How to create my first ICP
|An ICP (ideal customer profile) is the description of the people you want to reach, and MagicPost Leads scores everyone who engages with your LinkedIn posts against it. The first time you open Leads, MagicPost opens a guided setup that creates your first ICP. Leads is included in the Growth, Creator, Agency, and Team plans and open during the free trial.
This article covers the first ICP and the ones you add later in MagicPost. To change an ICP afterwards, see how to edit an existing ICP. MagicPost presents the Leads module on the LinkedIn leads feature page.
Create your first ICP with the guided setup
As long as your MagicPost account has no ICP, the Leads page sends you to the guided setup. A progress bar shows the step you are on, and Previous takes you back.
Read the introduction and click Start.
On Describe your ideal customer, fill in ICP name and Description, then click Continue. MagicPost also lists suggestions based on your profile: click one to fill in both fields, then adjust them.
On Refine your LinkedIn target, set the filters you need among Country, Industry and Company size, then click Continue. MagicPost starts creating the ICP at this point.
On Automatically detect leads, leave Enable the detection agent on, or turn it off, then click Continue. The agent is on by default. See how to enable automatic lead detection.
On Your detection credits, read how many Leads credits your account has, then click Continue.
On Everything is ready!, click Discover my leads to open the Leads page.
The guided setup of MagicPost Leads does not ask for example profiles or advanced filters. You add them afterwards from the ICP editor.
How to write a good description
In MagicPost Leads, the AI scores a profile from the description of the ICP and its example profiles. Be concrete about the role, the type of company and the context. For example: "Head of Sales or VP Sales at a B2B SaaS company, mid-market, based in Europe or North America."
Avoid a vague description. "People interested in sales" gives the AI nothing to compare a profile with.
Avoid two targets in one ICP. If you target startup founders and enterprise CTOs, create two ICPs. MagicPost scores each profile against each ICP separately.
Keep countries and company sizes out of the description. They belong in the filters.
What happens after you create an ICP
MagicPost analyzes each new ICP before you can use it. During the analysis, the ICP card in the ICPs tab shows Creation in progress.... When the analysis is done, the card shows Ready and lists the main signals MagicPost will look for.
If the analysis of an ICP fails, the ICP card in MagicPost shows Failed, with an error message and a Retry button that starts the analysis again. An ICP whose analysis failed cannot be selected in a detection until the analysis succeeds.
An ICP must be Ready before you can select it in a detection. During the same analysis, MagicPost generates the keywords used by the free pre-qualification, which you can review in the ICP editor. See how AI scoring works.
How to create another ICP
In MagicPost, open Leads, then the ICPs tab.
Click New ICP.
On Describe your ideal customer, fill in the name and the description, then click Next.
On Give examples of typical profiles, add LinkedIn profiles that match the ICP, then click Next. This step is optional, and MagicPost recommends it to refine the qualification of your leads.
On Refine your LinkedIn target, set the filters. Advanced filters adds City, LinkedIn profile (Creator, Premium, Open to work) and Followers, with Min and Max.
Click Create my ICP.
If you leave this MagicPost wizard before the end, your draft is kept for a few days in the browser you used. When you come back, a banner offers Resume or Start over. The draft does not follow you to another device.
In a MagicPost Team organization that has shared ICPs, New ICP first opens a choice between Create a new ICP and Use a shared ICP. See how to use Leads as a team.
How filters work
MagicPost applies the filters of an ICP before the AI scoring, at the free pre-qualification step. Filters do not all act the same way:
Filters that rule a profile out. Any exclusion, the list of included countries, Followers and LinkedIn profile reject a profile that does not comply.
Filters that do not rule a profile out. A profile outside your included industries, company sizes or cities is not rejected. MagicPost runs a free extra check to decide whether the profile is worth scoring.
Empty fields. MagicPost skips a filter when the profile has nothing in that field. A profile with no country is not rejected by a country filter.
How many ICPs you can have
The number of ICPs you can have in MagicPost depends on your plan. The ICPs tab shows the limit next to New ICP. Archived ICPs count toward the limit, so delete an ICP to free a place. On an individual plan, the Leads add-on raises the limit: see understanding and buying Leads credits.
FAQ
Does creating an ICP cost credits?
No. Creating, editing and deleting an ICP is free in MagicPost. A credit is spent only when a profile is scored with at least a Medium fit on the ICP.
Where do I add example profiles to my first ICP?
In the ICP editor. The guided setup of MagicPost Leads skips example profiles, so open the ICPs tab, click the ICP card, and add profiles under Example profiles. The editor shows how many profiles you can add.
Can I duplicate an ICP?
No. MagicPost has no duplicate action for an ICP. Create a new ICP and paste the description of the first one as a starting point.
What if I target two very different segments?
Create two ICPs. MagicPost scores each profile against each of your ICPs separately, so a person can be a strong fit on one ICP and be set aside on the other.
Why can't I create another ICP?
You reached the ICP limit of your MagicPost plan. At the limit, New ICP opens the ICP limit reached dialog instead of the wizard. If you already have the Leads add-on, New ICP is disabled at the limit. Archived ICPs count toward the limit. Delete an ICP you no longer use, or take the Leads add-on if you are on an individual plan.
Need help?
Reach out via the in-app chat, or book a 30-minute onboarding call: https://cal.com/magicpost/book-a-call