What is the Leads module?

The Leads module of MagicPost detects the people who like or comment on your LinkedIn posts, scores them against the ideal customer profiles (ICPs) you define, and lists the ones that fit in a CRM. Leads is included in the Growth, Creator, Agency, and Team plans, and it is open during the MagicPost free trial with a small allowance of credits.

The MagicPost Leads module works on the posts of the LinkedIn account you connected to MagicPost. MagicPost presents the module on the LinkedIn leads feature page. This article explains how the module works.

What the Leads module does

• Detects the people who engaged. MagicPost collects the profiles that liked or commented on a post you published. You launch a detection on a post, or you let the detection agent scan your new posts.

• Pre-qualifies each profile for free. MagicPost checks each profile against the keywords and filters of your ICP before any AI scoring.

• Scores the fit with AI. Each profile that passes pre-qualification gets a fit level for the ICP, Excellent, Good or Medium, with the reasoning. A profile judged too far from the ICP is set aside and is not a lead. See how AI scoring works.

• Lists your leads in a CRM. The Leads tab has a table and, on desktop, a kanban view, with contact statuses, tags, saved views and personalized messages. See how to filter and organize my leads.

• Sends leads to your tools. MagicPost can push leads to a webhook, Lemlist, ReachBoost, Pipedrive or HubSpot. See how to connect Zapier, Lemlist, Pipedrive, or HubSpot.

• Exports leads to CSV. CSV export is available on a paid plan, not during the free trial. See how to export my leads to CSV.

What the Leads module does not do

The MagicPost Leads module is not an outreach tool. It does not send LinkedIn invitations, direct messages or emails for you. It qualifies people who already engaged with your content, and you decide what to do with them. The blog article how to generate B2B leads on LinkedIn covers the approach around the tool.

MagicPost detects leads only on posts published by your connected LinkedIn account. You cannot run a detection on someone else's post, and reposts of your posts are not collected: only likes and comments are.

The three tabs of the Leads page

• Leads: the people MagicPost detected as leads, which you filter, sort and contact.

• Posts: your published LinkedIn posts, with the detection state of each one.

• ICPs: your ideal customer profiles.

What the AI reads to score a profile

To score a person, MagicPost reads their LinkedIn profile: name, headline, current role, company, industry, company size, country, About section and company description.

The MagicPost scoring does not read the comment a person left under your post. MagicPost saves the comment and shows it on the lead, but the fit level depends only on the profile.

Credits and limits

MagicPost counts Leads usage in credits. One credit is spent each time a profile is scored with at least a Medium fit on one ICP. Collecting the people who engaged, pre-qualifying them and setting a profile aside cost nothing.

Each plan sets a monthly quota of Leads credits:

• Growth: 100 per month.

• Creator: 200 per month.

• Agency: 100 per month, for each seat that includes Leads.

• Team: a monthly quota too. The credits widget at the top of the Leads page shows it.

The number of ICPs you can have in MagicPost also depends on your plan: the ICPs tab shows the limit. A paying subscriber who needs more credits can buy them from the credits widget. See understanding and buying Leads credits.

How to get started with Leads

1. In MagicPost, open Leads in the navigation. Connect your LinkedIn account if MagicPost asks for it.

2. Follow the guided setup, which creates your first ICP and offers to turn on the detection agent. See how to create my first ICP.

3. Open the Posts tab and click Detect on a published post to get your first leads.

Related articles

• Access and credits: how to activate the Leads module, understanding and buying Leads credits.

• ICPs: how to create my first ICP, how to edit an existing ICP, how AI scoring works.

• Detection: how to detect leads from a post, how to enable automatic lead detection, understanding lead detection statuses.

• Working your leads: how to filter and organize my leads, how to customize my contact statuses, how to create and trigger message templates, how to add a lead manually.

• Teams: how to use Leads as a team.

FAQ

Is the Leads module included in my MagicPost plan?

Leads is included in the Growth, Creator, Agency, and Team plans. In an organization, access also depends on the seat type: an Analytics seat or an Engagement seat does not include Leads. If you subscribed to a former MagicPost plan, see The Analytics and Starter plans.

Can MagicPost detect leads on someone else's post?

No. MagicPost detects leads only on posts published by your connected LinkedIn account. A post you reshared without adding your own text is not listed in the Posts tab either.

Is the same person counted twice if they engage with several posts?

No. In MagicPost Leads, a person who engages with several of your posts stays a single lead, with all their interactions on one card. A profile already scored on an ICP is not scored again on that ICP by a later detection, so it does not cost a second credit.

Do I need a browser extension to use Leads?

No. MagicPost Leads needs a connected LinkedIn account and nothing to install. A detection runs on MagicPost's side and continues when you leave the page.

Can I add a lead who did not engage with my posts?

Yes. In MagicPost you can add a person by hand from the Leads tab, or with Add to leads from a post in the engagement feed and from a comment on your posts. See how to use the engagement feed and how to reply to comments on my posts.

Can I use Leads from Claude or another AI assistant?

Yes. The MagicPost MCP server has Leads tools that list your leads and ICPs, check your credits and launch a detection. API and MCP access is included in the Creator, Agency, and Team plans, so it is not part of every plan that has Leads. See what is MCP, and what can I do with it?

Need help?

Reach out via the in-app chat, or book a 30-minute onboarding call: https://cal.com/magicpost/book-a-call