Formats2024–2026
Carousels went from +41% vs the author's median in 2024 to +5% in 2026
202420252026
Share of all postsImage 58%Text 18%Video 10%Article 8%Carousel 6%Poll 1%
Reach vs the author's median (100 = their median).
LinkedIn Benchmark · Issue 8 · August 2026
In August 2026, a typical LinkedIn post got 575 impressions.
That's the median, measured on 22,064 public posts.
−5% in a month, −18% since September 2025.
Get the LinkedIn Benchmark every month
August 2026
By follower count
From 188 impressions per post for accounts with 0-1K followers to 13,014 for 100K+. The bar shows the middle half of the posts.
FollowersMedianmiddle half of poststop 10% starts herePostsMedian vs July
0-1K188Low 86 · High 470 · Top 10% 1,1782,064−4%
1K-5K370Low 148 · High 1,022 · Top 10% 3,0208,172−11%
5K-10K792Low 311 · High 2,065 · Top 10% 6,1784,496−3%
10K-25K1,440Low 531 · High 4,168 · Top 10% 13,0804,094+3%
25K-50K2,856Low 1,140 · High 8,936 · Top 10% 27,6461,960−17%
50K-100K6,960Low 3,004 · High 17,054 · Top 10% 48,061771−1%
100K+13,014Low 4,868 · High 29,046 · Top 10% 90,831507+8%
August 2026
In August
What moved this month, against July.
Accounts with 25K-50K followers lost 17% in a month; at 100K+, reach rose 8%
Median impressions per follower bracket, August vs July.
Carousel posts got 35% more impressions than the same author's other posts
Each creator against their own posts.
The biggest post of August reached 2,457,354 impressions, from an account with 50K-100K followers
View post ↗2,457,354Image post · 50K-100K followers
August 2026
By country
Germany (907) and United Kingdom (894) get the most impressions per post; India trails at 322, against 575 for all countries.
Get the LinkedIn Benchmark every month
Around the 8th of each month: the new medians, what moved for your follower count, and the infographic.
Free. Unsubscribe in one click.The August infographic
This month's complete benchmark, in your colors, ready to post on LinkedIn.
Month over month
The last 12 months, September 2025 to August 2026.
Sep 2025–Aug 2026
Median impressions went from 703 per post in September 2025 to 575 in August 2026, −18%.
Median impressions per post across follower counts, each month as last recomputed. Hollow point: provisional.
Each issue analyzes between 18,784 and 37,646 public posts: 22,064 in August.
Posts in each issue's sample.
Median length went from 173 words in January 2026 to 192 in August 2026, +11%.
Median word count of the posts analyzed each month.
The biggest post of each month ranged from 393.8K to 8.5M impressions; August's reached 2.5M.
Biggest post of each month, log scale.
A month keeps growing after it is published
Mar639 → 656+3%
Apr631 → 655+4%
May574 → 612+7%
Jun539 → 598+11%
Jul561 → 605+8%
Aug575 → 609+6%
Median impressions when the issue came out, and today. Posts keep collecting impressions, and late posts join the sample.
The long run
Every public post we have tracked since 2024.
Links
A link preview card costs 51% to 72% of reach
no linklink in the textlink preview card
Median impressions by follower bracket. 271,571 posts.
Length
Reach peaks between 150 and 200 words
Reach score by post length in words, all formats (100 = best length). 1,103,239 posts.
Frequency
The more often you post, the less each post gets: +66% vs peers at 1/week, −20% at 8–10/week
Reach per post vs accounts of the same size. 14,678 creators. Total weekly reach still rises with frequency.
Engagement
A typical post gets 2% engagement; the top 10% start near 7%
half of postsmediantop 10%
(Likes + comments) / impressions. 21,024 posts.
Topics
“LinkedIn” was the most-posted topic in August
LinkedIn
1,084
Leadership
989
Artificial Intelligence Ethics
732
Mental Health
549
Career Development
524
Posts per topic in August.
Every issue
One issue per month, archived at its own address.
Method
- Sample
- Public LinkedIn posts published during the month by creators with 100+ followers, with impression data.
- Brackets
- Seven follower brackets, from under 1K to 100K+. A bracket needs 50+ posts.
- Percentiles
- Low = 25th, median = 50th, high = 75th, top 10% = 90th.
- What worked
- Each creator against their own other posts, published only when the effect holds.
- Refresh
- One issue a month, around the 8th, for the previous month.
Questions
How many impressions does a LinkedIn post get?
Median impressions were 575 per post in August 2026, across 22,064 public posts: 188 under 1K followers, 13,014 above 100K.
What is a good number of impressions on LinkedIn?
Above your bracket's median, a post beats half of comparable posts: 370 with 1K-5K followers. The top 10% starts at 3,020 for that bracket.
What is a good engagement rate on LinkedIn?
About 2% for a typical post (likes and comments divided by impressions). The top 10% of posts start near 7%.
Cite this benchmark
MagicPost LinkedIn Benchmark, Issue 8, August 2026. https://magicpost.in/linkedin-benchmark/august-2026