Top 20 LinkedIn Creators on Work Culture (2026)

What changed in the top 20 LinkedIn work culture creators since our last ranking

The pool is larger this time: 174 active work culture creators, against 78 in our previous edition.

Eight names are new in this top 20, and Carsten Maschmeyer enters straight at #1. Tobi Oluwole (#4), Chase Dimond (#6), Tom Pestridge (#8) and Ryan Yockey (#9) also enter the top 10; the three others sit between #12 and #16.

Justin Welsh, our previous #1, now sits second. No returning creator moved up: two held their rank and the other ten moved down.

Eight creators from our previous top 20 are no longer in it.

#20 · Dr. Carolyn Frost, 1,055 median likes per work culture post

Dr. Carolyn Frost writes about boundaries and emotional intelligence at work, and is down from #14 in our previous edition. She sits one like behind Juhi Bhatia at #19.

Her 36 work culture posts are the third-highest count in the top 20, and the topic fills 10% of her feed, the second-highest share here. Her posts are also the longest on the page, 260 words on average among the top-20 creators we hold writing data for.

"Just because you can handle the pressure... doesn't mean you should." Her most liked work culture post of the year: 5,523 likes and 538 comments, 5 times her median. Read it

#19 · Juhi Bhatia, 1,056 median likes per work culture post

Juhi Bhatia, a global talent acquisition specialist and founder based in the United Arab Emirates, is down from #6 in our previous edition. Her work culture posts earn 26% less than her overall median, the second-largest shortfall in this top 20.

She ranks first among the top recruiters on LinkedIn, and her best post on this subject is told from the recruiter's chair.

"A candidate called this morning to say that he’s rejecting the offer and joining another company that allows him to work from home." Her most liked work culture post of the year: 6,565 likes, more than 6 times her median, the second-widest gap on this page. Read it

#18 · Ghyslain Morvan, 1,067 median likes per work culture post

Ghyslain Morvan runs Trefle, a French catering company that mostly employs people with disabilities, and is down from #13 in our previous edition.

His usual post earns 131 likes. His work culture posts earn 715% more, the second-largest premium in the top 20, on 18 posts that are 5% of his feed.

"Vous voulez savoir si vous êtes bien au travail." His most liked work culture post of the year, two numbered lists that set a bad workplace against a good one: 2,885 likes. Read it

#17 · Tim Denning, 1,106 median likes per work culture post

Tim Denning, an Australian writer, is down from #10 in our previous edition. He published 60 work culture posts in 12 months, the most in this top 20, and the topic fills 14% of his feed, the highest share here.

That volume puts him first in the total-likes table below, with more than 100,000 likes on the subject.

"'We're like a family here' is the biggest red flag in any job interview." His most liked work culture post of the year: 10,904 likes, almost 10 times his median, the biggest single post on this page and the widest gap in the top 20. Read it

#16 · Pascal Bornet, 1,134 median likes per work culture post

Pascal Bornet, an author and keynote speaker on AI and automation, is new in this edition. He has the biggest audience in the ranking, 1.5 million followers, yet sits sixteenth, on a 0.07% engagement rate, the lowest of the top 20.

His work culture posts fill 3% of his feed and earn 16% less than his overall median.

"I respect this level of self-awareness at work, because most of us are replaceable in theory, but in practice the company would need 4 people, 11 meetings…" His most liked work culture post of the year: 4,588 likes, 4 times his median. Read it

#15 · Dr. Chris Mullen, 1,149 median likes per work culture post

Dr. Chris Mullen, an author and keynote speaker on how leaders work and live, is one of two creators who hold the same rank as in our previous edition. On 138k followers he posts a 0.83% engagement rate, the fourth-highest in the top 20.

His 27 work culture posts earn 44% more than his overall median, and his posts run long, 255 words on average.

"A supportive workplace isn't a luxury. It's the foundation of a thriving career." His most liked work culture post of the year: 6,407 likes, more than 5 times his median. Read it

#14 · Leonardo Freixas, 1,183 median likes per work culture post

Leonardo Freixas writes for leaders about the hidden decisions that shape them, and is new in this edition. His audience replies more than any other in this top 20, relative to likes: a median of 538 comments per work culture post, close to one comment for every two likes.

