Top 20 LinkedIn Creators on SEO (2026)

#20 · Mark Williams-Cook, 101 median likes per SEO post

Mark Williams-Cook posts SEO tips and experiments from more than 22 years in the field. SEO fills 37% of his feed, and those posts earn 11% more than his overall median.

Our data holds 106 SEO posts from him in 2025 and 19 so far in 2026, while his SEO median rose from 128 to 142.

"'Your website is no longer the persuasion step, it is the confirmation step' is what Bengü Sarıca Dinçer said at Search Evolution Summit" His most liked SEO post of the year opens on a line from a search conference, then sets a Googler's comments beside it: 758 likes and 103 comments, more than seven times his median. Read it

#19 · Rob Hoffman, 103 median likes per SEO post

Rob Hoffman helps tech founders and marketing chiefs win customers through AI search and what he calls inbound engineering. SEO is 23% of his feed.

His SEO median shows the sharpest drop in this top 20: 270 in 2024, 281 in 2025, then 85 so far in 2026.

"SEO? 'Just add some keywords' 'Get green lights on Yoast' 'Let's write a blog and rank #1?' 'Can't we just buy some backlinks?'" His most liked SEO post of the year lists what clients ask an SEO for before it says what the job involves now: 1,299 likes and 141 comments, more than 12 times his median. Read it

#18 · Nathan Gotch, 110 median likes per SEO post

Nathan Gotch is chief executive of Rankability and describes his work as AI SEO. SEO fills 73% of his feed, the second-highest share in this top 20.

Where we have word counts, his posts are the shortest in this top 20, 40 words on average. His SEO posts earn 6% more than his overall median.

"How to become an AEO expert in less than 24 hours: 1. Get hired by a brand that already has good SEO, reviews, and trust 2. Run prompts that show their existing visibility 3. Take screenshots" His most liked SEO post of the year is satire, a recipe for passing off a brand's existing search visibility as AEO results: 751 likes and 122 comments. Read it

#17 · Eli Schwartz, 113 median likes per SEO post

Eli Schwartz wrote the book Product-Led SEO and advises companies on SEO and growth. His SEO posts earn 66% more than his overall median, the largest premium in this top 20, on 17% of his feed.

Our data holds 80 SEO posts from him in 2025 and 14 so far in 2026, and his SEO median rose from 96 to 110.

"This new role at Google suggests SEO/AEO attribution is going to get even worse. You can tell a lot about where a tech giant is heading by reading their job descriptions." His most liked SEO post of the year reads a single Google job listing as a forecast for the whole trade: 484 likes and 77 comments. Read it

#16 · Tim Soulo, 117 median likes per SEO post

Tim Soulo is chief marketing officer at Ahrefs, a bootstrapped software company, and questions marketing best practices in his posts. SEO takes 16% of his feed and earns his overall median almost to the like.

Year by year, his SEO median fell from 181 in 2025 to 96 so far in 2026.

"The future is bright, ladies & gentlemen. As it has always been." His most liked SEO post of the year puts that line under a Wall Street Journal forecast for the SEO and AEO services market: 616 likes and 88 comments. Read it

#15 · Jérémy Lacoste, 130 median likes per SEO post

Jérémy Lacoste is managing director of Eskimoz France and writes about digital marketing. He is #2 in our Paid Ads ranking, and his 0.53% engagement rate is third in the efficiency table below.

His audience reads more than it replies: 5 median comments, the fewest in this top 20. His best post earned 1.7 times his median, the smallest gap here: his rank rests on an even run of posts.

"Pas mal pour une boîte que beaucoup voyaient déjà un pied dans la tombe." His most liked SEO post of the year, in French, reports Google's quarterly growth (+22% on a year earlier) and then adds this line: 222 likes and 12 comments. Read it

#14 · Ayesha Mansha, 135 median likes per SEO post

Ayesha Mansha co-founded BrandclickX and works on AI search and brand visibility. Her 107 SEO posts are the second-most in this top 20, behind Connor Gillivan's, and put her eighth on total SEO likes.

With 178k followers, her 0.08% engagement rate is the second-lowest here. Her SEO median went from 200 in 2025 to 126 so far in 2026.

"26 AEO 'limits' in one graphic. But here's the uncomfortable part: How many of these are actually limits set by Google or AI search engines? Very few." Her most liked SEO post of the year takes aim at the numeric thresholds that SEO graphics pass around, the kind Faiza Parwez's best post (#9) sets out to list: 266 likes and 106 comments. Read it

#13 · Myriam Mettouchi, 143 median likes per SEO post

Myriam Mettouchi is a growth SEO consultant and trainer in France, and SEO fills 52% of her feed. Her 0.67% engagement rate is second in the efficiency table below, behind Lily Ray's.

