Top 20 LinkedIn Creators on Social Media (2026)

What changed in the top 20 LinkedIn social media creators since our last ranking

The pool is smaller this time: 262 active social media creators, against 327 in our previous edition.

Eleven names are new in this top 20, more than half of it. Ralph Aboujaoude Diaz enters highest, at #6, and Jasmine Gathoga at #8; four of the new names sit in the top 10.

Jasmin Alić holds #1. The two biggest climbs belong to Breno Augusto, from #12 to #2, and Annie-Mai Hodge, from #17 to #11. Sibel Terhaar, Jay Shetty, Danielle Mimoni and Adam Karpiak each gain three places.

Eleven creators from our previous top 20 are no longer in it.

#20 · Jessica Haberland, 314 median likes per social media post

Jessica Haberland, a UK-based social media manager and marketing creator, is new in this edition. Social media is 13% of her feed, and those posts earn 63% more than her overall median of 193 likes.

Her posts average 23 words, among the shortest in the top 20, and her audience rarely replies: a median of 21 comments, tied for second-lowest here.

"cool girls use sprout social anyway" Her most liked social media post of the year, a one-line joke that names a social media management tool: 1,316 likes, 4.2 times her median. Read it

#19 · Josh Rangel, 357 median likes per social media post

Josh Rangel, senior director of social strategy at Ogilvy, whose headline adds dad joke and meme maker, is new in this edition. He is the only creator in our whole pool who gives social media most of his feed: 63% of it, 47 posts in 12 months.

That share earns 7% more than his overall median. On a 35k account, that gives him a 1.03% engagement rate, the fifth-highest in the top 20.

"the social media manager whose main KPI is vibes" His most liked social media post of the year, a caption written as a meme: 2,400 likes, 6.7 times his median. Read it

#18 · Arthur Essebag, 375 median likes per social media post

Arthur Essebag, a France-based creator whose headline reads CEO and entertainer, is new in this edition. He posted 46 times in 12 months, the smallest feed in the top 20, and 24% of it is social media, the third-highest share here.

His social media posts earn 35% less than his overall median of 577 likes.

"Une série digitale qui démonte les clichés racistes. Pas avec de grands discours, mais avec ce qui désarme le mieux : l’humour." His most liked post tagged social media by our classifier, in French, which presents an episode of a comedy series: 590 likes, the smallest best post in the top 20 and only 1.6 times his median, the narrowest gap here. Read it

#17 · Molly Stovold, 380 median likes per social media post

Molly Stovold, chief executive of Sitting Pretty, an inbound marketing agency in the United Kingdom, is new in this edition. Social media is 5% of her feed, and those posts earn 15% less than her overall median.

Her audience talks back: a median of 167 comments, fifth in the top 20, about one comment for every two likes.

"You know you've made it on LinkedIn when your competitors comment on your post every single day." Her most liked social media post of the year, which then lists what those competitors gain: 759 likes and 241 comments. Read it

#16 · James Clear, 387 median likes per social media post

James Clear, whose headline reads writer at JamesClear.com, is new in this edition. His 50 social media posts, 20% of his feed, earn 51% less than his overall median of 788 likes, the steepest discount in the top 20.

His social media median went from 820 in 2024 to 416 in 2025, then 384 so far in 2026. His posts average 21 words, the third-shortest here.

"A question for you this Monday morning. Click the share icon to add this to your story or share your thoughts." His most liked post tagged social media by our classifier, a Monday question with a share prompt: 1,912 likes, 4.9 times his median. Read it

#15 · Youssef Koutari, 406 median likes per social media post

Youssef Koutari, a France-based creator whose headline simply reads CEO, is down from #13 in our previous edition. He is the volume record of this ranking: 157 social media posts in 12 months, 19% of an 840-post year.

They earn 165% more than his overall median of 153 likes, yet his social media median fell from 1,494 in 2025 to 177 so far in 2026, the steepest drop in the top 20. His 0.07% engagement rate and median of 12 comments are both the lowest here.

"Like si tu valides ! ❤️" His most liked post tagged social media by our classifier, in French, a direct request for the like: 6,939 likes, 17 times his social media median, the widest gap in the top 20. Read it

#14 · Marie Olivie, 418 median likes per social media post

Marie Olivie, founder and chief executive of a marketing agency who teaches LinkedIn to realtors, is new in this edition. At 14k followers she is the smallest account in the top 20, and her 3.03% engagement rate is the highest on this page.

Her 10 social media posts earn 375% more than her overall median of 88 likes, the largest premium in the top 20. Her audience comments heavily: a median of 270, fourth here.

