Top 20 LinkedIn Creators on Personal Branding (2026)

What changed in the top 20 LinkedIn personal branding creators since our last ranking

The pool is much larger this time: 393 active personal branding creators, against 89 in our previous edition.

Twelve names are new in this top 20, and they take seven of the first ten places. Blossom Affia enters at #3, Codie A. Sanchez at #4, Jasmin Alić at #5 and Mel Robbins at #7.

Justin Welsh holds #1 and Dr. Elizabeth Lindsey #2. No other returning creator climbs: Lara Acosta moves from #3 to #6, Victor Wendt from #4 to #12 and Heather Monahan from #8 to #20.

Twelve creators from our previous top 20 are no longer in it.

#20 · Heather Monahan, 832 median likes per personal branding post

Heather Monahan, a keynote speaker and host of the Creating Confidence podcast, is down from #8 in our previous edition. Personal branding is 14% of her feed, the third-highest share in the top 20, and those posts earn 14% more than her overall median.

Her personal branding median slipped from 1,008 in 2025 to 803 so far in 2026.

"Today, I’ve officially unlocked Level 52!" Her most liked personal branding post of the year turns a birthday into a list of 52 lessons: 2,012 likes and 538 comments, more than four times her usual comment count. Read it

#19 · Tobi Oluwole, 932 median likes per personal branding post

Tobi Oluwole, founder and chief executive of Magnate Ventures in Canada (see his data biography), enters the top 20 in this edition. His personal branding posts, 6% of his feed, earn 19% more than his overall median.

His 2026 median on the theme, 793, sits below his 12-month figure.

"My mom manages my personal brand on LinkedIn" His most liked personal branding post of the year sets family against hired help a few lines later: 3,290 likes and 434 comments. Read it

#18 · Tim Denning, 948 median likes per personal branding post

Tim Denning, an Australian writer who teaches digital business, is down from #10 in our previous edition. His 53 personal branding posts are the most in the top 20, 13% of his feed, and they earn 21% more than his overall median.

Volume carries him further on the total-likes table below, where he ranks sixth (57,630).

"Most people will die with their real personality still inside them." His most liked personal branding post of the year turns to his own ten years in banking by its third line: 4,681 likes, about 5 times his median. Read it

#17 · Dennis Olympios, 989 median likes per personal branding post

Dennis Olympios, founder and chief executive of LinkedSuperPowers in Switzerland, is new in this edition. Personal branding is 48% of his feed, by far the highest share in the top 20: 14 of the 29 posts we hold from him in 12 months.

Those posts earn 5% more than his overall median. On a feed this focused, personal branding is the usual fare.

"I haven’t built a revolutionary platform. I haven’t invented breakthrough technology." His most liked personal branding post of the year opens on two denials before the claim: 4,476 likes and 1,471 comments, more than 20 times his usual comment count. Read it

#16 · Jade Bonacolta, 1,019 median likes per personal branding post

Jade Bonacolta (see the data biography), founder of The Quiet Rich and a former Google employee, is down from #6 in our previous edition. The theme takes 12% of her feed and earns 17% more than her overall median.

Her median so far in 2026, 1,064, sits a little above her 12-month figure.

"It’s thanks to all the small choices you're making now." Her most liked personal branding post of the year, two sentences followed by a repost request and a follow prompt: 5,577 likes, 5.5 times her median. Read it

#15 · Victor Trieu, 1,135 median likes per personal branding post

Victor Trieu, a former banking executive in Australia who helps senior leaders leave the rat race, is new in this edition and the smallest account in the top 20, at 42k followers.

His 2.70% engagement rate is the highest in our personal branding pool among accounts over 20k followers. Personal branding is 7% of his feed, and those posts earn 83% more than his overall median, the largest premium in the top 20.

"Same life. Same 24 hours. Different choices. Different year." His most liked personal branding post of the year, built on short parallel lines: 3,503 likes, about 3 times his median. Read it

#14 · Dennis Berry, 1,151 median likes per personal branding post

Dennis Berry, founder of Elite Leaders Network, is new in this edition. His 13 personal branding posts are 5% of his feed and earn 68% more than his overall median, the third-largest premium in the top 20.

"Everyone has dreams." His most liked personal branding post of the year spends four lines on the dream before turning to why dreams stall: 4,140 likes, about 3.6 times his median. Read it

#13 · Ben Meer, 1,190 median likes per personal branding post

Ben Meer, the bestselling author who writes as The Systems Guy, is new in this edition. Personal branding is 4% of his feed, and those 12 posts earn 51% more than his overall median.

