How to use the media library
|The MagicPost media library is the Media page of the sidebar. It stores the files you import and the media you create in MagicPost, so you can reuse them in any post. The Media page is included in the Growth, Creator, Agency, and Team plans and in the free trial. On Agency, a member on an Engagement seat has no Media page.
Importing, organizing and reusing your own files is open on all those plans. Creating visuals, carousels and AI photos from the Media page is a separate feature, included in the Creator, Agency, and Team plans. On Agency, creating them needs a standard Creator seat: the specialized Growth, Analytics and Engagement seats do not include it.
The five tabs of the Media page
The MagicPost Media page has five tabs:
Library: the files you imported, together with the media you created with AI in MagicPost.
AI photos: the photos generated with AI. See how to generate AI photos.
Visuals: the visuals you built or generated. See how to create a visual from a customizable template.
Carousels: your carousels, with a Beta badge on the tab. See how to generate a LinkedIn carousel with AI.
GIFs: a search in a GIF catalog, to attach a GIF to a post.
Import files into the library
Open Media, on the Library tab.
Click Add media.
Drop your files in the window, or click it to browse your device.
Check the previews, then click Add to library.
The MagicPost import window accepts images (JPG, PNG, WebP, HEIC, GIF), videos, documents (PDF, Word, PowerPoint) and audio files. The maximum size per file is written in the window. A file above that size is marked "Too large" and skipped.
MagicPost also limits how many files you can import at once, and tells you when your selection goes over. A file that is already in your MagicPost library is not imported a second time.
The MagicPost library stores more file types than a LinkedIn post accepts. A post takes images, a GIF, one video or one PDF. Word files, PowerPoint files, audio files and videos in another format than MP4, MOV, AVI, WebM or WMV can be kept in the library, but they are not post formats.
The MagicPost library shows Add to a post on Word, PowerPoint and audio files too, because the button is not filtered by file type. Do not attach them to a post. A scheduled post that carries a Word or PowerPoint file fails the MagicPost media check: the only document a post accepts is a PDF.
Find a media
The MagicPost Library tab gives you several ways to narrow the list:
The search field at the top of the page looks for media by name. The search field does not filter the folder list, even though its desktop placeholder mentions folders.
The left column filters by All, Favorites, then by type: Images, Videos, GIFs, Documents and Audio.
All media and Imported media switch between everything and your own imports only.
Hide AI media removes the media created with AI from the list.
The sort menu offers Most recent, Oldest and A-Z.
Click a media in the MagicPost library to open its details: name, type, date added, size, format and number of uses in posts. The same panel lets you rename, download or delete the media.
In the MagicPost library, a file imported through a share link carries a badge with a person icon and the name of the account the link belongs to, in the place where media created with AI carry their AI badge.
Organize with folders and favorites
MagicPost folders are listed under MY FOLDERS in the left column of the Library tab. Click Add a folder, name it, then click Create the folder.
To file a media in a MagicPost folder, drag it onto the folder, or open its menu and choose Change folder. The star on a media adds it to Favorites, which is a filter of the left column.
Select several media in the MagicPost library to act on all of them at once: Move, Add to favorites or Delete. When the selection holds images only, the bar also offers Create a post.
When you delete a MagicPost folder that contains media, you choose between Delete the folder only, which keeps the media without a folder, and Delete with media, which asks you to type a confirmation word.
Use a media in a post
From the MagicPost Media page, you have two ways to put a media in a post:
Hover a media and click Add to a post. MagicPost lists your posts, then attaches the media to the one you pick. Published posts, posts being published and posts with a poll are left out of that list. The same button is in the details panel of the media.
Select one or several images, then click Create a post in the selection bar. MagicPost opens the editor on a new post that already carries the images.
From the MagicPost editor, click Add media, then Library. The picker always opens on All. Its other tabs are Imported, AI photos, Visuals, Carousels and GIF. AI photos, Visuals and Carousels appear only when you have at least one of them. The Import tile, to upload a file from your device, is on the All and Imported tabs. Click a media to attach it to the post: the picker closes as soon as the media is added. For a video or a PDF, MagicPost then opens the window to set its title. The preview icon that appears on a tile when you hover it opens a larger view with an Add to the post button.
