Select Language

Book a call

Login

Signup

Select Language

Login

Signup

/

/

What is the Leads module?

Florence Vallet

Product Specialist

What is the Leads module?

The Leads module turns the people who engage with your LinkedIn posts into a qualified, sortable pipeline.

Instead of scrolling through likes and comments to work out who matters, MagicPost captures everyone who engaged, scores them against the customer profiles you define, and hands you a CRM to work the list.

What it does

Captures the people who liked or commented on your posts. Those two interactions are the whole source. MagicPost does not capture reposts.
Scores each person against your Ideal Customer Profiles (ICPs) using AI, giving each one a fit level (Excellent, Good, Medium or Low) with the reasoning behind it.
Gives you a CRM to work the pipeline: contact statuses, a table and a kanban view, tags, comments, saved views, and message templates.
Pushes qualified leads to your tools: Lemlist, Pipedrive, HubSpot, or any webhook (Zapier, Make, n8n).
Exposes your leads, ICPs and qualifications over MCP, so you can query them from Claude, Cursor or your own scripts.

What it is not

The Leads module is not a cold outreach tool. It does not send LinkedIn invitations, DMs or emails for you. It qualifies the warm audience already engaging with your content, and you decide what to do with them.

Deciding is the harder half of the job: how to generate B2B leads on LinkedIn covers the approach that goes around the tool.

It also only looks at your own posts. You cannot point it at a competitor's post or any post you did not publish.

The three tabs

ICPs: who you are looking for. The description of your ideal customer.
Posts: where you are looking. Your published posts, and their detection status.
Leads: what you found. The qualified pipeline, ready to work.

What the AI actually reads

When MagicPost scores someone, it reads their LinkedIn profile: name, headline, current role, company, industry, company size, country, their About section, and their company's description.

It does not read their own posts, their activity elsewhere, or the comment they left under your post. The comment is captured and shown to you on the lead, but it does not influence the score. The fit is about who the person is, not what they wrote.

How to get started

Open Leads in the left navigation. You will be walked through creating your first ICP, then you can either launch a detection on one of your existing posts or turn on the detection agent to have new posts scanned automatically.

A detection runs in the background and usually lands its first leads within a few minutes.

The numbers:

1 credit = 1 lead scored against 1 ICP. Capturing the engagers and pre-qualifying them is free.
100 credits per month on a paid plan, Creator and above. The Leads add-on (€39/month) stacks 500 more on top (600 a month) and top-ups are available for one-off spikes.
10 credits, valid 3 days, on the free trial every account starts with. No credit card.
2 active ICPs on the trial and on paid plans, or 5 with the Leads add-on.

See how to activate the Leads module and what is in each MagicPost plan.

FAQ

Does the same person get captured twice if they engage with several posts?

They stay a single lead. Their interactions stack up on their record, and they are not re-scored against an ICP they have already been scored on, so you never pay twice for the same profile on the same ICP.

Can I use this on someone else's post?

No. Detection only runs on posts you published.

Do I need a browser extension?

No. Everything runs server-side from your connected LinkedIn account.

Going further

Set it up

Define who you are looking for

Find the leads

Work the pipeline

Your best-scored leads are also the people worth commenting on every week: drop them into a list in the engagement feed.

Need help?

Reach out via the in-app chat, or book a 30-minute onboarding call: https://cal.com/magicpost-team/contact-sales-team

Updated

July 23, 2026