His median so far in 2026 is 1,623, well above his 12-month figure. His posts run 242 words on average, the third-longest among the top-20 creators we hold writing data for.

"Learn how to notice more good things in your life." His most liked personal branding post of the year gives one nightly habit, then its examples: 7,371 likes, about 6 times his median. Read it

#12 · Victor Wendt, 1,263 median likes per personal branding post

Victor Wendt, a Brazilian creator who posts on creative identity, is down from #4 in our previous edition. His personal branding posts make up 8% of his feed and earn 61% more than his overall median.

His audience reacts more than it replies: a median of 21 comments, the lowest in the top 20, about one for every 60 likes.

"O Efeito LinkedIn." His most liked personal branding post of the year is a caption of three words and a pun in brackets: 6,046 likes, about 5 times his median. Read it

#11 · Sahil Bloom, 1,389 median likes per personal branding post

Sahil Bloom (see the data biography), a bestselling author and investor, is down from #7 in our previous edition. Personal branding is 7% of his feed, 31 posts, and they earn 7% more than his overall median.

"I want to be boring in the right ways." His most liked personal branding post of the year follows the claim with a run of short instructions: 4,192 likes, 3 times his median. Read it

#10 · Rachel Mitchell, 1,451 median likes per personal branding post

Rachel Mitchell, an executive producer who helps experts land television appearances, is new in this edition. Her 44 personal branding posts are 12% of her feed and earn 10% less than her overall median.

Her median held steady, 1,463 in 2025 and 1,521 so far in 2026, and volume puts her third in total personal branding likes (101,668). Her posts are the longest among the top-20 creators we hold writing data for, 249 words on average.

"You can trust the timing and let go of control." Her most liked personal branding post of the year is the single biggest post on this page: 15,767 likes, nearly 11 times her median, and 1,032 comments. Read it

#9 · Jalonni Weaver, 1,515 median likes per personal branding post

Jalonni Weaver, a LinkedIn personal brand educator and talent consultant, joins the top 20 in this edition. She gives the topic 6% of her feed, and those 31 posts earn 9% less than her overall median.

She ranks fourth in total personal branding likes (64,718) and second in our recruiting ranking.

"Today is my last day at AT&T." Her most liked personal branding post of the year is a career announcement written as a statement of faith: 6,311 likes, about 4 times her median. Read it

#8 · Alex Hormozi, 1,809 median likes per personal branding post

Alex Hormozi, founder of Acquisition.com and co-founder of Skool (see his data biography), is new in this edition. Personal branding is 2% of his feed, the smallest share in the top 20: 11 posts out of 619.

Those posts earn 23% less than his overall median of 2,360, the steepest discount here. His posts are also the shortest among the top-20 creators we hold writing data for, 22 words on average.

"Most people want two things at the same time:" His most liked personal branding post of the year is a two-item list, then the catch: 2,754 likes, only 1.5 times his median, the third-smallest gap in the top 20. Read it

#7 · Mel Robbins, 2,044 median likes per personal branding post

Mel Robbins, author of The Let Them Theory and host of The Mel Robbins Podcast, is new in this edition at #7 and has the biggest audience in the ranking, 1.6 million followers.

Personal branding is 3% of her feed, 11 posts, and those posts earn 17% more than her overall median. On that audience her engagement rate is 0.13%, the lowest in the top 20.

"Today I am doing chores in the most glamorous and expensive dress I own as a fun way to celebrate two amazing things happening this week:" Her most liked personal branding post of the year, a birthday post that opens on a scene: 12,598 likes, about 6 times her median. Read it

#6 · Lara Acosta, 2,149 median likes per personal branding post

Lara Acosta, an entrepreneur and investor in the United Kingdom who teaches personal branding (see her data biography), is down from #3 in our previous edition. The theme fills 8% of her feed and earns 38% more than her overall median.

Her personal branding median climbed from 1,057 in 2023 and 1,216 in 2024 to 2,149 so far in 2026. Her audience comments heavily: a median of 947, fourth in the top 20.

"I JUST MADE IT TO FORBES 30 UNDER 30!" Her most liked personal branding post of the year announces the award in capitals before tying it to a vision board: 3,868 likes and 1,506 comments. Read it

#5 · Jasmin Alić, 2,308 median likes per personal branding post

Jasmin Alić, founder of the Link Up Community in Bosnia and Herzegovina (see his data biography), is new in this edition. Personal branding is 10% of his feed and earns 12% more than his overall median.