The picker of the MagicPost editor lists your images, videos and PDF files, your AI photos, visuals and carousels. It lists only the files a post can hold: videos in MP4, MOV, AVI, WebM or WMV, and PDF as the only document format. It does not list the GIF files you imported: its GIF tab searches the GIF catalog, not your library. To attach an imported GIF file, use Add to a post on the Media page.
When the post already has media, MagicPost asks before replacing it. A video, a PDF or a GIF replaces it. Images added to a post that has images can be placed after them with Add to existing, up to 9 in total. For the limits of a post, see adding media to a post.
Share media with an agency client
In a MagicPost Agency organization, the agency can share media with a client. The client then sees those media in the Media module of their client space, next to the files they imported through their link. Nothing in a client's MagicPost library is shared until the agency shares it.
To share media that are already in a client's MagicPost library:
Switch to the client's account and open Media.
Select the media.
Click Share with client in the selection bar.
A media shared with an agency client carries a Visible to client badge in the MagicPost library. To hide media from the client again, select them and click Stop sharing with client. The selection bar offers Stop sharing with client when every selected media is already shared.
An administrator of a MagicPost agency can also send media from their own library to a client:
In your own account, not switched to a client, open Media and select the media.
Click Send to client.
Pick the client account in the list.
MagicPost copies the files sent with Send to client into the client's library and shares them with the client. The copies belong to the client's account: deleting or renaming the original in your library does not change them. A file the client's library already holds is shared, not copied a second time. Very large files taken from your posts, such as long videos, are not sent: import them directly into the client's library, then share them.
Media shared by a MagicPost agency are read-only for the client: the client cannot rename, move, add to favorites or delete them. The client can still attach them to a post when editing it from their client space link with editing rights. The Media module of the client space only shows them if the agency has turned that module on for the client.
GIFs
The MagicPost GIFs tab searches a GIF catalog provided by Klipy. Type a keyword or pick a category, then hover a GIF and click Add to a post.
The star on a GIF saves it under the Favorites chip of the MagicPost GIFs tab. GIF favorites are kept in your browser. They are not the Favorites filter of the Library tab, and they do not follow you to another device or browser.
MagicPost leaves out of the results the GIFs that are too heavy for LinkedIn. MagicPost attaches a GIF to a post as an image.
FAQ
Do files I add in the editor end up in the library?
Yes. A file you upload from the MagicPost editor is saved in your media library too. You can reuse it in another post without uploading it again.
Where do my visuals and carousels go?
MagicPost keeps them in their own tabs, Visuals and Carousels. When you export a visual or a carousel, MagicPost also saves the exported file in the Library tab.
Does deleting a file from the library remove it from my posts?
No. Deleting a media removes it from your MagicPost library, and that cannot be undone. The posts that already use the media keep it.
Why can't I find my video in the editor's Library picker?
The picker of the MagicPost editor lists the videos a post can hold: MP4, MOV, AVI, WebM and WMV. A video in another format, such as MKV or MPEG, does not appear there, because the editor does not accept it either. Export the video again in MP4, then import it, or upload it with Video in the Add media menu if it is above 100 MB. Imported GIF files do not appear in the picker either: open the Media page and click Add to a post on the file.
Is the media library shared with my team?
No. A MagicPost media library belongs to one account. In an organization, each member has their own library, and MagicPost does not pool files across members.
One exception: a person who opens a MagicPost share link of your calendar or of one of your posts with editing rights can import files into your media library, and pick among the files imported through share links. On the account of a MagicPost agency client, a calendar link with editing rights also shows the media the agency shared with the client. A link to a single post never shows them. The rest of your library stays invisible to that person. Outside the client space Media module, a MagicPost share link without editing rights gives no access to your library.
For a client of a MagicPost agency on the Agency plan, the client space can also show a Media module. The client sees the files imported through links and the media the agency shared with them, nothing else. Unless the link is read-only, the client can also import files, and rename, move and delete the files imported through links. Media shared by the agency stay read-only for the client.
Is there a limit on what I can store?
MagicPost limits the size of each file and the number of files per import. MagicPost does not refuse an import because of the total size of your media library. The maximum size per file is written in the import window.
On mobile, the filters panel of the MagicPost Media page shows the storage your media library uses out of a total. MagicPost does not check that total when you import a file. The desktop Media page does not show that gauge.
Need help?
Reach out via the in-app chat, or book a 30-minute onboarding call: https://cal.com/magicpost/book-a-call