How to generate and download my LinkedIn Wrapped
|The MagicPost LinkedIn Wrapped is a one-page recap of your LinkedIn year: posts published, likes, followers gained, best days, formats, top posts and themes. You generate the Wrapped once, customize it, then download it as an image or turn it into a post. The Wrapped is free: it needs a MagicPost account and a connected LinkedIn account, on any plan and without a subscription.
In the English interface of MagicPost the page is called Wrapped. In the other languages, MagicPost shows its own translation of "Retrospective", for example Rétrospective in French. All these names point to the same page. To see an example before you create an account, open the LinkedIn Wrapped page.
The Wrapped is not the metrics dashboard
MagicPost has two ways of looking at your LinkedIn numbers, and they answer different questions:
The Wrapped is a single shareable image that sums up one calendar year. It is free, and it is mostly useful in December and January.
The metrics dashboard is the interactive page you use all year: four tabs (Reporting, Posts, Audience, Benchmarks), a date range you choose, sortable columns, a CSV export and a report. The metrics dashboard is included in Growth, Creator, Agency, and Team.
The rest of this article is about the MagicPost Wrapped only.
What you need
A MagicPost account. A free account is enough. The Wrapped needs no paid plan.
Your LinkedIn account connected to MagicPost. The connection goes through LinkedIn's official sign-in, and MagicPost reads your data from LinkedIn's official API as a verified partner.
The LinkedIn connection must include the impressions and followers permission. If your LinkedIn account is not connected to MagicPost, or lacks that permission, Generate my wrapped opens the LinkedIn connection window. The generation of the Wrapped starts once the connection and the permission are in place.
If you already have a MagicPost Wrapped and your LinkedIn account is no longer connected, the Wrapped page shows Your LinkedIn account is not connected with a Connect LinkedIn button.
How to generate your Wrapped
Open the Wrapped page in MagicPost.
Click Generate my wrapped.
Wait while MagicPost fetches your posts and your follower history for the year. The generation can take a few minutes.
The MagicPost Wrapped covers the calendar year in progress. In January, it covers the year that just ended.
Where to find the Wrapped page
The Wrapped entry appears in the profile menu of MagicPost around the turn of the year, and in the mobile menu during the same season. Outside that season, the entry is hidden, but the page still exists: the button on the LinkedIn Wrapped page opens it.
What is on the Wrapped
Your profile and your followers: your follower count and how many followers you gained over the year.
The evolution chart: a monthly curve. A selector on the chart switches it between followers, impressions, likes and comments.
Three key figures: number of posts, average likes and followers gained.
Days of the week: your average likes per day.
Post formats: image, video, carousel, text and document.
The 3 best posts of the year.
Main themes: the subjects you wrote about.
The MagicPost Wrapped carries a "Made with MagicPost" mention at the bottom of the profile card.
What the numbers mean
An "average" on the MagicPost Wrapped is a median. One viral post would pull a true average far above what your posts usually do, so MagicPost computes the median and labels it "average" for readability.
"Followers gained" on the MagicPost Wrapped counts only the followers you gained. People who unfollowed you are not deducted, so the figure is a gross gain, not a net one.
The themes of the MagicPost Wrapped are detected automatically. MagicPost classifies each post against a predefined list of themes, so the result is a reading of your year, not a manual classification.
How to customize the Wrapped
Customize opens the identity settings of the MagicPost Wrapped: profile photo, first name, last name and job title. The photo you upload there is temporary and used for the export only. Nothing changes on your LinkedIn profile.
The colored square next to Customize opens the color settings of the Wrapped. You pick the main color and a Background pattern: None, Dots, Blurred, Hatched, Vertical or Diagonal.
How to download the Wrapped or post it
Download saves the MagicPost Wrapped as a PNG image, ready to share anywhere.
Post ready to publish prepares a LinkedIn post for you. MagicPost writes a post from your own figures, attaches the image of your Wrapped, and opens the post so you can edit it, schedule it or publish it.
Generating the Wrapped post and publishing it right away need no paid plan. Scheduling the Wrapped post for a later date does: scheduling is included in Growth, Creator, Agency, and Team, and it is open during the free trial. On a free MagicPost account without a trial, the Schedule post button carries a lock and opens an upgrade prompt.
Three limits apply to the MagicPost Wrapped:
Safari is not supported, for the download and for Post ready to publish. Use Chrome, Firefox or Edge.
The download does not work on a phone or in a narrow browser window. MagicPost shows Download not available on mobile. Use a computer.
Post ready to publish and Refresh data are shown on a computer only.
FAQ
Is the MagicPost LinkedIn Wrapped free?
Yes. The MagicPost Wrapped needs a MagicPost account and a connected LinkedIn account, and no paid plan. One step is not free: scheduling the post made from your Wrapped for a later date is included in Growth, Creator, Agency, and Team and open during the free trial. The metrics dashboard is a separate feature, included in Growth, Creator, Agency, and Team.
Which year does the Wrapped cover?
The MagicPost Wrapped covers the calendar year in progress. In January, it covers the year that just ended.
Can I refresh the numbers of my Wrapped?
Yes, once a day. Click Refresh data on the Wrapped page, on a computer. The button disappears once you have used it, and comes back the next day.
Why are some figures missing on my Wrapped?
Impressions and follower figures need the matching permission on your LinkedIn connection. Without it, the MagicPost Wrapped shows average comments in place of followers gained. Reconnect LinkedIn and accept the permissions to get the full Wrapped. See how to renew your LinkedIn connection.
Can I share a link to my Wrapped?
No. The MagicPost Wrapped has no public link. Download the image and share it, or use Post ready to publish to post it on LinkedIn.
Why does the download not work?
The download of the MagicPost Wrapped is blocked in Safari and on a phone. Open MagicPost in Chrome, Firefox or Edge, on a computer, then click Download again.
Where does the Wrapped data come from?
The MagicPost Wrapped uses your posts and your follower history, read from LinkedIn's official API. It is the same source as the metrics dashboard. On the Wrapped page, on a computer, hover Where does this data come from? to read how the figures are computed.
Need help?
Reach out via the in-app chat, or book a 30-minute onboarding call: https://cal.com/magicpost/book-a-call