Her SEO median dipped to 103 in 2025 and is back at 145 so far in 2026.

"J’ai audité un site qui bloquait ChatGPT. Le fondateur ne le savait pas..." Her most liked SEO post of the year, in French, traces the problem to one robots.txt line a developer added for security: 327 likes and 128 comments. Read it

#12 · Ana Precup, 148 median likes per SEO post

Ana Precup has worked as an SEO consultant since 2012, in AI search and ecommerce SEO. SEO fills 65% of her feed.

With 11k followers, her 1.30% engagement rate is second only to Faiza Parwez's in this top 20, below the 20k floor of the efficiency table. Her 88 SEO posts put her sixth on total SEO likes.

"I started as an SEO specialist." Her most liked SEO post of the year then lists the acronyms she was expected to work under (AI SEO, AEO, GEO, AIO): 2,112 likes and 417 comments, 14 times her median, the widest gap in this top 20. Read it

#11 · Nathan Hirsch, 158 median likes per SEO post

Nathan Hirsch founded FreeUp, which he exited in 2019, and is building a portfolio of ten businesses. SEO is 4% of his feed, 14 posts out of 342, the smallest share in this top 20.

His audience writes as much as it likes: 163 median comments on 158 median likes, second in the comments cut below.

His most liked SEO post of the year opens with the same lines, word for word, as Connor Gillivan's best post (#6), which went out eight days earlier: 552 likes and 224 comments. Read it

#10 · Peter Rota, 167 median likes per SEO post

Peter Rota is a technical and on-page SEO specialist who sells video audits of websites. His SEO posts earn 40% more than his overall median, the third-largest premium here, on 16% of his feed.

His SEO median rose from 125 in 2025 to 178 so far in 2026, one of four creators in this top 20 on the way up.

"Bald SEOs assemble!" His most liked SEO post of the year is an industry in-joke, one line and an image credited to someone else: 1,415 likes and 232 comments, more than eight times his median. Read it

#9 · Faiza Parwez, 174 median likes per SEO post

Faiza Parwez founded LCG Digital Marketing Management and works on SEO, social media and content from Pakistan. SEO fills 85% of her feed, the highest share in this top 20.

With just under 10,000 followers she is the smallest account here, and she posts the highest engagement rate in it, 1.74%. She is also #20 in our Pakistan ranking.

"Most SEO advice online is vague. 'Optimize your titles' 'Improve page speed' 'Use internal links'" Her most liked SEO post of the year sets three stock tips against the hard thresholds behind them, and drew one comment for every two likes: 479 likes and 242 comments. Read it

#8 · Emilia Möller, 261 median likes per SEO post

Emilia Möller works in growth at Searchable, the company Chris Donnelly (#1) co-founded. SEO is 37% of her feed, and those posts earn exactly her overall median.

Her 0.39% engagement rate places her fourth in the efficiency table, and her 51 SEO posts put her fifth on total SEO likes.

"Too many teams still treat SEO as 'adding more keywords.' That’s part of it. But it’s a very small part." Her most liked SEO post of the year goes on to list the rest of the job: 2,020 likes and 280 comments, nearly eight times her median. Read it

#7 · Anna York, 269 median likes per SEO post

Anna York founded Citation School, where she teaches brands to get recommended by AI assistants. She is the only creator from Germany in this top 20, and her SEO posts earn 14% more than her overall median.

Counted by year, her SEO median fell from 484 in 2024 to 435 in 2025, then 269 so far in 2026.

"If you’re still celebrating ranking #1 on Google… You might already be invisible." Her most liked SEO post of the year backs the claim with one brand's case, a first-place ranking with falling traffic: 1,432 likes and 269 comments. Read it

#6 · Connor Gillivan, 282 median likes per SEO post

Connor Gillivan scales companies with SEO and content and has founded seven businesses. His 126 SEO posts are the most in this top 20, and they make him second on total SEO likes, behind Chris Donnelly.

Those posts earn 30% more than his overall median. His SEO median slid from 369 in 2025 to 290 so far in 2026.