On work culture he earns about what his usual post earns, 2% less.

"They kept the smoke break. They removed the smoke." His most liked work culture post of the year: 5,916 likes and 1,042 comments, 5 times his median. Read it

#13 · Michael Aguilar, 1,224 median likes per work culture post

Michael Aguilar, a French sales speaker and the author of 12 books on selling and motivation, is down one place from #12 in our previous edition.

His posts are the second-shortest among the top-20 creators we hold writing data for, 33 words on average, and his work culture posts earn 74% more than his overall median. His readers like more than they reply: a median of 55 comments.

"J’aime mon job et j’en suis fou !" His most liked work culture post of the year, a two-line caption closed by its own hashtag: 3,135 likes. Read it

#12 · Alex Hormozi, 1,333 median likes per work culture post

Alex Hormozi, founder of Acquisition.com and co-founder of Skool, is new in this edition (we profiled him in his data biography). His work culture posts earn 44% less than his overall median of 2,360 likes, the largest shortfall in this top 20.

He writes the shortest posts among the top-20 creators we hold writing data for, 22 words on average, and work culture is 2% of his feed.

"Most people quit because they were chasing the finish line. If you only love the outcome, you burn out when it’s far away." His most liked work culture post of the year: 5,422 likes, 4 times his median. Read it

#11 · Thomas Tsangaras, 1,397 median likes per work culture post

Thomas Tsangaras guides people through career changes and relocations from Switzerland, and is down from #9 in our previous edition. His 1.02% engagement rate is the second-highest in the top 20, and he places fourth in the efficiency table below.

The topic takes 9% of his feed, and those posts earn 38% more than his overall median.

"But when you watch this scene based on a true story it’s hard to escape one conclusion: It’s all personal." His most liked work culture post of the year, written around a film scene: 3,346 likes and 395 comments. Read it

#10 · Reno Perry, 1,535 median likes per work culture post

Reno Perry, founder and CEO of Career Leap, helps senior professionals land higher-paid roles, and is down from #8 in our previous edition. On work culture he earns 96% more than his overall median.

On 578k followers, his engagement rate is 0.27%, the fourth-lowest in the top 20. A number opens 32% of his hooks, the second-highest rate among the top-20 creators we hold writing data for.

"Friendly reminder: Work-life balance isn’t 'one-size-fits-all.'" His most liked work culture post of the year, built around an image: 3,616 likes. Read it

#9 · Ryan Yockey, 1,613 median likes per work culture post

Ryan Yockey coaches high performers who want to build a business on LinkedIn, and is new in this edition. His 1.09% engagement rate is the highest in the top 20, and he places third in the efficiency table below.

Against a usual median of 388 likes, his work culture posts earn 316% more, the third-largest premium here.

"You don't want a bigger title. You want a Tuesday at 2pm." His most liked work culture post of the year: 3,170 likes, about twice his median. Read it

#8 · Tom Pestridge, 1,672 median likes per work culture post

Tom Pestridge, founder of Launchpad Creators and Goose Digital, works on growth for creator businesses, and is new in this edition. He sits right on the floor, with 10 work culture posts out of 308, and those posts earn 127% more than his overall median.

He also tops our demand generation ranking.

"The salary doesn't follow you home. The culture does." His most liked work culture post of the year: 6,117 likes, about 3.7 times his median. Read it

#7 · Rob Dance, 1,711 median likes per work culture post

Rob Dance, chief executive and founder of ROCK, is down from #4 in our previous edition. His work culture posts earn 14% less than his overall median of 2,001 likes, one of five shortfalls in this top 20.

His audience talks back: a median of 624 comments per work culture post, second only to Justin Welsh here.

"Stop giving 100% to companies that treat you like you're replaceable." His most liked work culture post of the year: 8,582 likes and 853 comments, 5 times his median. Read it

#6 · Chase Dimond, 1,822 median likes per work culture post

Chase Dimond, an e-commerce email marketer, is new in this edition. He is the most prolific account on this page, with 925 posts in 12 months, so his 11 work culture posts are 1% of his feed, the lowest share in the top 20.

On work culture he earns 1,039% more than on his usual post (160 likes), the largest premium in the top 20 by a wide margin.