"17,000 OF YOU ARE HERE?!" Her most liked social media post of the year, a milestone post written in capitals: 734 likes and 583 comments, about four comments for every five likes. Read it

#13 · Sophie Miller, 512 median likes per social media post

Sophie Miller, creator and founder of Pretty Little Marketer and Scroll Forward in the United Kingdom, is new in this edition. Social media is 8% of her feed, and those posts earn 106% more than her overall median, about twice her usual figure.

Her social media median rose from 332 in 2025 to 512 so far in 2026.

"nobody hates social media like social media marketers" Her most liked social media post of the year, a single line in lowercase: 4,600 likes, 9 times her median. Read it

#12 · Danielle Mimoni, 539 median likes per social media post

Danielle Mimoni, a UK-based freelance social media marketer whose headline promises everything she knows about growing a community of 150k, is up from #15 in our previous edition. Her 26 social media posts are 14% of her feed and earn 7% more than her overall median.

Her yearly data shows 140 social media posts in 2025 at a 770 median, then 18 so far in 2026 at 539. A number appears in 58% of her hooks, the highest rate in the top 20.

"I have every single notification turned off for social media. I also have a Brick which I have on for around 20 hours a day. And I work in social media." Her most liked social media post of the year, and the most recent best post in this top 20: 978 likes, 1.8 times her median. Read it

#11 · Annie-Mai Hodge, 575 median likes per social media post

Annie-Mai Hodge, founder of girl power marketing in the United Kingdom and, in her own headline, an accidental B2B influencer, is up from #17 in our previous edition. Her 59 social media posts are the second-most in the top 20, and 33% of her feed, the second-highest share.

They earn 20% more than her overall median, and her social media median barely moves: 643 in 2024, 582 in 2025, 585 so far in 2026. She writes the longest posts here (275 words on average), and none of the hooks we measured opens on a number.

"POV: you’re a social media manager" Her most liked social media post of the year, a meme caption: 4,598 likes, 8 times her median. Read it

#10 · Kartik B., 602 median likes per social media post

Kartik B., an India-based ghostwriter who works on profile optimization and personal branding for founders, is new in this edition. Social media is 15% of his feed, and those posts earn 14% more than his overall median.

His social media median rose from 527 in 2025 to 588 so far in 2026. His 1.06% engagement rate puts him in the efficiency table below.

"dear LinkedIn, pls stop dropping moon and star reactions, and add the '😭' reaction already." His most liked social media post of the year, a request addressed to the platform itself: 1,197 likes, about twice his median. Read it

#9 · Zoey V. Vevakpor, 648 median likes per social media post

Zoey V. Vevakpor, a social media manager in Nigeria and founder of Ziitech Hub, a tech agency and academy, is new in this edition. Social media is 23% of her feed, the fourth-highest share in the top 20, and it earns 23% more than her overall median.

Her audience comments almost as much as it likes: a median of 452 comments, third in the top 20.

"Finally, I’ve gone to serve my country. I’m officially sworn in as a Corper…" Her most liked post tagged social media by our classifier, a personal milestone post: 2,352 likes and 1,363 comments. Read it

#8 · Jasmine Gathoga, 694 median likes per social media post

Jasmine Gathoga, a LinkedIn brand strategist and designer in Kenya who calls herself That Canva Girl, is new in this edition. Her 1.76% engagement rate leads the efficiency table below.

She also holds the second-highest median comment count here, 651 against 694 median likes, about one comment per like. Social media is 17% of her feed, and it earns 14% less than her overall median.

"I've been in a relationship for over a year now ❤️ Today I'm finally saying 'I do' 💍" Her most liked social media post of the year, written as a mock wedding with a pastor's lines: 1,500 likes and 1,296 comments. Read it

#7 · Jay Shetty, 696 median likes per social media post

Jay Shetty, a podcaster, former monk and chief purpose officer at Calm, is up from #10 in our previous edition. He has the biggest audience in the ranking, 622k followers, on a 0.11% engagement rate, the second-lowest in the top 20.

Social media is 6% of his feed and earns 23% more than his overall median. His posts average 17 words, the second-shortest here.

His most liked post tagged social media by our classifier, a four-word caption with two emojis: 2,630 likes, 3.8 times his median. See it

#6 · Ralph Aboujaoude Diaz, 707 median likes per social media post

Ralph Aboujaoude Diaz, global head of governance, risk and compliance for digital and tech at Haleon, based in the United Kingdom, is new in this edition and the highest new entry in this top 20. Social media is only 2% of his feed, 11 posts out of 489.

They earn 60% more than his overall median. He also ranks 14th among the top LinkedIn AI ethics creators.