"SEO isn't SEO anymore. It's SEO, AEO, & GEO." His most liked SEO post of the year splits search into three games, one per acronym, and walks through each: 2,139 likes and 327 comments. Read it

#5 · Amandine Bart, 314 median likes per SEO post

Amandine Bart runs the agency SEO Sans Migraine in France and trains people in SEO. Her SEO posts earn 21% less than her overall median, the steepest discount in this top 20: her other posts do better still.

Her SEO median climbed from 389 in 2023 to 431 in 2025, then fell to 314 so far in 2026. More in her data biography.

"Il n'existe pas un seul livre sur le SEO qui ne soit pas chiant. C'est la raison pour laquelle on m'a proposé d'en écrire un." Her most liked SEO post of the year, in French, announces her own SEO book: 922 likes and 296 comments, less than three times her median. Read it

#4 · Rand Fishkin, 344 median likes per SEO post

Rand Fishkin co-founded SparkToro, Alertmouse and Snackbar Studio and wrote Lost & Founder. With 206k followers he is the second-biggest account in this top 20.

He makes the list on 13 SEO posts, the fewest here, 8% of his feed. Those posts earn 42% more than his overall median, the second-largest premium in this top 20.

"68% of Google searches (blended mobile & desktop avg) in Similarweb's clickstream panel now end without a click." His most liked SEO post of the year shares new research and the trend behind the figure, up a third since his first data point: 1,456 likes and 180 comments. Read it

#3 · Lily Ray, 388 median likes per SEO post

Lily Ray is vice president of SEO and AI search at Amsive and founded Algorythmic. Her 0.74% engagement rate leads our SEO pool among accounts of 20k followers and more.

SEO is half her feed. On 52k followers, only Chris Donnelly and Jake Ward draw more per SEO post than she does, on audiences of 1.3 million and 204k. Our year-by-year SEO median for her covers 2026 only.

"Big news! Google just put out its first official article on optimizing for AI search (AEO/GEO)!" Her most liked SEO post of the year sums up Google's guidance in starred points, the first of which keeps SEO as the base: 3,967 likes and 259 comments, the second-biggest post on this page. Read it

#2 · Jake Ward, 472 median likes per SEO post

Jake Ward grows B2B software companies through SEO, AI search and LinkedIn, and says he acquired 175,000 users for his own SaaS product. His SEO posts earn 12% more than his overall median.

His SEO median has fallen each year, from 685 in 2024 to 616 in 2025 and 472 so far in 2026, and he still ranks second. His 50 SEO posts make him third on total SEO likes.

"Google just revealed how long SEO actually takes." His most liked SEO post of the year turns Google's own timelines for 23 crawling, indexing and serving processes into one graphic: 2,535 likes and 299 comments. Read it

#1 · Chris Donnelly, 697 median likes per SEO post

Chris Donnelly, co-founder of Searchable.com, tops this ranking with 697 median likes per SEO post, 22 times the typical SEO post we measured, well ahead of Jake Ward's 472 at #2.

He is also the biggest account in it, with 1.3 million followers, six times the next one, and he draws the most median comments here (374). SEO is 20% of his feed, and those posts earn his overall median, give or take 1%.

His 91 SEO posts total 78,703 likes, nearly twice the runner-up on volume. He ranks in seven other theme top 20s of ours, first on lead generation, and is #18 in our UK ranking. His data biography has the rest.

"SEO, AEO and GEO are NOT the same thing." His most liked SEO post of the year, the biggest on this page, sorts the three kinds of search and argues that large service firms already optimize for all three: 4,219 likes and 513 comments. Read it

Where do these cards come from? We computed every figure on this page from public posts with MagicPost's LinkedIn analytics: median engagement per theme, share of feed, premiums and engagement rates, across 128 SEO creators and 5,688 of their posts. It works on your profile too, including a side-by-side with anyone on this list.

Which SEO creators just missed the top 20?

Five names sit right behind the cut, all within 17 likes of number twenty:

Jairo Guerrero, at #21, misses number twenty by 7 likes. SEO fills 48% of his feed, and those posts earn 25% more than his overall median.

Aleyda Solís (#24) has the biggest audience of the five and gives SEO 47% of her feed. Joanna Lambadjieva (#25) gets more comments than likes: 144 median comments against 84. Amanda Natividad (#22) and Madhav Mistry (#23) also rank on demand generation, at #17 and #9.

Which LinkedIn SEO creators have the highest engagement rate?

Raw likes flatter the largest followings, so divide by reach: engagement rate on SEO posts, median likes divided by followers (20k followers and over).