"A fake caring culture is worse than a toxic one. At least with toxicity, you know where you stand." His most liked work culture post of the year: 3,188 likes. Read it

#5 · Jalonni Weaver, 2,097 median likes per work culture post

Jalonni Weaver, a talent consultant who teaches LinkedIn personal branding, holds the #5 place she had in our previous edition. Her 38 work culture posts are the second-highest count here, and she ranks second in the total-likes table below.

Her readers like and rarely reply: a median of 65 comments per work culture post, about one for every 32 likes, the lowest comment ratio in the top 20.

"Hey friend, I’m praying that you get that job offer this week." Her most liked work culture post of the year, addressed to a job seeker: 7,908 likes, almost 4 times her median. Read it

#4 · Tobi Oluwole, 2,269 median likes per work culture post

Tobi Oluwole, founder and CEO of Magnate Ventures and an angel investor, is new in this edition (we profiled him in his data biography). He sits on the floor with 10 work culture posts, and they earn 190% more than his overall median.

A number opens 42% of his hooks, the highest rate among the top-20 creators we hold writing data for.

"6 months later, he started losing hair due to stress. And then decided to quit the job." His most liked work culture post of the year, the story of a raise that ended in a resignation: 3,456 likes. It earned only 1.5 times his median, the smallest gap in the top 20: his rank rests on consistency. Read it

#3 · Dora Vanourek, 2,816 median likes per work culture post

Dora Vanourek, an executive advisor and coach for senior leaders in a new role, formerly at IBM and PwC, is down one place from #2 in our previous edition. Her work culture posts earn 110% more than her overall median.

She is eighth among the top LinkedIn coaches, where four more names from this page rank between #14 and #17.

"Hard work doesn't burn people out. Poor leadership does." Her most liked work culture post of the year: 5,726 likes and 778 comments, twice her median. Read it

#2 · Justin Welsh, 3,975 median likes per work culture post

Justin Welsh, who writes The Saturday Essay for more than 200,000 readers (we profiled him in his data biography), held #1 in our previous edition and now sits second, 162 likes behind. He has the highest median comment count in the top 20, 1,038 comments per work culture post.

Work culture is 4% of his feed. He also tops our rankings on business development and personal branding.

"If success costs you your health, marriage, and time, you've made a terrible trade." His most liked work culture post of the year: 8,853 likes and 1,506 comments. Read it

#1 · Carsten Maschmeyer, 4,137 median likes per work culture post

Carsten Maschmeyer, a German entrepreneur, chief executive and startup investor, is new in this edition and goes straight to #1 with 4,137 median likes per work culture post, 45 times the typical work culture post we measured.

On 14 posts, 9% of his feed, he earns 44% more than his overall median of 2,865 likes. His 0.82% engagement rate is the fifth-highest here.

"Warum genau müssen Mitarbeiter bei dieser Hitze zwingend ins Büro? Der eine sitzt 40 Minuten in der stickigen S-Bahn." His most liked work culture post of the year, a question about mandatory office attendance in the heat: 8,880 likes and 888 comments, about twice his median. Read it

Where do these cards come from? We computed every figure on this page from public posts with MagicPost's LinkedIn analytics: median engagement per theme, share of feed and theme premiums, across 174 work culture creators and 10,686 work culture posts. It works on your profile too, including a side-by-side with anyone on this list.

Which work culture creators just missed the top 20?

Five names sit behind the cut, between 42 and 144 likes below number twenty:

Kevin Box, at #21, misses the cut by 42 likes and ranks sixth in the total-likes table below. George Stern, at #22, draws the most comments of the five, a median of 251.

Colleen Paulson (#24) earns 710% more on work culture than on her usual post, and Florent Barboteau (#23) 431% more, on feeds where the topic fills 5% or less.

Which LinkedIn work culture creators have the highest engagement rate?

Raw likes flatter the largest followings, so divide by reach: engagement rate on work culture posts, median likes divided by followers (20k followers and over):

Michael Erhard, a Germany-based COO who left Amazon to build fulfillment operations for e-commerce brands, leads at 2.31% on 21k followers. He also places fourth in the total-likes table, on 66 work culture posts, more than anyone in the top 20.