"Technology hack: how to take the best picture of your dog on a low budget. No AI needed." His most liked post tagged social media by our classifier, a joke tagged #technology and #ai: 1,530 likes, 2.2 times his median. Read it

#5 · Adam Karpiak, 907 median likes per social media post

Adam Karpiak, a recruiter who helps job seekers with resumes and strategy, is up from #8 in our previous edition. His overall median is 206 likes, so his 13 social media posts earn 340% more than his usual post, the second-largest premium in the top 20.

Social media is 7% of his feed, and our yearly data on him covers 2026 only. He also ranks 19th among the top LinkedIn recruiting creators.

"for fun, comment 'interesting' on their new job announcement" His most liked social media post of the year, a one-line dare to his readers: 2,790 likes, 3.1 times his median. Read it

#4 · Sibel Terhaar, 1,034 median likes per social media post

Sibel Terhaar, founder and chief executive of Minnesota Kind Magazine and LeadershipUp Magazine and a kindness activist, is up from #7 in our previous edition. She posted 736 times in 12 months, second only to Youssef Koutari, and her posts average 4 words, the shortest in the top 20.

Her 35 social media posts earn 38% less than her overall median of 1,656 likes. Her social media median slipped from 1,158 in 2025 to 851 so far in 2026, and she ranks second in total social media likes (74,818).

"Lol, so so True!" Her most liked post tagged social media by our classifier, four words of text: 8,577 likes, the single biggest best post in the top 20. Read it

#3 · Michael Aguilar, 1,224 median likes per social media post

Michael Aguilar, an international speaker and author of 12 bestsellers on sales and motivation, is up from #5 in our previous edition. His 11 social media posts are 2% of a 519-post year, the smallest share in the top 20, tied with Ralph Aboujaoude Diaz.

That small slice earns 74% more than his overall median. He also ranks 19th in our France ranking.

"En faisant le tri dans mes photos, j’ai retrouvé mon post qui a fait le plus de vues depuis que je suis sur Linkedin." His most liked social media post of the year, in French, about a post he published in 2017: 4,227 likes, 3.5 times his median. Read it

#2 · Breno Augusto, 1,478 median likes per social media post

Breno Augusto, who heads Santander Select in Uberlândia, Brazil, by his headline, is up from #12 in our previous edition, the biggest climb in this top 20.

His rank rests on 10 social media posts, 4% of a 248-post year, and they earn 184% more than his overall median. His audience barely comments: a median of 21, tied for second-lowest here. He ranks ninth in our Brazil ranking.

"❤️ Ah como eu amo essa frase ❤️" His most liked post tagged social media by our classifier, a single line in Portuguese: 5,577 likes and only 27 comments. Read it

#1 · Jasmin Alić, 2,185 median likes per social media post

Jasmin Alić, founder of the Link Up community (more than 1,100 founders coached, per his headline), holds #1 again with 2,185 median likes per social media post, 38 times the typical social media post we measured, 707 likes ahead of number two (see his data biography).

His audience talks back more than anyone's on this page: a median of 1,569 comments per social media post. His social media median rose from 1,608 in 2023 to 2,482 in 2025, and is 2,185 so far in 2026.

He also leads our LinkedIn growth ranking and ranks third in total social media likes (47,805) on only 22 posts.

"Add names to Impressions and Saves. Same thing they do with Profile Views. I want to see profile names." His most liked social media post of the year, the first item of a numbered list of fixes he would make if he ran LinkedIn: 3,525 likes and 2,240 comments, the most comments on any best post here. Read it

Where do these cards come from? We computed every figure on this page from public posts with MagicPost's LinkedIn analytics: median engagement per theme, share of feed, premiums and trajectories, across 262 social media creators and 13,583 social media posts. Run it on your own profile, side by side with anyone on this list.

Which social media creators just missed the top 20?

Five names sit right behind the cut, all within 25 likes of number twenty:

Rashid Hamid, at #21, misses the cut by a single like, on a 19k account, just under the efficiency table's 20k floor. Nicholas Thompson, at #23, has the biggest audience of the five, 1.6 million followers, on 10 social media posts.

Richard van der Blom, at #24, earns 71% more on social media than on his usual post, the largest premium of the five, and draws a median of 137 comments. Alicia Teltz, at #25, draws the most comments of the five, a median of 155.

Which LinkedIn social media creators have the highest engagement rate?

Raw likes flatter the largest followings, so divide by reach: engagement rate on social media posts, median likes divided by followers (20k followers and over):

Three of the five come from the top 20: Jasmine Gathoga (#8), Breno Augusto (#2) and Kartik B. (#10). Breno Augusto is the only one above 100k followers.