His audience answers back: a median of 1,405 comments, second only to Blossom Affia here, and the highest comment ratio in the top 20, about one for every 1.6 likes. He also ranks first in our coaching ranking.

"Look, I get it. There's always bigger fish to fry." His most liked personal branding post of the year grants the reader's objection before making its case: 3,305 likes and 1,949 comments. Read it

#4 · Codie A. Sanchez, 2,397 median likes per personal branding post

Codie A. Sanchez, an investor in Main Street businesses and a bestselling author, is new in this edition at #4. Personal branding is 3% of her feed, 11 posts out of 386.

Those posts earn 78% more than her overall median of 1,344, the second-largest premium in the top 20: on her feed, the rare personal branding post beats the usual fare.

"Let them hate you. Let no desire to be loved stop you." Her most liked personal branding post of the year repeats one sentence frame line after line: 4,382 likes and 380 comments. Read it

#3 · Blossom Affia, 2,605 median likes per personal branding post

Blossom Affia, a brand strategist in Nigeria and founder of Credence Marketing Agency, enters this edition at #3. Her 10 personal branding posts, the floor of this ranking, are 16% of her feed and earn 35% more than her overall median.

Her 2.22% engagement rate is the second-highest in the top 20, on 117k followers. Her audience comments more than any other here: a median of 1,521 comments, about one for every 1.7 likes.

"I am the girl from the rejection letter." Her most liked personal branding post of the year opens on her follower count, then goes back to the years before it: 3,417 likes and 2,281 comments, two comments for every three likes. Read it

#2 · Dr. Elizabeth Lindsey, 2,902 median likes per personal branding post

Dr. Elizabeth Lindsey, a National Geographic Explorer who advises chief executives, holds #2. Personal branding is 11% of her feed, 38 posts, and they earn 4% more than her overall median.

Her 1.12% engagement rate is the third-highest in the top 20. She ranks second in total personal branding likes (120,204) and leads our ranking of LinkedIn consultants.

"The best revenge is becoming impossible to dismiss." Her most liked personal branding post of the year speaks to the reader in the second person from its third line: 8,045 likes, about 2.8 times her median, and 740 comments. Read it

#1 · Justin Welsh, 3,542 median likes per personal branding post

Justin Welsh, the writer behind The Saturday Essay (see his data biography), holds #1 for a second edition, with 3,542 median likes per personal branding post, 33 times the typical personal branding post we measured.

His median on the theme has risen every year: 2,828 in 2024, 3,223 in 2025 and 3,542 so far in 2026. Personal branding is 11% of his feed, 50 posts, at 10% above his overall median.

He also leads the total-likes table below (186,189) and ranks first in our personal development ranking. In our content marketing ranking he is third.

"The real flex? Being yourself. Most people build for the image." His most liked personal branding post of the year argues against the topic's own habits: 7,113 likes and 1,636 comments, about one comment for every four likes. Read it

Where do these cards come from? We computed every figure on this page from public posts with MagicPost's LinkedIn analytics: median engagement per theme, share of feed, theme premiums and trajectories, across 393 personal branding creators and 15,587 personal branding posts. It works on your profile too, including a side-by-side with anyone on this list.

Which personal branding creators just missed the top 20?

Five names sit right behind the cut, the closest one 29 likes short of number twenty:

Lewis Howes, at #24, shows the widest gap of the five: his 35 personal branding posts are 4% of a 782-post year, and they earn 241% more than his overall median of 209 likes.

Hannah del Herrera, at #23, is the smallest account of the five (65k followers) and the most efficient, at a 1.20% engagement rate. Simi Arora, at #25, gives the topic the largest share of the five, 18% of her feed.

Which LinkedIn personal branding creators have the highest engagement rate?

Raw likes flatter the largest followings, so divide by reach: engagement rate on personal branding posts, median likes divided by followers (20k followers and over). Two names sit almost level at the top:

Victor Trieu (#15) leads at 2.70% on 42k followers, just ahead of Karima Labrini, a strategic advisor to founders in the United Arab Emirates, at 2.65% on 21k. Blossom Affia (#3) is the only other member of the top 20 here.

Michael Erhard, a chief operating officer in ecommerce based in Germany, and Ciara O'Neil, a personal brand strategist in the United Kingdom, complete the five.

Inside the top 20, engagement rate runs from Victor Trieu's 2.70% down to Mel Robbins's 0.13%, about a 20-fold spread. For how personal branding compares with other subjects, see our study of LinkedIn engagement rate by topic.

