Which LinkedIn metrics does MagicPost track?

MagicPost tracks, for each of your LinkedIn posts, impressions, likes, comments, shares, the engagement rate, and five advanced metrics: unique views, saves, link clicks, profile clicks and premium CTA clicks. MagicPost also tracks your followers gained over time. These metrics are part of the MagicPost metrics dashboard, included in Growth, Creator, Agency, and Team and open during the free trial.

MagicPost reads these figures from LinkedIn's official API, with your authorization. The LinkedIn analytics page presents the feature.

The core metrics of a post

The Posts tab of MagicPost metrics shows these columns by default on your own profile:

• Impressions: how many times LinkedIn displayed your post. The same person seeing the post three times counts as three impressions.

• Likes and Comments: the reactions and comments the post received.

• % Engagement: (likes + comments) ÷ impressions × 100. The share of the people who saw your post and interacted with it.

• Performance: a MagicPost figure, not a LinkedIn one. Performance shows how many times a post did better or worse than your typical post, measured on the median of your most recent posts. Above 1x, the post beat your median. Performance is measured on impressions, or on likes when impressions are not available.

The Posts table of MagicPost metrics also has descriptive columns: Post, URL and Type by default, plus Label, Theme, Format and Date, which you add with the columns icon at the end of the quick filters row (tooltip Columns).

Shares

MagicPost tracks how many times a post was shared, but the Posts table has no shares column. Shares appear under Other metrics in the progression chart and in the Additional statistics section of the Reporting tab, as a metric of the Timeline view of the Posts tab, in the Performance panel of a post, and in the CSV export under the name Reposts.

The advanced metrics

The advanced metrics of MagicPost are hidden by default. To show them in the Posts table, click the columns icon (tooltip Columns) and check them:

• Unique views: how many different people saw the post. Impressions count every display, unique views count people.

• Saves: how many times LinkedIn members saved your post.

• Link clicks: clicks on the links in your post.

• Profile clicks: clicks to your profile generated by the post.

• Premium CTA clicks: clicks on the premium call-to-action button of your post, such as "Visit my website" or "Book an appointment".

The advanced metrics of MagicPost are also available outside the table. In the Reporting tab, the progression chart lists them under Other metrics, then Advanced metrics, and so do its Compare menu and the Additional statistics section. The Timeline view offers them too, and the Performance panel of a post shows them behind Show advanced metrics.

Older posts can show empty cells for the advanced metrics, because LinkedIn does not provide these figures for them. In the charts, an advanced metric is offered only when at least one post of the selected period has data for it.

Followers gained

MagicPost tracks the followers you gained day by day. Followers gained is one of the metrics of the progression chart in the Reporting tab, as a total or as a cumulative curve over the period.

The Timeline view of the Posts tab also offers Followers gained per post. That figure is an estimate made by MagicPost: each day's new followers are spread across the posts published shortly before, weighted by how recent each post is and by how well it performed. LinkedIn does not attribute a new follower to a post with certainty. The Posts table has no followers gained column.

The Reporting tab of MagicPost metrics uses the same followers estimate in the Followers gained per post strip, under the progression chart, and in the Additional statistics section.

Detected leads

Detected leads is a MagicPost metric, not a LinkedIn one: for each of your posts, the number of new leads that post brought into the MagicPost Leads module. It appears in the Reporting tab and as a column of the Posts table, on your own profile only, with a plan that includes the Leads module, when the lead detection agent is switched on.

A post that MagicPost has not analyzed for leads shows a dash in the Detected leads column, with the tooltip Not analyzed. See how to enable automatic lead detection.

The profile-level figures

The Reporting tab of MagicPost metrics opens with figures that describe the whole period, not one post: Median impressions, Followers gained / post, Median likes and Posts per week. Followers gained / post divides the followers gained by the number of posts; without follower data, the Number of posts card takes its place. MagicPost uses medians because one viral post distorts an average.

The Total for the period card, next to the progression chart of the Reporting tab, gives the MagicPost totals of the period: followers gained, impressions, likes, comments and an engagement rate. That engagement rate is average likes ÷ average impressions × 100, on the posts that have impressions and without comments, so it differs from the % Engagement column of the Posts table.

Reposts

MagicPost counts a repost with a comment as a post of its own: the repost has its own metrics and enters every total and median.

A direct repost, without a comment, has no statistics of its own. With the Show my direct reposts setting, behind the filter icon of the Posts tab (tooltip Filters), a direct repost appears in the Posts list, where its cells show the figures of the original post in grey. A direct repost never enters a total, a median or the CSV export.

When a metric is unavailable

• On a company page, LinkedIn exposes less than on a personal profile. Impressions, likes, comments, shares, unique views and link clicks work. Saves, profile clicks and premium CTA clicks do not exist for a company page. See publishing on a company page.

• Without the impressions permission on your LinkedIn connection, impressions, the engagement rate, followers gained and the advanced metrics stay empty. MagicPost then offers to reconnect LinkedIn.

• On another creator's profile, MagicPost shows only public data: the posts, with their likes and comments. Impressions, the engagement rate, followers gained, the advanced metrics and your labels are not shown. See how to analyze another LinkedIn creator.

What MagicPost does not track

• MagicPost does not track posts published in LinkedIn groups.

• MagicPost does not separate paid impressions from organic impressions on a boosted post.

• MagicPost does not show the private figures of another creator.

FAQ

What is a good LinkedIn engagement rate?

There is no universal answer: a good engagement rate depends on your follower count and your niche. The MagicPost Benchmarks tab compares your impressions with creators in your follower range, which is a fairer reference than a single number.

Why do my MagicPost numbers not match what LinkedIn shows?

MagicPost attaches impressions to the post, not to the day, and its last sync can be older than LinkedIn's live figures. See why MagicPost numbers differ from LinkedIn's.

Can I see how many followers a post brought me?

Yes, as an estimate. In the Posts tab of MagicPost metrics, switch to the Timeline view and choose Followers gained. In the Reporting tab, choose Followers gained on the progression chart: the strip under the chart shows the same estimate for each post. The Posts table itself has no followers gained column.

Which MagicPost plan includes the advanced metrics?

The advanced metrics come with the metrics dashboard, included in Growth, Creator, Agency, and Team. No MagicPost plan sells them separately. On the Agency plan, a member on an Engagement seat has no access to metrics. If you are still on a former Analytics or Starter plan, see the Analytics and Starter plans.

Need help?

Reach out via the in-app chat, or book a 30-minute onboarding call: https://cal.com/magicpost/book-a-call