Vincent Albouy, co-founder and CTO of the travel and events startup TeamOut, comes second. Two of the five come from the top 20: Ryan Yockey (#9) and Thomas Tsangaras (#11).

Inside the top 20, engagement rate runs from Ryan Yockey's 1.09% down to Pascal Bornet's 0.07%, about a 16-fold spread. For how work culture compares with other subjects, see our study of LinkedIn engagement rate by topic.

Which work culture creators get the most total likes on LinkedIn?

One more cut counts the total likes on work culture posts over 12 months, where frequent posters gain ground:

Tim Denning leads with 100,356 likes on 60 posts, with Jalonni Weaver close behind on 38. Justin Welsh takes third on 20, and Carsten Maschmeyer makes the table on only 14.

Six of the eight come from the top 20. The two others are Michael Erhard, the efficiency leader, and Kevin Box, #21 on median.

Which LinkedIn work culture creator gets the most comments per post?

This cut divides comments by likes. Among creators with 100+ median likes, the record in our work culture pool belongs to Martijn Pothof, who builds sales websites in the Netherlands, on 6k followers: 195 median comments against 161 median likes, about 1.2 comments for every like.

Bob DePasquale, a keynote speaker on attracting top talent and loyal customers, at 1.13, and Jacob Pegs, who helps business owners win clients with content, at 0.96, complete the podium.

Inside the top 20, the typical creator gets about one comment for every 7.5 likes. Leonardo Freixas comes closest to one for one, with about one comment for every two likes.

Are the top LinkedIn work culture creators full-time work culture voices?

No, and on this subject nobody is. Of the 174 creators who post about work culture consistently, none gives it half their feed.

In this top 20 the highest share is Tim Denning's 14%, ahead of Dr. Carolyn Frost (10%) and three creators at 9%: Carsten Maschmeyer, Rob Dance and Thomas Tsangaras.

At the other end, Chase Dimond (1%) and Alex Hormozi (2%) touch the topic about a dozen times a year.

The premium is larger where the share is smaller. The ten creators who give work culture under 5% of their feed earn a median premium of +92% on it; the ten at 5% or more, about +40%.

In all, 15 of the 20 earn more on work culture than on their other posts. The five who earn less are Alex Hormozi (-44%), Juhi Bhatia (-26%), Pascal Bornet (-16%), Rob Dance (-14%) and Leonardo Freixas (-2%).

The list mixes founders and investors, career and leadership coaches, two full-time writers and two recruiting voices. Few of them work in HR, yet five of the twenty also rank in our HR top 20, and five in management.

Carsten Maschmeyer also tops the top LinkedIn HR creators and the top LinkedIn management creators. Justin Welsh is fifth among the top LinkedIn leadership creators.

The top 20 spans eight countries. Ten creators are based in the United States, two each in Canada, the United Kingdom and France, and one each in Germany, Switzerland, Australia and the United Arab Emirates.

Country by country rankings: the United States, Canada, the UK, France, Germany, Switzerland, Australia, the UAE, the full series.

And if showing up in these creators' comment sections is part of your plan, an engagement feed keeps it to a five-minute daily habit.

How we ranked the top LinkedIn work culture creators

All of this is MagicPost's own research. We went through 10,686 work culture posts from the last 12 months and ranked 174 creators by median likes on their work culture posts.

Only creators with at least one post in the last 60 days are ranked. The method:

• Floors: at least 5,000 followers and 10 work culture posts in the window; deleted posts excluded.

• Median rather than average: no single viral post can buy a place.

• Work culture posts only: each post gets a theme from our own classification, and only those posts count.

• Work culture posts analyzed: the posts our dataset holds per creator, sometimes fewer than they published.

• Per creator: share of feed, premium over their own median, engagement rate and comment ratio.

Nine of the twenty medians rest on 14 work culture posts or fewer, two of them on exactly 10, so a few posts can move those ranks. Our #1 and #2 are 162 likes apart.

Rankings refresh as the data does. No placement here was sponsored; every rank comes straight from the median.

Study them, then study yourself. With MagicPost you can analyze any work culture creator the way we just did (median engagement by theme, share of feed, premiums) and benchmark your own profile against the pool. The data on this page is the product.