinkedIn analytics: median engagement per theme, share of feed, theme premiums and engagement rates, across 118 Demand Generation creators and their 5,519 posts. It works on your profile too, including a side-by-side with anyone on this list.

Which Demand Generation creators just missed the top 20?

Five names sit right behind the cut, all within 9 likes of number twenty:

Brigitta Ruha, at #21, misses number twenty by 2 likes and still ranks second in the efficiency table below. Andrei Zinkevich (#22) carries the widest premium of the five: his Demand Generation posts earn 30% more than his overall median.

Jani Vrancsik (#25) has the smallest account of the five, 13k followers, and the highest engagement rate among them.

Which LinkedIn Demand Generation creators have the highest engagement rate?

Raw likes flatter the largest followings, so divide by reach: engagement rate on Demand Generation posts, median likes divided by followers (20k followers and over).

Osama Arshad (#10) leads, and four of the five also sit in the top 20; Brigitta Ruha is the exception, at #21. None of the top four by median likes makes this table.

Two smaller accounts in the top 20 match or beat his 0.53% but fall under the 20k floor: Jitendra Kumar (0.62%) and Luis Camacho (0.53%). For how this theme compares with other subjects, see our study of LinkedIn engagement rate by topic.

Which Demand Generation creators get the most total likes on LinkedIn?

One more cut counts the total likes on Demand Generation posts over 12 months, where frequent posters gain ground:

Pierre Herubel leads on 64 posts. Chase Dimond needs only 20 to land second and Tom Pestridge 17 for third, while Jitendra Kumar's 74 posts, the most in this table, bring him seventh.

All eight names come from the top 20, among them the whole top five by median likes.

Which LinkedIn Demand Generation creator gets the most comments per post?

This cut divides comments by likes. Among creators with 100+ median likes, the record in our Demand Generation pool belongs to Osama Arshad (#10): 144 median comments against 114 median likes, about five comments for every four likes.

The typical top-20 creator gets one comment for every 3 likes. Maja Voje (#11) and Michel Lieben (#6) complete the podium. Below that line, Jitendra Kumar (#20) gets more comments than likes and Luis Camacho (#15) nearly one per like.

Are the top LinkedIn Demand Generation creators full-time Demand Generation voices?

No. Of the 118 creators who post on Demand Generation consistently, only 4 give it at least half their feed, and none of them makes this top 20. The highest shares here are Jitendra Kumar's (37%) and Pierre Herubel's (32%).

At the other end, Gary Vaynerchuk (1%), Chase Dimond, Daniel Priestley and Jacob Pegs (2% each) touch the theme only now and then.

Focus does not predict the premium. Chase Dimond gives Demand Generation 2% of his feed and earns 148% more on it; Gary Vaynerchuk gives it 1% and earns 70% less. Thirteen of the twenty earn less on the theme than on their other posts, Tom Pestridge included.

The list leans on people who sell go-to-market work: agency heads (ColdIQ, Frontal, Workflows.io, Goose Digital), marketing leaders (Vector, SparkToro, Exit Five) and the chief executive of an attribution software company.

Nine of the twenty are based in the United States, two in the United Kingdom and two in Canada, with one each in Thailand, Spain, Pakistan, Sweden, Cyprus, Poland and India. Country by country rankings: the United States, the full series.

And if showing up in these creators' comment sections is part of your plan, an engagement feed keeps it to a five-minute daily habit.

How does Demand Generation compare with lead generation and paid ads on LinkedIn?

Each of our theme rankings counts only the posts tagged with its own theme, so the pools differ. Demand Generation is the smallest of its neighbours:

Five creators make two of these top 20s. Michel Lieben and Alex Vacca also rank on lead generation (#11 and #16). Chase Dimond, Adam Holmgren and Luis Camacho also rank on paid ads (#6, #9 and #10).

Chase Dimond's two lists show how far a theme can move one creator: 396 median likes on Demand Generation against 95 on paid ads.

The wider field is our ranking of the top LinkedIn marketing creators: 1,031 creators, 43,704 posts and a typical post at 41 likes. None of this top 20 makes that one.

How we ranked the top LinkedIn Demand Generation creators

All of this is MagicPost's own research. We went through 5,519 Demand Generation posts from the last 12 months and ranked 118 creators by median likes on their Demand Generation posts.

Only creators with at least one post in the last 60 days are ranked. The method:

• Floors: at least 5,000 followers and 10 Demand Generation posts in the window; deleted posts excluded.

• Median rather than average: no single viral post can buy a place.

• Demand Generation posts only: each post gets a theme from our own classification, and only those posts count.

• Demand Generation posts analyzed: the posts our dataset holds per creator, sometimes fewer than they published.

• Per creator: share of feed, premium over their own median, engagement rate and comment ratio.

Fourteen of the top-20 medians rest on 20 Demand Generation posts or fewer. Rankings refresh as the data does. No placement here was sponsored; every rank comes straight from the median.

Study them, then study yourself. With MagicPost you can analyze any Demand Generation creator the way we just did (median engagement by theme, share of feed, premiums, engagement rate) and benchmark your own profile against the pool. The data on this page is the product.