Lily Ray (#3) leads, and all five sit in this top 20. Chris Donnelly, our number one, does not make the table: his 697 median likes on 1.3 million followers come to 0.06%, the lowest rate in the top 20.

Two smaller accounts post higher rates but fall under the 20k floor: Faiza Parwez (#9, 1.74%) and Ana Precup (#12, 1.30%). For how this theme compares with other subjects, see our study of LinkedIn engagement rate by topic.

Which SEO creators get the most total likes on LinkedIn?

One more cut counts the total likes on SEO posts over 12 months, where frequent posters gain ground:

All eight come from this top 20: on SEO, volume and the median point to the same people. Chris Donnelly leads on 91 posts, with nearly twice the total of Connor Gillivan, who needs 126 posts for second place.

Anna York is seventh on 36 posts, the fewest in this table, and Lily Ray fourth on 42. Ayesha Mansha, eighth, needs 107.

Which LinkedIn SEO creator gets the most comments per post?

This cut divides comments by likes. The record in our SEO pool belongs to Faiza Parwez (#9): 189 median comments against 174 median likes, about eleven comments for every ten likes.

Nathan Hirsch (#11, 163 comments against 158 likes) and Connor Gillivan (#6, about two comments for every three likes) complete the podium (counting creators with 100+ median likes).

The typical top-20 creator gets about two comments for every five likes. Jérémy Lacoste (#15) gets one for every 26.

Are the top LinkedIn SEO creators full-time SEO voices?

Some are. Of the 128 creators who post on SEO consistently, 23 give it at least half their feed, and five of them make this top 20: Faiza Parwez (85%), Nathan Gotch (73%), Ana Precup (65%), Myriam Mettouchi (52%) and Lily Ray (50%).

At the other end, Nathan Hirsch (4%), Rand Fishkin (8%) and Jérémy Lacoste (9%) touch the theme only now and then.

Focus does not predict the premium. Rand Fishkin gives SEO 8% of his feed and earns 42% more on it; Amandine Bart gives it 20% and earns 21% less.

The subject itself is shifting. Ten of the twenty best posts on this page name AEO, GEO, AI search or ChatGPT in their opening lines. Five start from something Google published or said: a guide, a set of timelines, a job listing, quarterly results and a Googler's comments.

The numbers are softer this year, too. Of the 14 creators here with SEO posts in both 2025 and 2026, ten have a lower SEO median so far in 2026. Three fall furthest in relative terms:

• Rob Hoffman: 281 to 85

• Tim Soulo: 181 to 96

• Anna York: 435 to 269

Half of the twenty are based in the United States and five in the United Kingdom, three in France, and one each in Germany and Pakistan. Country by country rankings: the United States, France, the full series.

And if showing up in these creators' comment sections is part of your plan, an engagement feed keeps it to a five-minute daily habit.

How does SEO compare with content marketing, paid ads and marketing on LinkedIn?

Each of our theme rankings counts only the posts tagged with its own theme, so the pools differ. SEO is a specialist pool next to its neighbours, and its typical post earns about half what a content marketing post does:

Two creators make two of these top 20s. Chris Donnelly is also #12 on content marketing, and Jérémy Lacoste #2 on paid ads. None of this top 20 makes the marketing list.

Chris Donnelly's two lists show how far a theme can move one creator: 843 median likes on content marketing against 697 on SEO. Jérémy Lacoste earns about the same on both of his: 123 on paid ads, 130 on SEO.

How we ranked the top LinkedIn SEO creators

All of this is MagicPost's own research. We went through 5,688 SEO posts from the last 12 months and ranked 128 creators by median likes on their SEO posts.

Only creators with at least one post in the last 60 days are ranked. The method:

• Floors: at least 5,000 followers and 10 SEO posts in the window; deleted posts excluded.

• Median rather than average: no single viral post can buy a place.

• SEO posts only: each post gets a theme from our own classification, and only those posts count.

• SEO posts analyzed: the posts our dataset holds per creator, sometimes fewer than they published.

• Per creator: share of feed, premium over their own median, engagement rate and comment ratio.

What we measure is LinkedIn engagement on SEO posts, not search performance: no figure here comes from Google. Five of the top-20 medians rest on 20 SEO posts or fewer. Rankings refresh as the data does. No placement here was sponsored; every rank comes straight from the median.

Study them, then study yourself. With MagicPost you can analyze any SEO creator the way we just did (median engagement by theme, share of feed, premiums, engagement rate) and benchmark your own profile against the pool. The data on this page is the product.