The two others are Mya Shell, who runs social media and creator marketing for tech brands in the United States, and Renée Shaw, an Australia-based creator, both with fewer than 22,000 followers.

Inside the top 20, engagement rate runs from Marie Olivie's 3.03% (on 14k followers, under this table's floor) down to Youssef Koutari's 0.07%, about a 43-fold spread. For how social media compares with other subjects, see our study of LinkedIn engagement rate by topic.

Which social media creators get the most total likes on LinkedIn?

One more cut counts the total likes on social media posts over 12 months, where frequent posters gain ground:

Youssef Koutari leads with 139,009 likes, nearly twice Sibel Terhaar in second place, on 157 posts, the most in the table. Jasmin Alić takes third on 22, and Michael Aguilar makes the table on only 11.

Seven of the eight come from the top 20. Lakrisha Davis is the one name from outside it, on 21 social media posts.

Which LinkedIn social media creator gets the most comments per post?

This cut divides comments by likes. The record in our social media pool belongs to Anthony Jorand, a France-based creator with 13k followers: 132 median comments against 112 median likes, about 1.18 comments for every like.

Mando Sallavanti III, a financial planner for newly wealthy families in the United States, at 1.12, and Florence Grégeois, a business coach in France who works on authority marketing, at 0.95, complete the podium (counting creators with 100+ median likes).

Inside the top 20, the typical creator gets one comment for every 8 likes. Jasmine Gathoga comes closest to one for one, with Jasmin Alić and Zoey V. Vevakpor next.

Are the top LinkedIn social media creators full-time social media voices?

Almost none, with one exception. Of the 262 creators who post about social media consistently, only 1 gives it at least half their feed, and he is in this top 20: Josh Rangel, at 63%. After him come Annie-Mai Hodge (33%) and Arthur Essebag (24%).

At the other end, Breno Augusto (4%), Michael Aguilar and Ralph Aboujaoude Diaz (2% each) give the topic a handful of posts a year, and they hold #2, #3 and #6.

The premium follows the share. The nine creators who give social media under 10% of their feed earn a median premium of +74% on it; the eleven at 10% or more, +7%.

In all, 15 of the 20 earn more on social media than on their other posts. The five who earn less are James Clear (-51%), Sibel Terhaar (-38%), Arthur Essebag (-35%), Molly Stovold (-15%) and Jasmine Gathoga (-14%).

Two professions fill much of this list. Six creators work in social media or marketing for a living: Zoey V. Vevakpor, Annie-Mai Hodge, Danielle Mimoni, Sophie Miller, Josh Rangel and Jessica Haberland. Four of their six best posts are a joke about the job, a line or two long.

Five others sell LinkedIn or personal brand services, and their best posts often speak to the platform itself. Three names from this page, Jasmin Alić, Jasmine Gathoga and Danielle Mimoni, also rank in our LinkedIn growth top 20, and Jasmin Alić is fifth among the top LinkedIn personal branding creators.

Next to them sit authors, executives and entertainers for whom social media is a side subject. Sibel Terhaar is second and Michael Aguilar 16th among the top LinkedIn content marketing creators.

Two countries lead the top 20: 6 creators are based in the United States and 6 in the United Kingdom, then 3 in France, with one each in Bosnia and Herzegovina, Brazil, India, Kenya and Nigeria.

Country by country rankings: the United States, the UK, the full series.

And if showing up in these creators' comment sections is part of your plan, an engagement feed keeps it to a five-minute daily habit.

How we ranked the top LinkedIn social media creators

All of this is MagicPost's own research. We went through 13,583 social media posts from the last 12 months and ranked 262 creators by median likes on their social media posts.

Only creators with at least one post in the last 60 days are ranked. The method:

• Floors: at least 5,000 followers and 10 social media posts in the window; deleted posts excluded.

• Median rather than average: no single viral post can buy a place.

• Social media posts only: our own classifier tags each post's theme, and only social media posts count.

• Social media posts analyzed: the posts our dataset holds per creator, sometimes fewer than they published.

• Per creator: share of feed, premium over their own median, yearly trajectories, engagement rate and comment ratio.

Eleven of the twenty medians rest on 13 social media posts or fewer, the lowest on 10, so a few posts can move those ranks. Rankings refresh as the data does. No placement here was sponsored; every rank comes straight from the median.

Study them, then study yourself. With MagicPost you can analyze any social media creator the way we just did (median engagement by theme, share of feed, premiums, trajectory) and benchmark your own profile against the pool. The data on this page is the product.