An ICP (Ideal Customer Profile) is the description of who you are trying to reach. MagicPost uses it to score every person who engages with your posts. Creating one is done through a guided wizard.

Step 1: Definition

Give your ICP a name and describe who you are looking for in plain language. The more specific the description, the more accurate the AI scoring.

Good prompt example:

Head of Sales or VP Sales in a B2B SaaS company, mid-market size, based in Europe or North America, with hiring or growth signals.

Avoid:

• Too vague: "People interested in sales"

• Contradictory: asking for "startup founders" and "enterprise CTOs" in the same ICP. Create two ICPs instead.

• Over-stuffed: keep the prompt focused. You will add structured filters in Step 3.

Step 2: Positive examples

Paste LinkedIn profile URLs of people who perfectly match your ICP. The AI uses them as calibration anchors. This step is optional but strongly recommended, it dramatically improves scoring accuracy.

Use real customers, ideal prospects you wish you had more of, or competitors of your best accounts.

Step 3: Default filters

Set hard filters that pre-qualify profiles before the AI scores them. This is free, fast, and saves credits.

• Countries and excluded countries

• Industries and excluded industries

• Company size (employee count brackets)

• Cities

• Gender

• Followers range

Anyone outside these filters is marked excluded without using a scoring credit.

What happens after creation

MagicPost computes your ICP's profile, the AI's internal understanding of who you target. Once it is ready, the ICP becomes usable for detection and scoring. You can see the result on the ICP card: key signals, anti-signals, and the scoring rubric.

Auto-saved draft

If you close the wizard mid-way, your work is saved as a draft. When you come back, a banner offers to resume where you left off.

How many ICPs can I have?

The limit depends on your tier. The New ICP button shows a tooltip when you hit the cap. Archive an old ICP to free up a slot.