Which personal branding creators get the most total likes on LinkedIn?

One more cut counts the total likes on personal branding posts over 12 months, where frequent posters gain ground:

Justin Welsh leads with 186,189, about 1.5 times Dr. Elizabeth Lindsey in second. Five of the eight come from the top 20.

Daniela Luque Díaz makes the table on volume: 174 personal branding posts, more than twice anyone else here. Hanna Larsson (71 posts) and Ryan Yockey (41) are the two other names from outside the top 20.

Which LinkedIn personal branding creator gets the most comments per post?

This cut divides comments by likes. Among creators with 100+ median likes, the record in our personal branding pool belongs to Dmitry Pavlotsky, co-founder of GameAnalyze in the Netherlands, who writes LinkedIn content for clients: 138 median comments against 128 median likes, about 1.08 comments for every like.

Nat Berman, behind the One Rep a Day newsletter in the United States, and Phil Shorland, a brand storyteller and copywriter in the United Kingdom, complete the podium at 1.02 comments per like each.

Inside the top 20, the typical creator gets one comment for every 6 likes, and Jasmin Alić's audience talks back the most: about one comment for every 1.6 likes.

Are the top LinkedIn personal branding creators full-time personal branding voices?

Almost none. Of the 393 creators who post personal branding consistently, only 2 give it at least half their feed, and neither is in this top 20. Dennis Olympios comes closest at 48%; after him, the highest share is Blossom Affia's 16%.

At the other end, Alex Hormozi (2%), Codie A. Sanchez and Mel Robbins (3% each) and Ben Meer (4%) give the topic a handful of posts a year, and all four rank in the top 13.

The premium is larger where the share is smaller. The eleven creators who give personal branding under 10% of their feed earn a median premium of +38% on it; the nine at 10% or more, +12%.

The four largest premiums all go to the first group: Victor Trieu (+83%), Codie A. Sanchez (+78%), Dennis Berry (+68%) and Victor Wendt (+61%).

In all, 17 of the 20 earn more on personal branding than on their other posts. The three who earn less are Alex Hormozi (-23%), Rachel Mitchell (-10%) and Jalonni Weaver (-9%).

The subject also ranks its own teachers. Blossom Affia, Jasmin Alić, Lara Acosta, Jalonni Weaver and Dennis Olympios all sell personal branding or LinkedIn visibility in their headlines, and three of them hold the podium of our LinkedIn growth ranking: Jasmin Alić, Blossom Affia and Lara Acosta, in that order.

Next to them sit bestselling authors and founders for whom personal branding is a side subject, like Mel Robbins, Codie A. Sanchez, Ben Meer and Alex Hormozi.

The top 20 is mostly American: 12 creators are based in the United States and 2 in Australia, with one each in Bosnia and Herzegovina, Brazil, Canada, Nigeria, Switzerland and the United Kingdom.

Several also place in their country's ranking:

• Tim Denning and Victor Trieu: third and fourth in Australia

• Tobi Oluwole: third in Canada

• Victor Wendt: fifth in Brazil

• Lara Acosta: fifth in the UK

• Justin Welsh: ninth in the United States

The other country rankings are in the full series.

If you would rather hire help for your own writing, our ranking of LinkedIn ghostwriters sorts them by the engagement on their own profiles. For the method side, see our guide to building a personal brand on LinkedIn.

And if showing up in these creators' comment sections is part of your plan, an engagement feed keeps it to a five-minute daily habit.

How we ranked the top LinkedIn personal branding creators

All of this is MagicPost's own research. We went through 15,587 personal branding posts from the last 12 months and ranked 393 creators by median likes on their personal branding posts.

Only creators with at least one post in the last 60 days are ranked. The method:

• Floors: at least 5,000 followers and 10 personal branding posts in the window; deleted posts excluded.

• Median rather than average: no single viral post can buy a place.

• Personal branding posts only: each post gets a theme from our own classification, and only those posts count.

• Personal branding posts analyzed: the posts our dataset holds per creator, sometimes fewer than they published.

• Per creator: share of feed, premium over their own median, yearly trajectories, engagement rate and comment ratio.

Eleven of the twenty medians rest on fewer than 20 personal branding posts, the lowest on 10, so a few posts can move those ranks. Rankings refresh as the data does. No placement here was sponsored; every rank comes straight from the median.

Study them, then study yourself. With MagicPost you can analyze any personal branding creator the way we just did (median engagement by theme, share of feed, premiums, trajectory) and benchmark your own profile against the pool. The data on this page is the product.