Formats2024–2026
Carousels went from +42% vs the author's median in 2024 to +4% in 2026
202420252026
Share of all postsImage 58%Text 17%Video 10%Article 8%Carousel 6%Poll 1%
Reach vs the author's median (100 = their median).
LinkedIn Benchmark · Issue 10 · October 2026
In October 2026, a typical LinkedIn post got 623 impressions.
That's the median, measured on 29,996 public posts.
+6% in a month, −7% since November 2025.
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October 2026
By follower count
From 214 impressions per post for accounts with 0-1K followers to 11,134 for 100K+. The bar shows the middle half of the posts.
FollowersMedianmiddle half of poststop 10% starts herePostsMedian vs September
0-1K214Low 96 · High 524 · Top 10% 1,3892,539+10%
1K-5K444Low 190 · High 1,133 · Top 10% 3,45010,917+6%
5K-10K891Low 375 · High 2,442 · Top 10% 8,3395,499+16%
10K-25K1,500Low 540 · High 4,660 · Top 10% 15,3855,259+6%
25K-50K2,982Low 1,091 · High 10,072 · Top 10% 33,0453,4260%
50K-100K5,668Low 2,194 · High 16,252 · Top 10% 41,4661,403−14%
100K+11,134Low 3,886 · High 30,324 · Top 10% 86,393953+6%
October 2026
In October
What moved this month, against September.
Accounts with 50K-100K followers lost 14% in a month; at 5K-10K, reach rose 16%
Median impressions per follower bracket, October vs September.
Each creator against their own posts.
The biggest post of October reached 2,447,024 impressions, from an account with 25K-50K followers
View post ↗2,447,024Image post · 25K-50K followers
October 2026
By country
United Kingdom (1,186) and United States (1,125) get the most impressions per post; India trails at 301, against 623 for all countries.
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This month's complete benchmark, in your colors, ready to post on LinkedIn.
Month over month
The last 12 months, November 2025 to October 2026.
Nov 2025–Oct 2026
Median impressions went from 667 per post in November 2025 to 623 in October 2026, −7%. October is still provisional.
Median impressions per post across follower counts, each month as last recomputed. Hollow point: provisional. *Provisional: compares a fresh month with a matured one.
Each issue analyzes between 18,784 and 37,646 public posts: 29,996 in October.
Posts in each issue's sample.
Median length went from 173 words in January 2026 to 186 in October 2026, +8%.
Median word count of the posts analyzed each month.
The biggest post of each month ranged from 393.8K to 8.5M impressions; October's reached 2.4M.
Biggest post of each month, log scale.
A month keeps growing after it is published
May574 → 617+7%
Jun539 → 599+11%
Jul561 → 609+9%
Aug575 → 614+7%
Sep572 → 589+3%
Oct · provisional623 → ?next issue
Median impressions when the issue came out, and today. Posts keep collecting impressions, and late posts join the sample.
The long run
Every public post we have tracked since 2024.
Links
A link preview card costs 51% to 72% of reach
no linklink in the textlink preview card
Median impressions by follower bracket. 274,436 posts.
Length
Reach peaks between 150 and 200 words
Reach score by post length in words, all formats (100 = best length). 1,135,100 posts.
Frequency
The more often you post, the less each post gets: +66% vs peers at 1/week, −23% at 8–10/week
Reach per post vs accounts of the same size. 14,966 creators. Total weekly reach still rises with frequency.
Engagement
A typical post gets 2% engagement; the top 10% start near 7%
half of postsmediantop 10%
(Likes + comments) / impressions. 28,975 posts.
Topics
“LinkedIn” was the most-posted topic in October
LinkedIn
1,581
Leadership
1,096
Artificial Intelligence Ethics
923
Mental Health
710
Career Development
654
Posts per topic in October.
Every issue
One issue per month, archived at its own address.
Method
- Sample
- Public LinkedIn posts published during the month by creators with 100+ followers, with impression data.
- Brackets
- Seven follower brackets, from under 1K to 100K+. A bracket needs 50+ posts.
- Percentiles
- Low = 25th, median = 50th, high = 75th, top 10% = 90th.
- What worked
- Each creator against their own other posts, published only when the effect holds.
- Refresh
- One issue a month, around the 8th, for the previous month.
Questions
How many impressions does a LinkedIn post get?
Median impressions were 623 per post in October 2026, across 29,996 public posts: 214 under 1K followers, 11,134 above 100K.
What is a good number of impressions on LinkedIn?
Above your bracket's median, a post beats half of comparable posts: 444 with 1K-5K followers. The top 10% starts at 3,450 for that bracket.
What is a good engagement rate on LinkedIn?
About 2% for a typical post (likes and comments divided by impressions). The top 10% of posts start near 7%.
Cite this benchmark
MagicPost LinkedIn Benchmark, Issue 10, October 2026. https://magicpost.in/linkedin-benchmark/october-2026