Which LinkedIn metrics does MagicPost track?

Every number the metrics dashboard can show you, what each one means, and the cases where a cell stays empty. All of it comes from LinkedIn's official API, with your authorisation.

The core metrics

Visible by default on every post in the Posts tab:

• Impressions: how many times your post was displayed. The same person scrolling past it three times counts as three.

• Likes and Comments: reactions and comments received.

• Shares: how many times the post was reposted.

• % Engagement: (likes + comments) ÷ impressions × 100. The share of the people who saw your post and did something about it.

• Performance: not a LinkedIn number, a MagicPost one. It compares each post to the median of your last 20 posts and marks the outliers, up (🔥) and down. It answers one question: is this post doing better or worse than what you normally publish right now.

The advanced metrics

Off by default. Add them as columns from the column picker in the Posts tab:

• Unique views: how many people saw the post, where impressions count displays. This is the column for "how many humans actually saw it".

• Saves: how many times members saved your post.

• Link clicks: clicks on the links in your post.

• Profile clicks: visits to your profile generated by that post. The metric to watch if you post to be found.

• Premium CTA clicks: clicks on your premium call-to-action button ("Visit my website", "Book an appointment").

LinkedIn only started exposing these to its API partners recently, so older posts can show empty cells: the data simply does not exist for them.

The profile-level metrics

Not attached to one post, visible in the Reporting and Audience tabs:

• Followers and follower growth over the period.

• Posts per week and total posts.

• Medians of impressions, likes and comments across the period, which the dashboard prefers to averages: one viral post drags an average so far up that it stops describing anything.

What you will not find

• Followers gained per post. LinkedIn does not attribute new followers to a specific post reliably enough, so MagicPost shows follower growth over time instead of guessing at post level.

• Another creator's private numbers. On someone else's profile you see their public data: posts, likes, comments. Impressions, engagement rate and follower counts are private, and no tool can show them.

When a metric is unavailable

• On a company page, LinkedIn exposes less than on a personal profile: no saves, no profile clicks, no premium CTA clicks. Impressions, unique views, likes, comments, shares and link clicks all work. See publishing on a company page.

• Empty impressions mean your LinkedIn connection is missing one permission. MagicPost prompts you to reconnect, and the column fills in.

• % Engagement on another profile stays empty because it needs impressions, which are private.

FAQ

What is a good engagement rate?

There is no universal answer: it depends on your follower count and your niche. The Benchmarks tab compares your numbers to creators in your follower bracket, which is the only comparison that means anything.

My numbers do not match what LinkedIn shows.

Expected, and documented: why your MagicPost numbers differ from LinkedIn's.

Which plan do I need?

The whole dashboard, advanced metrics included, comes with the Analytics plan. See the Analytics plan.

Need help?

Reach out via the in-app chat, or book a 30-minute onboarding call: https://cal.com/magicpost-team/contact-sales-team