How to edit an existing ICP
|In MagicPost Leads, you edit an ICP from the ICPs tab: click the ICP card, change its definition, its filters or its keywords, then click Save. Editing an ICP is free and never spends a credit. Leads is included in the Growth, Creator, Agency, and Team plans.
An ICP (ideal customer profile) is what MagicPost scores the people who engage with your posts against. If you have no ICP yet, start with how to create my first ICP. MagicPost presents the Leads module on the LinkedIn leads feature page.
How to open the ICP editor
In MagicPost, open Leads, then the ICPs tab.
Click the card of the ICP. The Edit ICP panel opens with three sections: Definition, Filters and Keywords.
Make your changes and click Save.
MagicPost does not open the editor for an archived ICP. Open the menu of the card and click Unarchive first.
What each section changes
Definition: the title, the description and the Example profiles. The description and the example profiles are what the AI scoring is based on. The editor shows how many example profiles you can add.
Filters: Country, Industry and Company size, plus City, LinkedIn profile and Followers under Advanced filters. MagicPost applies filters at the free pre-qualification step, before the AI.
Keywords: the terms MagicPost looks for in the headline, the current role, the About section and the company description of a profile. Keywords also act at the free pre-qualification step.
The three keyword families
Essential: a single term is enough to qualify a profile.
Secondary: two or more terms are required to qualify a profile.
Exclusions: a term that disqualifies a profile at once. An exclusion always wins over the other keywords.
In the MagicPost ICP editor, Suggest via AI generates a new set of Essential and Secondary keywords from your ICP and overwrites the keyword changes you have not saved. Exclusions are never generated by the AI: you write them yourself, and MagicPost keeps the ones you saved.
MagicPost saves the keywords suggested by Suggest via AI at once, without a click on Save, and applies the free pre-qualification to your leads again. Closing the ICP editor with Cancel does not bring the previous keywords back.
MagicPost warns you in the editor when your keywords contradict themselves: a term that is both required and excluded, an exclusion that rules out one of your example profiles, or an example profile that no keyword matches.
Saving: regenerate the ICP or not
When you change the description or the example profiles and click Save, MagicPost opens the Regenerate the ICP? dialog. Its two buttons do different things:
Regenerate the ICP: MagicPost analyzes the ICP again, which takes a few seconds. The new definition applies to the next detections. Leads already scored keep the fit level they had, until you score them again. Profiles that were set aside under the previous definition come back in the Leads tab without a fit level, until they are scored again.
Save without reworking the ICP: MagicPost saves your text and keeps its current analysis of the ICP. Nothing is scored again. This choice suits a typo or a rewording that does not change the target.
In MagicPost, Regenerate the ICP does not rewrite the Essential and Secondary keywords that the ICP already has, so the free pre-qualification keeps using the previous keywords. After a change of target, click Suggest via AI in the Keywords section, or edit the keywords yourself.
When you change only the keywords or the filters, MagicPost saves without a dialog and applies the free pre-qualification to your leads again. A detected lead that the new exclusions or filters rule out is removed from the list of this ICP, and MagicPost deletes the score of that lead on this ICP.
A lead that MagicPost removed after a keyword or filter change does not come back on its own when you loosen the rule later. Re-run the detection on the post: the profile is scored again, and that scoring costs one credit if the fit is at least Medium.
Renaming an ICP or changing its color in MagicPost does not change any score. The Posts tab can still offer Re-run on the posts already detected with this ICP, because MagicPost treats any change to an ICP as an update. In that case, the Re-run detection dialog lists no profile to re-evaluate.
How to refresh scores after you regenerate an ICP
After you regenerate an ICP in MagicPost, the leads already scored keep their fit level. You choose which scores to refresh:
On a post. In the Posts tab, a post detected with the older version of the ICP shows Re-run, or the link ICP updated, re-run. The Re-run detection dialog lists the profiles already scored, which are kept and not charged again, the profiles to re-evaluate, which are optional, and the cost of new leads.
On one lead. In the Leads tab, click the fit level of the lead, click Re-check affinity, then confirm with Re-check. The new score replaces the old one.
One case leaves you no choice. If a post detected with the older version of the ICP also received new likes or comments, MagicPost shows Sync on the post instead of Re-run. That sync scores the out-of-date leads again without the optional switch. See how to detect leads from a post.
In every case, MagicPost spends a credit only when the new fit is at least Medium. A lead judged too far from the ICP after a new scoring is set aside from your list at no cost. See understanding and buying Leads credits.
The menu of an ICP card
Each ICP card in MagicPost has a menu with these actions:
Color and Rename, to tell your ICPs apart.
Archive: MagicPost stops using the ICP for lead detection. The leads already attached stay in your list, and Unarchive restores the ICP at any time. An archived ICP still counts toward your ICP limit.
Delete: the deletion is permanent. A lead detected only through this ICP no longer appears in the Leads tab. A lead that also belongs to another ICP, or that you added by hand, stays.
Shared ICPs in an organization
In a MagicPost Team organization, an ICP shared with the organization carries a Shared badge. Editing a shared ICP changes it for every member who uses it, and MagicPost asks you to confirm before saving. Any member who uses a shared ICP can edit it, and so can an admin of the organization. In a MagicPost agency organization, an ICP cannot be shared with the organization.
In a MagicPost Team organization, the menu of an ICP card has three more actions, depending on your rights:
Save for the organization shares one of your ICPs with the organization.
Remove from my ICPs takes a shared ICP out of your own list. The ICP no longer counts toward your limit and stays available to the other members.
Delete for the organization deletes a shared ICP for everyone. Only an admin of the organization can do it.
For the team side of MagicPost Leads, see how to use Leads as a team.
FAQ
Does editing an ICP cost credits?
No. Editing, regenerating, archiving and deleting an ICP is free in MagicPost. A credit is spent only when a profile is scored, or scored again, with at least a Medium fit. One edit has an indirect cost: a lead removed by a new filter or exclusion loses its score, and scoring that profile again later costs a credit.
Do my existing leads change fit level when I edit the ICP?
No. In MagicPost Leads, leads already scored keep their fit level after an ICP edit, and the new definition applies to the next detections. To refresh a score, use Re-run on the post or Re-check affinity on the lead. One exception: after you regenerate an ICP, the profiles MagicPost had set aside come back in the Leads tab without a fit level, until they are scored again.
What happens to my leads if I delete an ICP?
MagicPost removes from the Leads tab the leads that were detected only through the deleted ICP. Leads that also belong to another ICP stay, and so do leads you added by hand. Archiving an ICP keeps its leads in your list.
Why do some leads disappear after I change a filter or an exclusion?
Because MagicPost applies the pre-qualification again when you change keywords or filters. A detected lead that the new rules exclude leaves the list of this ICP. If the lead belongs to no other ICP, it no longer appears in the Leads tab. The score of the removed lead on this ICP is deleted. Loosening the rule later does not bring the lead back: re-run the detection on the post, and the profile is scored again, at one credit if the fit is at least Medium.
Does an archived ICP free a place for a new one?
No. In MagicPost, archived ICPs count toward the ICP limit of your plan. Delete an ICP to free a place. The ICPs tab shows your limit next to New ICP.
Need help?
Reach out via the in-app chat, or book a 30-minute onboarding call: https://cal.com/magicpost/book-a-call